Health IQ
Health IQ was a Mountain View-based insurtech founded in 2014 that offered life and health insurance priced using health-knowledge and lifestyle data, targeting health-conscious consumers. The company is now closed.
- Company typePrivate
- Founded2014
- HeadquartersMountain View, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Health IQ firmographics
Firmographics- Name
- Health IQ
- Website
- https://healthiq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 1,001–5,000 employees
- Short description
- Health IQ was a Mountain View-based insurtech founded in 2014 that offered life and health insurance priced using health-knowledge and lifestyle data, targeting health-conscious consumers. The company is now closed.
- Ownership category
- akta.pro rank
Health IQ industry classification
Industry- Product category
- Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Carriers (5241), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industries
- Standalone Critical Illness Insurance (FSAIAKAA), Individual Disability Income Insurance (Non-Group) (FSAIAIAA), Employer Wellness & Population Health Programs (HLAEAAAH)
Keywords
Where Health IQ is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
Health IQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Health IQ product offering
Product offeringCore offering
Health IQ is an insurance provider that offers affordable insurance rates to consumers based on their healthy lifestyle, including behaviors such as exercise, nutrition, and overall wellness. The company provides life insurance, health insurance, and Medicare supplement insurance, leveraging lifestyle data to offer preferential pricing to health-conscious individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Term Life Insurance
- Health Insurance
- Medicare Supplement Insurance
- Annuity Products
Companies that use Health IQ
Customer profileIdeal customer profiles1 record
Health IQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Health IQ competitors and assessment
Company assessmentDirect peers
- Lemonade: AI-driven digital insurance carrier offering renters, home, auto, pet and life insurance through a mobile-first experience. Comparable as a direct-to-consumer insurtech applying technology and behavioral data to underwriting and pricing.
- Policygenius: Online insurance marketplace distributing life, disability, home and auto coverage from multiple carriers. Closely comparable to Health IQ's agency/distributor model selling third-party carrier policies with a differentiated consumer experience.
- Ethos Life: Digital life insurance provider simplifying underwriting via data-driven, no-exam applications. Comparable as a tech-forward life insurance distributor using proprietary data and simplified underwriting to compete on consumer experience.
- Ladder: Fully digital term life insurance carrier with instant underwriting. Comparable as a digital-native life insurer that re-engineered traditional underwriting and pricing using technology and third-party data.
- Haven Life: Online term life insurance agency backed by MassMutual, leveraging algorithmic underwriting for instant coverage decisions. Comparable as a digital life insurance distributor with simplified, data-driven underwriting.
- Bestow: Digital life insurance carrier using proprietary underwriting algorithms to issue policies without medical exams. Comparable as a tech-led life insurer applying alternative data to pricing and risk selection.
Broad incumbents
- Oscar Health: Technology-focused health insurance carrier offering ACA marketplace and individual/family plans with a member app-driven experience. Comparable as a larger, established insurtech using technology and consumer engagement to differentiate health coverage.
- Bright Health: Tech-enabled health insurance carrier focused on individual, family and Medicare Advantage plans via a care-delivery partnership model. Comparable as a scaled insurtech that integrated consumer data and provider relationships to compete in health insurance.
- Clover Health: Health insurance carrier focused on Medicare Advantage with a proprietary data platform (Clover Assistant) to inform care decisions. Comparable as a data- and technology-driven health insurer applying software to risk and member management.
Others
- Accolade: Personalized advocacy and virtual care platform that combines data and human navigation to help employees navigate health benefits. Adjacent/ecosystem comparable as a tech-enabled player using consumer health data to influence insurance and care decisions.
Market position
Customer concentration
Health IQ social profiles
Digital presenceHealth IQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health IQ leadership team
Management profileNumber of profiles
Profiles6 records
Health IQ funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health IQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health IQ
What does Health IQ do?
Health IQ is an insurance provider that offers affordable insurance rates to consumers based on their healthy lifestyle, including behaviors such as exercise, nutrition, and overall wellness. The company provides life insurance, health insurance, and Medicare supplement insurance, leveraging lifestyle data to offer preferential pricing to health-conscious individuals.
When was Health IQ founded?
Health IQ was founded in 2014. It employs 1,001 to 5,000 people.
Where is Health IQ based?
Health IQ is headquartered in Mountain View, United States, in the North America region.
Who are Health IQ's main competitors?
Direct peers on record are Lemonade, Policygenius, Ethos Life, Ladder, Haven Life and Bestow. Broad incumbents are Oscar Health, Bright Health and Clover Health. Accolade is listed as an others.
Does Health IQ have an API?
No public API is recorded for Health IQ.
What industry is Health IQ in?
Health IQ's product category is Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAKAA, Standalone Critical Illness Insurance. Its NAICS code is 524113 and its SIC code is 6311.