What Tiriac Group does

Tiriac Group is a privately held Romanian diversified conglomerate founded in 1997 and headquartered in Bucharest, controlled by its founder Ion Tiriac, a former tennis champion and sports promoter. The group consolidates over 40 subsidiaries operating across five primary verticals — automotive distribution, real estate development, financial services (insurance), air transportation, and energy — alongside adjacent service lines covering property management, security, media communications, sports facilities, and preschool education. Operations are run exclusively within Romania, with physical presence across Bucharest, Prahova County, and major regional cities including Cluj-Napoca, Iași, Timișoara, and Otopeni.

The group's product portfolio is unusually broad for a private mid-market holding. Automotive operations are anchored by Tiriac Auto and its affiliated dealerships (RMB Inter Auto, Casa Auto Iași, Casa Auto Timișoara), holding import and representation rights for Ford, Hyundai, Jaguar, Land Rover, Mercedes-Benz, and Mitsubishi, supported by 18 showrooms in 10 cities and 21 Mitsubishi service points. Real estate assets include premium residential complexes (Stejarii Residential Club, Stejarii Collection, Residenz in joint venture with German LBBW Immobilien), the LEED Platinum- and WELL-certified Tiriac Tower Class A office building, three additional business centers, and 18 shopping/leisure showrooms. Allianz-Tiriac, the group's flagship financial-services joint venture with Allianz Group following the 2000 integration of Asigurări Ion Tiriac SA, holds the #1 position on the Romanian insurance market across motor, property, liability, life, and health lines plus private pension management. Tiriac Air operates VIP and corporate charter services from a dedicated Otopeni business terminal with a fleet of 2 aircraft and 1 helicopter and is the only authorized Agusta helicopter maintenance center in Eastern Europe. Tiriac Energy runs an 8 MW photovoltaic park in Prahova County built with Gildemeister Group and Electrica Muntenia.

The business model is a hybrid of transactional, recurring, and asset-appreciation revenue. Transactional revenue flows from one-time automotive sales, real estate unit sales, and aviation charter fees. Recurring revenue originates from Allianz-Tiriac insurance and pension premiums, Tiriac Property Services management contracts, Securit Force security subscriptions, and Stejarii Collection / Tiriac Air maintenance. Asset-appreciation revenue is captured through premium real estate holdings and the Tiriac Collection car gallery. Distribution is multi-channel: multi-brand dealership networks and authorized importers for automotive, direct sales and rentals for real estate, agent-and-broker networks for insurance, and direct contracting for property management, security, and media services. Pricing is not publicly disclosed across most lines. Go-to-market is dominated by the founder's brand equity and by the long-standing reputational halo from Ion Tiriac's tennis, Olympic, and business career, which materially differentiates the group in the Romanian market.

Name

Tiriac Group

Legal name

ITH Management Office S.R.L

Website

https://tiriacgroup.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tiriac Group is a Romanian private conglomerate founded in 1997 by Ion Tiriac, operating automotive distribution, real estate development, insurance (Allianz-Tiriac), aviation (Tiriac Air), green energy, and adjacent services across Romania for individual, corporate, and institutional clients.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate Services

NAICS

Offices of Other Holding Companies (551112), Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (551)

SIC

Non-Operating Establishments (9995), Insurance Agents, Brokers & Service (6411), Real Estate (6500)

akta.pro primary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Automotive dealership services
• Real estate development
• Insurance services
• Private aviation services
• Property management services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Automotive Distribution and Sales: Revenue from new and used vehicle sales through extensive dealership network representing Ford, Hyundai, Jaguar, Land Rover, Mercedes-Benz, and Mitsubishi. Also includes after-sales service, maintenance, and spare parts distribution through authorized service centers.
2. Real Estate Development and Rental: Revenue from residential and commercial property development, sales, and rentals. Includes Stejarii Residential Club (285 apartments), Residenz complex (489 apartments), business centers (Tiriac Tower, Tiriac Centre, Nouveau Centre, Vama Postii Centre), and shopping/leisure showroom spaces.
3. Insurance Services: Allianz-Tiriac generates revenue from motor, property, liability, life, and health insurance products, as well as private pension management since 2007. Currently ranked #1 on Romanian insurance market.
4. Aviation Charter Services: VIP and corporate charter services operating a fleet of 2 aircraft and 1 helicopter. Revenue from flexible charter itineraries, private terminal access, and aircraft maintenance services (only authorized Agusta helicopter maintenance center in Eastern Europe).
5. Property Management Services: Tiriac Property Services provides integrated administrative and operational management for residential, commercial, industrial properties, logistic parks, and office buildings. Revenue from contract management, supplier negotiations, technical maintenance, and cleaning services.
6. Security Services: Securit Force provides security, protection, monitoring, and rapid intervention services to clients requiring specialized protection services.
7. Media and Communications Services: Media-Tique provides strategy, account management, research, planning, and media buying services to international and local clients.
8. Green Energy Production: Revenue from photovoltaic energy production through 8 MW capacity solar park in Prahova County, selling energy to the grid.
9. Preschool Education Services: BEST Preschool (British Education & Sports Tiriac Preschool) provides complete preschool services for children aged 2-6 years following British Early Years Foundation Stage curriculum.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Tiriac Group is a diversified Romanian private conglomerate bringing together more than 40 local companies operating across five main sectors: automotive distribution and sales (Ford, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Mitsubishi dealerships and the Tiriac Collection car gallery), real estate development (premium residential complexes, Class A office buildings, and shopping/showroom facilities), insurance (Allianz-Tiriac), private aviation (Tiriac Air charter), and green energy production (8 MW photovoltaic park). The group also operates supporting businesses including property management, security services, media services, sports facilities, and preschool education.

Product overview

Tiriac Group is a Romanian diversified conglomerate operating since 1997, bringing together over 40 local private companies. The group operates across five main sectors: automotive (Țiriac Auto dealership network, Țiriac Collection car gallery), real estate (Țiriac Imobiliare with Stejarii Residential Club, Residenz, business centers including Țiriac Tower, and shopping showrooms), financial services (Allianz-Țiriac insurance), aviation (Țiriac Air charter services), and energy (Țiriac Green Energy 8MW photovoltaic). Additional operations include sports facilities (Ion Tiriac Sports Complex, Allianz-Tiriac Arena ice rink, GymNadia), property management (Țiriac Property Services), security (Securit Force), media services (Media-Tique), and preschool education (BEST Preschool). The portfolio spans from automotive sales and service to premium residential complexes, office buildings, insurance, private aviation, green energy production, and sports/entertainment facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Țiriac Collection: First private car gallery in Romania open to the public with over 170 car and motorcycle models including historical vehicles from 1899 and high-end models from major manufacturers worldwide. Houses all Rolls-Royce Phantom series I-VI models manufactured up to 1972.
• Stejarii Residential Club
• Stejarii Collection
• Residenz (Cartierul German)
• Țiriac Tower
• BEST Preschool

Products and services

• Tiriac Auto Romania's most extensive car dealership and service network representing six major automotive brands (Ford, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Mitsubishi). Sells new and second-hand vehicles with authorized repair centers across the country.
• Tiriac Collection The first private car gallery in Romania open to the public, featuring over 170 car and motorcycle models from 1899 to present, including all Rolls-Royce Phantom series I-VI and celebrity-owned vehicles. Offers 360-degree virtual tour mobile app for iOS and Android.
• Allianz-Tiriac Insurance Insurance company offering full range of protection and financial planning products across motor, property, liability, life, and health insurance segments. Also provides private pension management since 2007. Currently ranked #1 on the Romanian insurance market.
• Tiriac Imobiliare (Real Estate Division) Real estate development division developing residential complexes, commercial properties, business centers, and multi-brand auto showrooms in Bucharest and major Romanian cities.
• Stejarii Residential Club Premium residential complex in northern Bucharest within 200-hectare oak forest, featuring 8 buildings with 285 apartments (2-7 rooms). Includes exclusive concierge services, playground, business center, and free WiFi.
• Residenz (Cartierul German) Joint venture residential project with LBBW Immobilien covering 68,230 sqm with 41% green spaces. Includes 489 apartments in 48 buildings (3-5 storeys), private kindergarten, retail amenities, and 320 underground parking spaces.
• Tiriac Tower Class A office building in Victoriei Square, Bucharest, 200m from Government headquarters. 30,969 sqm total built area, 16,364 sqm Class A office space on 12 floors. LEED Platinum and WELL Health Safety certified.
• Tiriac Air Charter operator specializing in VIP and corporate aviation services. Operates fleet of 2 aircraft and 1 helicopter with business terminal. Houses the only authorized Agusta helicopter maintenance center in Eastern Europe.
• Tiriac Green Energy Green energy producer with 8 MW photovoltaic park in Prahova County, selling energy to the grid.
• Tiriac Property Services Integrated professional administrative and operational management for residential, commercial, industrial properties, logistic parks, and office buildings. Includes negotiation, contract management, technical maintenance, and cleaning services.
• Securit Force Provides security, protection, monitoring, and rapid intervention services with experienced specialists in both executive and consulting roles.
• Media-Tique Media and communications agency providing integrated services including strategy, account management, research, planning, and media buying for international and local clients.
• BEST Preschool British Education & Sports Tiriac Preschool offering complete preschool services for children ages 2-6. Follows British Early Years Foundation Stage curriculum with native English speakers. Located in northern Bucharest within Băneasa forest.
• Ion Tiriac Sports Complex Sports complex featuring FIFA 2-star certified football field, multifunctional terrain, basketball court, and sand football/volleyball. Free services for pupils and school institutions.
• Allianz-Tiriac Arena Ice Rink Ice rink operated by Tiriac Foundation meeting international Olympic standards. 4,863 sqm built area, 500 seats, 4 locker rooms, 70 parking spaces. Located in Otopeni.
• Abator Timișoara Rehabilitation Project Historic monument rehabilitation project in Timișoara with EUR 20 million investment by Goldale Real Estate SRL (part of Tiriac Imobiliare) to convert former 48,877 sqm industrial space into a modern urban quarter with 3 phases: commercial hub, 700 apartments, and 200 apartments plus hotel.

Quantifiable outcome

• Allianz-Tiriac is ranked #1 on the Romanian insurance market
• +4 more outcomes

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Nadia Comaneci FoundationcoreStrategic or Co-development Partner · 1 January 2018Collaboration between Ion Tiriac and Nadia Comaneci Foundations to launch GymNadia - dedicated gymnastics and physical education initiation courses for children aged 2-5, hosted at Allianz-Tiriac Arena.
• Gildemeister GroupcoreStrategic or Co-development Partner · 1 January 2013Collaboration for development of 8 MW photovoltaic park in Prahova County as part of Tiriac Group's green energy initiative.
• Electrica MunteniacoreStrategic or Co-development Partner · 1 January 2013Local partner for the 8 MW photovoltaic park development in Prahova County, handling electricity distribution aspects.
• Romanian Olympic FoundationcoreStrategic or Co-development Partner · 1 January 2010Collaboration under Ion Tiriac's coordination to reconstruct the Granitul sports ground into Ion Tiriac Sports Complex in Pantelimon area.
• Allianz GroupcoreStrategic or Co-development Partner · 1 January 2000Integration of Asigurari Ion Tiriac (ASIT) into German Allianz insurance group in 2000, creating Allianz-Tiriac Asigurari, now #1 on Romanian insurance market. Provides access to global insurance products, financial strength, and international best practices.
• News CorporationminorGTM or Marketing Partner · 1 January 1998Collaboration with News Corporation for promoting FINA World Championships (Perth 1990 and 1998, Rome 1994), showcasing Ion Tiriac's sports promotion capabilities.
• Romanian Tennis AssociationcoreStrategic or Co-development Partner · 1 January 1998Ion Tiriac served as Honorific President of Romanian Tennis Association (1998-2004), helping develop tennis in Romania.
• ATP (Association of Tennis Professionals)coreStrategic or Co-development Partner · 1 January 1996Ion Tiriac served as manager, adviser, and promoter for ATP tournaments including Stuttgart Super 9 (1985-2002), consultant/coordinator for ATP Masters in Hanover (1996-2000), and brought Open Romania license to Romania (1996). Currently holds license for this tournament.
• WTA (Women's Tennis Association)coreStrategic or Co-development Partner · 1 January 1996Ion Tiriac involved in Mutua Madrilena Masters in Madrid (2003-2008), which became combined ATP and WTA event in 2009 - the only tournament in the world held on 3 open courts and 2 indoor courts.
• AvisminorChannel Partner/ Reseller/ Distributor · 1 January 1994Rent-a-car license partnership obtained by Ion Tiriac, enabling Avis operations in Romania.
• HertzminorChannel Partner/ Reseller/ Distributor · 1 January 1994Rent-a-car license partnership obtained by Ion Tiriac, enabling Hertz operations in Romania.
• Romanian Olympic CommitteecoreStrategic or Co-development Partner · 1 January 1994Ion Tiriac served as President of Romanian Olympic Committee (1998-2004). During his tenure, Romania won 26 medals at Sydney Olympics (2000) and 19 medals at Athens Olympics (2004).
• LBBW ImmobiliencoreStrategic or Co-development PartnerJoint venture between Tiriac Imobiliare and German company LBBW Immobilien to develop the Residenz residential complex (the German Neighborhood) in Chitila, Romania. Project spans 68,230 sqm with 489 apartments in 48 buildings.
• Local Authorities (Prahova County)coreStrategic or Co-development PartnerPartnership with local government for green energy project implementation and regulatory approvals.
• Goldale Real Estate SRLcoreOthersSubsidiary of Tiriac Imobiliare responsible for the Timisoara Abator monument rehabilitation project (48,877 sqm land) transforming former industrial site into mixed-use development with 17 buildings, 900 apartments, and commercial spaces.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NEPI Rockcastle: Largest real estate investment trust in CEE with substantial Romanian retail, office, and mixed-use portfolio including regional shopping centers. Peer to Tiriac Imobiliare's retail showroom portfolio spanning 18 cities across Romania.
• One United Properties: Listed Bucharest-based real estate developer and operator of premium residential and Class A office properties including One Herăstrău and One Cotroceni. Closest Romanian peer to Tiriac Imobiliare's mixed premium residential / Class A office portfolio.
• Globalworth: Investment and development platform specializing in Class A office buildings in Romania and Poland with landmark Bucharest addresses. Direct peer to Tiriac Tower in the prime Bucharest office market and Tiriac Centre/Nouveau Centre/Vama Poștei business centres.
• Auto Italia Group Romania: Italian-owned multi-brand automotive distributor in Romania representing Fiat, Alfa Romeo, Jeep, Maserati, and other marques across multiple cities. Most directly comparable peer to Tiriac Auto's parallel dealership/importer structure with six premium and mass-market brands.
• CTP Romania: Pan-European industrial and logistics real estate developer with significant Romanian portfolio. Directly comparable to Tiriac Property Services' logistics park and industrial property management business line.
• UNIQA Asigurari Romania: Austrian-owned multi-line insurer offering motor, property, life, and health products through agents and brokers in Romania. Direct competitor to Allianz-Tiriac in the same distribution channels and corporate client segments.
• Asirom VIG: Romanian general insurance subsidiary of Vienna Insurance Group offering motor, property, casualty, and life products. Direct competitor to Allianz-Tiriac across motor and property insurance, vying for top-three Romanian market positions.
• Impact Developer & Contractor: Listed Bucharest-based real estate developer (BVB ticker: IMP) focused on premium residential complexes in Romania's major cities. Direct peer to Tiriac Imobiliare's residential developments including Stejarii Collection and Residenz.
• NN Asigurari Romania: Major Romanian life and health insurer with leading market share in pensions and life insurance. Direct competitor to Allianz-Tiriac across the life, health, and private pension product lines that Allianz-Tiriac has offered since 2007.

Broad incumbents

• Porsche Holding Salzburg: Austrian-headquartered distributor of Volkswagen Group brands across Europe including extensive Romanian operations under Porsche Inter Auto. Operates the largest European automotive distribution network, making it the scale comparable to Tiriac Auto's premium-brand distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tiriac-holding-ith-management-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiriac Group