Zuora
- Company typePrivate
- Founded2007
- HeadquartersRedwood City, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Zuora firmographics
Firmographics- Name
- Zuora
- Legal name
- Zuora Inc.
- Website
- https://zuora.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Zuora industry classification
Industry- Product category
- Subscription Management & Billing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Zuora is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zuora business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Management Platform: Core subscription management and billing platform generating recurring revenue from enterprise customers. Zuora processes over $96 billion in transactions annually through its platform, serving 1,000+ companies worldwide with subscription, usage-based, and hybrid billing models.
- Usage-Based Billing: Usage monetization capabilities enabling companies to bill based on actual consumption of AI tokens, API calls, and other metered usage. Supports hybrid models combining subscription and usage charges.
- Revenue Recognition: Automated revenue recognition solutions for ASC 606/IFRS 15 compliance, providing clean handoffs from billing to revenue accounting.
- AI Monetization Suite: New product launched May 2026 for AI pricing models including credits, prepaid commitments, and hybrid structures for AI companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Zuora product offering
Product offeringCore offering
Zuora provides a cloud-based subscription management and monetization platform that automates the entire quote-to-cash lifecycle for enterprises with subscription, usage-based, and hybrid pricing models. The platform combines billing, revenue recognition, configure-price-quote, payments, collections, and AI-driven analytics, processing over $96 billion in transactions annually for 1,000+ companies across SaaS, media, and manufacturing industries.
Product overview
Zuora offers a unified platform-plus-modules architecture for subscription management and monetization. The core platform includes Zuora Billing for recurring, usage-based, and hybrid billing; Zuora Revenue for automated revenue recognition under ASC 606/IFRS 15; and Zuora CPQ for configure-price-quote functionality. Additional modules include Zuora Collections (AI-powered collections and cash application), Zuora Payments (gateway orchestration and fraud protection), and Zuora AR Automation (accounts receivable workflow). The acquired Zephr brand provides AI-powered paywall capabilities for media companies, while Zuora AI embeds autonomous agents, predictive analytics, and natural language querying across the entire quote-to-cash process. The AI Monetization Suite extends the platform to operationalize AI pricing models with usage-based, credits, prepaid, and hybrid structures. The platform processes over $96 billion in transactions annually across 1,000+ enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- Zephr Paywall: AI-powered paywall solution for digital publishing and media companies, driving acquisition and retention throughout the subscriber lifecycle.
- Zuora Collections
- Zuora AI
Products and services
- Zuora Billing Enterprise-grade recurring billing and monetization platform that automates billing and invoicing across subscriptions, usage-based models, and hybrid pricing strategies. Processes over $96 billion in transactions annually with capacity for 400,000+ invoices per hour, supporting 50+ pricing models and 40+ payment gateways.
- Zuora Revenue Revenue recognition automation solution that fully automates complex revenue recognition problems, closes books faster, handles contract changes, simplifies audits, and drives GAAP reporting and disclosures under ASC 606 and IFRS 15.
- Zuora CPQ Configure-Price-Quote tool built for recurring revenue and complex enterprise deals, ensuring every quote flows seamlessly into billing and revenue recognition. Empowers reps to quote any combination of subscriptions, usage, and one-time charges.
- Zuora Collections AI-powered collections solution that turns cash recovery into a strategic, customer-centric process. Automates outreach, routing, escalation, and forecasting while connecting billing, revenue, and CRM into one intelligent platform. Includes AI-guided cash application for automated payment matching.
- Zuora Payments Payment optimization solution providing flexible payment rails, built-in fraud protection, and Zuora's partner network. AI-optimized retry logic recovers failed payments while maintaining compliance and auditability. Connects with 40+ gateways and 20+ payment methods.
- Zephr Paywall AI-powered paywall solution for media companies enabling dynamic pricing based on user behavior. Uses reinforcement learning to deliver personalized paywalls and optimize subscriber experiences, replacing hundreds of SKUs with flexible, rule-based pricing and packaging.
- Zuora AI AI capabilities embedded directly in the quote-to-cash process for billing operations, collections, and revenue management. Includes AI agents, natural language querying, predictive analytics, and automated workflows that work inside live data with full account, contract, invoice, payment, and accounting context.
- Zuora AR Automation Accounts receivable automation platform that unifies billing, collections, cash application, and AR accounting. Delivers real-time cash visibility, audit-ready control, and clean handoff to revenue accounting with live AR trial balance and roll-forwards.
- Usage Monetization Usage-based billing and metering solution that turns pricing complexity into finance clarity. Processes up to 3 billion raw usage events per day at 200,000 events per second, supporting pay-as-you-go, prepaid, tiered, thresholds, overages, and commitment models with real-time customer visibility.
- AI Monetization Suite Suite of capabilities designed to help companies monetize AI products from pricing through revenue recognition. Includes AI Pricing Simulator for testing pricing models, Flexible Commitments for structuring spend agreements, metered entitlements for tracking AI usage, and Zuora Experiences for customer visibility into usage and billing.
- AI-Ready Monetization Catalog Platform enabling companies to rapidly develop and sell new offers with dynamic pricing, bundles, and AI integration. Helps businesses adapt quickly to market demands and customer preferences with speed and data-driven decision-making.
Quantifiable outcome
- 215% YoY product usage growth for Zoom
- +10 more outcomes
Companies that use Zuora
Customer profileNamed customers40 records
Segments4 records
Ideal customer profiles3 records
Zuora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature9 records
Zuora partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreEarly adopter of AWS Agent Registry and MCP services. Zuora deploying 50+ agents across sales, finance, product, and developer teams using AWS AgentCore. Collaboration on COMPASS Framework for AI agent pricing.
- Simon-Kucher & PartnerscoreCollaborated with Zuora and AWS to develop the COMPASS Framework for pricing agentic AI systems, helping software companies structure pricing for AI agents.
- Sytel ReplycoreSytel Reply, a Reply Group company, named Zuora's 2025 EMEA RSI Partner of the Year. Provides Zuora implementation and strategic consulting across EMEA region with over a decade of platform experience and dedicated center of excellence.
- Revise ReplyminorRevise Reply, together with Sytel Reply, supports Zuora-based transformation programs for leading enterprise customers in Italy and across EMEA.
- WorkdaycoreExpanded partnership to simplify revenue management integration. Zuora connects with Workday for seamless data flow between subscription billing and financial management.
- SAPcoreZuora joined SAP PartnerEdge Program as a Build Partner, enabling deeper integration with SAP ecosystem for joint customers.
- NetSuitecorePre-built ERP connector enabling integration between Zuora billing and Oracle NetSuite for customers requiring both subscription management and ERP functionality.
- SalesforcecorePre-built CRM connector and Zuora CPQ integration with Salesforce CPQ for seamless quoting-to-billing workflow.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
Zuora competitors and assessment
Company assessmentDirect peers
- Stripe Billing: Stripe Billing is the recurring billing module of Stripe's payments platform, supporting subscription, usage-based, and hybrid pricing models. It competes with Zuora across SaaS and digital subscription customers with a developer-led, integrated payments-and-billing approach.
- Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS and subscription businesses with recurring, usage-based, and hybrid pricing. It directly competes with Zuora Billing, Zuora Revenue, and Zuora CPQ for mid-market and enterprise subscription customers.
- Maxio: Maxio (formed from the merger of SaaSOptics and Maxio) provides SaaS-focused billing and financial operations, including subscription management, revenue recognition, and SaaS metrics. It competes with Zuora Billing and Zuora Revenue in the SaaS vertical.
- Recurly: Recurly provides subscription management and recurring billing for digital media, SaaS, and consumer subscription businesses. It is a direct competitor in subscription billing, churn management, and dunning, with overlap on Zuora's media and SaaS customer segments.
- Paddle: Paddle operates as a Merchant of Record for SaaS, handling subscription billing, global tax compliance, and payments. It is comparable to Zuora for SaaS companies seeking an outsourced monetization stack, particularly in cross-border subscription sales.
- FastSpring: FastSpring is a Merchant of Record and subscription billing provider for SaaS and digital goods companies. It overlaps with Zuora on recurring billing, global payments, and tax/VAT handling for software and digital subscription businesses.
Broad incumbents
- Salesforce Revenue Cloud: Salesforce Revenue Cloud (formerly Salesforce Billing, CPQ, and Subscription Management) is part of the broader Salesforce CRM platform. It overlaps with Zuora CPQ and Zuora Billing and represents an incumbent bundling threat given Salesforce's CRM scale.
- Oracle Subscription Management: Oracle Subscription Management, part of Oracle CX and integrated with NetSuite ERP, handles subscription billing and revenue recognition. It competes with Zuora within Oracle/NetSuite-centric enterprise accounts and represents the same ERP-bundling threat as SAP.
- Sage Intacct: Sage Intacct is a cloud financial management platform with subscription billing capabilities serving mid-market SaaS and services companies. It overlaps with Zuora Revenue for ASC 606 compliance and is a competitor for finance-led subscription management deals.
- SAP Subscription Billing: SAP Subscription Billing (formerly SAP BRIM) handles usage-based and subscription billing within SAP's enterprise suite. It is comparable to Zuora for large enterprises standardizing on SAP, particularly in Manufacturing, IoT, and telecom verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zuora social profiles
Digital presenceZuora compliance and trust
Trust signalCompliance5 records
Zuora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuora leadership team
Management profileNumber of profiles
Profiles34 records
Zuora subsidiaries and ownership
Company hierarchySubsidiaries3 records
Zuora funding detail
Funding detailFunding overview
Funding rounds10 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuora M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuora
What does Zuora do?
Zuora provides a cloud-based subscription management and monetization platform that automates the entire quote-to-cash lifecycle for enterprises with subscription, usage-based, and hybrid pricing models. The platform combines billing, revenue recognition, configure-price-quote, payments, collections, and AI-driven analytics, processing over $96 billion in transactions annually for 1,000+ companies across SaaS, media, and manufacturing industries.
Is Zuora a public or private company?
Zuora is a private company. It is classified as private equity controlled and is currently operating.
When was Zuora founded?
Zuora was founded in 2007. It employs 1,001 to 5,000 people.
Where is Zuora based?
Zuora is headquartered in Redwood City, United States, in the North America region.
How does Zuora make money?
Four revenue lines are on record. Subscription Management Platform is the primary driver. The others are usage-Based Billing, revenue Recognition and AI Monetization Suite.
Who are Zuora's main competitors?
Direct peers on record are Stripe Billing, Chargebee, Maxio, Recurly, Paddle and FastSpring. Broad incumbents are Salesforce Revenue Cloud, Oracle Subscription Management, Sage Intacct and SAP Subscription Billing.
Does Zuora have an API?
Yes. Zuora provides open APIs, SDKs, and webhooks that enable developers to integrate billing, revenue, and usage data into customer channels and extended ecosystems. The platform supports API-first architecture for scaling sign-ups, invoices, and payments without performance impact. Real-time API performance monitoring is available through the Zuora Command Center with proactive alerts for traffic spikes. Custom automation is supported through secure APIs and MCP servers that expose quote-to-cash data to AI agents and LLMs while maintaining governance controls. Developer documentation is at developer.zuora.com.
What industry is Zuora in?
Zuora's product category is Subscription Management & Billing Software. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 513210 and its SIC code is 7372.