What Newme does

Newme (legally Fraicheur Retail Private Limited) is a Bengaluru-headquartered, India-focused direct-to-consumer fast-fashion brand founded in 2022 that targets Gen Z women aged 18-26 across Tier I, II, and III Indian cities. The brand sells women's apparel and accessories — dresses, tops, co-ords, denim, bottoms, jumpsuits, winterwear, lingerie, and the Indofusion collection — through an owned omnichannel platform comprising the newme.asia e-commerce website, native iOS/Android apps (cumulatively 7M+ downloads), 21+ company-owned retail stores across 12+ cities (Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune, Surat, Jaipur, Indore, Chandigarh, Dehradun, Siliguri, Ahmedabad, Gurugram), and an owned branded NEWME ZIP quick-commerce service offering 60-90 minute delivery in Delhi and Bengaluru. Unit prices range from ₹249 to ₹2,249 with transparent MRP/Best Price display, free delivery above ₹999, and a 73% digital / 27% offline revenue mix as of mid-2026.

The underlying technology stack centres on an AI-driven trend-prediction engine that ingests Google search signals, Instagram imagery and captions, and user behaviour data to inform a 500-new-style-per-week drop cadence on a make-to-demand manufacturing model — a structural break from the 120-160 day inventory cycles of traditional seasonal fashion. This is paired with tech-enabled local Indian manufacturing, omnichannel inventory and fulfilment systems, and rapid-delivery logistics infrastructure (including partnerships with Zippie, Blitz, Loadshare, WareIQ and aggregator platforms Blinkit/Zepto/Swiggy Instamart). The brand's GTM combines social-led discovery (Instagram, YouTube, LinkedIn, Facebook), a referral program, mall-based offline expansion (D2C brands accounted for 27% of India's 2025 retail leasing per CBRE), and a first-mover contextual-commerce integration with JioHotstar as the streaming platform's debut commerce partner on its 'Shop the Look' feature in MTV Splitsvilla.

The business model is straightforward B2C retail monetisation across the three owned channels: D2C e-commerce (the largest share), physical retail stores, and quick-commerce delivery. Newme has raised approximately $35.4M across a $5.4M seed (Jan 2024, Fireside Ventures), $18M Series A (Jul 2024, Accel-led), and $12M Series B (Nov 2025, co-led by Accel India and Fireside Ventures with Point72 Ventures joining), reaching a $112M post-money valuation. FY24 reported operating revenue of Rs 48.28 crore against a Rs 35.75 crore loss, with management publicly targeting year-on-year revenue doubling, offline share growth to ~30%, and EBITDA break-even — supported by a planned doubling of physical retail to 50 stores across 14 cities by December 2026.

Name

Newme

Legal name

Fraicheur Retail Private Limited

Website

https://newme.asia

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Newme is an India-based D2C fast-fashion brand targeting Gen Z women aged 18-26 across Tier 1-3 cities. It sells apparel via newme.asia, mobile apps, 21+ retail stores, and NEWME ZIP 60-90 minute quick-commerce, using an AI trend-prediction engine to drive a 500-style weekly drop model on make-to-demand manufacturing.

Ownership category

akta.pro rank

Product category

Women's Fast Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Fast fashion retail
• Women's apparel
• Direct-to-consumer fashion
• Gen Z clothing
• Quick commerce delivery

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. D2C e-commerce sales: Direct-to-consumer sales through own website newme.asia and NEWME mobile app, accounting for approximately 73% of total revenue. Unit-priced fast fashion across dresses, tops, bottoms, co-ords, denim, winterwear, loungewear, swimwear, lingerie, accessories and bags targeting Gen Z women.
2. Offline retail store sales: Sales through company-owned physical retail stores across 11-14 Indian cities, currently contributing 22-27% of total revenue. Plan to grow offline share to ~30% as store network expands from current 18-21 stores to 50 stores by December 2026.
3. Quick-commerce delivery (NEWME ZIP): Sub-hour (60-90 minute) fashion delivery service in select metros including Delhi and Bengaluru, providing 24/7 deliveries in key markets and serving as growth vector for impulse-driven fashion purchases.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Newme operates a direct-to-consumer fast fashion platform selling women's apparel and accessories (dresses, tops, bottoms, co-ords, denim, winterwear, lingerie, accessories) to Gen Z women aged 18-26 in India. The brand launches approximately 500 new styles every Friday using AI-driven trend prediction, and distributes through its own website, mobile app, 21+ retail stores across 12+ Indian cities, and the NEWME ZIP quick-commerce service offering 60-90 minute fashion delivery.

Product overview

Newme operates a single integrated D2C fast-fashion platform (newme.asia) plus a mobile app, organized around one core brand ("NEWME") that spans multiple product modules and category storefronts rather than separate sub-brands. The platform combines its core e-commerce website/app with the NEWME ZIP quick-commerce module (60-minute delivery) and the "Shop the Look" contextual commerce module embedded into JioHotstar's streaming app. Product modules include category storefronts for Denim, Bottoms, Tops, T-Shirts, Dresses, Co-ords, Jumpsuits/Bodysuits, Winterwear, Lingerie, Swimwear, Indofusion, and Accessories/Jewellery, supported by 18-25 company-owned offline stores across 11-14 Indian cities and AI-driven design/production cycles that launch 500 new styles weekly.

Differentiator

Problem solved

Functional benefit

Brands

• NEWME Zip: Quick-commerce service offering rapid fashion delivery (60-minute and 24/7 delivery) in key markets such as Delhi and Bengaluru.

Products and services

• NEWME core e-commerce platform (website and mobile app) The core D2C fast-fashion platform of Newme, comprising the newme.asia website and the NEWME mobile app (iOS and Android) with 7M+ downloads, offering women's apparel and accessories across multiple categories at price points from ₹249 to ₹2,249 with sizes XXS-XXL.
• NEWME ZIP quick-commerce service Own branded quick-commerce service providing 60-90 minute fashion delivery, currently operational in Delhi and Bengaluru with 24/7 deliveries, leveraging dark store and rapid inventory infrastructure to serve impulse-driven fashion purchases.
• NEWME x JioHotstar 'Shop the Look' in-stream commerce integration Contextual in-stream commerce integration that lets JioHotstar viewers purchase Newme fashion products seen on-screen directly inside the streaming app without interrupting playback, debuted with MTV Splitsvilla and engineered as a scalable modular platform expanding into beauty, accessories, food, and grocery.

Quantifiable outcome

• 73% revenue from digital and 27% from offline retail
• +7 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• JioHotstar (JioStar)flagship commerce partner — first 'shop the look' integrationGTM or Marketing PartnerNEWME is the first commerce partner for JioHotstar's 'Shop the Look' contextual commerce feature, allowing viewers to purchase on-screen fashion looks directly within the streaming app without leaving playback. Integration debuted in the latest season of MTV Splitsvilla (premiered January 9, 2026), giving NEWME access to JioHotstar's 450 million monthly users. JioStar plans to expand the feature into beauty, accessories, food and grocery.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Myntra: India's largest fashion e-commerce platform, owned by Flipkart/Walmart, offering fast-fashion, premium, and lifestyle apparel across women's, men's, and kids' categories with its own M-Now quick-commerce service. Directly comparable on women's fashion and quick-commerce in India, but far broader in assortment and audience than Newme's Gen Z women's focus.
• Ajio: Reliance Retail's fashion marketplace and D2C platform offering trend-led apparel across women's, men's, and kids' categories. Comparable on women's fast-fashion assortment and digital-first model, but with Reliance's distribution and capital scale well beyond Newme's.
• Zara (Inditex): Global fast-fashion leader operating large store networks in India across metros, with rapid design-to-shelf cycles. Comparable on fast-fashion women's apparel and store-led experience, though price points are well above Newme's and assortment is global rather than India-localised.
• H&M: Global affordable fashion retailer with strong Indian mall presence, broad women's apparel assortment, and sustainability-led positioning. Comparable as a fast-fashion incumbent targeting young women in Indian malls, with far greater brand awareness and supplier scale.

Direct peers

• Nykaa Fashion: FSN E-Commerce Ventures' women's fashion platform adjacent to its beauty vertical, targeting young Indian women with trend-led private labels and marketplace assortment. Directly comparable on the women's trend-led fashion proposition, with stronger brand equity but broader category reach.
• Urbanic: London-headquartered D2C fast-fashion brand serving Indian and other emerging-market Gen Z consumers with AI-assisted design and rapid new drops. Closely comparable on the AI-driven, weekly-new, Gen Z women's fast-fashion thesis and global ambitions.
• Shein: Global ultra-fast-fashion brand re-entering India through a Reliance partnership, targeting young women with trend-led, low-priced apparel. Comparable on core women's fast-fashion offering, weekly newness, and Gen Z positioning, with significantly larger scale.

Emerging players

• Slikk: India-based quick-fashion delivery startup offering sub-90-minute apparel delivery in metros, directly competing with NEWME ZIP. Highly comparable on the quick-commerce fashion thesis and target customer (young, urban, Gen Z), though smaller in scale.
• Blip (quick-commerce fashion): Indian quick-fashion delivery startup offering rapid apparel delivery in metros. Comparable as a direct competitor to NEWME ZIP in the sub-hour fashion delivery category, currently operating at smaller scale.
• Zouk: Indian D2C brand (handbags, footwear, accessories) expanding offline into Indian malls, also cited by CBRE as a D2C retail-leasing contributor. Comparable as a young Indian D2C brand executing the mall-led omnichannel playbook, though operating in accessories rather than apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newme_asia
• Facebookfacebook.com/newmeasia
• LinkedInlinkedin.com/company/newmein
• Instagraminstagram.com/newme.asia
• Xx.com/newmeasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newme