Zuora

Name

Zuora

Legal name

Zuora Inc.

Website

https://zuora.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Subscription Management & Billing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Subscription billing software
• Usage-based monetization
• Revenue recognition automation
• Quote-to-cash platform
• Recurring revenue management

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Management Platform: Core subscription management and billing platform generating recurring revenue from enterprise customers. Zuora processes over $96 billion in transactions annually through its platform, serving 1,000+ companies worldwide with subscription, usage-based, and hybrid billing models.
2. Usage-Based Billing: Usage monetization capabilities enabling companies to bill based on actual consumption of AI tokens, API calls, and other metered usage. Supports hybrid models combining subscription and usage charges.
3. Revenue Recognition: Automated revenue recognition solutions for ASC 606/IFRS 15 compliance, providing clean handoffs from billing to revenue accounting.
4. AI Monetization Suite: New product launched May 2026 for AI pricing models including credits, prepaid commitments, and hybrid structures for AI companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zuora provides a cloud-based subscription management and monetization platform that automates the entire quote-to-cash lifecycle for enterprises with subscription, usage-based, and hybrid pricing models. The platform combines billing, revenue recognition, configure-price-quote, payments, collections, and AI-driven analytics, processing over $96 billion in transactions annually for 1,000+ companies across SaaS, media, and manufacturing industries.

Product overview

Zuora offers a unified platform-plus-modules architecture for subscription management and monetization. The core platform includes Zuora Billing for recurring, usage-based, and hybrid billing; Zuora Revenue for automated revenue recognition under ASC 606/IFRS 15; and Zuora CPQ for configure-price-quote functionality. Additional modules include Zuora Collections (AI-powered collections and cash application), Zuora Payments (gateway orchestration and fraud protection), and Zuora AR Automation (accounts receivable workflow). The acquired Zephr brand provides AI-powered paywall capabilities for media companies, while Zuora AI embeds autonomous agents, predictive analytics, and natural language querying across the entire quote-to-cash process. The AI Monetization Suite extends the platform to operationalize AI pricing models with usage-based, credits, prepaid, and hybrid structures. The platform processes over $96 billion in transactions annually across 1,000+ enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• Zephr Paywall: AI-powered paywall solution for digital publishing and media companies, driving acquisition and retention throughout the subscriber lifecycle.
• Zuora Collections
• Zuora AI

Products and services

• Zuora Billing Enterprise-grade recurring billing and monetization platform that automates billing and invoicing across subscriptions, usage-based models, and hybrid pricing strategies. Processes over $96 billion in transactions annually with capacity for 400,000+ invoices per hour, supporting 50+ pricing models and 40+ payment gateways.
• Zuora Revenue Revenue recognition automation solution that fully automates complex revenue recognition problems, closes books faster, handles contract changes, simplifies audits, and drives GAAP reporting and disclosures under ASC 606 and IFRS 15.
• Zuora CPQ Configure-Price-Quote tool built for recurring revenue and complex enterprise deals, ensuring every quote flows seamlessly into billing and revenue recognition. Empowers reps to quote any combination of subscriptions, usage, and one-time charges.
• Zuora Collections AI-powered collections solution that turns cash recovery into a strategic, customer-centric process. Automates outreach, routing, escalation, and forecasting while connecting billing, revenue, and CRM into one intelligent platform. Includes AI-guided cash application for automated payment matching.
• Zuora Payments Payment optimization solution providing flexible payment rails, built-in fraud protection, and Zuora's partner network. AI-optimized retry logic recovers failed payments while maintaining compliance and auditability. Connects with 40+ gateways and 20+ payment methods.
• Zephr Paywall AI-powered paywall solution for media companies enabling dynamic pricing based on user behavior. Uses reinforcement learning to deliver personalized paywalls and optimize subscriber experiences, replacing hundreds of SKUs with flexible, rule-based pricing and packaging.
• Zuora AI AI capabilities embedded directly in the quote-to-cash process for billing operations, collections, and revenue management. Includes AI agents, natural language querying, predictive analytics, and automated workflows that work inside live data with full account, contract, invoice, payment, and accounting context.
• Zuora AR Automation Accounts receivable automation platform that unifies billing, collections, cash application, and AR accounting. Delivers real-time cash visibility, audit-ready control, and clean handoff to revenue accounting with live AR trial balance and roll-forwards.
• Usage Monetization Usage-based billing and metering solution that turns pricing complexity into finance clarity. Processes up to 3 billion raw usage events per day at 200,000 events per second, supporting pay-as-you-go, prepaid, tiered, thresholds, overages, and commitment models with real-time customer visibility.
• AI Monetization Suite Suite of capabilities designed to help companies monetize AI products from pricing through revenue recognition. Includes AI Pricing Simulator for testing pricing models, Flexible Commitments for structuring spend agreements, metered entitlements for tracking AI usage, and Zuora Experiences for customer visibility into usage and billing.
• AI-Ready Monetization Catalog Platform enabling companies to rapidly develop and sell new offers with dynamic pricing, bundles, and AI integration. Helps businesses adapt quickly to market demands and customer preferences with speed and data-driven decision-making.

Quantifiable outcome

• 215% YoY product usage growth for Zoom
• +10 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or Integration · 1 April 2026Early adopter of AWS Agent Registry and MCP services. Zuora deploying 50+ agents across sales, finance, product, and developer teams using AWS AgentCore. Collaboration on COMPASS Framework for AI agent pricing.
• Simon-Kucher & PartnerscoreStrategic or Co-development Partner · 1 April 2026Collaborated with Zuora and AWS to develop the COMPASS Framework for pricing agentic AI systems, helping software companies structure pricing for AI agents.
• Sytel ReplycoreImplementation/ SI/ Consulting Partner · 1 March 2026Sytel Reply, a Reply Group company, named Zuora's 2025 EMEA RSI Partner of the Year. Provides Zuora implementation and strategic consulting across EMEA region with over a decade of platform experience and dedicated center of excellence.
• Revise ReplyminorImplementation/ SI/ Consulting Partner · 1 March 2026Revise Reply, together with Sytel Reply, supports Zuora-based transformation programs for leading enterprise customers in Italy and across EMEA.
• WorkdaycoreTechnology or Integration · 1 August 2025Expanded partnership to simplify revenue management integration. Zuora connects with Workday for seamless data flow between subscription billing and financial management.
• SAPcoreTechnology or Integration · 1 May 2025Zuora joined SAP PartnerEdge Program as a Build Partner, enabling deeper integration with SAP ecosystem for joint customers.
• NetSuitecoreTechnology or IntegrationPre-built ERP connector enabling integration between Zuora billing and Oracle NetSuite for customers requiring both subscription management and ERP functionality.
• SalesforcecoreTechnology or IntegrationPre-built CRM connector and Zuora CPQ integration with Salesforce CPQ for seamless quoting-to-billing workflow.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Stripe Billing: Stripe Billing is the recurring billing module of Stripe's payments platform, supporting subscription, usage-based, and hybrid pricing models. It competes with Zuora across SaaS and digital subscription customers with a developer-led, integrated payments-and-billing approach.
• Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS and subscription businesses with recurring, usage-based, and hybrid pricing. It directly competes with Zuora Billing, Zuora Revenue, and Zuora CPQ for mid-market and enterprise subscription customers.
• Maxio: Maxio (formed from the merger of SaaSOptics and Maxio) provides SaaS-focused billing and financial operations, including subscription management, revenue recognition, and SaaS metrics. It competes with Zuora Billing and Zuora Revenue in the SaaS vertical.
• Recurly: Recurly provides subscription management and recurring billing for digital media, SaaS, and consumer subscription businesses. It is a direct competitor in subscription billing, churn management, and dunning, with overlap on Zuora's media and SaaS customer segments.
• Paddle: Paddle operates as a Merchant of Record for SaaS, handling subscription billing, global tax compliance, and payments. It is comparable to Zuora for SaaS companies seeking an outsourced monetization stack, particularly in cross-border subscription sales.
• FastSpring: FastSpring is a Merchant of Record and subscription billing provider for SaaS and digital goods companies. It overlaps with Zuora on recurring billing, global payments, and tax/VAT handling for software and digital subscription businesses.

Broad incumbents

• Salesforce Revenue Cloud: Salesforce Revenue Cloud (formerly Salesforce Billing, CPQ, and Subscription Management) is part of the broader Salesforce CRM platform. It overlaps with Zuora CPQ and Zuora Billing and represents an incumbent bundling threat given Salesforce's CRM scale.
• Oracle Subscription Management: Oracle Subscription Management, part of Oracle CX and integrated with NetSuite ERP, handles subscription billing and revenue recognition. It competes with Zuora within Oracle/NetSuite-centric enterprise accounts and represents the same ERP-bundling threat as SAP.
• Sage Intacct: Sage Intacct is a cloud financial management platform with subscription billing capabilities serving mid-market SaaS and services companies. It overlaps with Zuora Revenue for ASC 606 compliance and is a competitor for finance-led subscription management deals.
• SAP Subscription Billing: SAP Subscription Billing (formerly SAP BRIM) handles usage-based and subscription billing within SAP's enterprise suite. It is comparable to Zuora for large enterprises standardizing on SAP, particularly in Manufacturing, IoT, and telecom verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zuora
• LinkedInlinkedin.com/company/zuora
• Facebookfacebook.com/zuora

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles34 records

Subsidiaries3 records

Funding overview

Funding rounds10 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuora