Shopee
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Shopee firmographics
Firmographics- Name
- Shopee
- Legal name
- Shopee
- Website
- https://shopee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Shopee industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455), Retail Trade (44-45)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- In-app Social Shops (Native Checkout) (CRAFANAA)
Keywords
Where Shopee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Shopee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commissions: Commission-based revenue from the marketplace connecting buyers and sellers across the platform.
- Advertising Revenue: Seller advertising and promotional placement revenue within the platform.
- Transaction Fees: Transaction fees from sellers using the platform's payment and fulfillment services.
- SPayLater (BNPL): Buy Now Pay Later service generating revenue through merchant fees and consumer interest.
- Logistics & Fulfillment Services: Revenue from collection points (S$0.20-S$0.30 per parcel) and logistics network services supporting seller fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free marketplace access for all sellers |
| Subscription | Monthly | VIP Subscription - RM4.50/month |
| Unit Pricing | Pay-as-you-go | Collection Point Services - S$0.20-S$0.30 per parcel |
| Transaction based/ take rate | Pay-as-you-go | SPayLater BNPL Service |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Shopee product offering
Product offeringCore offering
Shopee operates a mobile-first e-commerce marketplace connecting millions of buyers with sellers across Southeast Asia, Taiwan, and Latin America. The platform offers free marketplace access with no listing fees, integrated logistics through collection points, and content commerce features including Shopee Live and Shopee Video. Complementary services include SPayLater BNPL financing, ShopeeFood delivery, and Shopee VIP loyalty membership exceeding 10 million subscribers.
Product overview
Shopee is a multi-marketplace e-commerce platform offering a unified shopping experience across Southeast Asia, Taiwan, and Latin America (Brazil, Mexico, Argentina). The platform comprises a core marketplace complemented by social commerce features (Shopee Live, Shopee Video), financial services (SPayLater BNPL, insurance distribution), logistics solutions (Shopee Collection Points, fulfillment services), and seller tools (Shopee International Platform for cross-border trade). The Shopee VIP loyalty program with 10+ million subscribers ties together exclusive benefits, while Brand Max, KOLLAB, and Shopee First-to-Launch provide AI-powered marketing and product launch capabilities for brand partners. ShopeeFood extends the platform into food delivery, creating a super-app ecosystem across 12+ markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopee Core E-commerce Platform
- Shopee Live
Quantifiable outcome
- 52% market share in Southeast Asia
- +1 more outcomes
Companies that use Shopee
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Shopee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature4 records
Shopee partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OpenAIcoreIntegration of ChatGPT into Shopee's platform for AI-powered conversational shopping tools and enhanced customer experience.
- GooglecoreAI partnership with Google for advanced AI capabilities including product discovery, personalization, and search optimization across Shopee and Garena platforms.
- ZUS CoffeeminorMarketing and promotional partnership with ZUS Coffee in Malaysia, featuring exclusive deals, cross-promotional activities, and bundled offerings.
- AnyMind GroupminorMulti-Channel Network (MCN) partnership with AnyMind Group in Malaysia for creator and influencer management, supporting Shopee's KOL and content commerce strategy.
- 37 PartnerscoreAI celebrity commerce platform partnership with 37 Partners for developing and deploying AI-powered influencer and celebrity-driven sales experiences.
- SeaInsure PG Private Ltd.coreAcquisition of SeaInsure PG Private Ltd., expanding Shopee's insurance distribution capabilities and embedded insurance products.
- MetacoreShopee Business Agent integration with Meta's platforms enabling AI-powered seller and buyer interactions on Facebook and Instagram. Partnership includes Facebook Affiliate Partnerships for social commerce.
- MSIG InsuranceminorPartnership with MSIG Insurance for pet insurance distribution on Shopee's platform, offering insurance products to pet owners in Malaysia.
- MoneeInsure AgencyminorInsurance agency partnership for distributing pet insurance products through Shopee's e-commerce platform.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Shopee competitors and assessment
Company assessmentDirect peers
- Lazada: Lazada is Alibaba-owned SEA marketplace operating in Indonesia, Vietnam, Thailand, Philippines, Malaysia, and Singapore — directly competing with Shopee for the same buyers and sellers across the same regions with a comparable marketplace and livestreaming model.
- TikTok Shop: TikTok Shop is the fastest-growing social commerce competitor in Southeast Asia, integrating checkout inside short-video content and competing head-to-head with Shopee Live/Shopee Video for creator-led commerce and impulse purchases.
- Tokopedia: Tokopedia is one of Indonesia's largest marketplaces, now majority-owned by TikTok/GoTo, and directly competes with Shopee Indonesia for sellers, buyers, and brand partnerships in Shopee's largest single-country market.
- MercadoLibre: MercadoLibre is the dominant Latin American marketplace with integrated payments and logistics, directly comparable to Shopee's Brazil operations and a useful benchmark for Shopee's LATAM expansion strategy.
- Coupang: Coupang is the leading marketplace and 1P retailer in South Korea with a vertically integrated logistics network — comparable to Shopee's marketplace-plus-fulfilled-by-Shopee model in Southeast Asia and a regional e-commerce benchmark.
Broad incumbents
- Amazon: Amazon is the global e-commerce incumbent with marketplace, advertising, and logistics services that closely mirror Shopee's monetization stack, providing a benchmark for ad-to-GMV ratios and take-rate trajectory at scale.
- Alibaba: Alibaba operates Lazada (a Shopee direct competitor in SEA), Taobao, and AliExpress; it is also the AAFA co-complainant on counterfeits against Shopee — making it a broad incumbent benchmark and parent of Shopee's most direct peer.
- JD.com: JD.com is a Chinese e-commerce incumbent with vertically integrated 1P logistics and BNPL/financing; it is relevant as a comparable for Shopee's logistics network and SPayLater expansion strategy.
Emerging players
- Bukalapak: Bukalapak is an Indonesian marketplace focused on SMB and rural sellers; it overlaps with Shopee's SME seller base in Indonesia and provides a regional e-commerce comparable on emerging-market seller dynamics.
- Zalora: Zalora is a SEA-focused fashion and lifestyle marketplace operating across the same geographies as Shopee; while narrower in category, it competes for the same fashion buyers and brand partners on Shopee Mall.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Shopee social profiles
Digital presenceShopee compliance and trust
Trust signalCompliance5 records
Shopee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopee leadership team
Management profileNumber of profiles
Profiles6 records
Shopee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopee
What does Shopee do?
Shopee operates a mobile-first e-commerce marketplace connecting millions of buyers with sellers across Southeast Asia, Taiwan, and Latin America. The platform offers free marketplace access with no listing fees, integrated logistics through collection points, and content commerce features including Shopee Live and Shopee Video. Complementary services include SPayLater BNPL financing, ShopeeFood delivery, and Shopee VIP loyalty membership exceeding 10 million subscribers.
Is Shopee a public or private company?
Shopee is a private company. It is classified as corporate owned and is currently operating.
When was Shopee founded?
Shopee was founded in 2015. It employs 5,001 to 10,000 people.
Where is Shopee based?
Shopee is headquartered in Singapore, Singapore, in the Asia region.
How does Shopee make money?
Five revenue lines are on record. Marketplace Commissions are the primary driver. The others are advertising Revenue, transaction Fees, SPayLater (BNPL) and logistics & Fulfillment Services.
Who are Shopee's main competitors?
Direct peers on record are Lazada, TikTok Shop, Tokopedia, MercadoLibre and Coupang. Broad incumbents are Amazon, Alibaba and JD.com. Emerging players are Bukalapak and Zalora.
Does Shopee have an API?
No public API is recorded for Shopee.
What industry is Shopee in?
Shopee's product category is Online Marketplace. Its primary akta.pro industry code is CRAFANAA, In-app Social Shops (Native Checkout). Its NAICS code is 455 and its SIC code is 5399.