Figma
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Figma firmographics
Firmographics- Name
- Figma
- Legal name
- Figma, Inc.
- Website
- https://www.figma.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Figma is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Figma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-seat SaaS subscriptions: Figma's primary revenue stream comes from tiered per-seat subscriptions across Starter, Professional, Organization, and Enterprise plans. Pricing for the Professional plan is approximately $15 per editor per month, and the model drives expansion via seat additions across large organizations. Reported revenue in Q1 2026 was $333.4 million, up 46% year-over-year, with paid customers growing 54% YoY to approximately 690,000.
- Usage-based AI credit pricing: Figma operates a credit-based AI pricing model layered on top of seat subscriptions for products including Figma Make, MCP, and Figma Weave. Approximately 60% of high-value customers use AI features weekly, and over 75% of enterprise users continued AI usage after credit limits were introduced, with the majority of enterprise customers who hit their caps purchasing additional credits.
- Freemium self-serve tier: Figma offers a free signup tier ('Get started for free') that drives viral top-of-funnel adoption and conversion into paid plans across Professional, Organization, and Enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Professional plan: $15 per editor per month |
| Per seat | Monthly | Entry-level tier: ~$16 per seat |
| Freemium | Pay-as-you-go | Free tier (Starter / signup) |
| Usage-based | Pay-as-you-go | AI credit usage pricing (Figma Make, MCP, Weave) |
| Subscription | Multi-year contract | Enterprise plan (quote-based) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Figma product offering
Product offeringCore offering
Figma sells a browser-based, real-time collaborative design platform composed of Figma Design (the flagship UI/UX design and prototyping product), Dev Mode for design-to-code handoff, and a suite of AI-augmented modules including Figma Make (prompt-to-code with two-way GitHub integration), Figma Sites, Figma Buzz, Figma Slides, Figma Draw, FigJam, and Figma Weave. The platform serves designers, product managers, and developers across consumer, enterprise, education, and government segments, with revenue generated primarily through per-seat subscriptions plus a credit-based AI consumption layer.
Product overview
Figma is a single unified collaborative design platform composed of a core product (Figma Design) plus a suite of integrated modules and add-ons. The platform centers on Figma Design, a collaborative interface design and prototyping tool, and extends across multiple specialized products: Figma Make (AI prompt-to-code with two-way GitHub integration), Dev Mode (developer handoff), FigJam (digital whiteboard), Figma Slides (co-created presentations), Figma Draw (vector illustration), Figma Sites (Beta, responsive website publishing), Figma Buzz (Beta, on-brand asset production at scale), and Figma Weave (new AI workflows for imagery, video, audio). The Figma AI umbrella product bundles native generative and agentic capabilities (Figma Make, the Figma Design Agent in closed beta as of May 2026), and the platform exposes a Figma MCP (Model Context Protocol) server for design-to-code integration with agentic coding tools such as Cursor, Windsurf, Claude Code, and GitHub Copilot. Together, these products form an integrated end-to-end platform covering design, prototyping, design systems, content production, code generation, AI-assisted workflows, and developer handoff.
Differentiator
Problem solved
Functional benefit
Brands
- Figma Design: Core design and prototyping product.
- Figma Make
- Dev Mode
- Figma Weave
Products and services
- Figma Design The flagship collaborative interface design and prototyping product, where users brainstorm, design, and build with their team in real time. Figma Design supports shared libraries, design systems, reusable components, variables, and brand assets to enable organization-wide visual consistency. Targeted at product, UX, and graphic designers across consumer and enterprise organizations.
- Figma Make An AI-powered prompt-to-code product that allows users to drop a design file into Figma Make and chat with AI to quickly create a live, functional app. Now includes two-way GitHub integration for visual editing of production code within standard Git workflows. Targeted at product managers, designers, and non-technical builders.
- Dev Mode A dedicated space for developers that provides specs, annotations, and code snippets from designs, creating a single source of truth for developers and designers. Targeted at software developers and engineers consuming designs for design-to-code workflows.
- Figma Weave A new product offering AI workflows for imagery, video, audio, and more, designed to accelerate content production within the Figma platform. Targeted at content and design teams producing on-brand multimedia assets.
- FigJam A digital whiteboard for team collaboration, supporting online whiteboarding, agile workflows, strategic planning, brainstorming, and diagramming use cases. Targeted at cross-functional teams for ideation and planning.
- Figma Draw An illustration tool with advanced vector capabilities for creating vector illustrations and graphics within the Figma platform. Targeted at designers producing vector illustrations and graphics.
- Figma Slides A co-created presentation tool that allows teams to build presentations together within the Figma collaborative environment. Targeted at teams producing collaborative presentations.
- Figma Sites A beta feature for publishing fully responsive websites, enabling users to design responsive websites and then refine them with code or AI. Targeted at designers and teams building and publishing responsive websites.
- Figma Buzz A beta feature to produce on-brand assets at scale, allowing organizations to share templates so anyone can quickly create social media assets, display ads, one-pagers, and more. Targeted at marketing and brand teams producing on-brand assets.
- Figma AI An umbrella product that bundles all Figma AI features, including Figma Make, the Design Agent (closed beta), Figma Weave, and AI-assisted design workflows using Anthropic's Claude and OpenAI Codex models with a credit-based pricing model. Targeted at design, product, and engineering teams using AI features.
- Figma MCP Server A Model Context Protocol server that brings Figma context directly into agentic coding tools, supporting Enterprise-Managed Authorization (EMA) for zero-touch authentication via identity providers like Okta. Targeted at developers and AI coding tool platforms (Cursor, Windsurf, Claude Code, GitHub Copilot, VS Code).
Quantifiable outcome
- 139% Net Dollar Retention for customers above $10k ARR
- +8 more outcomes
Companies that use Figma
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Figma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability13 records
Feature9 records
Figma partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- WeavycoreFigma acquired Israeli startup Weavy for approximately $200 million, integrating its AI workflow solutions into its platform. The strategic move aims to accelerate Figma's AI features and enhance user control over digital outputs, contributing to Figma's launch of 'Figma Weave' AI workflows.
- ImpiraHQminorImpiraHQ's team announced their joining Figma via a post on X in late 2022.
- AnthropiccoreFigma relies on Anthropic's Claude AI models for features in products sold to federal agencies and other customers, including a credit-based AI pricing model for Figma Make, MCP, and Weave. The two companies also collaborate through the Model Context Protocol community, with Anthropic adding EMA support to Claude, Claude Code, Cowork clients. Figma disclosed in a regulatory filing that Anthropic's potential blacklisting as a US government 'supply chain risk' is a material business risk.
- OpenAIcoreFigma integrates OpenAI's Codex models into its platform alongside Anthropic's Claude, and OpenAI's Sites feature allows hosted interactive websites to be published through partners including Wix, Figma, and Replit. Figma was named among the launch partners of OpenAI's ChatGPT super-app platform 'Aria'.
- GitHubcoreFigma Make has a two-way integration with GitHub that allows product managers, designers, and non-technical builders to visually edit production code and push changes via pull requests without bypassing engineering governance, operating within standard Git workflows, CI pipelines, and code reviews.
- MicrosoftcoreMicrosoft added Model Context Protocol Enterprise-Managed Authorization support to Visual Studio Code, enabling zero-touch, silent authentication for AI agents connecting to Figma via Figma MCP servers.
- OktacoreOkta is the first supported identity provider for the Model Context Protocol's stable Enterprise-Managed Authorization extension, implementing Cross App Access (XAA) to enable zero-touch, silent SSO authentication for AI agents consuming Figma MCP servers.
- CanvacoreCanva is among the MCP servers that support Enterprise-Managed Authorization at launch, alongside Figma, Asana, Atlassian, Granola, Linear, Supabase, and Slack.
Scale indicators16 records
Recent moves7 records
Expansion highlights8 records
Figma competitors and assessment
Company assessmentOthers
- Microsoft (Designer / Copilot): Microsoft is both a Figma customer and a technology partner (VS Code MCP integration) while also competing through Microsoft Designer and Copilot's AI design capabilities. Comparable as an adjacent platform bundling design and AI tools, and as a strategic partner shaping Figma's enterprise distribution.
Broad incumbents
- Adobe: Adobe is the broadest incumbent in creative software, with Adobe XD and the Creative Cloud suite overlapping with Figma's design and prototyping capabilities. Comparable because both target product designers and enterprises, though Adobe spans a much wider portfolio (Photoshop, Illustrator, video) than Figma's design-focused stack.
- Canva: Canva is a broad creative platform with growing enterprise and AI capabilities (Magic Studio, Canva Code). Comparable because both target non-designer users alongside designers, both compete for marketing/creative workflow budgets, and both are identified as consolidating all-in-one creative platforms.
Direct peers
- Sketch: Sketch is a Mac-based interface design tool that historically competed directly with Figma in UI/UX design. Comparable because both target product designers with similar component and prototyping workflows, though Sketch is desktop-only while Figma's browser-based multiplayer canvas is its key differentiator.
- Webflow: Webflow is a no-code website design and publishing platform that competes directly with Figma Sites and Figma's broader push into AI-assisted website creation. Comparable because both target designers and marketers building production websites, with overlapping visual editing and CMS capabilities.
- InVision: InVision is a legacy collaborative design and prototyping platform that was an early Figma competitor. Comparable because both target product designers with prototyping and collaboration features, though InVision has scaled back operations while Figma has expanded its product portfolio.
Emerging players
- Framer: Framer is an AI-native website design and publishing platform competing with Figma Sites and Figma Make in the prompt-to-website category. Comparable because both serve designers and product builders creating production websites with AI-assisted workflows.
- Anthropic (Claude Design): Anthropic launched Claude Design in April 2026 as a direct AI-native competitor to Figma built on Claude Opus 4.7. Comparable because both target the same UI/UX design use case, with Claude Design offering free inference as a potentially disruptive pricing alternative to Figma's per-seat subscriptions.
- Google (Stitch / Gemini): Google's Stitch is a free AI-powered UI design tool that directly competes with Figma Make and Figma's AI capabilities. Comparable because both enable prompt-to-design workflows for product builders, with Google offering Stitch at no cost versus Figma's $15/editor/month Professional tier.
- Penpot: Penpot is an open-source collaborative design platform positioned as a free alternative to Figma. Comparable because both offer browser-based multiplayer design with similar component and prototyping features, targeting price-sensitive teams and developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Figma social profiles
Digital presenceFigma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figma leadership team
Management profileNumber of profiles
Profiles21 records
Figma subsidiaries and ownership
Company hierarchySubsidiaries2 records
Figma funding detail
Funding detailFunding overview
Funding rounds9 records
Investors34 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figma M&A and investment
M&A and investmentM&A8 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figma
What does Figma do?
Figma sells a browser-based, real-time collaborative design platform composed of Figma Design (the flagship UI/UX design and prototyping product), Dev Mode for design-to-code handoff, and a suite of AI-augmented modules including Figma Make (prompt-to-code with two-way GitHub integration), Figma Sites, Figma Buzz, Figma Slides, Figma Draw, FigJam, and Figma Weave. The platform serves designers, product managers, and developers across consumer, enterprise, education, and government segments, with revenue generated primarily through per-seat subscriptions plus a credit-based AI consumption layer.
Is Figma a public or private company?
Figma is a public company. It is classified as public and is currently operating.
When was Figma founded?
Figma was founded in 2012. It employs 1,001 to 5,000 people.
Where is Figma based?
Figma is headquartered in San Francisco, United States, in the North America region.
How does Figma make money?
Three revenue lines are on record. Per-seat SaaS subscriptions are the primary driver. The others are usage-based AI credit pricing and freemium self-serve tier.
Who are Figma's main competitors?
Microsoft (Designer / Copilot) is listed as an others. Broad incumbents are Adobe and Canva. Direct peers are Sketch, Webflow and InVision. Emerging players are Framer, Anthropic (Claude Design), Google (Stitch / Gemini) and Penpot.
Does Figma have an API?
Yes. Figma offers a public Figma MCP (Model Context Protocol) server that allows developers to bring Figma context directly into agentic coding tools. The MCP community released a stable Enterprise-Managed Authorization (EMA) extension on June 18, 2026, supporting identity providers such as Okta with Cross App Access (XAA), with Anthropic and Microsoft clients (Claude, Claude Code, Cowork, Visual Studio Code) supporting EMA. Figma also maintains a Developer portal (figma.com/developers) and offers a community of plugins, widgets, and integrations. The Model Context Protocol server enables design-to-code workflows with full design context including layouts, styles, and components. Developer documentation is at www.figma.com/developers.