What PIX Moving does

PIX Moving is a city robotics company that designs and manufactures modular autonomous vehicles and robotic chassis platforms, founded in 2013 and headquartered in Guiyang, China, with a US parent entity PIXMOVING, INC. The company employs 101-250 people and operates a 5,000 m² manufacturing facility in Guizhou that combines AI-driven generative design with robotic 3D printing to produce what it describes as the world's first road-level wheeled-robot skateboard chassis. Its core product portfolio includes RoboBus (a Level 4 autonomous shuttle), RoboShop (a mobile retail platform), Beastie (a next-generation electric microcar previously branded PIX Robo-EV), and the PIXLOOP drive-by-wire chassis platform supported by PIXKIT2.0 and PIXKIT3.0 development kits.

The company's technology stack is built around a modular robotic chassis platform claimed to reduce vehicle components by 60%, costs by 60%, and development cycles by 75% relative to traditional automotive manufacturing. PIX Moving supports open-source autonomous driving stacks including Autoware and Baidu Apollo with open CAN interfaces and comprehensive API access, and operates the Moving Community — an open-source developer ecosystem with approximately 200 contributing engineers under CC BY-SA 4.0 hardware and MIT-licensed software. The manufacturing process integrates KUKA industrial robotics for metal additive fabrication, with partnerships spanning Tier IV (Autoware), Velodyne LiDAR, RoboSense, Livox, and AWS for cloud infrastructure.

PIX Moving generates revenue through three primary streams: hardware sales of autonomous vehicles (RoboBus, Beastie, RoboShop) and developer platforms (PIXLOOP, PIXKIT) directly to enterprise and government customers; Robot-as-a-Service (RaaS) subscriptions enabling cities to deploy autonomous mobile spaces without large upfront capital outlays; and RoboShop commercial arrangements via revenue-sharing, subscription, or leasing models tailored to retail brands and venue operators. Distribution is direct-to-enterprise with regional subsidiaries (Japan established April 2023 following a $10M TIS Japan investment in July 2022) and an active developer community channel. RoboBus has been deployed across seven countries — Italy, Japan, South Korea, UAE, USA, India, and China — with named customers including SpringCloud (South Korea Multiverse Planet), AUTOHI and Classy Kiss (Japan retail), a Dutch smart-mobility integrator, and universities and R&D institutes across the US, UK, Switzerland, Australia, Japan, South Korea, Singapore, Germany, Netherlands, and Sweden.

Name

PIX Moving

Legal name

PIXMOVING, INC.

Website

https://pixmoving.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

PIX Moving is a China-headquartered city robotics company that designs modular autonomous vehicles and robotic skateboard chassis for public transport, mobile retail, and AV developers, serving cities, retail brands, and engineering teams globally through hardware sales and RaaS subscriptions.

Ownership category

akta.pro rank

Product category

Autonomous Vehicles and City Robotics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI), Autonomous Ride-Hailing / Robotaxi Platforms (THADADAL)

Keywords

• Autonomous shuttle buses
• Robotic chassis platforms
• Mobile retail vehicles
• Drive-by-wire development kits
• City robotics infrastructure

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Robot as a Service (RaaS) Subscription: PIX Moving provides cities with services centered around 'mobile spaces' through a RaaS subscription model. Cities subscribe to access autonomous mobile spaces for various urban services including transportation, retail, and other dynamic space applications.
2. RoboShop Business Models: RoboShop offers three business models: (1) Revenue Sharing — collaborative model for venues with foot traffic; (2) Subscription — always-available vehicle with maintenance and support; (3) Leasing — flexible operating model without upfront ownership costs.
3. Autonomous Vehicle Hardware Sales: PIX Moving sells autonomous vehicle products including RoboBus, Beastie, RoboShop, and PIXKIT/PIXLOOP development platforms to enterprise and government customers.
4. PIXLOOP Drive-by-Wire Chassis Sales: PIXLOOP Hooke chassis platform sold to autonomous driving developers, engineering teams, universities, and enterprises for development and testing purposes. Features open CAN interface for engineering development and rapid prototyping.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

PIX Moving designs, manufactures, and sells modular autonomous vehicles and robotic mobility platforms built on its proprietary robotic skateboard chassis. Its core products are the RoboBus (Level 4 autonomous shuttle), RoboShop (autonomous mobile retail platform), and Beastie (electric microcar), complemented by development platforms (PIXLOOP drive-by-wire chassis, PIXKIT development kits) for autonomous driving engineers and researchers. The company sells hardware directly and offers a Robot-as-a-Service (RaaS) subscription model for cities and enterprises.

Product overview

PIX Moving is an AI-native city robotics company offering a platform-plus-modules architecture centered on modular robotic skateboard chassis. The core product portfolio includes RoboBus (autonomous shuttle bus), RoboShop (mobile retail platform), and Beastie (electric microcar), all built on the robotic chassis platform. Supporting infrastructure includes PIXLOOP (drive-by-wire development platform), PIXKIT3.0/2.0 (autonomous driving education kits), and ecosystem initiatives like PIXCITY (future city design) and Moving Community (open-source developer network). The company operates through both product sales and RaaS (Robot as a Service) subscription models, leveraging AI-driven generative design and robotic 3D printing manufacturing to achieve claimed reductions of 60% in components, 60% in costs, and 75% in development cycles.

Differentiator

Problem solved

Functional benefit

Brands

• Beastie: Next-generation electric microcar platform, previously known as PIX Robo-EV.
• RoboShop
• PIXCITY
• Moving Community
• PIXLOOP

Products and services

• RoboBus State-of-the-art Level 4 autonomous shuttle bus designed with spatial form on a modular robotic chassis platform, used for public transport, smart city mobility, and first/last mile connectivity. Deployed across 7+ countries including China, Italy, Japan, South Korea, UAE, USA, and India.
• RoboShop Electric, autonomous-ready mobile retail vehicle platform that enables brands to deliver on-demand retail experiences without fixed storefronts. Offered via three business models: revenue sharing (venues with foot traffic), subscription (always-available vehicle with maintenance), and leasing (flexible operating model without upfront ownership). Customers include AUTOHI and Classy Kiss in Japan.
• Beastie Next-generation electric mobility platform for urban dwellers, combining advanced robotics with electric vehicle technology. Previously branded as PIX Robo-EV. Features autonomy and modular design built on the robotic skateboard chassis.
• PIXLOOP Drive-by-Wire Platform Software-defined drive-by-wire chassis platform dedicated to autonomous driving developers, featuring open CAN interface and comprehensive API interfaces supporting Autoware and Baidu Apollo. Includes bionic architecture where the VCU (cerebellum) is independent of the autonomous driving system, 4-wheel hub motors, EPB and EHB dual safety redundancy, OTA firmware upgrades, and IP56 protection. Sold to developers, engineering teams, universities, and enterprises.
• PIXKIT3.0 Autonomous Driving Development Kit Autonomous driving development and education kit that includes a drive-by-wire hardware platform, full set of sensors (LiDAR, camera, computing unit, GNSS, IMU), and modular mounting brackets for achieving basic autonomous driving functions such as path planning, path following, vector map building, and obstacle avoidance. Supports L4 autonomous driving capability with open-source software (Autoware, Apollo) and ROS drivers. Deployed in universities and R&D institutes across 10+ countries.

Quantifiable outcome

• 60% reduction in vehicle components through AI-driven generative design and robotic 3D printing
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SpringCloudcoreStrategic or Co-development Partner · 1 January 2022SpringCloud is the leading L4/L5 autonomy solution and service provider in South Korea. In 2022, SpringCloud launched the AI City program called Multiverse Planet to be the future technology theme park in South Korea. PIX Moving has been the official partner of Multiverse Planet since its foundation, providing autonomous driving vehicles for smart city implementation and autonomous vehicle deployment.
• Guiyang International Big Data ExpominorGTM or Marketing Partner · 1 January 2019Moving Hackathon 2019 was held during the Guiyang International Big Data Expo, China's first big-data-themed Expo. Premier Li Keqiang sent congratulatory letters and Vice Premier Ma Kai addressed summits. Industry leaders including Jack Ma, Pony Ma, Robin Li participated.
• Cranfield UniversityminorStrategic or Co-development Partner · 1 January 2018Dr. Filomeno Martina, Metal 3D printing specialist at Cranfield University and Program Manager of WAAMMat, served as mentor at the PIX Generative Hackathon 2018 in Guiyang. WaamMat (Welding Engineering and Laser Processing Centre) provided expertise in additive manufacturing.
• KDN Automobile Design Co., Ltd.minorStrategic or Co-development Partner · 1 January 2018Chen Zhilei, founder of KDN Automobile Design Co., Ltd., served as mentor at the PIX Generative Hackathon 2018. KDN specializes in CAS and Class A surface design and has collaborated on multiple car projects including PIX self-driving car.
• Nagoya University / Tier IVminorStrategic or Co-development Partner · 1 January 2018Prof. Yoshiki Ninomiya from Nagoya University (CFO of Tier IV, which maintains Autoware) served as mentor at Move-it Hackathon 2018. Prof. leads Intelligent Vehicle Group Mobility Division and contributed to autonomous driving open-source ecosystem.
• Chris Anderson (3D Robotics / DIY Drones / DIY Robocars)minorStrategic or Co-development Partner · 1 January 2018Chris Anderson, CEO of 3D Robotics and founder of DIY Drones and DIY Robocars communities, participated remotely in Move-it Hackathon 2018 as a featured speaker and community figurehead.
• University of California, Irvine (UCI)minorStrategic or Co-development PartnerThe system security research group at UCI, led by Professor Chen, purchased the PIXsmart skateboard platform for use in research scenarios involving autonomous driving and intelligent transportation security.
• Smart Mobility Company (Netherlands)minorStrategic or Co-development PartnerSmart mobility company in the Netherlands uses PIX autonomous driving vehicles for integrating an autonomous delivery vehicle to provide on-demand delivery services in the urban environment.
• UdacityminorGTM or Marketing PartnerUdacity is the online education partner for PIX Moving hackathons, providing Self-driving Car Engineer Nanodegree courses and training as rewards for hackathon winners. Also co-organizer of Moving Hackathon 2019.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zoox: Amazon-owned autonomous shuttle/robotaxi developer building purpose-built L4 vehicles without steering wheels for urban mobility — directly comparable to PIX's RoboBus L4 autonomous shuttle play and target customer base of cities.
• EasyMile: French autonomous shuttle company deploying L4 driverless shuttles in cities, airports, and campuses globally — direct competitor to PIX's RoboBus in the city/public-transit autonomous shuttle category with similar RaaS-style deployment model.
• May Mobility: US autonomous shuttle operator deploying L4 vehicles on public roads in partnership with cities and transit agencies — directly comparable to PIX's RoboBus deployments and city/municipality GTM motion.
• Navya: French manufacturer of autonomous shuttles (Autonom Shuttle) and autonomous tow tractors sold to cities, airports, and industrial sites — directly comparable to PIX's RoboBus product line and city customer segment.
• Nuro: US autonomous vehicle company focused on purpose-built delivery robots operating on public roads — comparable to PIX's modular chassis approach for specialized urban AV use cases and city partnerships.
• Arcimoto: US manufacturer of three-wheeled FUN electric vehicles designed for urban mobility — comparable to PIX's Beastie electric microcar and modular small-format EV product strategy.
• Tier IV: Japanese open-source autonomous driving company that maintains Autoware (which PIX supports) — a technology partner and adjacent peer in the open-source AV ecosystem targeting city and corporate deployments.

Broad incumbents

• Rivian: US EV manufacturer built on a skateboard platform serving multiple vehicle formats — a broader incumbent parallel to PIX's robotic skateboard chassis strategy, though Rivian targets consumer trucks/vans rather than city robotics.
• Mobileye: Intel-owned autonomous driving technology supplier providing perception/mapping solutions to OEMs and AV developers globally — broader incumbent in the AV stack where PIX's PIXLOOP and Autoware/Apollo support overlaps in the developer tooling layer.
• Cruise: GM-owned autonomous robotaxi service that operated L4 driverless vehicles in San Francisco and other cities — broader incumbent in the urban autonomous ride-hailing/robotaxi category where PIX's RoboBus competes for city AV contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/thepixmoving
• GitHubgithub.com/pixmoving-moveit
• YouTubeyoutube.com/channel/UClOqFPbXWwbfu4Bw3Sv699g
• Facebookfacebook.com/pixmoving
• LinkedInlinkedin.com/company/pixmoving/mycompany
• Instagraminstagram.com/pixmoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIX Moving