carVertical
carVertical is a Lithuania-headquartered vehicle history intelligence platform that aggregates 1B+ records from 1,000+ sources across 45+ countries to deliver VIN-based reports to consumers and B2B clients including dealerships, insurers, leasing firms, and auction houses in 37 countries.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What carVertical does
carVertical, operating through Lithuania-domiciled UAB cV Group with headquarters in Vilnius, is a vehicle history intelligence platform that aggregates over one billion verified records from more than 1,000 sources across 45+ countries — including state registries, insurance companies, law enforcement databases, technical inspection centers, financial institutions, and connected vehicle fleets — to produce comprehensive VIN-based vehicle history reports in approximately 40 seconds. Core products include a free 17-character VIN Decoder, paid Vehicle History Reports covering damage, mileage, title, ownership, theft, safety, emissions, and market price, plus specialized modules such as the proprietary carVertical Score (0–10 composite rating), EV battery and range analytics, mileage prediction, driving-habits analysis, and an AI-powered photo-based damage detector. The company serves two primary segments: a long tail of individual used-car and motorcycle buyers purchasing single reports or bundles ($19.99–$34.99), and a B2B channel of 11,000+ dealerships, insurance companies, leasing firms, and auction houses integrating the carVertical API for risk assessment, fraud detection, residual-value forecasting, and inventory screening at volume pricing exceeding 73% off consumer rates. Distribution combines a product-led direct-to-consumer web and iOS/Android mobile app channel with a 2,100+ affiliate network, automotive influencer partnerships, SEO-driven VIN decoder pages, and a dedicated enterprise sales team. The firm also publishes the annual Used Car Market Transparency Index covering 25 countries, reinforcing its positioning as an industry data authority.
carVertical firmographics
Firmographics- Name
- carVertical
- Legal name
- UAB cV Group
- Website
- https://carvertical.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- carVertical is a Lithuania-headquartered vehicle history intelligence platform that aggregates 1B+ records from 1,000+ sources across 45+ countries to deliver VIN-based reports to consumers and B2B clients including dealerships, insurers, leasing firms, and auction houses in 37 countries.
- Ownership category
- akta.pro rank
carVertical industry classification
Industry- Product category
- Vehicle History & Automotive Data Services
- NAICS
- Software Publishers (513210)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
- akta.pro secondary industry
- Title, Registration & Lien Release Processing (Remarketing Admin) (TLABAKAF)
Keywords
Where carVertical is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
carVertical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Vehicle History Reports: Single and bundle purchases of vehicle history reports for individual consumers. Reports unlocked upon purchase with credits valid for 6 months. One-time transaction model with no subscription required for consumers.
- Monthly Subscriptions: Recurring subscription plans for consumers needing multiple vehicle checks. Unused reports don't expire while subscription is active.
- B2B API Access and Custom Solutions: Enterprise API integration for dealerships, insurance companies, leasing firms, and auction houses. Custom pricing based on volume and integration complexity. Includes US-origin alert feature at no additional cost.
- Affiliate Commissions: Commission-based revenue sharing with affiliate partners. Paid per transaction with 90-day cookie window. Minimum payout 50 EUR, no cap on earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Vehicle Report - Individual VIN check with full history |
| One time/ perpetual license | Pay-as-you-go | Bundle Deal - Check 3 cars (43% off) |
| One time/ perpetual license | Pay-as-you-go | Bundle Deal - Check 2 cars (29% off) |
| Subscription | Annual | B2B Enterprise Pricing - Custom API and volume pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
carVertical product offering
Product offeringCore offering
carVertical operates a cloud-based vehicle history intelligence platform that aggregates data from over 1,000 global databases (registries, insurance companies, law enforcement, repair shops, financial institutions) across 45+ countries to generate comprehensive vehicle history reports. It sells consumer-facing reports and B2B API/data integration solutions to dealerships, insurance companies, leasing firms, and auction houses, with reports delivered in 40 seconds from a single VIN lookup.
Product overview
carVertical offers a unified vehicle history intelligence platform serving both consumers and B2B clients. The core product is the Vehicle History Report, which aggregates data from 1000+ sources across 40+ countries to provide comprehensive vehicle information including damage, mileage, specifications, and market pricing. Supporting products include free VIN Decoder and Motorcycle VIN Decoder tools for basic lookups, plus specialized report modules like the carVertical Score (0-10 vehicle rating), EV Battery and Range Section, and Market Price Feature with pricing trends. For business clients, carVertical provides Dealer Solutions, Insurance Solutions, and Leasing Solutions platforms, all powered by API Integration capabilities. The company also operates an Affiliate Program and publishes the Market Transparency Index research. The platform is accessible via web and native iOS/Android mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle History Report Comprehensive vehicle history report aggregating damage records (330M+), mileage verification, specifications, market pricing, title checks, safety ratings, emissions data, theft records, and ownership history from 1,000+ global data sources across 45+ countries. Delivered in 40 seconds. Targeted at individual used car buyers and dealerships.
- VIN Decoder Free 17-character VIN decoding tool that identifies manufacturer, model, year, equipment list, and basic vehicle specifications. Powered by machine learning for cross-market and cross-manufacturer accuracy. Used by individual consumers and prospects before purchasing full reports.
- Motorcycle VIN Decoder Free VIN decoder for motorcycles, scooters, and ATVs that provides basic specifications and history lookup for two-wheeled vehicles. Used by motorcycle buyers and enthusiasts to verify bike history before purchase.
- Mobile Apps (iOS/Android) Native iOS and Android applications enabling VIN scanning and full vehicle history report purchases on mobile devices. Distributed via the Apple App Store and Google Play Store for direct consumer access.
- Dealer Solutions B2B platform for car dealerships offering bulk report pricing, API integration, Trust Badge for listings, and partner benefits including media coverage. Enables dealers to verify inventory, build buyer confidence, and differentiate listings.
- Insurance Solutions B2B platform for insurance companies providing vehicle history data for risk assessment, fraud detection, and value verification. Includes API integration and US-origin alert feature. Used by motor insurers for underwriting and claims verification.
- Leasing Solutions
Quantifiable outcome
- Reports generated in 40 seconds
- +6 more outcomes
Companies that use carVertical
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
carVertical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature11 records
carVertical partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Affiliate Partners Networkcore2,100+ affiliate partners across Europe and USA promoting carVertical vehicle history checks. Commission per transaction with 90-day cookie window, minimum 50 EUR payout with no cap.
- BTAcoreInsurance partner using carVertical's vehicle history API for risk assessment and fraud detection in motor insurance underwriting. Part of the 11,000+ business partners ecosystem.
- Citadele LeasingcoreLeasing company checking history of all used vehicles to handle financing challenges more easily and issue financing more quickly. SIA Citadele Leasing uses carVertical data for vehicle verification.
- Balcia InsurancecoreLatvian insurance company using carVertical to reduce risks and improve decision-making in motor insurance products. Implements API integration for real-time vehicle data access.
- Auto SpotminorPremium used car dealership in Poland verifying seller claims with vehicle history checks. Customer testimonial endorses carVertical for damage verification.
- Davo CarsminorUsed car partner using carVertical history reports as part of their vehicle verification process.
- VehominorUsed car marketplace partner leveraging vehicle history data for inventory verification.
- Dealer CarsminorUsed car dealership partner in the business partner network.
- TiriacminorAutomotive dealer group partner using carVertical for vehicle verification.
- CarmatikcoreItalian company that integrated carVertical's API into their platform. Co-founder Maxim Helmi states the integration is practical and intuitive, allowing customers to access vehicle history reports easily.
- Spider-VOcorePlatform integrating carVertical API to provide users one-click access to detailed vehicle history reports across all channels. CEO Jimmy Cohen states carVertical has no equal in data quality and reliability.
- CarTraxminorUsed car dealership co-owner Pavel reports reduced risk of buying cars with hidden flaws since using carVertical.
- Student BeansminorStudent discount program partner providing exclusive offers for students through the Student Beans platform.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
carVertical competitors and assessment
Company assessmentDirect peers
- Carfax: Carfax is the dominant US vehicle history report provider with deep dealer, OEM, and service center data partnerships. It is the most direct competitor to carVertical, offering comparable VIN-based reports covering accidents, ownership, and service records, with significantly stronger US market penetration.
- AutoCheck: AutoCheck, owned by Experian, provides vehicle history reports directly competing with carVertical and Carfax. It offers Experian's proprietary AutoScore and integrates with dealer auction platforms, making it a strong peer particularly in the US B2B dealer channel.
- VehicleHistory.com: VehicleHistory.com is a US-based vehicle history report provider offering free basic VIN checks and paid comprehensive reports. It is a direct competitor to carVertical in the consumer report segment with similar pricing tiers and product positioning.
Emerging players
- VINCheckPro: VINCheckPro offers free and paid VIN-based vehicle history checks aggregating NMVTIS and other data sources. It is an emerging peer with overlap in the consumer-facing VIN lookup space, though with narrower geographic coverage than carVertical.
- EpicVIN: EpicVIN provides vehicle history reports aggregating NMVTIS data with consumer and dealer pricing. It is an emerging peer with comparable report offerings but smaller scale and brand recognition than carVertical.
- Bumper: Bumper (formerly Vinny) is a UK-based vehicle history check service with strong presence in UK and European markets. It is a direct competitor in geography and product offering, particularly for cross-border European used car transactions.
- VinAudit: VinAudit offers affordable vehicle history reports powered by NMVTIS data, targeting price-sensitive consumers. It is an emerging peer competing with carVertical on the lower end of the consumer pricing spectrum in the US market.
Others
- NMVTIS (National Motor Vehicle Title Information System): NMVTIS is the US government-operated vehicle title and history database that serves as a key underlying data source for carVertical, Carfax, and other providers. While not a direct competitor, it is an ecosystem participant whose data availability underpins the entire vehicle history category.
- Carmatik: Carmatik is an Italian automotive platform that has integrated carVertical's API into its offering. It is an ecosystem partner rather than a direct competitor, illustrating carVertical's white-label/API distribution channel.
Broad incumbents
- Cox Automotive (Manheim): Cox Automotive operates Manheim auctions, Kelley Blue Book, Autotrader, and Dealertrack, providing deep automotive data and dealer relationships. It is a broad incumbent in the automotive data ecosystem whose dealer relationships and auction data represent both competitive overlap and partnership opportunities for carVertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
carVertical social profiles
Digital presencecarVertical financial estimates
Financial estimateRevenue estimate
Valuation estimate
carVertical leadership team
Management profileNumber of profiles
Profiles15 records
carVertical funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
carVertical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about carVertical
What does carVertical do?
carVertical operates a cloud-based vehicle history intelligence platform that aggregates data from over 1,000 global databases (registries, insurance companies, law enforcement, repair shops, financial institutions) across 45+ countries to generate comprehensive vehicle history reports. It sells consumer-facing reports and B2B API/data integration solutions to dealerships, insurance companies, leasing firms, and auction houses, with reports delivered in 40 seconds from a single VIN lookup.
Is carVertical a public or private company?
carVertical is a private company. It is classified as unknown and is currently operating.
When was carVertical founded?
carVertical was founded in 2017. It employs 101 to 250 people.
Where is carVertical based?
carVertical is headquartered in Chicago, United States, in the North America region.
How does carVertical make money?
Four revenue lines are on record. Consumer Vehicle History Reports are the primary driver. The others are monthly Subscriptions, B2B API Access and Custom Solutions and affiliate Commissions.
Who are carVertical's main competitors?
Direct peers on record are Carfax, AutoCheck and VehicleHistory.com. Emerging players are VINCheckPro, EpicVIN, Bumper and VinAudit. Others are NMVTIS (National Motor Vehicle Title Information System) and Carmatik. Cox Automotive (Manheim) is listed as a broad incumbent.
Does carVertical have an API?
Yes. carVertical offers an API for business clients to integrate vehicle history data into their own systems. The API enables custom vehicle history reports accessible as dynamic web pages or formatted PDFs. Key features include: VIN decoding with machine learning-powered accuracy; US-origin alert feature to spot imported vehicles; theft, damage, and odometer rollback detection; car features extraction. Available to dealerships, auction houses, leasing companies, and insurance companies. The API is described as providing custom, easily integrated solutions with real-time data access.
What industry is carVertical in?
carVertical's product category is Vehicle History & Automotive Data Services. Its primary akta.pro industry code is TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services, with a secondary code of TLABAKAF, Title, Registration & Lien Release Processing (Remarketing Admin). Its NAICS code is 513210 and its SIC code is 7320.