What tradeinn does

Tradeinn (TRADEINN RETAIL SERVICES, S.L.) is a Spanish direct-to-consumer e-commerce group that operates 18 category-specialized online stores under the 'inn' brand family — including Divinginn, Skiinn, Bikeinn, Runinn, Traininn, Smashinn, Tennis-Padelinn, Goalinn, Motardinn, Waveinn, Kidinn, Dressinn, Techinn, and Bricoinn — distributing over 12,500 premium sports, fashion, and technology brands to consumers in 190 countries. Founded and headquartered in Celrà, Girona, Spain, the platform is supported by European fulfillment centers in Spain and Germany, processes approximately 9.2 million orders annually, and generates 85% of revenue outside Spain. Technology infrastructure includes a mobile app with a 4.7 rating and 13,000+ reviews, an AI chat assistant, a computer-vision virtual fitting room, visual search, a product recommendation engine, a PC Configurator (Tradeinn Lab), and support for 19 languages.

The business model is direct-to-consumer retail with an 'always the best online price' guarantee, supplemented by a CoINNs loyalty currency, app-exclusive sales reaching up to 75% off, and a VIP program offering 48-hour early access. Customer segments span sports enthusiasts across niche verticals, fashion consumers, and technology/DIY buyers. Revenue is generated through one-time product sales across vertical-specific storefronts with no disclosed subscription, marketplace take-rate, or advertising component.

In 2025, U.S. private equity firm Apollo acquired a 30% stake for €200 million, implying a post-money valuation of approximately €667 million and providing capital earmarked for 2026 international expansion. FY2025 turnover was €585 million, up 5.6% from €554 million in FY2024. The company employs between 101 and 250 staff.

Name

tradeinn

Legal name

TRADEINN RETAIL SERVICES, S.L.

Website

https://tradeinn.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Tradeinn operates 18 specialized online stores distributing 12,500+ premium sports, fashion, and technology brands to consumers in 190 countries, generating €585 million in FY2025 turnover through direct-to-consumer e-commerce backed by Spanish and German fulfillment.

Ownership category

akta.pro rank

Product category

Online Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Online sports retail
• Multi-store e-commerce
• Sporting goods distribution
• Premium brand marketplace
• Global sports e-commerce

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Tradeinn generates revenue through direct online sales of sporting goods, fashion, technology, and DIY products across 18 specialized stores. The company acts as an authorized distributor for over 12,500 premium sports brands, shipping 9.2 million orders to customers in 190 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tradeinn operates a network of 18 specialized online stores (the "inn" family — Diveinn, Waveinn, Swiminn, Snowinn, Trekkinn, Runnerinn, Bikeinn, Traininn, Smashinn, Goalinn, Xtremeinn, Motardinn, Sportsinn, Dressinn, Kidinn, Outletinn, Techinn, Bricoinn) selling sports equipment, fashion, technology, and DIY products from over 12,500 premium brands. The platform ships 9.2 million orders annually to customers in 190 countries, with fulfillment centers in Celrà, Spain and Germany, supported by a mobile app and AI-driven shopping features.

Product overview

Tradeinn operates as a multi-brand e-commerce platform comprising 18 specialized online stores (known as the 'inn' brand family) plus a nutrition store and physical retail location. The portfolio spans sports equipment (cycling, running, swimming, diving, skiing, trekking, fitness, tennis/padel, football, extreme sports, motorcycling, and team sports), fashion, children's products, technology/electronics, home/garden/DIY, and sports nutrition. Core offerings include the Tradeinn mobile app (rated 4.7 stars with 13K+ reviews), virtual fitting room for clothing try-on, and specialized storefronts like Diveinn, Waveinn, Swiminn, Snowinn, Trekkinn, Runnerinn, Bikeinn, Traininn, Smashinn, Goalinn, Xtremeinn, Motardinn, Sportsinn, Dressinn, Kidinn, Outletinn, Techinn, Bricoinn, and Nutrition Shop. The platform distributes over 12,500 premium sports brands, ships to 190 countries, and anchors its European logistics network with fulfillment centers in Celrà, Spain and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Shopping by tradeinn: Company's smart shopping platform brand

Products and services

• Diveinn Specialized online store for scuba diving, spearfishing, and snorkeling equipment including wetsuits, fins, diving goggles, and related accessories for divers.
• Waveinn Nautical and fishing online shop offering equipment for fishing, sailing, and boating activities.
• Swiminn Swimming and triathlon shop featuring swimwear, training equipment, and aqua fitness gear.
• Snowinn Ski and snowboarding shop offering equipment, clothing, and accessories for winter sports.
• Trekkinn Outdoor and trekking shop featuring equipment for hiking, climbing, and mountain activities.
• Runnerinn Running and triathlon specialist shop with footwear, apparel, and performance gear.
• Bikeinn Cycling shop offering bikes, components, helmets, glasses, gloves, and accessories for cyclists.
• Traininn Fitness shop featuring gym equipment, training accessories, and fitness apparel.
• Smashinn Tennis and padel shop with rackets, footwear, and sports gear for both sports.
• Goalinn Football shop offering boots, apparel, balls, and accessories for soccer players.
• Xtremeinn Extreme sports shop for skateboarding, BMX, and other action sports.
• Motardinn Motorcycle gear shop offering helmets, jackets, gloves, and accessories for riders.
• Sportsinn Additional sports shop covering golf, basketball, horse riding, rugby, volleyball, hockey, handball, baseball, american football, fishing, hunting, and other sports.
• Dressinn Fashion and footwear online shop with casual and sportswear, sneakers, and everyday apparel.
• Kidinn Kids shop offering childcare products, toys, and clothing for babies and children.
• Outletinn Outlet store offering discounted sports and fashion products with sales up to 75% off.
• Techinn Technology shop featuring computers, electronics, sports watches, GPS systems, action cameras, and electronic gadgets.
• Bricoinn Home, garden, and DIY shop with precision tools, cutting tools, and accessories for professionals and hobbyists.
• Nutrition Shop (Sportsinn Nutrition) Sports nutrition and recovery store offering supplements, energy gels, protein products, sports drinks, recovery equipment, and wellness items.
• Tradeinn Mobile App Native mobile application for iOS and Android providing shopping, order tracking, personalized notifications, exclusive offers, and VIP benefits with 4.7 rating from over 13,000 reviews.

Quantifiable outcome

• 5.6% year-over-year revenue growth from €554M (2024) to €585M (2025)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• CallawaycoreChannel Partner/ Reseller/ DistributorTradeinn operates as Callaway's authorized distributor, offering a wide selection of Callaway golf products including footwear, golf balls, golf clubs, gloves, bags, and accessories. Most products ship within 24 hours of ordering.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zalando: European fashion and lifestyle e-commerce platform that competes with Tradeinn's Dressinn fashion store. Also operates multi-vertical marketplace strategy across 25 European markets, comparable geographic footprint.
• Amazon: Generalist e-commerce incumbent with extensive sporting goods assortment. Competes with Tradeinn on price, fulfillment speed (especially Prime), and selection, but lacks Tradeinn's deep vertical specialization and brand partnerships.
• REI Co-op: US outdoor recreation retailer (consumer co-operative) carrying similar premium outdoor and sports brands. Overlaps with Tradeinn's Trekkinn, Snowinn, and Runnerinn; differs in membership model and physical store emphasis.

Direct peers

• Sun & Ski Sports: US specialty sporting goods retailer with strong focus on ski, snowboard, cycling, and outdoor categories. Overlaps with Tradeinn's Snowinn, Bikeinn, and Trekkinn; primarily US-focused with omnichannel retail presence.
• Decathlon: World's largest sporting goods retailer, offering branded and private-label sports equipment across nearly all of Tradeinn's categories. Directly competes on price, breadth, and global reach, but operates both online and 1,700+ physical stores with proprietary brands.
• Wiggle (WiggleCRC): UK-based online specialist in cycling, running, swimming, and triathlon gear. Operates a similar vertical specialist e-commerce model targeting European sports enthusiasts, with comparable authorized-distributor brand strategy.
• Chain Reaction Cycles: Northern Ireland-headquartered online cycling and triathlon specialist. Directly overlaps with Tradeinn's Bikeinn and Runnerinn stores in product mix, customer base, and global shipping model.
• Backcountry: US-based outdoor and action sports online retailer specializing in premium gear across skiing, climbing, cycling, and running. Closely comparable to Tradeinn's Trekkinn/Snowinn/Bikeinn vertical stores in customer profile and brand portfolio.
• evo: Action sports retailer specializing in ski, snowboard, surf, and skate gear. Comparable to Tradeinn's Snowinn, Xtremeinn, and Waveinn verticals with similar premium-brand authorized-distributor positioning.

Regional players

• SportScheck: Germany-based multichannel sporting goods retailer carrying similar premium sports brands. Comparable to Tradeinn in product mix and target customer, but primarily serves the German-speaking DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQvHG5zVBvfj8Nxpatm9fOA/videos
• Instagraminstagram.com/tradeinnofficial/?hl=es
• Xx.com/tradeinnsl
• Facebookfacebook.com/tradeinn
• LinkedInlinkedin.com/company/tradeinn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tradeinn