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GitHub

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uuid0000c6o

Namestring
GitHub
Legal namestring
GitHub, Inc.
Websiteurl
github.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

GitHub, Inc. is a developer platform serving more than 200 million developers and millions of organizations worldwide, headquartered in San Francisco and operating as a wholly-owned subsidiary of Microsoft (acquired 2018 for $7.5B). The platform provides Git-based code hosting, pull request and code review workflows, project management (Issues, Projects, Discussions), and a native CI/CD system (GitHub Actions), alongside cloud development environments (GitHub Codespaces), a mobile app for on-the-go development, and an enterprise security suite (GitHub Advanced Security) that includes Copilot Autofix, secret scanning, dependency management, and SLSA-aligned supply chain attestations. The underlying technology stack is built on Ruby on Rails, Go, React, the Primer design system, and Kafka for event streaming, running primarily on Microsoft Azure with a recently added multi-cloud layer on AWS to absorb AI-driven compute demand.

GitHub monetizes through tiered SaaS subscriptions — Free, Team at $4/user/month, and Enterprise from $21/user/month — with usage-based add-ons including GitHub Codespaces compute and storage, GitHub Actions CI/CD minutes, GitHub Packages, and marketplace transaction fees. The company's primary growth vector is GitHub Copilot, which transitioned in June 2026 from flat-rate per-seat pricing to consumption-based AI Credits, supporting Copilot Pro, Pro+, Business, Enterprise, and Max tiers; Copilot integrates models from OpenAI, Anthropic, Google, and Microsoft's MAI through proprietary routing systems. Distribution is hybrid: product-led growth via self-serve signup and IDE integrations (VS Code, JetBrains, Xcode, Visual Studio, Eclipse) drives long-tail developer adoption, while an enterprise field sales motion handles Fortune 500 customers in automotive, financial services, healthcare, government, and technology verticals. Recurring revenue is supplemented by Premium Support tiers (Premium and Premium Plus with Customer Reliability Engineers) and add-ons such as GitHub Advanced Security priced per active committer.

Short descriptiontext

GitHub is a developer platform serving 200M+ developers and millions of enterprises worldwide, offering Git-based code hosting, CI/CD, AI coding assistance via GitHub Copilot, application security, and cloud development environments under a Microsoft-owned SaaS subscription model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
developer collaboration platform, source code hosting, CI/CD automation, AI code generation, software supply chain security
Industry4 codes
1Open-Source & Developer Communities
CodeBPAMABAMPrimaryYes
2Code & Repository Security (Git Security, Code Integrity)
CodeHDADACAGPrimaryNo
3Developer & Open-Source Communities
CodeMPACAJAKPrimaryNo
4GitOps & Continuous Delivery Operations
CodeBPAEAKANPrimaryNo
NAICS code2 codes
  • Software Publishers5132
  • Software Publishers513210
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Developer Collaboration Platform
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model8 records
1GitHub Enterprise SaaS Subscriptions
TypeSubscription Recurring
Description

GitHub generates primary revenue through tiered SaaS subscriptions: Team at $4/user/month for small teams, and Enterprise starting at $21/user/month for organizations requiring advanced security, compliance, and deployment flexibility. Enterprise tier includes GitHub Advanced Security, SCIM provisioning, SAML SSO, and premium support add-ons.

docs.github.com
2GitHub Copilot AI Credits (Usage-based)
TypeUsage Based
Description

Following the June 2026 transition from flat-rate per-user billing to consumption-based token pricing, GitHub Copilot charges per token consumed via AI Credits. Plans include Pro ($10/month with token overages), Pro+ ($39 for 7,000 credits, $100 for 20,000 credits), Business/Enterprise per-seat with agentic workflow AI billing charged to organizational budgets rather than individual users.

tomshardware.com
3GitHub Copilot Business/Enterprise (Per-seat)
TypeSubscription Recurring
Description

Copilot Business and Enterprise plans offer per-seat AI coding assistance with seat-based pricing, including organizational budget billing for AI usage and centralized spend management via budget lifecycle APIs.

docs.github.com
4GitHub Actions CI/CD Minutes
TypeUsage Based
Description

Usage-based billing for GitHub Actions execution minutes: Free tier includes 2,000 minutes/month (free for public repos), Team includes 3,000 minutes/month, Enterprise includes 50,000 minutes/month. Additional minutes are billed at standard rates.

docs.github.com
5GitHub Codespaces
TypeUsage Based
Description

Cloud-based development environments billed at $0.18/hour per core plus $0.07/GB/month storage, with free hours allocated to personal accounts on 2-core (60 hours) and 4-core (30 hours) machines.

docs.github.com
6GitHub Packages Registry
TypeUsage Based
Description

Package hosting service included in Free (500MB), Team (2GB), and Enterprise (50GB) tiers, with excess storage billed at standard overage rates.

docs.github.com
7GitHub Marketplace Transaction Fees
TypeMarketplace Commission
Description

Third-party GitHub Apps and actions sold through the GitHub Marketplace generate transaction-based revenue through listing fees and platform commissions on paid apps and integrations.

docs.github.com
8Premium Support Add-ons
TypeSubscription Recurring
Description

Premium Support ($1,000/month) and Premium Plus Support tiers offering SLA-based ticket response times (30-minute SLA for Urgent tickets), 24/7 web and phone callback support, and assigned Customer Reliability Engineers.

docs.github.com
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels11 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Pricing details10 tiers
1Free - Core platform for individuals and teams
ModelFreemiumBilling cadenceMonthly
Notes

Unlimited public/private repositories, 2,000 CI/CD minutes/month (free for public repos), 500MB Packages storage, Issues & Projects, Dependabot security updates, community support. GitHub Copilot Free: up to 2,000 completions per month.

github.com
2Team - Advanced collaboration at $4/user/month
ModelSubscriptionBilling cadenceMonthly
Notes

All Free features plus GitHub Codespaces (compute from $0.18/hr), 3,000 CI/CD minutes/month, 2GB Packages storage, repository rules, code owners, required reviewers, draft PRs, Pages & Wikis, GitHub Secret Protection, GitHub Code Security, web-based support.

github.com
3Enterprise - Security, compliance, and flexible deployment from $21/user/month
ModelSubscriptionBilling cadenceMonthly
Notes

All Team features plus 50,000 CI/CD minutes/month, 50GB Packages storage, data residency on Azure (EU/Australia), Enterprise Managed Users, SCIM provisioning, SAML SSO, LDAP, SOC1/SOC2 Type 2 reports, FedRAMP Tailored ATO, GitHub Connect, advanced audit logging, Premium/Premium Plus support add-ons.

github.com
4Copilot Pro - Base subscription with token overages
ModelSubscriptionBilling cadenceMonthly
Notes

Base subscription with AI credits; overages charged at 1 cent per credit. Agentic AI sessions consume 30-40 credits per session at frontier model rates. Pro+ tiers: $39/month for 7,000 credits, $100/month for 20,000 credits.

tomshardware.com
5Copilot Business/Enterprise - Per-seat AI with org budget billing
ModelSubscriptionBilling cadenceMonthly
Notes

Per-seat AI coding assistance with organizational AI budget billing; agentic workflow AI usage billed to organization rather than individual users. Centralized budget management via APIs with 50-budget limit per account.

cio.com
6Copilot Max - Higher-volume agent workflow tier
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Upgrade tier for higher-volume agent workflows beyond Business/Enterprise allocations.

tomshardware.com
7GitHub Codespaces - Usage-based cloud dev environments
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Compute: $0.18/hour per core (2-core machine = 60 free hours/month, 4-core = 30 free hours/month). Storage: $0.07/GB/month.

github.com
8GitHub Advanced Security Add-on
ModelSubscriptionBilling cadenceMonthly
Notes

Enterprise add-on providing Copilot Autofix, secret scanning, push protection, dependency vulnerability management, SBOMs, and artifact attestations. Priced per active committer.

github.com
9Premium Support
ModelSubscriptionBilling cadenceMonthly
Notes

Standard support included in Enterprise. Premium: 30-minute SLA on Urgent tickets, 24/7 web and phone callback. Premium Plus: everything in Premium plus assigned Customer Reliability Engineer.

github.com
10GitHub Actions additional CI/CD minutes
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Standard tiers: Free (2,000 mins), Team (3,000 mins), Enterprise (50,000 mins). Per-minute overage pricing applies beyond included allocation.

github.com
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 6 records shown
1GitHub Copilot
Description

AI pair programmer that helps write code faster with autocomplete-style suggestions and agentic capabilities

github.com
+5 more records
Core offering1 text field

GitHub is a developer platform that hosts source code via Git, enabling software development for open-source and private projects. It sells tiered SaaS subscriptions (Free, Team at $4/user/month, Enterprise from $21/user/month), AI coding assistance through GitHub Copilot (Pro, Pro+, Business, Enterprise) with usage-based AI Credits, CI/CD via GitHub Actions, cloud dev environments via GitHub Codespaces, and enterprise security via GitHub Advanced Security.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 25% increase in developer speed with GitHub Copilot (Duolingo)
+8 more records
Product overview1 text field

GitHub is a comprehensive developer platform offering a unified suite of products centered around code collaboration, AI-powered development, and security. The core platform includes code hosting (repositories), GitHub Actions for CI/CD automation, GitHub Codespaces for cloud development environments, and GitHub Enterprise for organizational deployment. GitHub Copilot serves as the primary AI offering, providing code generation and assistance through models from OpenAI and Anthropic. The platform has expanded into agentic AI with the GitHub Copilot App for desktop-based agent workflows, GitHub Agentic Workflows for autonomous task handling, and GitHub Copilot Business/Enterprise tiers for organizational AI deployment. Security products include GitHub Advanced Security with Copilot Autofix, secret scanning, and supply chain security features. The platform also offers GitHub Mobile for on-the-go development, GitHub Discussions for community collaboration, and GitHub Code Search for semantic code discovery. Recent additions include GitHub AI Credits for usage-based pricing, GitHub MCP Registry for external tool integration, and Canvas for collaborative human-AI development workflows.

Product and service14 records
1GitHub Copilot
CategoryAI Code Generation
Description

AI pair programmer providing autocomplete-style code suggestions, natural language chat, and autonomous coding agents integrated into IDEs for individual developers and organizations.

2GitHub Copilot App
CategoryAI Agent Platform
Description

Agent-native desktop application for managing multiple AI coding agents working in parallel across repositories, issues, and pull requests.

3GitHub Actions
CategoryCI/CD Automation
Description

CI/CD automation platform for building, testing, and deploying code with configurable runners, matrix builds, reusable workflows, and OIDC-based secure publishing.

4GitHub Codespaces
CategoryCloud Development Environments
Description

Cloud-hosted development environments with pre-configured containers, instant setup, and access from any device.

5GitHub Advanced Security
CategoryApplication Security
Description

Enterprise-grade security suite providing Copilot Autofix, secret scanning, push protection, dependency vulnerability management, SBOMs, and artifact attestations for the software supply chain.

6GitHub Enterprise
CategoryEnterprise Source Code Management
Description

Enterprise SaaS source code management platform with SOC1/SOC2 Type 2, FedRAMP Tailored ATO, SAML SSO, SCIM, data residency, advanced audit logging, and premium support.

7GitHub Mobile
CategoryMobile Developer App
Description

Mobile applications for iOS and Android enabling developers to review pull requests, manage issues, run Copilot Chat, and search code from mobile devices.

8GitHub Copilot Business
CategoryAI Code Generation
Description

Per-seat Copilot tier for business teams with admin controls, organizational budget billing, and policy management.

9GitHub Issues
CategoryProject Management
Description

Issue tracking and project planning tool for managing bugs, enhancements, and work items alongside code.

10GitHub Code Review
CategoryCode Review and Collaboration
Description

Code review tool for managing pull requests, diffs, reviewers, and merge workflows before changes are integrated.

11GitHub Code Search
CategoryCode Search
Description

Search service indexing public and private repositories with AI-powered Copilot integration for natural language queries about repository structure.

12GitHub Discussions
CategoryCommunity Collaboration
Description

Community collaboration tool for open-ended conversations, Q&A, and idea sharing alongside code in repositories.

13GitHub Marketplace
CategoryMarketplace
Description

Marketplace for third-party GitHub Apps and Actions workflows that extend platform functionality, with transaction fees and platform commissions on paid apps.

14GitHub Copilot Enterprise
CategoryAI Code Generation
Description

Advanced Copilot tier with enterprise policy controls, admin management, and deep integration with GitHub Enterprise workflows.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierModerateTypeStrategic or Co-development PartnerAnnounced on2026-06-22
Description

Renaissance Geek (founded by Paul Bakaus, backed by Andreessen Horowitz/a16z) partnered with GitHub to integrate Impeccable — an open-source design skill for AI coding agents — directly into GitHub Copilot. Impeccable has over 40,000 GitHub stars and 160,000 installs, adding a design and quality layer for developers using Copilot.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-06-17
Description

GitHub is turning to AWS to manage surging AI-driven demand after realizing it needs 30x infrastructure capacity rather than the planned 10x. Despite Microsoft owning GitHub and targeting full Azure migration by 2027, AWS is being used as a short-term multi-cloud measure to ensure service reliability during AI-driven growth surge. The arrangement reflects intensifying competition between Microsoft and Amazon while AWS provides critical compute capacity to GitHub.

Strategic tierModerateTypeStrategic or Co-development PartnerAnnounced on2026-06-17
Description

GitHub joined 11 major tech companies (Microsoft, Google, Cisco, GoDaddy, NVIDIA, Salesforce, Snowflake, ServiceNow, Databricks, GitHub, and Hugging Face) in launching the ARD open protocol under Apache 2.0 license, designed as a discovery layer enabling AI agents to find, evaluate, and verify tools and services. Notably absent: OpenAI and Anthropic.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-06-09
Description

Anthropic's Claude Fable 5 and Claude Opus 4.8 models are integrated into GitHub Copilot, available to Pro+, Business, and Enterprise users across VS Code, JetBrains, Xcode, and Eclipse. Claude Fable 5 is the first Mythos-class model integrated into the platform, requiring up to 30-day data retention for Anthropic's safety classifiers. Claude Opus 4.8 carries a 15X premium request multiplier under the legacy billing model.

Strategic tierModerateTypeTechnology or IntegrationAnnounced on2026-05-28
Description

Figma's AI design assistant Figma Make features a two-way integration with GitHub, enabling product managers, designers, and non-technical builders to visually edit production code and push changes via pull requests without bypassing engineering governance. Operates within standard Git workflows and CI pipelines.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-05-27
Description

Zendesk for Startups program includes AWS, GitHub, and Notion, offering eligible startups up to two years of free access to Zendesk's AI suite along with ecosystem benefits from GitHub among other partners.

Strategic tierStrongTypeOthersAnnounced on2018-06-04
Description

Microsoft acquired GitHub for $7.5 billion in June 2018. Microsoft is GitHub's parent company and an Affiliate per GitHub's Terms of Service. Microsoft Azure hosts GitHub Enterprise Cloud. GitHub Copilot integrates OpenAI and Anthropic models alongside Microsoft's own MAI models. GitHub and Microsoft are jointly building AI agent governance tools (Agent 365) and security frameworks. GitHub COO Kyle Daigle reports to Microsoft leadership.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Anthropic's Claude Code is an AI coding assistant that directly competes with GitHub Copilot while also being integrated into Copilot's model routing. This dual relationship (partner and competitor) makes Anthropic a unique emerging player shaping the AI coding market alongside GitHub.

TypeDirect peer
Description

Atlassian's Bitbucket competes directly with GitHub on Git-based code hosting and is tightly integrated with Jira and Confluence. While part of a broader collaboration portfolio, Bitbucket serves the same developer enterprise segment with overlapping CI/CD (Bitbucket Pipelines) and code review features.

TypeDirect peer
Description

CircleCI is a dedicated CI/CD platform that competes with GitHub Actions for enterprise continuous integration workloads. It offers deep integration with GitHub repositories but positions itself as a higher-performance alternative for complex build pipelines.

TypeDirect peer
Description

GitLab is GitHub's primary direct competitor, offering a unified DevSecOps platform with code hosting, CI/CD, security scanning, and AI coding assistance (GitLab Duo). It serves the same enterprise and developer segments with comparable feature breadth, including self-hosted and SaaS deployment options.

TypeEmerging player
Description

Replit provides cloud-based development environments and AI coding (Ghostwriter/Replit Agent) that overlap with GitHub Codespaces and Copilot. It targets developers and startups with a more integrated, browser-based experience compared to GitHub's IDE-agnostic approach.

TypeEmerging player
Description

Windsurf (formerly Codeium) is an AI-native IDE competing with Cursor and GitHub Copilot. It targets enterprise developers with deep AI integration and has raised significant funding to compete directly in the AI pair-programmer category.

TypeEmerging player
Description

Cursor is an AI-native code editor (forked from VS Code) that has emerged as the most prominent AI coding assistant challenger to GitHub Copilot. It targets the same developer persona with deep AI pair-programming capabilities and is reportedly valued at multi-billion-dollar scale, fragmenting the AI coding market.

TypeBroad incumbent
Description

JFrog is a broad incumbent in software supply chain and artifact management, directly competing with GitHub Packages, Dependabot, and Advanced Security. It serves enterprise DevSecOps teams with overlapping capabilities in vulnerability scanning and binary management.

TypeBroad incumbent
Description

JetBrains builds the IDEs (IntelliJ, PyCharm, etc.) where GitHub Copilot is integrated, but also operates its own AI Assistant and team collaboration tool (Space). JetBrains is both a critical distribution partner for GitHub and a competitive threat in AI coding and developer tooling.

TypeDirect peer
Description

Sourcegraph provides universal code search and AI coding assistant (Cody/Amp) capabilities that overlap directly with GitHub Code Search and Copilot. It is a direct enterprise competitor for code intelligence and AI-augmented development workflows across large codebases.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers26 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment16 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GitHub

Developer Collaboration Platformgithub.com

GitHub is a developer platform serving 200M+ developers and millions of enterprises worldwide, offering Git-based code hosting, CI/CD, AI coding assistance via GitHub Copilot, application security, and cloud development environments under a Microsoft-owned SaaS subscription model.

What GitHub does

GitHub, Inc. is a developer platform serving more than 200 million developers and millions of organizations worldwide, headquartered in San Francisco and operating as a wholly-owned subsidiary of Microsoft (acquired 2018 for $7.5B). The platform provides Git-based code hosting, pull request and code review workflows, project management (Issues, Projects, Discussions), and a native CI/CD system (GitHub Actions), alongside cloud development environments (GitHub Codespaces), a mobile app for on-the-go development, and an enterprise security suite (GitHub Advanced Security) that includes Copilot Autofix, secret scanning, dependency management, and SLSA-aligned supply chain attestations. The underlying technology stack is built on Ruby on Rails, Go, React, the Primer design system, and Kafka for event streaming, running primarily on Microsoft Azure with a recently added multi-cloud layer on AWS to absorb AI-driven compute demand.

GitHub monetizes through tiered SaaS subscriptions — Free, Team at $4/user/month, and Enterprise from $21/user/month — with usage-based add-ons including GitHub Codespaces compute and storage, GitHub Actions CI/CD minutes, GitHub Packages, and marketplace transaction fees. The company's primary growth vector is GitHub Copilot, which transitioned in June 2026 from flat-rate per-seat pricing to consumption-based AI Credits, supporting Copilot Pro, Pro+, Business, Enterprise, and Max tiers; Copilot integrates models from OpenAI, Anthropic, Google, and Microsoft's MAI through proprietary routing systems. Distribution is hybrid: product-led growth via self-serve signup and IDE integrations (VS Code, JetBrains, Xcode, Visual Studio, Eclipse) drives long-tail developer adoption, while an enterprise field sales motion handles Fortune 500 customers in automotive, financial services, healthcare, government, and technology verticals. Recurring revenue is supplemented by Premium Support tiers (Premium and Premium Plus with Customer Reliability Engineers) and add-ons such as GitHub Advanced Security priced per active committer.

GitHub firmographics

Firmographics
Name
GitHub
Legal name
GitHub, Inc.
Website
https://github.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
GitHub is a developer platform serving 200M+ developers and millions of enterprises worldwide, offering Git-based code hosting, CI/CD, AI coding assistance via GitHub Copilot, application security, and cloud development environments under a Microsoft-owned SaaS subscription model.
Ownership category
akta.pro rank

GitHub industry classification

Industry
Product category
Developer Collaboration Platform
NAICS
Software Publishers (5132), Software Publishers (513210)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Open-Source & Developer Communities (BPAMABAM)
akta.pro secondary industries
Code & Repository Security (Git Security, Code Integrity) (HDADACAG), Developer & Open-Source Communities (MPACAJAK), GitOps & Continuous Delivery Operations (BPAEAKAN)

Keywords

  • Developer collaboration platform
  • Source code hosting
  • CI/CD automation
  • AI code generation
  • Software supply chain security

Where GitHub is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

GitHub business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. GitHub Enterprise SaaS Subscriptions: GitHub generates primary revenue through tiered SaaS subscriptions: Team at $4/user/month for small teams, and Enterprise starting at $21/user/month for organizations requiring advanced security, compliance, and deployment flexibility. Enterprise tier includes GitHub Advanced Security, SCIM provisioning, SAML SSO, and premium support add-ons.
  2. GitHub Copilot AI Credits (Usage-based): Following the June 2026 transition from flat-rate per-user billing to consumption-based token pricing, GitHub Copilot charges per token consumed via AI Credits. Plans include Pro ($10/month with token overages), Pro+ ($39 for 7,000 credits, $100 for 20,000 credits), Business/Enterprise per-seat with agentic workflow AI billing charged to organizational budgets rather than individual users.
  3. GitHub Copilot Business/Enterprise (Per-seat): Copilot Business and Enterprise plans offer per-seat AI coding assistance with seat-based pricing, including organizational budget billing for AI usage and centralized spend management via budget lifecycle APIs.
  4. GitHub Actions CI/CD Minutes: Usage-based billing for GitHub Actions execution minutes: Free tier includes 2,000 minutes/month (free for public repos), Team includes 3,000 minutes/month, Enterprise includes 50,000 minutes/month. Additional minutes are billed at standard rates.
  5. GitHub Codespaces: Cloud-based development environments billed at $0.18/hour per core plus $0.07/GB/month storage, with free hours allocated to personal accounts on 2-core (60 hours) and 4-core (30 hours) machines.
  6. GitHub Packages Registry: Package hosting service included in Free (500MB), Team (2GB), and Enterprise (50GB) tiers, with excess storage billed at standard overage rates.
  7. GitHub Marketplace Transaction Fees: Third-party GitHub Apps and actions sold through the GitHub Marketplace generate transaction-based revenue through listing fees and platform commissions on paid apps and integrations.
  8. Premium Support Add-ons: Premium Support ($1,000/month) and Premium Plus Support tiers offering SLA-based ticket response times (30-minute SLA for Urgent tickets), 24/7 web and phone callback support, and assigned Customer Reliability Engineers.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree - Core platform for individuals and teams
SubscriptionMonthlyTeam - Advanced collaboration at $4/user/month
SubscriptionMonthlyEnterprise - Security, compliance, and flexible deployment from $21/user/month
SubscriptionMonthlyCopilot Pro - Base subscription with token overages
SubscriptionMonthlyCopilot Business/Enterprise - Per-seat AI with org budget billing
Usage-basedPay-as-you-goCopilot Max - Higher-volume agent workflow tier
Usage-basedPay-as-you-goGitHub Codespaces - Usage-based cloud dev environments
SubscriptionMonthlyGitHub Advanced Security Add-on
SubscriptionMonthlyPremium Support
Usage-basedPay-as-you-goGitHub Actions additional CI/CD minutes

Go-to-market motion2 records

Distribution channels11 records

Marketing channels13 records

GitHub product offering

Product offering

Core offering

GitHub is a developer platform that hosts source code via Git, enabling software development for open-source and private projects. It sells tiered SaaS subscriptions (Free, Team at $4/user/month, Enterprise from $21/user/month), AI coding assistance through GitHub Copilot (Pro, Pro+, Business, Enterprise) with usage-based AI Credits, CI/CD via GitHub Actions, cloud dev environments via GitHub Codespaces, and enterprise security via GitHub Advanced Security.

Product overview

GitHub is a comprehensive developer platform offering a unified suite of products centered around code collaboration, AI-powered development, and security. The core platform includes code hosting (repositories), GitHub Actions for CI/CD automation, GitHub Codespaces for cloud development environments, and GitHub Enterprise for organizational deployment. GitHub Copilot serves as the primary AI offering, providing code generation and assistance through models from OpenAI and Anthropic. The platform has expanded into agentic AI with the GitHub Copilot App for desktop-based agent workflows, GitHub Agentic Workflows for autonomous task handling, and GitHub Copilot Business/Enterprise tiers for organizational AI deployment. Security products include GitHub Advanced Security with Copilot Autofix, secret scanning, and supply chain security features. The platform also offers GitHub Mobile for on-the-go development, GitHub Discussions for community collaboration, and GitHub Code Search for semantic code discovery. Recent additions include GitHub AI Credits for usage-based pricing, GitHub MCP Registry for external tool integration, and Canvas for collaborative human-AI development workflows.

Differentiator

Problem solved

Functional benefit

Brands

  • GitHub Copilot: AI pair programmer that helps write code faster with autocomplete-style suggestions and agentic capabilities
  • GitHub Actions
  • GitHub Codespaces
  • GitHub Advanced Security
  • GitHub Supply Chain Security
  • GitHub Mobile

Products and services

  • GitHub Copilot AI pair programmer providing autocomplete-style code suggestions, natural language chat, and autonomous coding agents integrated into IDEs for individual developers and organizations.
  • GitHub Copilot App Agent-native desktop application for managing multiple AI coding agents working in parallel across repositories, issues, and pull requests.
  • GitHub Actions CI/CD automation platform for building, testing, and deploying code with configurable runners, matrix builds, reusable workflows, and OIDC-based secure publishing.
  • GitHub Codespaces Cloud-hosted development environments with pre-configured containers, instant setup, and access from any device.
  • GitHub Advanced Security Enterprise-grade security suite providing Copilot Autofix, secret scanning, push protection, dependency vulnerability management, SBOMs, and artifact attestations for the software supply chain.
  • GitHub Enterprise Enterprise SaaS source code management platform with SOC1/SOC2 Type 2, FedRAMP Tailored ATO, SAML SSO, SCIM, data residency, advanced audit logging, and premium support.
  • GitHub Mobile Mobile applications for iOS and Android enabling developers to review pull requests, manage issues, run Copilot Chat, and search code from mobile devices.
  • GitHub Copilot Business Per-seat Copilot tier for business teams with admin controls, organizational budget billing, and policy management.
  • GitHub Issues Issue tracking and project planning tool for managing bugs, enhancements, and work items alongside code.
  • GitHub Code Review Code review tool for managing pull requests, diffs, reviewers, and merge workflows before changes are integrated.
  • GitHub Code Search Search service indexing public and private repositories with AI-powered Copilot integration for natural language queries about repository structure.
  • GitHub Discussions Community collaboration tool for open-ended conversations, Q&A, and idea sharing alongside code in repositories.
  • GitHub Marketplace Marketplace for third-party GitHub Apps and Actions workflows that extend platform functionality, with transaction fees and platform commissions on paid apps.
  • GitHub Copilot Enterprise Advanced Copilot tier with enterprise policy controls, admin management, and deep integration with GitHub Enterprise workflows.

Quantifiable outcome

  • 25% increase in developer speed with GitHub Copilot (Duolingo)
  • +8 more outcomes

Companies that use GitHub

Customer profile

Named customers26 records

Segments7 records

Ideal customer profiles3 records

GitHub technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature10 records

GitHub partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered moderate, core, minor and strong.

  • Renaissance GeekmoderateStrategic or Co-development Partner · 22 June 2026Renaissance Geek (founded by Paul Bakaus, backed by Andreessen Horowitz/a16z) partnered with GitHub to integrate Impeccable — an open-source design skill for AI coding agents — directly into GitHub Copilot. Impeccable has over 40,000 GitHub stars and 160,000 installs, adding a design and quality layer for developers using Copilot.
  • Amazon Web Services (AWS)coreTechnology or Integration · 17 June 2026GitHub is turning to AWS to manage surging AI-driven demand after realizing it needs 30x infrastructure capacity rather than the planned 10x. Despite Microsoft owning GitHub and targeting full Azure migration by 2027, AWS is being used as a short-term multi-cloud measure to ensure service reliability during AI-driven growth surge. The arrangement reflects intensifying competition between Microsoft and Amazon while AWS provides critical compute capacity to GitHub.
  • Agentic Resource Discovery (ARD) ConsortiummoderateStrategic or Co-development Partner · 17 June 2026GitHub joined 11 major tech companies (Microsoft, Google, Cisco, GoDaddy, NVIDIA, Salesforce, Snowflake, ServiceNow, Databricks, GitHub, and Hugging Face) in launching the ARD open protocol under Apache 2.0 license, designed as a discovery layer enabling AI agents to find, evaluate, and verify tools and services. Notably absent: OpenAI and Anthropic.
  • AnthropiccoreTechnology or Integration · 9 June 2026Anthropic's Claude Fable 5 and Claude Opus 4.8 models are integrated into GitHub Copilot, available to Pro+, Business, and Enterprise users across VS Code, JetBrains, Xcode, and Eclipse. Claude Fable 5 is the first Mythos-class model integrated into the platform, requiring up to 30-day data retention for Anthropic's safety classifiers. Claude Opus 4.8 carries a 15X premium request multiplier under the legacy billing model.
  • FigmamoderateTechnology or Integration · 28 May 2026Figma's AI design assistant Figma Make features a two-way integration with GitHub, enabling product managers, designers, and non-technical builders to visually edit production code and push changes via pull requests without bypassing engineering governance. Operates within standard Git workflows and CI pipelines.
  • ZendeskminorGTM or Marketing Partner · 27 May 2026Zendesk for Startups program includes AWS, GitHub, and Notion, offering eligible startups up to two years of free access to Zendesk's AI suite along with ecosystem benefits from GitHub among other partners.
  • MicrosoftstrongOthers · 4 June 2018Microsoft acquired GitHub for $7.5 billion in June 2018. Microsoft is GitHub's parent company and an Affiliate per GitHub's Terms of Service. Microsoft Azure hosts GitHub Enterprise Cloud. GitHub Copilot integrates OpenAI and Anthropic models alongside Microsoft's own MAI models. GitHub and Microsoft are jointly building AI agent governance tools (Agent 365) and security frameworks. GitHub COO Kyle Daigle reports to Microsoft leadership.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

GitHub competitors and assessment

Company assessment

Emerging players

  • Anthropic (Claude Code): Anthropic's Claude Code is an AI coding assistant that directly competes with GitHub Copilot while also being integrated into Copilot's model routing. This dual relationship (partner and competitor) makes Anthropic a unique emerging player shaping the AI coding market alongside GitHub.
  • Replit: Replit provides cloud-based development environments and AI coding (Ghostwriter/Replit Agent) that overlap with GitHub Codespaces and Copilot. It targets developers and startups with a more integrated, browser-based experience compared to GitHub's IDE-agnostic approach.
  • Windsurf (Codeium): Windsurf (formerly Codeium) is an AI-native IDE competing with Cursor and GitHub Copilot. It targets enterprise developers with deep AI integration and has raised significant funding to compete directly in the AI pair-programmer category.
  • Cursor (Anysphere): Cursor is an AI-native code editor (forked from VS Code) that has emerged as the most prominent AI coding assistant challenger to GitHub Copilot. It targets the same developer persona with deep AI pair-programming capabilities and is reportedly valued at multi-billion-dollar scale, fragmenting the AI coding market.

Direct peers

  • Atlassian (Bitbucket): Atlassian's Bitbucket competes directly with GitHub on Git-based code hosting and is tightly integrated with Jira and Confluence. While part of a broader collaboration portfolio, Bitbucket serves the same developer enterprise segment with overlapping CI/CD (Bitbucket Pipelines) and code review features.
  • CircleCI: CircleCI is a dedicated CI/CD platform that competes with GitHub Actions for enterprise continuous integration workloads. It offers deep integration with GitHub repositories but positions itself as a higher-performance alternative for complex build pipelines.
  • GitLab: GitLab is GitHub's primary direct competitor, offering a unified DevSecOps platform with code hosting, CI/CD, security scanning, and AI coding assistance (GitLab Duo). It serves the same enterprise and developer segments with comparable feature breadth, including self-hosted and SaaS deployment options.
  • Sourcegraph: Sourcegraph provides universal code search and AI coding assistant (Cody/Amp) capabilities that overlap directly with GitHub Code Search and Copilot. It is a direct enterprise competitor for code intelligence and AI-augmented development workflows across large codebases.

Broad incumbents

  • JFrog: JFrog is a broad incumbent in software supply chain and artifact management, directly competing with GitHub Packages, Dependabot, and Advanced Security. It serves enterprise DevSecOps teams with overlapping capabilities in vulnerability scanning and binary management.
  • JetBrains: JetBrains builds the IDEs (IntelliJ, PyCharm, etc.) where GitHub Copilot is integrated, but also operates its own AI Assistant and team collaboration tool (Space). JetBrains is both a critical distribution partner for GitHub and a competitive threat in AI coding and developer tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

GitHub social profiles

Digital presence

GitHub compliance and trust

Trust signal

Compliance4 records

GitHub financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GitHub leadership team

Management profile

Number of profiles

Profiles10 records

GitHub subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

GitHub funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GitHub M&A and investment

M&A and investment

M&A8 records

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GitHub

What does GitHub do?

GitHub is a developer platform that hosts source code via Git, enabling software development for open-source and private projects. It sells tiered SaaS subscriptions (Free, Team at $4/user/month, Enterprise from $21/user/month), AI coding assistance through GitHub Copilot (Pro, Pro+, Business, Enterprise) with usage-based AI Credits, CI/CD via GitHub Actions, cloud dev environments via GitHub Codespaces, and enterprise security via GitHub Advanced Security.

Is GitHub a public or private company?

GitHub is a private company. It is classified as corporate owned and is currently operating.

When was GitHub founded?

GitHub was founded in 2007. It employs 1,001 to 5,000 people.

Where is GitHub based?

GitHub is headquartered in San Francisco, United States, in the North America region.

How does GitHub make money?

Eight revenue lines are on record. GitHub Enterprise SaaS Subscriptions are the primary driver. The others are gitHub Copilot AI Credits (Usage-based), gitHub Copilot Business/Enterprise (Per-seat), gitHub Actions CI/CD Minutes, gitHub Codespaces, gitHub Packages Registry, gitHub Marketplace Transaction Fees and premium Support Add-ons.

Who are GitHub's main competitors?

Emerging players on record are Anthropic (Claude Code), Replit, Windsurf (Codeium) and Cursor (Anysphere). Direct peers are Atlassian (Bitbucket), CircleCI, GitLab and Sourcegraph. Broad incumbents are JFrog and JetBrains.

Does GitHub have an API?

Yes. GitHub offers REST and GraphQL APIs for developers to integrate with GitHub's platform, enabling automation of workflows, repository management, and access to GitHub features. The platform supports webhooks for event-driven integrations and provides the GitHub CLI tool. GitHub MCP Server is available as an official integration. Developer documentation is at docs.github.com/rest.

What industry is GitHub in?

GitHub's product category is Developer Collaboration Platform. Its primary akta.pro industry code is BPAMABAM, Open-Source & Developer Communities, with a secondary code of HDADACAG, Code & Repository Security (Git Security, Code Integrity). Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
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