Vroozi
Vroozi is a privately held SaaS company that provides Vroozi SpendTech, an AI-powered procure-to-pay platform unifying purchasing, accounts payable automation, payments, supplier collaboration, and spend analytics, serving mid-market and enterprise customers across manufacturing, defense, media, logistics, and government with native ERP integrations.
- Company typePrivate
- Founded2012
- HeadquartersWalnut Creek, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vroozi does
Vroozi is a privately held, founder-led SaaS company founded in January 2012 and headquartered in Los Angeles, California, that builds Vroozi SpendTech, an AI-powered procure-to-pay platform. The platform unifies purchasing, accounts payable invoice automation, digital payments, supplier collaboration, and spend analytics into a single integrated suite, supported by a Vroozi Premier Supplier Network (VPSN) marketplace of pre-vetted suppliers and a public developer API. Underlying capabilities include cognitive OCR for invoice capture, machine-learning-driven fraud and duplicate-invoice detection agents, guided buying recommendation engines, and predictive spend analytics, with native, certified integrations to six major ERP platforms (SAP, Oracle, NetSuite, Microsoft Dynamics, IBM Maximo, Deltek).
Vroozi serves mid-market and enterprise customers across manufacturing, aerospace and defense, food manufacturing, retail, media and entertainment, shipping and logistics, and government, with named customers including Northrop Grumman, Grupo Bimbo, Ashley Furniture, NBCUniversal, Maersk, the City of San Antonio, and Aurorium. The company generates revenue through subscription-based SaaS contracts with custom enterprise pricing tied to user count, transaction volume, modules selected, and organizational complexity, typically on annual billing cycles. Distribution combines direct enterprise field sales, inside sales for mid-market, and a flagship reseller relationship with Accenture alongside implementation partnerships with Deloitte and Ernst & Young; Deltek Marketplace distribution serves project-based verticals, where Vroozi was named 2025 Partner of the Year.
The company reported 31% subscription revenue growth in 2024 with cumulative disclosed funding of approximately $26 million across three rounds (the last a $19M raise from Ally Holdings in November 2018), suggesting a primarily bootstrapped, cash-flow-funded operating model. Recent strategic moves include the February 2026 launch of SmartPR for AI-driven quote-to-purchase-requisition automation, Forrester recognition as a sample vendor for agentic AI AP automation in 2026, and the June 2025 appointment of a former SAP VP as Head of Partnerships and Alliances to scale global channel reach across the US, UK, and Asia-Pacific.
Vroozi firmographics
Firmographics- Name
- Vroozi
- Legal name
- Vroozi, Inc.
- Website
- https://vroozi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vroozi is a privately held SaaS company that provides Vroozi SpendTech, an AI-powered procure-to-pay platform unifying purchasing, accounts payable automation, payments, supplier collaboration, and spend analytics, serving mid-market and enterprise customers across manufacturing, defense, media, logistics, and government with native ERP integrations.
- Ownership category
- akta.pro rank
Where Vroozi is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vroozi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Vroozi operates as a cloud-based SaaS platform with subscription-based pricing. Customers pay recurring fees for access to the procurement and AP automation platform, with pricing tailored to organization size and complexity. The model includes implementation services, training, and ongoing support as part of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Vroozi product offering
Product offeringCore offering
Vroozi develops and sells Vroozi SpendTech, an AI-powered, cloud-based procure-to-pay (P2P) SaaS platform that unifies purchasing, accounts payable invoice automation, digital payments, supplier collaboration, and spend analytics in a single solution. The platform integrates natively with major ERP systems (SAP, Oracle, NetSuite, Microsoft Dynamics, IBM Maximo, Deltek) and connects buyers to a pre-vetted supplier network for guided, compliant purchasing.
Product overview
Vroozi offers Vroozi SpendTech, an AI-powered procure-to-pay platform architecture comprising multiple integrated modules. The core platform unifies purchasing, accounts payable, payments, expenses, and analytics. Key modules include: Vroozi Marketplace (digital marketplace for supplier catalogs and compliant purchasing), eProcurement (purchase requisitions, POs, and approvals), AP Invoice Automation (AI-powered invoice capture and matching with cognitive OCR), Digital Payments (vCard/ACH/eCheck payment processing), Insights & Analytics (spend visibility and reporting), and Supplier Portal (supplier collaboration). The platform is designed with a snap-on architecture that integrates with existing ERP systems including SAP, Oracle, NetSuite, Deltek, IBM Maximo, and Microsoft Dynamics. Additional offerings include SmartPR for automated quote-to-requisition processing, the Vroozi Premier Supplier Network (VPSN) for pre-negotiated supplier contracts, and a public API for developer integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Vroozi SpendTech: AI-powered procure-to-pay platform that empowers teams to buy, approve, and pay with confidence. The platform unifies purchasing, accounts payable, payments, expenses, and analytics in one intuitive solution.
- Vroozi Premier Supplier Network (VPSN)
- SmartPR
Products and services
- Vroozi SpendTech AI-powered procure-to-pay SaaS platform that unifies purchasing, accounts payable, payments, expenses, and analytics, giving Procurement, AP, and Finance teams end-to-end visibility and control over business spend.
- Vroozi Marketplace Digital marketplace that centralizes all supplier content, including hosted and punch-out catalogs, in one searchable platform, enabling employees to make compliant purchases in real time with company-specific pricing and pre-negotiated terms.
- Vroozi Premier Supplier Network (VPSN) Pre-vetted supplier network offering pre-negotiated contracts and procurement benefits to Vroozi customers, leveraging collective Vroozi community buying power for sourcing efficiency and savings.
- Vroozi API Public REST API and developer documentation that enables customers and partners to integrate Vroozi's P2P platform with their own enterprise systems for seamless procurement-to-payment processing.
Quantifiable outcome
- 30% reduction in purchasing costs
- +3 more outcomes
Companies that use Vroozi
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Vroozi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability9 records
Feature5 records
Vroozi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- DeltekcoreDeltek integration partnership for project-based businesses. Recognized as Deltek Marketplace Partner of the Year 2025, enabling architecture, engineering, and construction firms to optimize procurement within project-focused workflows.
- SAPcoreSAP integration partnership enabling seamless data synchronization between Vroozi's procurement and AP automation platform and SAP's ERP systems. Organizations can automate procurement workflows and invoice processing while maintaining real-time visibility with their SAP environment.
- OraclecoreOracle integration partnership providing connectivity between Vroozi's platform and Oracle's ERP solutions. Enables automated invoice capture, validation, and routing along with procurement workflow integration.
- NetSuitecoreNetSuite integration partnership enabling mid-market organizations to leverage Vroozi's procurement and AP automation capabilities alongside their NetSuite ERP deployment.
- Microsoft DynamicscoreMicrosoft Dynamics integration partnership providing organizations with seamless connectivity between Vroozi's automation platform and Dynamics ERP systems for unified procurement and financial operations.
- IBMcoreIBM integration partnership enabling enterprise organizations to combine Vroozi's procurement automation with IBM's enterprise solutions for comprehensive business process optimization.
- AccentureflagshipAccenture serves as a strategic reseller and referral partner, integrating Vroozi solutions into broader enterprise digital transformation engagements. Accenture consultants help deploy and optimize Vroozi implementations for large organizations.
- DeloittecoreDeloitte consulting partnership for implementation and advisory services. Deloitte professionals assist organizations in deploying Vroozi's platform and optimizing procurement and AP processes.
- Ernst & YoungcoreEY consulting partnership providing implementation and advisory services for Vroozi deployments. EY professionals bring finance and procurement expertise to help organizations maximize platform value.
- Vroozi Supplier Network (VPSN)coreVroozi Supplier Network connects buyers with global suppliers through the VPSN platform. Suppliers gain access to buyer organizations while buyers benefit from expanded catalog access, competitive pricing, and streamlined supplier discovery and onboarding.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vroozi competitors and assessment
Company assessmentDirect peers
- Coupa Software: Leading cloud-based procure-to-pay / spend management platform, acquired by Thoma Bravo in 2023. Closest direct competitor to Vroozi SpendTech across procurement, AP automation, and spend analytics for mid-market and enterprise.
- Procurify: Mid-market procure-to-pay and spend management SaaS platform offering purchasing, AP automation, and spend visibility. Closely comparable to Vroozi's mid-market inside-sales motion.
- Tipalti: AP automation and global payments platform covering supplier invoice processing, approvals, tax compliance, and payments. Overlaps directly with Vroozi's AP Invoice Automation and Digital Payments modules.
- Airbase: Spend management platform combining corporate cards, AP automation, and procurement approvals. Overlaps with Vroozi's purchasing and AP modules for mid-market and growth-stage companies.
- GEP: Provider of source-to-pay software (SMART by GEP) alongside procurement services. Direct competitor in enterprise procurement and AP automation.
- Jaggaer: Source-to-pay platform with procurement, AP, supplier management, and spend analytics. Direct overlap with Vroozi's full SpendTech stack, particularly in mid-to-large enterprises.
- Ivalua: Source-to-pay platform with procurement, supplier management, contract management, and AP modules. Comparable to Vroozi in serving global enterprise customers with complex procurement needs.
- Basware: AP automation, e-invoicing, and procurement platform with strong European footprint. Overlaps directly with Vroozi's AP Invoice Automation and eProcurement modules, particularly in multinational procurement.
Broad incumbents
- SAP Ariba: SAP's procure-to-pay and supplier network platform, deeply embedded in the SAP install base. Largest incumbent P2P platform; competes with Vroozi especially in large-enterprise SAP shops.
Emerging players
- Zip: Modern intake-to-procure orchestration platform focused on procurement intake, vendor management, and approval workflows. Competes with Vroozi's eProcurement and guided-buying modules among mid-market and digital-forward enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vroozi social profiles
Digital presenceVroozi compliance and trust
Trust signalCompliance4 records
Vroozi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vroozi leadership team
Management profileNumber of profiles
Profiles1 record
Vroozi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vroozi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vroozi
What does Vroozi do?
Vroozi develops and sells Vroozi SpendTech, an AI-powered, cloud-based procure-to-pay (P2P) SaaS platform that unifies purchasing, accounts payable invoice automation, digital payments, supplier collaboration, and spend analytics in a single solution. The platform integrates natively with major ERP systems (SAP, Oracle, NetSuite, Microsoft Dynamics, IBM Maximo, Deltek) and connects buyers to a pre-vetted supplier network for guided, compliant purchasing.
Is Vroozi a public or private company?
Vroozi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vroozi founded?
Vroozi was founded in 2012. It employs 51 to 100 people.
Where is Vroozi based?
Vroozi is headquartered in Walnut Creek, United States, in the North America region.
How does Vroozi make money?
One revenue line is on record: subscription SaaS.
Who are Vroozi's main competitors?
Direct peers on record are Coupa Software, Procurify, Tipalti, Airbase, GEP, Jaggaer, Ivalua and Basware. SAP Ariba is listed as a broad incumbent. Zip is listed as an emerging player.
Does Vroozi have an API?
Yes. Vroozi provides a public API for developers to integrate with the platform. The API documentation is available at docs-api.vroozi.com, which enables seamless P2P processing and integration with enterprise systems. Developer documentation is at docs-api.vroozi.com.