Unravel Data
Unravel Data provides an AI-powered Data Platform Optimization platform for Fortune 500 data teams running Databricks, Snowflake, BigQuery, EMR, and Cloudera. Its Arvix AI engine autonomously tunes performance, cost, and reliability, delivering validated fixes rather than dashboards.
- Company typePrivate
- Founded2016
- HeadquartersSan Jose, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Unravel Data does
Unravel Data is a US-headquartered DataOps platform founded in 2016 by Kunal Agarwal and Shivnath Babu, building on a 2015 Duke University research project on Hadoop and Spark performance optimization. The company provides a unified Data Platform Optimization platform that monitors, analyzes, and autonomously optimizes workloads running on Databricks, Snowflake, Google Cloud BigQuery, Amazon EMR, and Cloudera, with technology-specific modules for each platform and use-case solutions for Data & AI FinOps, Reliability, Data Quality, and Cloud Migration. The platform is powered by Arvix AI, a proprietary agentic AI engine pre-trained on 10B+ workloads across 100+ enterprises and 500+ known failure patterns, which executes an Ingest-Map-Match-Prove-AutoApply-or-Human-in-Loop-Re-evaluate pipeline using multi-agent systems (Cloud FinOps Agent, Data Engineering Agent, Platform Reliability Agent, DataOps Agent), a knowledge graph, a context graph that links every query, pipeline, cluster, dataset, team, and downstream dependency, and a validation watchdog that reverts unexpected shifts after deployment.
The company's revenue model is primarily enterprise SaaS, priced on a usage basis tied to the underlying data platform's consumption metrics — DBUs for Databricks, warehouse consumption for Snowflake, and slot consumption for BigQuery — with annual subscription and pay-as-you-go options and custom enterprise pricing for EMR and Cloudera deployments. Go-to-market is anchored in direct enterprise field sales targeting Fortune 500 data teams, supplemented by listings on the AWS, Google Cloud, and Azure marketplaces for streamlined procurement, co-sell through Databricks Technology Partner and Cloudera Connect partner programs, and a self-serve entry point of free Databricks and Snowflake health check reports and a Data FinOps maturity assessment. Named public customers include Novartis, Mastercard, Citi, Equifax, NXP Semiconductors, Florida Blue, and EGA, alongside case-study customers across pharmaceuticals, financial services, healthcare, logistics, aviation, and e-commerce.
Unravel is a privately held, venture-backed company operating from US headquarters with engineering offices in Bengaluru and Hyderabad, India. Its disclosed funding totals approximately $107 million across multiple rounds, with the most recent being a $50 million Series D led by Third Point Ventures in September 2022, alongside Menlo Ventures, Point 72, GGV Capital, Harmony Capital, and Bridge Bank. The company holds SOC 2 Type II certification and is a member of the FinOps Foundation. Arvix AI was launched in May 2026 as the autonomous execution layer underpinning the core platform, positioning the company against general-purpose LLM-based tools by emphasizing validated, applied fixes rather than recommendations and dashboards.
Unravel Data firmographics
Firmographics- Name
- Unravel Data
- Legal name
- Unravel Data Systems Inc.
- Website
- https://unraveldata.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unravel Data provides an AI-powered Data Platform Optimization platform for Fortune 500 data teams running Databricks, Snowflake, BigQuery, EMR, and Cloudera. Its Arvix AI engine autonomously tunes performance, cost, and reliability, delivering validated fixes rather than dashboards.
- Ownership category
- akta.pro rank
Unravel Data industry classification
Industry- Product category
- Data Platform Optimization / DataOps Observability
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industries
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Unravel Data is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Unravel Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription: Annual subscription contracts for the core data platform optimization product across Databricks, Snowflake, and BigQuery. Customers commit annually.
- Usage-Based Pricing (Pay as You Go): Consumption-based pricing on Databricks (DBU consumption per month), Snowflake (warehouse consumption per month), and BigQuery (slot consumption per month). Customers can opt for pay-as-you-go instead of annual subscription.
- Custom Enterprise Deals (Amazon EMR, Cloudera): Custom pricing plans negotiated directly via dedicated account executives for Amazon EMR and Cloudera deployments. Includes expert guidance and customer references.
- Cloud Marketplace Sales: Sales channel via cloud marketplaces (AWS, Google Cloud, Azure) for streamlined procurement and billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Databricks — Subscribe Annually or Pay as You Go, priced per DBU consumption per month |
| Usage-based | Annual | Snowflake — Subscribe Annually or Pay as You Go, priced per warehouse consumption per month |
| Usage-based | Annual | BigQuery — Subscribe Annually or Pay as You Go, priced per slot consumption per month |
| Other | Annual | Amazon EMR — Custom pricing (request a demo) |
| Other | Annual | Cloudera — Custom pricing (request a demo) |
| Freemium | Pay-as-you-go | Free Health Check Report |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Unravel Data product offering
Product offeringCore offering
Unravel Data sells an enterprise Data Platform Optimization software platform that monitors, analyzes, and autonomously optimizes data workloads on Databricks, Snowflake, Google Cloud BigQuery, Cloudera, and Amazon EMR. The platform is powered by Arvix AI, an agentic AI engine that generates validated code rewrites, rightsizes warehouses, and enforces governance policies to reduce cloud data spend and improve reliability. Customers buy it via annual subscriptions or usage-based pricing, supplemented by free health check reports and Data FinOps assessments.
Product overview
Unravel Data offers a single, unified Data Platform Optimization platform rather than a portfolio of disconnected products. The core platform, branded simply as "Unravel for Data Platform Optimization" (https://www.unraveldata.com/), provides end-to-end visibility and optimization across hybrid and multi-cloud data infrastructure, with technology-specific modules for each supported platform: Unravel for Databricks, Unravel for Snowflake, Unravel for Google Cloud BigQuery, Unravel for Cloudera, and Unravel for Amazon EMR. The platform is powered by Arvix AI, the purpose-built agentic AI engine that acts as the autonomous optimization layer across all modules, alongside use-case solutions for Data & AI FinOps (Cloud Cost Management), Reliability/Performance Optimization, Data Quality, and Cloud Migration. All modules share Arvix AI's three AI Agents (Cloud FinOps Agent, Data Engineering Agent, Platform Reliability Agent), its knowledge graph of 10B+ workloads, and its context graph that spans queries, pipelines, clusters, datasets, teams, and downstream dependencies, with optional add-ons such as the Free Health Check Report and the Data FinOps Assessment available to prospects.
Differentiator
Problem solved
Functional benefit
Brands
- Arvix AI: Autonomous, agentic AI optimization engine that continuously tunes performance, cost, and reliability across Databricks, Snowflake, and BigQuery. Marketed as "Powered by Arvix AI" across Unravel's website.
Products and services
- Arvix AI Unravel's purpose-built, agentic AI engine that autonomously optimizes performance, cost, and reliability across Databricks, Snowflake, and BigQuery. Pre-trained on 10B+ workloads across 100+ enterprises, it executes an Ingest → Map → Match → Prove → AutoApply/Human-in-Loop → Re-evaluate loop with a context graph and validation watchdog, and includes Cloud FinOps, Data Engineering, Platform Reliability, and DataOps agents.
- Unravel for Databricks Platform module that optimizes Databricks workloads (Jobs, SQL Warehouses, Interactive Clusters, Structured Streaming, ML & Training, Delta Live Tables) at the query, notebook command, and code level via Databricks System Tables.
- Unravel for Snowflake Platform module that optimizes Snowflake workloads (Standard Warehouses, Snowpark Python/Java, Snowpipe Streaming, Dynamic Tables, Cortex AI/LLM Functions, Storage) by ingesting QUERY_HISTORY and ACCOUNT_USAGE telemetry, generating SQL rewrites, right-sizing warehouses, and enforcing budget guardrails via three AI Agents.
- Unravel for Google Cloud BigQuery Platform module that optimizes BigQuery workloads (On-Demand Queries, Slot Reservations, BI Engine, BigQuery ML, Streaming Inserts, Storage) across 100+ projects, reading INFORMATION_SCHEMA.JOBS to detect partition-pruning anti-patterns, model on-demand-to-flat-rate migrations, and enforce per-project budget guardrails.
- Unravel for Cloudera Platform module that provides performance monitoring and AI-driven optimization for Cloudera environments (CDP Private Cloud, CDP Public Cloud, legacy CDH/HDP) across Spark, Hive, Impala, MapReduce, HBase, Kafka, YARN, HDFS, Ozone, Tez, Oozie, and NiFi; member of the Cloudera Connect partner program.
- Unravel for Amazon EMR Module that monitors and optimizes Amazon EMR workloads, with AutoAction-driven alerting integrated with PagerDuty and other notification channels.
- Unravel Data Platform Optimization Unravel's core data platform optimization platform that monitors, analyzes, and optimizes data systems across hybrid and multi-cloud environments (AWS, Google Cloud, Azure, on-premises), delivering end-to-end visibility from ingest through processing and final use, with hundreds of capabilities for troubleshooting, performance optimization, migration, and cost control.
- Data & AI FinOps (Data FinOps) Cross-platform FinOps use case that brings query-, pipeline-, warehouse-, and storage-level cost attribution and autonomous optimization to data teams, organized around a Prevent, Inform, Optimize, Govern framework.
- Data Reliability & Performance Optimization Use case solution that addresses data reliability and pipeline/app performance, with the DataOps Agent cutting firefighting time by 99% through automated troubleshooting and the Data Engineering Agent automating performance optimization, code reviews, and debugging.
- Data Quality Use case solution that integrates external data quality checks (including Great Expectations) with AI-driven insights, allowing drill-down into quality check results, timelines, lineage, partitions, schema, usage, size, and users.
- Cloud Migration Use case solution that provides granular insights, recommendations, and automation for Spark, Hadoop, and data migrations to Databricks, Snowflake, and BigQuery before, during, and after migration.
- Free Health Check Report Free data estate assessment available for Databricks and Snowflake that delivers a productivity, cost, and performance breakdown report to prospects prior to purchase.
- Data FinOps Assessment Free maturity assessment that scores an organization's Data FinOps program across the Prevent, Inform, Optimize, and Govern framework stages and identifies gaps.
Quantifiable outcome
- Up to 60% data platform cost reduction
- +11 more outcomes
Companies that use Unravel Data
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles3 records
Unravel Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability13 records
Feature11 records
Unravel Data partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship strategic partner, core platform integration, open-source platform integration, open-source data quality integration, platform integration, messaging integration, incident management integration, devops ci/cd integration and industry community partner.
- Databricksflagship strategic partnerUnravel is an official Databricks Technology Partner, with a dedicated Databricks optimization solution spanning Jobs, SQL Warehouses, Interactive Clusters, Structured Streaming, ML & Training, and Delta Live Tables. Databricks Technology Partner badge is featured on the Databricks solutions page. Press release 'Unravel Data Partners with Databricks for Lakehouse Observability and FinOps' covers the partnership. Unravel provides lakehouse observability and FinOps jointly with Databricks.
- Clouderaflagship strategic partnerUnravel is a proud member of the Cloudera Connect partner program and is certified on Cloudera Data Platform. Provides full observability across CDP Private Cloud, CDP Public Cloud, and legacy CDH/HDP environments covering Spark, Hive, Impala, MapReduce, HBase, Kafka, YARN, HDFS, Ozone, Tez, Oozie, and NiFi. Press release 'Unravel Data Now Certified on Cloudera Data Platform' announces the certification.
- Snowflakecore platform integrationUnravel offers dedicated Snowflake optimization support across Standard Warehouses, Snowpark (Python/Java), Snowpipe Streaming, Dynamic Tables, Cortex AI / LLM Functions, and Storage. Press release 'Announcing Unravel For Snowflake: Faster Time To Business Value In The Data Cloud' covers the launch. Deep integration with Snowflake System Tables, QUERY_HISTORY, ACCOUNT_USAGE, and METERING_HISTORY.
- Google Cloud BigQuerycore platform integrationUnravel provides dedicated BigQuery optimization for On-Demand Queries, Slot Reservations, BI Engine, BigQuery ML, Streaming Inserts, and Storage. Supports both on-demand and BigQuery Editions pricing models and integrates with INFORMATION_SCHEMA, JOBS_BY_PROJECT, and RESERVATIONS_TIMELINE. Press release 'Unravel Data Launches Cloud Data Cost Observability and Optimization for Google Cloud BigQuery' and 'Announcing Unravel 4.8.1: Maximize Business Value With Google Cloud BigQuery Editions Pricing' document the integration.
- Amazon EMRcore platform integrationUnravel supports Amazon EMR as a dedicated deployment option with custom pricing via dedicated account executive. Covers EMR cost optimization and governance on AWS.
- Apache Sparkopen-source platform integrationUnravel provides deep monitoring and optimization for Apache Spark workloads, built on a decade of Hadoop, Spark, and Impala telemetry originating from a Duke University research project.
- Apache Kafkaopen-source platform integrationApache Kafka is one of the open-source platforms integrated with Unravel's data observability and FinOps platform.
- Apache Hadoopopen-source platform integrationApache Hadoop is one of the open-source platforms integrated with Unravel's data observability and FinOps platform. Unravel provides Spark, Hadoop, and data migration support to Databricks and other cloud platforms.
- Apache HBaseopen-source platform integrationApache HBase is one of the open-source platforms integrated with Unravel's data observability and FinOps platform.
- Great Expectationsopen-source data quality integrationGreat Expectations is integrated with Unravel for data quality use cases, enabling external data quality checks to be correlated with AI-driven insights.
- Google Dataprocplatform integrationGoogle Dataproc is integrated with Unravel as a supported data platform for the data observability and FinOps solution.
- Slackmessaging integrationSlack is one of Unravel's messaging and communication integrations, enabling Unravel alerts and notifications to flow into team Slack workspaces.
- Microsoft Teamsmessaging integrationMicrosoft Teams is one of Unravel's messaging and communication integrations for notifications and alerts.
- PagerDutyincident management integrationPagerDuty is integrated with Unravel for incident alerting, including AutoActions for EMR that route alerts via PagerDuty when manual intervention is required.
- GitHubdevops ci/cd integrationGitHub is integrated with Unravel's DevOps CI/CD Pipelines — Unravel runs cost and performance checks in pull requests and supports GitHub Actions for shift-left cost guardrails.
- Azure DevOpsdevops ci/cd integrationAzure DevOps is integrated with Unravel's DevOps CI/CD Pipelines for shift-left cost and performance checks in pull requests.
- FinOps Associationindustry community partnerUnravel is a member of the FinOps Association (FinOps Foundation). The FinOps Association logo is featured on Unravel's Cloud Cost Management & FinOps page. The FinOps Foundation's definition of FinOps is referenced on the Unravel website.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Unravel Data competitors and assessment
Company assessmentDirect peers
- Bigeye: Bigeye is a data observability platform that monitors data pipelines, warehouses, and freshness/quality — a direct competitor in the enterprise DataOps category.
- Acceldata: Acceldata provides data observability and DataOps for data platforms including Spark, Snowflake, BigQuery, and Kafka, with cost/performance optimization — the closest direct competitor to Unravel across similar use cases and customers.
- Monte Carlo: Monte Carlo is a leading data observability platform focused on data reliability, freshness, and quality across modern data stacks — a direct competitor for the data reliability portion of Unravel's platform.
- Datafold: Datafold provides data observability, data diff, and column-level lineage across the modern data stack — a direct competitor in data reliability and DataOps for dbt/Snowflake/BigQuery customers.
- Soda: Soda offers data observability and data quality monitoring across data warehouses and pipelines, overlapping with Unravel's data quality and reliability use cases.
- Vantage: Vantage is a cloud cost observability and FinOps platform that includes deep coverage of Snowflake, Databricks, and BigQuery — a direct competitor in Data FinOps / DataOps for cloud data platforms.
Broad incumbents
- Cloudability (Apptio): Cloudability, now part of Apptio/IBM, is a broad cloud FinOps platform with growing data-platform cost capabilities — a broader incumbent in the FinOps-for-data category Unravel competes in.
- IBM Databand: IBM Databand is an enterprise data observability and DataOps platform acquired by IBM, with pipeline monitoring and data reliability capabilities overlapping with Unravel's reliability/performance use cases.
Emerging players
- Spot.io (NetApp): Spot.io (now NetApp) provides cloud infrastructure optimization and FinOps for data workloads including data platforms, with overlap on cost optimization and automated rightsizing of cloud compute.
Others
- Alation: Alation is a leading data catalog and governance platform sold to the same enterprise data teams and FinOps personas that buy Unravel — adjacent rather than direct, but a frequent co-buyer or substitute for governance-led optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Unravel Data social profiles
Digital presenceUnravel Data compliance and trust
Trust signalCompliance1 record
Unravel Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unravel Data leadership team
Management profileNumber of profiles
Profiles9 records
Unravel Data subsidiaries and ownership
Company hierarchySubsidiaries1 record
Unravel Data funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unravel Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unravel Data
What does Unravel Data do?
Unravel Data sells an enterprise Data Platform Optimization software platform that monitors, analyzes, and autonomously optimizes data workloads on Databricks, Snowflake, Google Cloud BigQuery, Cloudera, and Amazon EMR. The platform is powered by Arvix AI, an agentic AI engine that generates validated code rewrites, rightsizes warehouses, and enforces governance policies to reduce cloud data spend and improve reliability. Customers buy it via annual subscriptions or usage-based pricing, supplemented by free health check reports and Data FinOps assessments.
Is Unravel Data a public or private company?
Unravel Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unravel Data founded?
Unravel Data was founded in 2016. It employs 101 to 250 people.
Where is Unravel Data based?
Unravel Data is headquartered in San Jose, United States, in the North America region.
How does Unravel Data make money?
Four revenue lines are on record. Annual Subscription is the primary driver. The others are usage-Based Pricing (Pay as You Go), custom Enterprise Deals (Amazon EMR, Cloudera) and cloud Marketplace Sales.
Who are Unravel Data's main competitors?
Direct peers on record are Bigeye, Acceldata, Monte Carlo, Datafold, Soda and Vantage. Broad incumbents are Cloudability (Apptio) and IBM Databand. Spot.io (NetApp) is listed as an emerging player. Alation is listed as an others.
Does Unravel Data have an API?
No public API is recorded for Unravel Data.
What industry is Unravel Data in?
Unravel Data's product category is Data Platform Optimization / DataOps Observability. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming). Its NAICS code is 54151 and its SIC code is 7370.