GeoPura
- Company typePrivate
- Founded2019
- HeadquartersWysall, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What GeoPura does
GeoPura Ltd. is a UK-based hydrogen power company founded in 2019 that designs, manufactures, and operates Hydrogen Power Units (HPUs) — self-charging battery systems combining Proton Exchange Membrane (PEM) fuel cells with integrated battery storage to deliver zero-emission electricity with water and heat as the only byproducts. The product portfolio comprises the 250 kW HPU1, the 500 kW HPU2 scalable to 50 MW via modular 1–4 MW power blocks, and the trailer-mounted HPU-M with up to 100 kg of onboard hydrogen storage that can be deployed in under one hour. HPUs are manufactured in partnership with Siemens Energy at the company's Newcastle headquarters, while green hydrogen is produced at the Croft Farm Doncaster site and the 15 MW HyMarnham Power joint venture with JG Pears in Nottinghamshire, with additional capacity under development at Port of Tilbury and across a European hub established in Denmark.
The company operates an end-to-end hydrogen ecosystem covering electrolysis-based production, a distribution fleet of more than 150 forkliftable hydrogen containers and 80 tube trailers, multi-pressure refuelling infrastructure (LPLVC, 350 bar, and 700 bar), and HPU deployment under a fully managed energy-as-a-service model. Revenue is generated through HPU leasing bundled with hydrogen supply, direct sale of green hydrogen (spot pricing at £36.44/kg LCHS-compliant, contract pricing at diesel-equivalent rates via long-term offtake), and direct HPU sales. Customers span construction (EKFB/HS2, Balfour Beatty, Lower Thames Crossing), film and TV production (BBC, Disney, Netflix, Universal, ProSiebenSat.1), events and festivals, data centres (Equinix), utilities (National Grid), maritime/ports, EV charging, and government and defence (UK MoD, RAF), with channel reach extended through Aggreko and Sunbelt Rentals. The business holds the UK government's inaugural 15-year Hydrogen Allocation Round 1 (HAR1) revenue guarantee and has been announced as the target of a £301.1 million acquisition by Ballard Power Systems, expected to close in H2 2026.
GeoPura firmographics
Firmographics- Name
- GeoPura
- Legal name
- GeoPura Ltd.
- Website
- https://geopura.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
GeoPura industry classification
Industry- Product category
- Hydrogen Power Generation
- NAICS
- Electric Power Generation (22111), Turbine and Turbine Generator Set Units Manufacturing (333611)
- SIC
- Cogeneration Services & Small Power Producers (4991), Motors & Generators (3621)
- akta.pro primary industry
- Fuel Cell Distributed Generation (Hydrogen/Natural Gas SOFC/PEM) (EUACALAK)
- akta.pro secondary industries
- Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems) (IMAGAHAM), Fuel Cell CHP (SOFC/PEM—Natural Gas/Biogas/Hydrogen) (EUACAKAG), Hydrogen Production Supply & Offtake (Green/Blue H2) for Utility Blending (EUAJAJAF)
Keywords
Where GeoPura is headquartered
LocationHeadquarters
- HQ city
- Wysall
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
GeoPura business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hydrogen Power Unit Leasing: GeoPura leases HPUs to customers on a fully managed basis, providing equipment, hydrogen supply, maintenance, and remote monitoring as an integrated energy-as-a-service offering. Recurring lease revenues combined with fuel supply create high-margin recurring revenue streams.
- Green Hydrogen Supply and Sales: Sale of low-carbon and green hydrogen fuel to customers including spot pricing (£36.44/kg for LCHS compliant) and contract pricing. GeoPura produces hydrogen at Croft Farm Doncaster and HyMarnham Power JV sites, distributing via fleet of tube trailers and MEGC containers.
- HPU and Hydrogen Sales: Direct sale of Hydrogen Power Units alongside hydrogen fuel to customers seeking to own rather than lease equipment. Combined with leasing model for flexible customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Green Hydrogen Spot Pricing |
| Subscription | Multi-year contract | Green Hydrogen Contract Pricing |
| Unit Pricing | Multi-year contract | HPU Rental / Energy-as-a-Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
GeoPura product offering
Product offeringCore offering
GeoPura designs, manufactures, and operates Hydrogen Power Units (HPUs) that combine PEM fuel cell technology with integrated battery storage to convert green hydrogen into zero-emission electricity as a direct replacement for diesel generators. The company also produces, distributes, and supplies green hydrogen fuel alongside hydrogen refuelling infrastructure, delivered primarily as a fully managed energy-as-a-service offering to enterprise customers.
Product overview
GeoPura offers a unified hydrogen power ecosystem comprising three Hydrogen Power Unit (HPU) products and supporting fuel services. The HPU product line includes the original HPU1 (250kW), the larger HPU2 (500kW, scalable to 50MW), and the mobile HPU-M variant for temporary deployments—all combining PEM fuel cell technology with integrated battery storage to convert green hydrogen into zero-emission electricity with only water and heat as byproducts. These core hardware products are supported by complementary services: Low Carbon Hydrogen Supply for fuel delivery, Low Carbon Hydrogen Generation for on-site production, and Hydrogen Refuelling infrastructure. This integrated approach enables end-to-end clean power solutions for sectors including construction, events, film/TV, data centres, maritime, utilities, and EV charging.
Differentiator
Problem solved
Functional benefit
Companies that use GeoPura
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles6 records
GeoPura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GeoPura partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Forth PortscoreTen-year partnership to develop green hydrogen production plant at Port of Tilbury using 1MW electrolysis powered by on-site solar panels. Positions Tilbury as first UK port to support commercial-scale hydrogen for heavy industry. Includes separate agreement for Lower Thames Crossing hydrogen supply.
- JG PearscoreJoint venture partner for HyMarnham Power at former High Marnham coal-fired power station site. 15MW electrolyser facility driving industrial decarbonisation. GeoPura holds 50% ownership in the JV.
- ToyotamajorPartnership for hydrogen refuelling showcasing Toyota fuel cell vehicles including Mirai, British-built Hilux prototypes, and fuel cell bus at Port of Tilbury hydrogen hub. Demonstrates real-world hydrogen technology deployment across mobility applications.
- Siemens EnergycoreStrategic manufacturing partnership for Hydrogen Power Units. Siemens Energy supplies fuel cell engines for GeoPura's HPUs and provides deep engineering expertise. GeoPura's UK-developed technology complements Siemens Canadian fuel cell platform. Longstanding partnership forming foundation of Ballard acquisition rationale.
- Ballard Power SystemscoreBallard supplies fuel cell engines to GeoPura's Hydrogen Power Units. Partnership being deepened through Ballard's acquisition of GeoPura for £301.1 million in 2026, creating vertically integrated hydrogen ecosystem provider.
- AggrekomajorEquipment rental company offering GeoPura hydrogen power units to their customer base, expanding market reach through Aggreko's established distribution network.
- Sunbelt RentalsmajorEquipment rental partnership for hydrogen power unit deployment through Sunbelt's rental network.
Scale indicators16 records
Recent moves11 records
Expansion highlights7 records
GeoPura competitors and assessment
Company assessmentDirect peers
- Ballard Power Systems: Global PEM fuel cell manufacturer that is both a core technology supplier to GeoPura (fuel cell engines) and its pending acquirer. Directly comparable as the upstream fuel cell stack provider whose products power GeoPura's HPU range.
- Plug Power: US-based PEM fuel cell and green hydrogen solutions provider serving material handling, EV, and stationary power markets. Competes with GeoPura in hydrogen-powered stationary power generation and end-to-end fuel cell + hydrogen fuel offerings.
- PowerCell Sweden: Swedish PEM fuel cell stack and system manufacturer focused on stationary power and mobility applications. Directly comparable in producing PEM fuel cell power systems targeting commercial and industrial zero-emission power use cases similar to GeoPura's HPU range.
- AFC Energy: UK-based hydrogen fuel cell power company developing alkaline fuel cell systems for EV charging, off-grid power, and industrial applications. Closest UK-headquartered direct competitor to GeoPura in stationary hydrogen power generation.
- Nel ASA: Norwegian hydrogen technology company producing alkaline and PEM electrolysers plus hydrogen refuelling stations. Comparable to GeoPura's hydrogen production and refuelling infrastructure business lines, with overlap in serving hydrogen ecosystem customers.
- ITM Power: UK-based PEM electrolyser manufacturer producing green hydrogen at scale, including at sites comparable to GeoPura's HyMarnham Power JV. Comparable in supplying green hydrogen production technology and competing for UK hydrogen infrastructure projects.
Broad incumbents
- Cummins: Global power generation and engine manufacturer with a hydrogen fuel cell division (Cummins Accelera) plus large diesel generator installed base that GeoPura's HPUs directly target for replacement. Relevant as both incumbent competitor in temporary power and emerging hydrogen competitor.
- Aggreko: World's largest temporary power rental company and a GeoPura channel partner. Competes with HPUs through its large diesel/battery rental fleet and represents both a route-to-market and a competitive threat in construction, events, and data centre temporary power.
- Caterpillar: Global manufacturer of diesel and gas generator sets plus a hydrogen fuel cell power solutions business (Cat Hydrogen). Competes with GeoPura in stationary and mobile power generation for construction, data centres, and industrial customers.
Others
- Linde: Global industrial gases major and one of the largest green/blue hydrogen producers and distributors. Comparable to GeoPura's hydrogen fuel supply and distribution business and a potential competitor or supply partner in the emerging green hydrogen merchant market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GeoPura social profiles
Digital presenceGeoPura compliance and trust
Trust signalCompliance3 records
GeoPura financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoPura leadership team
Management profileNumber of profiles
Profiles3 records
GeoPura subsidiaries and ownership
Company hierarchySubsidiaries2 records
GeoPura funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoPura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoPura
What does GeoPura do?
GeoPura designs, manufactures, and operates Hydrogen Power Units (HPUs) that combine PEM fuel cell technology with integrated battery storage to convert green hydrogen into zero-emission electricity as a direct replacement for diesel generators. The company also produces, distributes, and supplies green hydrogen fuel alongside hydrogen refuelling infrastructure, delivered primarily as a fully managed energy-as-a-service offering to enterprise customers.
Is GeoPura a public or private company?
GeoPura is a private company. It is classified as venture growth investor backed and is currently operating.
When was GeoPura founded?
GeoPura was founded in 2019. It employs 101 to 250 people.
Where is GeoPura based?
GeoPura is headquartered in Wysall, United Kingdom, in the Europe region.
How does GeoPura make money?
Three revenue lines are on record. Hydrogen Power Unit Leasing is the primary driver. The others are green Hydrogen Supply and Sales and HPU and Hydrogen Sales.
Who are GeoPura's main competitors?
Direct peers on record are Ballard Power Systems, Plug Power, PowerCell Sweden, AFC Energy, Nel ASA and ITM Power. Broad incumbents are Cummins, Aggreko and Caterpillar. Linde is listed as an others.
Does GeoPura have an API?
No public API is recorded for GeoPura.
What industry is GeoPura in?
GeoPura's product category is Hydrogen Power Generation. Its primary akta.pro industry code is EUACALAK, Fuel Cell Distributed Generation (Hydrogen/Natural Gas SOFC/PEM), with a secondary code of IMAGAHAM, Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems). Its NAICS code is 22111 and its SIC code is 4991.