SODA.Auto
SODA.Auto is a London-based, venture-backed software company founded in 2023 that provides an AI-driven platform (SODA V) with digital twin and multi-agent tools to help automotive startups, OEMs, and adjacent industries develop software-defined vehicles faster and at lower cost.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SODA.Auto does
SODA.Auto (legal entity SODA.AUTO UK LTD) is a London-headquartered, venture-backed software company founded in 2023 that builds an AI-driven platform for developing Software Defined Vehicles (SDVs). Its flagship offering, SODA V, is a unified toolchain combining Model-Based Systems Engineering, a Multi-Agent Generative System (MAGS), and Digital Twin simulation that the company claims replaces roughly 15 separate engineering tools and compresses vehicle development from a five-year, $40 million program to a 200-day, $600,000 program. The platform is composed of modular products — SODA.Create (requirements and architecture), SODA.Validate (MIL/SIL/HIL testing with AI Copilot), SODA.Sim (3D simulator on Unreal Engine), SODA.Rig (modular hardware-in-the-loop rig) and SODA.CI/CD — sitting on top of a reusable SDV App Library of 200+ vehicle apps and a 122+ component Simulink-based Software Library, with pre-built E/E Architecture blueprints for zonal and centralised HPC topologies.
The company monetises through tiered SaaS subscriptions (Free, Pro at £50 per user per month, Enterprise at £100 per user per month), one-time hardware sales of SODA.Rig (£28,000–£77,000) plus an on-demand subscription option, and professional engineering services through its SODA.Enable team. Go-to-market combines direct enterprise sales to OEMs with a product-led growth motion via self-serve free tiers, AWS and GCP marketplace listings, and an open source SODA.Sim on GitHub. Target customers span automotive startups, established OEMs, bus manufacturers, autonomous shuttle developers, retrofitters, motorsport teams, and — via the SDx initiative — adjacent marine, aerospace, rail and agriculture programs. Named engagements include Charge Cars, elvoX automotive (a six-figure SDV Kit deal) and the University of Pennsylvania AV4EV initiative, with a strategic alliance with Perseus Motor Corporation to co-develop an AI-powered EV targeting a 2027 launch.
The company has raised approximately $14.3 million across a 2023 $6M round and a March 2024 $8.3M round, and operates from offices in London, Bicester, Tbilisi and Masdar City, with planned openings in Dubai and Spain. The leadership team — CEO Sergey Malygin, Chief of Engineering Matt Briggs, and CBO Ksenia Sternina — is drawn largely from ex-Arrival engineers, with a dedicated Head of AI leading MAGS development. Strategic technology alliances with NXP (pre-integrated Ecotron ECUs), the Autoware Foundation, the Digital Twin Consortium and SMMT anchor the platform's standards and distribution footprint.
SODA.Auto firmographics
Firmographics- Name
- SODA.Auto
- Legal name
- SODA.AUTO UK LTD
- Website
- https://soda.auto
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SODA.Auto is a London-based, venture-backed software company founded in 2023 that provides an AI-driven platform (SODA V) with digital twin and multi-agent tools to help automotive startups, OEMs, and adjacent industries develop software-defined vehicles faster and at lower cost.
- Ownership category
- akta.pro rank
SODA.Auto industry classification
Industry- Product category
- Automotive Software Platform
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where SODA.Auto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
SODA.Auto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Software Subscriptions (SODA V Suite): SaaS subscription model with tiered pricing for SODA.Create, SODA.Validate, and SODA.Sim tools. Free tier with limited usage, Pro tier at £50-500 per user per month, Enterprise tier at £100-1000 for full package with unlimited AI requests and priority support.
- Hardware Sales (SODA.Rig): One-time hardware purchase of HIL rigs: Rig for 1 ECU at £28,000, Rig for 10 ECUs at £77,000. On-demand Pro option also available at £1,000-5,000 per month.
- Professional Services (SODA.Enable): Turn-key software delivery service and engineering support from requirements to vehicle certification. Includes consulting for vehicle engineering, systems integration, and validation services.
- Platform Licensing: Licensing of SDV Platform for automotive software development, with claims of reducing development time from 5 years to 200 days and costs from $40 million to $600,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual developers to get started |
| Subscription | Monthly | Pro tier for professional automotive engineers |
| Subscription | Monthly | Enterprise tier for organizations with advanced needs |
| One time/ perpetual license | Pay-as-you-go | SODA.Rig Hardware-in-the-Loop - On-premise purchase |
| Subscription | Monthly | SODA.Rig Hardware-in-the-Loop - On Demand subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SODA.Auto product offering
Product offeringCore offering
SODA.Auto develops and sells an AI-driven Software-Defined Vehicle (SDV) platform combining SDV architecture, AI agents, and Digital Twin technologies (the SODA Technology Triad). Its flagship SODA V toolchain replaces 15 traditional automotive engineering tools and covers the entire vehicle development lifecycle from concept and requirements through systems architecture, testing, validation, and certification. The company also sells modular products (SODA.Create, SODA.Validate, SODA.Sim, SODA.Rig, SODA.CI/CD), SDV App and Software Libraries, E/E Architecture blueprints, and engineering services.
Product overview
SODA.Auto offers a comprehensive platform-plus-modules architecture for Software Defined Vehicle (SDV) development centered on the SODA SDV Platform and SODA V toolchain. SODA V unifies AI and Digital Twin capabilities, replacing 15 traditional tools and covering the entire vehicle development lifecycle from concept to certification. The core platform integrates with the SODA App Library (200+ vehicle apps with requirements, architecture, and tests), SODA Software Library (modular components distributed as Simulink Blockset), and E/E Architecture blueprints. SODA V consists of five integrated modules: SODA.Create for AI-powered design and requirements management; SODA.Validate for MIL/SIL/HIL testing with AI Copilot; SODA.Sim for 3D simulation based on Unreal Engine; SODA.Rig for hardware-in-the-loop testing; and SODA.CI/CD for automated continuous integration. The SODA Automotive AI Hub provides additional AI agents for specialized engineering functions. SODA.Enable provides professional engineering services, while SDx expands the platform to marine, aerospace, rail, and agriculture sectors.
Differentiator
Problem solved
Functional benefit
Brands
- SODA V: Unified AI + Digital Twin toolchain for Software Defined Vehicles - replaces 15 different tools covering vehicle concept to certification.
- SODA.Create
- SODA.Validate
- SODA.Rig
- SODA.Sim
- SODA.CI/CD
- SDV Platform
- SODA.Enable
- Feature Driven Development (FDD)
- MAGS
- SDx
Products and services
- SODA V Unified AI + Digital Twin toolchain for Software Defined Vehicles that replaces 15 different tools, covering the entire vehicle development cycle from concept and requirements to systems architecture, testing, validation, and certification. Reduces development time by 10x and costs by 4x. Targeted at automotive engineers, OEMs, and startups.
- SODA SDV Platform
Quantifiable outcome
- Development time reduced from 5 years to 200 days
- +7 more outcomes
Companies that use SODA.Auto
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
SODA.Auto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature10 records
SODA.Auto partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Perseus Motor CorporationcoreStrategic alliance to develop Europe's first AI-powered electric vehicle. Performance-focused compact SUV to be launched late 2027, dynamically learning drivers' styles and emotional states as a 'living intelligence system'. Joint R&D centres in Masdar City, Abu Dhabi and Bicester, Oxfordshire. Backs ex-Bentley and Lotus personnel.
- Autoware FoundationmajorSODA.Auto joined as industry member to work on deploying Autoware's camera-based neural network models on automotive-grade hardware, integrated with SODA SDV Framework and Applications Library. Target to showcase first PoC at CES 2026. Contributing to Privately Owned Vehicle (PoV) Working Group and Open AD Kit Working Group.
- Autoware FoundationmajorIndustry membership for deploying Autoware's autonomous driving software on SODA SDV Framework. Target CES 2026 showcase. Engages in PoV and Open AD Kit Working Groups.
- elvoX automotivecoreStrategic partnership for SDV Kit deployment to develop electric vans for intra-city transportation. elvoX receives access to SODA SDV Kit with Certified SDV App Library and SODA V Engineering Tools. Partnership valued at six-figure amount, supporting elvoX's mission to revolutionize urban transportation with electric vans.
- NXPmajorNXP partnership providing Ecotron ECUs (EAORA07 HPC, SuperVCU185, EV2274A, EV22297A) supported in SODA E/E Architecture blueprints. SODA.Auto became an official NXP partner for automotive software integration.
- SMMT (Society of Motor Manufacturers and Traders)minorSODA.Auto joined UK Society of Motor Manufacturers and Traders to connect with UK automotive industry and participate in policy discussions on SDV development.
- PIX MovingcoreStrategic partnership to accelerate autonomous vehicle development. PIX Moving specializes in autonomous shuttles and modular vehicle platforms.
- SynPlanetminorPartnership to revolutionize simulation technology. SynPlanet focuses on advanced simulation solutions for automotive and industrial applications.
- Digital Twin ConsortiummajorSODA.Auto joined as member of Digital Twin Consortium, contributing to practical applications of Digital Twin technologies validated with NASA and other industry leaders. CTO Dan Isaacs recognized SODA's Multi-agentic GEN AI solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
SODA.Auto competitors and assessment
Company assessmentBroad incumbents
- Elektrobit: Elektrobit (Continental) provides automotive embedded software, UX development tools, and AUTOSAR solutions. As a broad incumbent it competes across multiple SODA V toolchain categories, particularly for large OEM customers.
- Wind River Systems: Wind River provides embedded real-time operating systems and software platforms used in automotive (including SDVs). It competes with SODA.Auto in vehicle software infrastructure and is a broader incumbent with a wider portfolio.
Direct peers
- Applied Intuition: Applied Intuition provides simulation and infrastructure tooling for autonomous vehicle development, with overlap to SODA.Sim's digital twin and 3D scenario generation capabilities. Both serve automotive engineering teams developing SDV and AV platforms.
- MathWorks: MathWorks Simulink is the dominant model-based design environment used by automotive engineers and is the de facto foundation for SODA.Auto's Software Library (.mltbx Blockset). Both serve the same systems engineering and embedded software development workflows.
- Vector Informatik: Vector Informatik provides AUTOSAR-compliant automotive middleware, testing tools (CANoe), and embedded software development environments. SODA.Auto's CI/CD, Validate, and Software Library compete for the same vehicle software engineering workflows inside OEMs.
- dSPACE: dSPACE is a leading provider of HIL/SIL simulation and validation tools for automotive ECUs and software-defined vehicles. SODA.Rig and SODA.Validate compete directly with dSPACE's hardware-in-the-loop and prototyping platforms, both serving the same OEM and tier-1 customer base.
- Apex.AI: Apex.AI builds safety-certified automotive operating systems and development tooling for SDVs and autonomous vehicles. It competes with SODA.Auto in providing a unified software stack for vehicle developers, though with greater focus on autonomy stacks.
- ETAS (Bosch): ETAS provides automotive software development tools, middleware, and HIL solutions including the RTA-VRTE platform. It overlaps with SODA.Auto on SDV middleware, validation tooling, and E/E architecture tooling sold to OEMs and tier-1s.
Emerging players
- Sonatus: Sonatus provides software-defined vehicle infrastructure for OEMs, including in-vehicle networking and cloud-to-vehicle software management. It is an emerging competitor in the broader SDV tooling category where SODA.Auto operates.
- Foretellix: Foretellix offers scenario-driven validation and coverage analytics for autonomous vehicles, overlapping with SODA.Validate's AI Copilot and scenario generation. Both target safety certification of vehicle software, with overlapping but not identical customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
SODA.Auto social profiles
Digital presenceSODA.Auto compliance and trust
Trust signalCompliance1 record
SODA.Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
SODA.Auto leadership team
Management profileNumber of profiles
Profiles5 records
SODA.Auto funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SODA.Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SODA.Auto
What does SODA.Auto do?
SODA.Auto develops and sells an AI-driven Software-Defined Vehicle (SDV) platform combining SDV architecture, AI agents, and Digital Twin technologies (the SODA Technology Triad). Its flagship SODA V toolchain replaces 15 traditional automotive engineering tools and covers the entire vehicle development lifecycle from concept and requirements through systems architecture, testing, validation, and certification. The company also sells modular products (SODA.Create, SODA.Validate, SODA.Sim, SODA.Rig, SODA.CI/CD), SDV App and Software Libraries, E/E Architecture blueprints, and engineering services.
Is SODA.Auto a public or private company?
SODA.Auto is a private company. It is classified as venture growth investor backed and is currently operating.
When was SODA.Auto founded?
SODA.Auto was founded in 2023. It employs 11 to 50 people.
Where is SODA.Auto based?
SODA.Auto is headquartered in London, United Kingdom, in the Europe region.
How does SODA.Auto make money?
Four revenue lines are on record. Software Subscriptions (SODA V Suite) is the primary driver. The others are hardware Sales (SODA.Rig), professional Services (SODA.Enable) and platform Licensing.
Who are SODA.Auto's main competitors?
Broad incumbents on record are Elektrobit and Wind River Systems. Direct peers are Applied Intuition, MathWorks, Vector Informatik, dSPACE, Apex.AI and ETAS (Bosch). Emerging players are Sonatus and Foretellix.
Does SODA.Auto have an API?
Yes. SODA.Auto offers an Open API available on the Enterprise pricing tier. The API enables data import and export, integration with internal tools, and access to AI capabilities. Enterprise features include guaranteed SLAs, dedicated account manager, data region control, and user roles and permissions. Developer documentation is at docs.soda.auto.
What industry is SODA.Auto in?
SODA.Auto's product category is Automotive Software Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 336320 and its SIC code is 3823.