CAPTRUST
CAPTRUST is an independent registered investment advisor headquartered in Raleigh, NC, managing approximately $1.08T in assets across 35+ U.S. offices for individuals, retirement plan sponsors, and endowments and foundations.
- Company typePrivate
- Founded1996
- HeadquartersRaleigh, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What CAPTRUST does
CAPTRUST, the trade name of CapFinancial Partners, LLC, is an independent registered investment advisor (RIA) headquartered in Raleigh, North Carolina, with 1,800+ employees across 35+ U.S. office locations. The firm manages approximately $1.08 trillion in total assets under management, including $320B+ in discretionary wealth assets, and is majority employee-owned with minority private equity stakes from GTCR (2020) and Carlyle (2023). It has held the #1 ranking on Financial Advisor magazine's RIA AUM list for ten consecutive years and reports a 98% client retention rate since 2007.
The firm operates three core service lines: wealth management for Individuals & Families, investment advisory and plan-design services for Retirement Plan Sponsors, and outsourced investment management for Endowments & Foundations. Underlying capability is delivered through advisor-led fiduciary relationships backed by centralized investment research, compliance, cybersecurity, and operations infrastructure that absorbed 12+ acquired firms since 2021. Recent product extensions include the CAPTRUST Wellness Advantage, launched October 2025 in partnership with Cleveland Clinic, and participation on the Holistiplan advisory board, indicating selective moves into adjacent value-added services.
The business model is fee-based, with revenue generated as a percentage of assets under management across private wealth and institutional retirement servicing. Growth is driven both organically — through advisor productivity and client retention — and inorganically through a programmatic RIA acquisition strategy formalized by the June 2025 appointment of Mike Wunderli as Head of M&A. Disclosed technology capabilities center on enterprise cybersecurity, advisor productivity tools, and limited AI use (notably AI-generated podcast transcripts), with no proprietary AI-driven investment or advisory product publicly described.
CAPTRUST firmographics
Firmographics- Name
- CAPTRUST
- Legal name
- CapFinancial Partners, LLC
- Website
- https://captrust.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CAPTRUST is an independent registered investment advisor headquartered in Raleigh, NC, managing approximately $1.08T in assets across 35+ U.S. offices for individuals, retirement plan sponsors, and endowments and foundations.
- Ownership category
- akta.pro rank
CAPTRUST industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)
Keywords
Where CAPTRUST is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
CAPTRUST business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment advisory fees: Recurring fee-based revenue from CapFinancial Partners, LLC (registered investment adviser) for nondiscretionary/consultative advisory to large retirement plans and other institutions, plus discretionary private wealth, endowment, and foundation engagements including OCIO mandates.
- Broker-dealer commissions: Ancillary brokerage commissions earned through affiliated broker/dealer CapFinancial Securities, LLC (member SIPC), which clears through Pershing LLC.
- Private wealth management fees: Recurring advisory and investment management fees on private wealth mandates for individuals, executives, business owners, ultra-high-net-worth families, and professional athletes, including concierge services; supported by acquisitions such as Stillwater Capital Advisors.
- Outsourced CIO (OCIO) and institutional consulting services: Fiduciary, plan-design, provider-analysis, fee-benchmarking, and financial-wellness engagements for retirement plan sponsors, endowments, and foundations, including the CAPTRUST Wellness Advantage powered by Cleveland Clinic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom fee-based advisory engagements for institutional and individual clients. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels11 records
CAPTRUST product offering
Product offeringCore offering
CAPTRUST Financial Advisors is an independent registered investment adviser that delivers fiduciary investment advisory, wealth planning, and retirement plan consulting services through a nationwide network of more than 1,800 professionals across 35+ U.S. offices. The firm operates three core service lines — Individuals & Families Wealth Management, Retirement Plan Sponsor Services, and Endowment & Foundation Services — supported by an in-house CAPTRUST Investment Group that powers institutional Outsourced Chief Investment Officer (OCIO) engagements and discretionary private wealth management.
Product overview
CAPTRUST operates a unified financial advisory platform organized around three core service lines: Individuals & Families Wealth Management, Retirement Plan Sponsor Services, and Endowment & Foundation Services, augmented by institutional modules including Outsourced Chief Investment Officer (OCIO) Services, Financial Wellness Programs, and the CAPTRUST Wellness Advantage: Powered by Cleveland Clinic partnership offering. The firm is a majority employee-owned registered investment adviser (CapFinancial Partners, LLC) with an affiliated broker/dealer (CapFinancial Securities, LLC), and supports its advisory platform with operational integrations to custodian platforms (Pershing, Fidelity, Schwab) and corporate programs such as the CAPTRUST Community Foundation. Recent growth has been driven primarily by an active M&A program (Suncoast Prosperity Advisors, Alpha Cubed Investments, Meritage Portfolio Management, Cobblestone Capital Advisors, Stillwater Capital Advisors) that integrates acquired firms under the CAPTRUST brand, while the firm maintains a content/marketing footprint through VESTED, CAPTRUST at Work, and the Revamping Retirement podcast.
Differentiator
Problem solved
Functional benefit
Brands
- CAPTRUST Wellness Advantage:
Products and services
- Individuals & Families Wealth Management
- Retirement Plan Sponsor Services
- Endowment & Foundation Services
- Outsourced Chief Investment Officer (OCIO) Services
- Financial Wellness Programs
- CAPTRUST Wellness Advantage: Powered by Cleveland Clinic
Quantifiable outcome
- 98% average client retention since 2007
- +2 more outcomes
Companies that use CAPTRUST
Customer profileSegments4 records
Ideal customer profiles3 records
CAPTRUST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
CAPTRUST partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pershing Advisor Solutions / Pershing LLCcorePershing serves as primary custodian and clearing provider for CAPTRUST wealth clients via its Next360 platform, with annual BCP disclosure addenda. Pershing's parent, BNY Mellon, N.A., also provides bank custody and private banking solutions through affiliates.
- Fidelity Institutional Brokerage ServicescoreFidelity is one of three primary custodians for CAPTRUST institutional advisory clients, providing 24/7 account access and an annual BCP disclosure addendum.
- Charles Schwab & Co., Inc.coreSchwab Institutional serves as a primary custodian for CAPTRUST wealth and institutional clients, with separate support lines for Wealth (800-435-4000) and Institutional (877-362-0410) clients and an annual BCP disclosure addendum.
- TierpointcoreTierpoint hosts CAPTRUST's primary recovery data center in Raleigh, NC, located approximately 4 miles from headquarters, supporting mission-critical systems under the firm's Business Continuity Plan.
- Lockwood Advisors, Inc.minorLockwood Advisors is a Pershing-affiliated registered investment adviser that may provide affiliated professionally managed investment advisory services to CAPTRUST clients, as disclosed in the Pershing BCP addendum.
- HolistiplanminorCAPTRUST is a member of Holistiplan's 2026 Enterprise Customer Advisory Board alongside Ameriprise Financial, Baird, Carson, Corient, AssetMark, and TCI Wealth Advisors, providing strategic feedback on product development and workflow integration for Holistiplan's tax-planning platform used by more than 10,000 firms.
- Cleveland CliniccoreCleveland Clinic powers CAPTRUST Wellness Advantage, a financial wellness offering launched October 2025, extending CAPTRUST's institutional services beyond investment management into employee health and wellbeing.
- FP TransitionsminorFP Transitions served as advisor to Stillwater Capital Advisors in the May 2026 transaction, representing sellers in CAPTRUST's M&A deals.
- Suncoast Equity ManagementminorFollowing the January 2026 sale of Suncoast Prosperity Advisors to CAPTRUST, Suncoast Equity Management continues to operate independently as a boutique investment management firm; the two firms maintain a non-compete carve-out relationship.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CAPTRUST competitors and assessment
Company assessmentDirect peers
- Hightower Advisors: PE-backed RIA aggregator pursuing the same multi-billion-dollar wealth and retirement platform strategy via an active M&A program; repeatedly cited alongside CAPTRUST and Mercer Advisors as one of the three most active RIA acquirers in 2025–2026.
- Focus Financial Partners: Public-until-recently RIA aggregator (taken private by Clayton, Dubilier & Rice in 2023) that built scale through tuck-in M&A of fiduciary wealth and retirement firms — directly comparable operating model, client mix, and capital structure to CAPTRUST.
- Mercer Advisors: PE-backed national RIA with comparable wealth, retirement, and OCIO services plus a similarly programmatic M&A strategy; frequently named alongside CAPTRUST and Hightower among the most active consolidators.
- Cerity Partners: Large PE-backed RIA built via M&A, with overlapping wealth management, retirement plan, and endowment/foundation practices and a comparable nationwide branch model.
- Beacon Pointe Advisors: PE-backed RIA aggregator with deep retirement-plan and endowment/foundation expertise and an M&A-driven growth model that closely mirrors CAPTRUST's playbook; included alongside CAPTRUST in Dakota's 2025 aggregator list.
- Mariner Wealth Advisors: Large independent RIA built through acquisitions serving HNW families, retirement plans, and institutions — comparable client mix, multi-state footprint, and acquisition-led growth strategy.
- Commonwealth Financial Network: Large independent RIA/broker-dealer supporting thousands of advisors across wealth and retirement; competes with CAPTRUST for advisor talent and institutional plan-sponsor relationships.
Broad incumbents
- Edelman Financial Engines: Large national wealth and retirement-plan advisory platform (now part of Edelman) serving individual investors and plan participants at scale; overlaps with CAPTRUST's retirement and individual investor segments but operates as a broader incumbent rather than a boutique M&A aggregator.
- Schwab Wealth Advisory (Charles Schwab): Custodian-turned-advisory incumbent offering wealth and retirement services at massive scale; competes with CAPTRUST for HNW clients and also serves as one of CAPTRUST's primary custodians, creating an ambiguous incumbent/partner dynamic.
- Vanguard Personal Advisor: Low-fee incumbent advisory offering inside one of the largest asset managers; competes with CAPTRUST on retirement-plan participant advice and individual wealth management, exerting downward pressure on advisory fees industry-wide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CAPTRUST social profiles
Digital presenceCAPTRUST compliance and trust
Trust signalCompliance4 records
CAPTRUST financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAPTRUST leadership team
Management profileNumber of profiles
Profiles16 records
CAPTRUST subsidiaries and ownership
Company hierarchySubsidiaries13 records
CAPTRUST funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAPTRUST M&A and investment
M&A and investmentM&A27 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAPTRUST
What does CAPTRUST do?
CAPTRUST Financial Advisors is an independent registered investment adviser that delivers fiduciary investment advisory, wealth planning, and retirement plan consulting services through a nationwide network of more than 1,800 professionals across 35+ U.S. offices. The firm operates three core service lines — Individuals & Families Wealth Management, Retirement Plan Sponsor Services, and Endowment & Foundation Services — supported by an in-house CAPTRUST Investment Group that powers institutional Outsourced Chief Investment Officer (OCIO) engagements and discretionary private wealth management.
Is CAPTRUST a public or private company?
CAPTRUST is a private company. It is classified as management employee owned and is currently operating.
When was CAPTRUST founded?
CAPTRUST was founded in 1996. It employs 1,001 to 5,000 people.
Where is CAPTRUST based?
CAPTRUST is headquartered in Raleigh, United States, in the North America region.
How does CAPTRUST make money?
Four revenue lines are on record. Investment advisory fees are the primary driver. The others are broker-dealer commissions, private wealth management fees and outsourced CIO (OCIO) and institutional consulting services.
Who are CAPTRUST's main competitors?
Direct peers on record are Hightower Advisors, Focus Financial Partners, Mercer Advisors, Cerity Partners, Beacon Pointe Advisors, Mariner Wealth Advisors and Commonwealth Financial Network. Broad incumbents are Edelman Financial Engines, Schwab Wealth Advisory (Charles Schwab) and Vanguard Personal Advisor.
Does CAPTRUST have an API?
No public API is recorded for CAPTRUST.
What industry is CAPTRUST in?
CAPTRUST's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.