Vidio

What Vidio does

Vidio (PT Vidio Dot Com) is an Indonesian over-the-top (OTT) streaming platform founded in 2014 and headquartered in DKI Jakarta, operating as a subsidiary of PT Surya Citra Media within the Emtek Group. The platform delivers on-demand video, live TV broadcasts (including Indosiar and SCTV channels), live sports streaming (English Premier League, BRI Super League, Garuda Fight Championship), and an expanding catalog of Vidio Originals exclusive productions. Vidio serves mass-market Indonesian consumers through a freemium model combining ad-supported free viewing with a paid Vidio Premier subscription tier, accessible via web (vidio.com), iOS/Android mobile applications, and Connected TV platforms.

The platform's technology stack includes AI-powered content production capabilities through the VidioGen AI Platform, built using Google Cloud's Gemini, Veo, and Imagen models for generative AI content creation, achieving measurable efficiency gains (30% reduction in development time and costs). Vidio also features personalization engines (My List, Following, Watch History) and, as of August 2025, an innovative Vidio Shopping feature that embeds clickable Shopee-integrated product banners directly into streaming content, making it the first shopping-integrated streaming experience in Indonesia. The platform has raised approximately US$197 million across three funding rounds (notably from Affinity Equity Partners at a US$900 million valuation in November 2021), and operates with 501-1000 employees.

Vidio's business model combines three revenue streams: recurring subscription revenue from Vidio Premier (ad-free, exclusive content, live sports), advertising revenue from free AVOD viewers (with reported 150-minute average daily watch time), and emerging transaction-based revenue from the Vidio Shopping e-commerce integration with Shopee. The platform targets three primary customer segments: Indonesian consumers seeking local and international entertainment, sports fans seeking live football coverage, and brands/advertisers seeking integrated commerce-streaming placements. Content marketing is driven by Vidio Originals and exclusive sports rights, serving as the primary subscriber acquisition funnel.

Name

Vidio

Legal name

PT Vidio Dot Com

Website

https://vidio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vidio is an Indonesian OTT streaming platform serving mass-market Indonesian consumers with on-demand video, live TV, live sports, and Vidio Originals via a freemium subscription model, operated under Emtek Group's PT Surya Citra Media with AI-powered content production and Shopee-integrated shopping features.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

SVOD Streaming Channels (Subscription OTT) (MPABAHAB)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Video streaming platform
• OTT video service
• Live sports streaming
• Video on demand
• Original content production

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Subscription Revenue (Premier): Premium subscription model offering ad-free viewing, exclusive content, and early access to new releases. Users can subscribe to 'Premier' tier for enhanced viewing experience.
2. Advertising (AVOD): Freemium model with ad-supported video on demand (AVOD) serving free content to users, monetized through advertising. Platform reports 150-minute average daily watch time indicating strong ad engagement potential.
3. E-commerce Integration (Vidio Shopping): Interactive shopping feature launched with Shopee, embedding clickable product banners and cart icons into streaming content. Allows viewers to shop directly via Shopee without leaving the content, creating transaction-based revenue opportunities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vidio is an Indonesian over-the-top (OTT) streaming platform operated by PT Vidio Dot Com under PT Surya Citra Media (Emtek Group). The platform offers on-demand video, live TV channels (Indosiar, SCTV), live sports streaming (Premier League, BRI Super League), and Vidio Originals exclusive content. It operates a freemium model combining ad-supported free viewing with a premium "Premier" subscription tier, and includes an integrated Vidio Shopping e-commerce experience powered by Shopee.

Product overview

Vidio is an Indonesian OTT streaming platform operated by PT Vidio Dot Com under PT Surya Citra Media (Emtek Group). The platform operates as a unified streaming service combining subscription-based Vidio Premier with ad-supported free content. The core platform offers on-demand movies, series, live TV channels (Indosiar, SCTV), live sports streaming (BRI Super League, Garuda Fight Championship), and Vidio Originals exclusive content. The product portfolio includes Vidio Originals sub-brand for exclusive productions, VidioGen AI for AI-powered content generation, Vidio Shopping for e-commerce integration via Shopee, Kids Mode for child-friendly content, and live streaming capabilities. The platform features personalization through My List, Following, and Watch History functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Vidio Shopping: Interactive shopping feature that embeds clickable product banners and cart icons directly into Vidio's streaming content, allowing viewers to shop via Shopee without leaving the content stream.
• VidioGen AI

Products and services

• Vidio Platform Indonesian over-the-top (OTT) streaming platform offering on-demand video, live TV, sports streaming, and original content. Provides subscription-based Premier access alongside free ad-supported content, serving individual Indonesian consumers seeking local and international entertainment.

Quantifiable outcome

• 30% reduction in development time and costs using VidioGen AI
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or Integration · 24 April 2026Emtek Group announced expanded collaboration with Google Cloud for its 'Studio of the Future' vision, providing generative AI production tools across its media entities. Vidio's technology team built VidioGen AI platform using Google Cloud's Gemini, Veo, and Imagen models. The collaboration enabled 30% reduction in development time and costs for 'New Keluarga Somat' animated series, achieving 74% and 90% audience share growth during Ramadan 2026.
• ShopeecoreGTM or Marketing Partner · 6 August 2025Shopee and Vidio launched Vidio Shopping, the first shopping-integrated streaming experience in Indonesia. The feature embeds clickable product banners and cart icons into streaming content, allowing viewers to shop via Shopee without leaving. The pilot phase includes 15 brands including Samsung, Wardah, and Make Over across Premier League broadcasts and Vidio Originals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viu: Viu is PCCW's pan-Asian OTT streaming service offering SVOD and AVOD content across Southeast Asia including Indonesia. It is a direct competitor to Vidio in the Indonesian streaming market with similar freemium model and Asian content focus.
• Vision+: Vision+ is the OTT streaming platform of MNC Media (Indonesia), offering live TV, sports, and original content to Indonesian audiences. It is a direct domestic competitor to Vidio with overlapping content offerings including Indonesian originals and sports rights.
• RCTI+: RCTI+ is the streaming platform of MNC Group's RCTI broadcast network in Indonesia, offering live TV, VOD, and original content. It directly competes with Vidio in the Indonesian market with similar broadcast-network-backed model.
• WeTV: WeTV is Tencent's international streaming service with strong presence in Southeast Asia including Indonesia, offering Asian drama content and originals. It is a direct competitor to Vidio in the Indonesian market with significant content investment.
• iQIYI: iQIYI is Baidu's international streaming platform with significant presence in Southeast Asia including Indonesia, offering Asian and Chinese content. It competes directly with Vidio for Indonesian streaming subscribers, particularly for Asian drama content.

Broad incumbents

• Netflix: Netflix is the global SVOD leader with growing investment in Indonesian content and original programming. It competes with Vidio for premium Indonesian subscribers, particularly in urban markets with higher disposable income.
• Disney+ Hotstar: Disney+ Hotstar (now integrated into Disney+) is a major global streaming incumbent with strong Indonesian presence, leveraging Marvel, Disney, and Star Wars content along with regional sports. It competes with Vidio in premium subscriber segments.
• Amazon Prime Video: Amazon Prime Video is a global streaming incumbent expanding Indonesian content investment. It competes with Vidio for premium Indonesian subscribers and competes for sports and original content rights.
• HBO Go / Max: HBO Go/Max is a global premium streaming service available in Indonesia offering HBO original content, Warner Bros. films, and exclusive series. It competes with Vidio for premium content subscribers in Indonesia.

Others

• Shopee Video: Shopee, Vidio's Vidio Shopping partner, also operates its own Shopee Video feature for live and on-demand video content integrated with e-commerce. While currently a partner, Shopee Video represents a potential competitive threat as an adjacent commerce-integrated streaming offering in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vidiodotcom
• Facebookfacebook.com/vidiodotcom
• LinkedInlinkedin.com/company/vidio-dot-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidio