Avava
AVAVA is a privately held medical aesthetics company that develops and sells the MIRIA laser platform, a non-ablative energy-based device using proprietary Focal Point Technology™ to treat acne scars, wrinkles, and skin concerns across all Fitzpatrick skin types, sold to dermatologists and aesthetic physicians.
- Company typePrivate
- Founded2016
- HeadquartersWaltham, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Avava does
AVAVA, Inc. is a privately held medical aesthetics company headquartered in Waltham, Massachusetts that develops and commercializes energy-based laser systems for skin treatments. Its flagship product is the MIRIA laser platform, built on proprietary Focal Point Technology™ — a patented conical ring geometry that delivers focused energy at depths up to 2mm while sparing surrounding tissue, paired with an integrated ComfortCool™ cooling system that lowers average patient-reported pain scores to roughly 3 out of 10. The device is FDA 510(k) cleared for both acne scar treatment and wrinkle treatment across all Fitzpatrick skin types I-VI, an unusually inclusive regulatory claim validated by a 47-subject clinical trial showing 90.2% visible improvement and a median 50% reduction in acne scar severity, and supported by a peer-reviewed publication in the Journal of the American Academy of Dermatology.
The company monetizes through a capital equipment model: MIRIA devices are sold to dermatologists, plastic surgeons, and aesthetic physicians through a U.S. field sales organization organized around seven territory-based Area Sales Managers, complemented by a MellingMedical channel partnership into the federal healthcare system. Downstream economics for providers include per-treatment pricing typically ranging from $1,000-$3,500 per session depending on geography, plus service and maintenance contracts. AVAVA wraps the hardware in an AVAVASync™ digital ecosystem comprising the AVAVASyncPro™ provider portal and the MyAVAVA™ patient app, which capture treatment parameters and dermoscopic imaging to support AI-assisted treatment recommendations. The company has raised approximately $35 million in a Series C round led by South Korea's Jeisy Medical with participation from Catalio Capital Management, is pursuing planned commercial launches in South Korea and Japan, and is conducting an ongoing exempt securities offering of up to $37.978 million. Founded by Dr. Rox Anderson, Dr. Dieter Manstein, Dr. Henry H.L. Chan, and Irina Erenburg, Ph.D., AVAVA sells into dermatology and medical aesthetics practices that treat patients seeking acne scar revision, wrinkle reduction, skin tightening, and rejuvenation across diverse skin tones.
Avava firmographics
Firmographics- Name
- Avava
- Legal name
- AVAVA, Inc.
- Website
- https://avavaskin.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AVAVA is a privately held medical aesthetics company that develops and sells the MIRIA laser platform, a non-ablative energy-based device using proprietary Focal Point Technology™ to treat acne scars, wrinkles, and skin concerns across all Fitzpatrick skin types, sold to dermatologists and aesthetic physicians.
- Ownership category
- akta.pro rank
Avava industry classification
Industry- Product category
- Medical Aesthetic Laser Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Laser & Energy-Based Dermatology (HLAKACAF)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Avava is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Avava business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Capital Equipment Sales: MIRIA laser device sold as capital equipment to healthcare providers and dermatologists. Sales managed through Area Sales Managers with quota accountability. Base salary starts at $85,000 with total compensation up to $300,000 for sales roles, indicating high-value enterprise transactions.
- Per-Treatment Fees: Patients pay per treatment session for MIRIA procedures. Pricing ranges from $1,000-$1,500 per session in some markets to approximately $3,500 in New York City. Treatment protocols typically recommend 2-3 sessions with maintenance treatments every 6 months.
- Service and Maintenance: Field Service Engineers provide installation, commissioning, preventive maintenance, troubleshooting, and repairs for medical aesthetic laser systems at client locations. Service contracts provide ongoing revenue post-installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Sales compensation structure indicates high-value capital equipment sales |
| Unit Pricing | Pay-as-you-go | Per-treatment pricing in major metropolitan markets |
| Unit Pricing | Pay-as-you-go | Per-treatment pricing in regional markets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Avava product offering
Product offeringCore offering
AVAVA designs, manufactures, and sells the MIRIA™ laser system as capital equipment to dermatologists, plastic surgeons, and aesthetic medical practices. The device uses proprietary Focal Point Technology™ with conical ring geometry to deliver precise energy at depths up to 2mm for acne scar treatment, wrinkle reduction, and skin revitalization across all Fitzpatrick skin types (I-VI). Revenue is generated through one-time capital equipment sales to providers, who in turn charge patients per-treatment fees ($1,000-$3,500 per session), supplemented by ongoing service contracts and Field Service Engineer support.
Product overview
AVAVA is a medical aesthetics company offering a unified product ecosystem centered around the MIRIA™ laser device. The core product uses proprietary Focal Point Technology™ for precision energy delivery, enhanced by ComfortCool™ cooling technology. The ecosystem includes AVAVASync™ for provider/patient digital management, AVAVASyncPro™ for HCP clinical workflows, and MyAVAVA™ for patient engagement. The platform treats acne scars, wrinkles, skin tightening, and texture concerns across all Fitzpatrick skin types (I-VI).
Differentiator
Problem solved
Functional benefit
Brands
- MIRIA: Next-generation FDA-approved laser system with Focal Point Technology for personalized skin treatments across all skin tones. Treats acne scars, wrinkles, skin tightening, and skin revitalization.
- AVAVASync
- AVAVASyncPro
- Focal Point Technology
- ComfortCool
Products and services
- MIRIA™ Laser System FDA-approved non-ablative laser system using Focal Point Technology™ for skin revitalization. Treats acne scars, wrinkles, skin tightening, and texture concerns across all Fitzpatrick skin types (I-VI). Delivers energy up to 2mm depth through ring-shaped laser beam with integrated ComfortCool™ cooling. Sold as capital equipment to dermatologists, plastic surgeons, and aesthetic physicians.
- AVAVASync™ Digital Platform Cloud-connected digital platform for providers and patients that connects MIRIA devices, treatment workflows, and practice management. Enables real-time device tracking, patient treatment history, personalized care plans, AI-powered imaging, and streamlined workflows from consultation to follow-up.
- AVAVASyncPro™ Provider Portal Healthcare provider portal for treatment management and clinical workflow optimization. Connects to MIRIA devices for practice management, patient tracking, clinical resources, treatment protocols, and custom branded marketing materials.
- MyAVAVA™ Patient App Patient-facing mobile app and digital portal for personalized treatment tracking. Enables patients to track their transformation with before-and-after photos, access treatment history, discover real patient stories, and engage with their skin journey post-treatment.
- Field Service & Maintenance Contracts Field Service Engineer support including installation, commissioning, preventive maintenance, troubleshooting, and repairs for MIRIA laser systems at client locations. Service contracts provide ongoing revenue post-installation of capital equipment.
Quantifiable outcome
- 90.2% of subjects experienced visible improvement in acne scarring in clinical trial
- +4 more outcomes
Companies that use Avava
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Avava technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Avava partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MellingMedicalstrategicPartnership to introduce AVAVA's advanced aesthetic and dermatological laser solutions throughout the federal healthcare system. MellingMedical brings established federal procurement infrastructure to facilitate AVAVA's medical devices across U.S. federal healthcare providers, with planned rollout in 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Avava competitors and assessment
Company assessmentDirect peers
- Cynosure: Established medical aesthetics laser company offering energy-based devices for skin rejuvenation, hair removal, and body contouring to dermatologists and plastic surgeons — direct competitor to AVAVA in the energy-based aesthetics capital equipment category.
- Alma Lasers: Global medical aesthetics device maker with a broad portfolio of lasers, RF, and ultrasound platforms for skin resurfacing, acne scars, and rejuvenation — competes head-on with AVAVA's MIRIA in dermatology practices worldwide.
- Sciton: Premium medical and aesthetic laser manufacturer whose JOULE platform offers resurfacing, wrinkle, and scar treatments — directly competing for the same dermatology and plastic surgery capital equipment budgets as AVAVA.
- Cutera: Aesthetic device company selling laser and energy-based platforms (e.g., AviClear, enlighten) for skin rejuvenation, pigmentation, and acne — directly competing with AVAVA in dermatology and med-spa channels.
- InMode: Medical aesthetics company offering minimally invasive RF, laser, and light-based platforms for face and body treatments — direct competitor to AVAVA in physician offices for skin tightening, rejuvenation, and resurfacing procedures.
Broad incumbents
- Lumenis (Boston Scientific): Long-established energy-based medical device company (now part of Boston Scientific) with extensive aesthetic laser and IPL portfolios — incumbent competing in the same dermatology channels but with a much broader portfolio across multiple specialties.
- Solta Medical (Bausch Health): Owner of the Fraxel, Thermage, and Clear+Brilliant brands, Solta is an established aesthetic laser and energy-device franchise sold to dermatologists and plastic surgeons — a broader incumbent competing across many of the same indications as AVAVA's MIRIA.
- Syneron-Candela: Global aesthetic device company with broad laser, IPL, and RF product lines sold to dermatologists and plastic surgeons — established incumbent with overlapping indications to AVAVA's acne scar and wrinkle clearances.
Emerging players
- Aerolase: Medical aesthetic laser company targeting dermatologists with portable energy-based devices (e.g., Neo Elite) marketed across skin types — most analogous emerging competitor to AVAVA in the skin-of-color positioning.
- Rohrer Aesthetics: Specialty aesthetic device maker offering laser and IPL platforms to dermatology and plastic surgery practices — comparable emerging player competing for similar physician capital equipment budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Avava social profiles
Digital presenceAvava compliance and trust
Trust signalCompliance2 records
Avava financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avava leadership team
Management profileNumber of profiles
Profiles12 records
Avava funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avava M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avava
What does Avava do?
AVAVA designs, manufactures, and sells the MIRIA™ laser system as capital equipment to dermatologists, plastic surgeons, and aesthetic medical practices. The device uses proprietary Focal Point Technology™ with conical ring geometry to deliver precise energy at depths up to 2mm for acne scar treatment, wrinkle reduction, and skin revitalization across all Fitzpatrick skin types (I-VI). Revenue is generated through one-time capital equipment sales to providers, who in turn charge patients per-treatment fees ($1,000-$3,500 per session), supplemented by ongoing service contracts and Field Service Engineer support.
Is Avava a public or private company?
Avava is a private company. It is classified as venture growth investor backed and is currently operating.
When was Avava founded?
Avava was founded in 2016. It employs 1 to 10 people.
Where is Avava based?
Avava is headquartered in Waltham, United States, in the North America region.
How does Avava make money?
Three revenue lines are on record. Capital Equipment Sales are the primary driver. The others are per-Treatment Fees and service and Maintenance.
Who are Avava's main competitors?
Direct peers on record are Cynosure, Alma Lasers, Sciton, Cutera and InMode. Broad incumbents are Lumenis (Boston Scientific), Solta Medical (Bausch Health) and Syneron-Candela. Emerging players are Aerolase and Rohrer Aesthetics.
Does Avava have an API?
No public API is recorded for Avava.
What industry is Avava in?
Avava's product category is Medical Aesthetic Laser Devices. Its primary akta.pro industry code is HLAKACAF, Laser & Energy-Based Dermatology, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 339112 and its SIC code is 3841.