FP Transitions
FP Transitions is a Lake Oswego, Oregon-based consulting firm that provides valuation, M&A advisory, succession planning, and benchmarking services exclusively to independent financial advisors, RIAs, and insurance practices across the US. It operates the FPT Open Market, the largest M&A marketplace for independent advisors.
- Company typePrivate
- Founded1999
- HeadquartersLake Oswego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What FP Transitions does
FP Transitions, LLC is a privately held, Lake Oswego, Oregon-based consulting firm founded in 1999 by David Grau Sr., JD, that specializes exclusively in serving independent financial advisors, RIAs, registered representatives, and insurance practices across the full lifecycle of practice ownership. Its core offerings comprise four interlocking professional services — Consulting, M&A Advisory, Succession Planning, and Valuation — supported by a proprietary benchmarking database built from over 4,600 valuations and more than 1,500 customized benchmarking studies, one of the largest practice-management datasets in the financial services industry. The firm operates the FPT Open Market, which it describes as the largest M&A marketplace for independent advisors, generating 50-100 buyer inquiries within the first week of a typical listing, and packages ongoing benchmarking, growth planning, and continuity advisory through the trademarked Equity Management Solutions® (EMS™) subscription membership.
Revenue is generated through four streams: transaction-based fees on M&A deals intermediated via FPT Open Market, recurring EMS membership subscriptions, professional-services fees for valuation engagements, and project-based consulting fees for compensation design, entity formation, and business transformation. Pricing is quote-based and not publicly disclosed; the firm uses a consultative, sales-led go-to-market targeting enterprise and mid-market advisory firms via direct engagement, scheduled consultations, an Acquisition Readiness self-assessment tool, and an extensive broker-dealer and association partner ecosystem that includes LPL Financial, Fidelity, Northwestern Mutual, Commonwealth, and the Financial Planning Association. The firm employs 70+ professionals, has served more than 17,000 advisory businesses cumulatively, and has remained entirely bootstrapped with no disclosed outside investment, acquisitions, or international operations.
FP Transitions firmographics
Firmographics- Name
- FP Transitions
- Legal name
- FP Transitions, LLC
- Website
- https://fptransitions.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FP Transitions is a Lake Oswego, Oregon-based consulting firm that provides valuation, M&A advisory, succession planning, and benchmarking services exclusively to independent financial advisors, RIAs, and insurance practices across the US. It operates the FPT Open Market, the largest M&A marketplace for independent advisors.
- Ownership category
- akta.pro rank
FP Transitions industry classification
Industry- Product category
- Financial Advisory Consulting & M&A Brokerage
- NAICS
- Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (523910)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where FP Transitions is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FP Transitions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- M&A Transaction Services: FP Transitions serves as advisor for M&A transactions in the financial advisory space, facilitating the sale, purchase, or merger of advisory practices through their FPT Open Market platform
- Equity Management Solutions (EMS) Membership: A membership program designed to support advisors on their journey for protecting, growing and transforming their business, providing ongoing consulting, benchmarking, and advisory services
- Valuation Services: Business valuation services for investment advisory firms including RIAs, registered representatives, and insurance practices. The company has completed over 4,600 valuations
- Consulting Services: End-to-end consulting solutions for business transformation, compensation consulting, entity formation, and succession planning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | M&A Open Market listings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
FP Transitions product offering
Product offeringCore offering
FP Transitions provides specialized consulting services for independent financial advisors and wealth managers focused on identifying, building, and realizing equity value. Core offerings include business valuation, M&A advisory (buying, selling, and merging advisory practices), succession planning, end-to-end consulting, and the Equity Management Solutions (EMS) membership program. The FPT Open Market serves as the firm's dedicated M&A marketplace connecting buyers and sellers of financial advisory practices.
Product overview
FP Transitions provides specialized consulting services for wealth managers through a portfolio of interconnected offerings. The core services include Consulting, M&A advisory, Succession Planning, and Valuation, supported by the proprietary Equity Management Solutions® (EMS™) membership program that provides benchmarking and growth planning tools. The FPT Open Market serves as the company's M&A marketplace for buying and selling financial advisory practices. These offerings work together to help independent advisors identify, build, and realize their equity value through the complete business lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Equity Management Solutions® (EMS™): Membership program designed to support advisors on their journey for protecting, growing and transforming their business, providing valuation reporting, benchmark reporting, individual business growth planning, and continuity planning services.
Products and services
- Consulting End-to-end consulting solutions for transforming businesses of sustainable value, providing actionable insights on compensation, growth strategies, and operational efficiency for independent financial advisors.
- M&A (Mergers & Acquisitions) M&A advisory laying the groundwork for smooth ownership transitions whether buying, selling, or sharing equity within a firm, including deal structuring, due diligence, and transaction support through the FPT Open Market.
- Succession Planning Designing and implementing multigenerational teams and continuity strategies to ensure sustainable leadership transitions within advisory firms.
- Valuation Delivers baseline understanding of firm value, highlighting multiple levers for protecting, growing, and transitioning advisory businesses, backed by the industry's largest proprietary benchmarking database with 4,600+ valuations completed.
- Equity Management Solutions® (EMS™) Membership program designed to support advisors on their journey for protecting, growing, and transforming their business through benchmarking, growth planning, and continuity planning on a recurring subscription basis.
- FPT Open Market The largest M&A marketplace for independent advisors, listing financial services practices for sale with revenue and asset information for prospective buyers, receiving 50-100 inquiries within the first week for listed opportunities.
- Acquisition Readiness Assessment Self-serve Typeform-based assessment tool helping prospective buyers evaluate their qualification status, financial capability, and understanding of the M&A process to craft compelling acquisition inquiries.
Quantifiable outcome
- Over 17,000 advisory businesses served since 1999
- +4 more outcomes
Companies that use FP Transitions
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
FP Transitions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FP Transitions partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- AdvisorpediaminorStrategic partnership providing industry resources and content for financial advisors
- AmeritasminorPartner relationship in the financial services ecosystem
- AssetMarkminorPlatform partner for wealth management solutions
- CommonwealthminorIndependent broker-dealer partnership for practice distribution
- Diamond ConsultantsminorConsulting partnership for advisory industry consulting services
- Fidelity InvestmentsminorStrategic relationship with major wealth management platform
- FMGminorMarketing services partnership for financial advisors
- FPA (Financial Planning Association)coreOfficial Partner of the Next Generation of Financial Planners, supporting young professionals on their career paths
- Grove Point FinancialminorFinancial services partnership relationship
- Integrated Advisors NetworkminorNetwork partnership for advisor services distribution
- Integrated PartnersminorIntegrated wealth management partnership
- LPL FinancialcoreNamed 2016 Vendor Affinity Program Vendor of the Year; major independent broker-dealer partnership
- Mainstreet FinancialminorFinancial services distribution partnership
- Muriel ConsultingminorConsulting partnership for advisory industry services
- My Virtual COOminorVirtual COO services partnership for scaling advisory businesses
- NAPFAminorPartnership with National Association of Personal Financial Advisors
- Net Positive ConsortiumminorConsortium partnership for sustainable business practices
- Northwestern MutualminorMajor insurance and financial services company partnership
- Park Avenue SecuritiesminorSecurities distribution partnership
- Parkland SecuritiesminorSecurities distribution partnership
- SEIminorTechnology and investment processing partnership
- Sigma Financial CorporationminorFinancial services distribution partnership
- Strategic Financial AllianceminorFinancial services alliance partnership
- Wells Fargo FiNetminorMajor financial services firm's independent network partnership
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
FP Transitions competitors and assessment
Company assessmentDirect peers
- ECHELON Partners: ECHELON Partners is an M&A and consulting firm specifically focused on wealth management and RIA transactions. Direct competitor in practice sales, succession, and valuation advisory for independent advisors.
- DeVoe & Company: DeVoe & Company is a consulting and M&A advisory firm serving RIAs and wealth managers with succession planning, valuation, and practice transactions. Closely comparable service mix and target customer.
- tru Independence: tru Independence provides transition consulting, succession planning, and practice support to advisors breaking away to independence, overlapping directly with FP Transitions' buyer-side consulting and succession services.
- Practice Lab (Succession Institute): Succession Institute specializes in succession planning for financial advisors, an area where FP Transitions is a leading player. Directly competes for the same RIA succession engagements.
- Diamond Consultants: Diamond Consultants is a search and consulting firm focused exclusively on the investment management industry, including advisor recruiting and succession. Comparable vertical specialization and advisor client base.
Broad incumbents
- Mercer Advisors: Mercer Advisors is a national RIA that has grown aggressively through acquisitions of independent practices. Sits on both the buyer and seller side of the RIA M&A market that FP Transitions serves.
- Mariner Wealth Advisors: Mariner is a large RIA platform that also provides consulting and advisory services to other advisors through its Mariner Advisor Network. Adjacent incumbent with overlapping capabilities at greater scale.
- Cetera Financial Group: Cetera is a major independent broker-dealer network that provides transition, succession, and consulting support to affiliated advisors. Comparable customer base with in-house practice consulting services.
- LPL Financial: LPL is the largest independent broker-dealer and offers practice management, transition, and consulting resources to its affiliated advisors. A core channel partner and a broad incumbent that could expand in-house offerings competitive with FP Transitions.
Emerging players
- Keebeck Wealth Management Consulting: Keebeck provides M&A advisory and consulting services to RIAs and wealth managers. Niche peer with overlap on practice transactions and succession support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FP Transitions social profiles
Digital presenceFP Transitions financial estimates
Financial estimateRevenue estimate
Valuation estimate
FP Transitions leadership team
Management profileNumber of profiles
Profiles9 records
FP Transitions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FP Transitions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FP Transitions
What does FP Transitions do?
FP Transitions provides specialized consulting services for independent financial advisors and wealth managers focused on identifying, building, and realizing equity value. Core offerings include business valuation, M&A advisory (buying, selling, and merging advisory practices), succession planning, end-to-end consulting, and the Equity Management Solutions (EMS) membership program. The FPT Open Market serves as the firm's dedicated M&A marketplace connecting buyers and sellers of financial advisory practices.
Is FP Transitions a public or private company?
FP Transitions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FP Transitions founded?
FP Transitions was founded in 1999. It employs 51 to 100 people.
Where is FP Transitions based?
FP Transitions is headquartered in Lake Oswego, United States, in the North America region.
How does FP Transitions make money?
Four revenue lines are on record. M&A Transaction Services are the primary driver. The others are equity Management Solutions (EMS) Membership, valuation Services and consulting Services.
Who are FP Transitions's main competitors?
Direct peers on record are ECHELON Partners, DeVoe & Company, tru Independence, Practice Lab (Succession Institute) and Diamond Consultants. Broad incumbents are Mercer Advisors, Mariner Wealth Advisors, Cetera Financial Group and LPL Financial. Keebeck Wealth Management Consulting is listed as an emerging player.
Does FP Transitions have an API?
No public API is recorded for FP Transitions.
What industry is FP Transitions in?
FP Transitions's product category is Financial Advisory Consulting & M&A Brokerage. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 523940 and its SIC code is 8742.