MaxRewards
MaxRewards is a US-based mobile app that uses AI to help over 900,000 consumer and small-business members maximize credit card rewards through best-card recommendations, auto-activated offers, and benefits tracking across approximately 90% of US cards.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MaxRewards does
MaxRewards, Inc. is a US-based, Delaware-incorporated consumer fintech founded in 2017 and headquartered in Atlanta, Georgia, that operates a mobile-first credit card rewards optimization platform trusted by over 900,000 members. The core product is a free iOS and Android app that aggregates credit card accounts, balances, rewards balances, credit scores, and benefits through proprietary connectors supporting approximately 90% of US credit cards across American Express, Chase, Bank of America, Citi, Capital One, Discover, Wells Fargo, and US Bank. Its differentiated technology stack includes an AI-powered best-card recommendation engine that selects the optimal card by spending category and merchant location, automatic transaction categorization with custom rules, auto-activation of card-linked merchant offers, benefit tracking with expiration alerts, recurring-charge detection, and receipt auto-matching for uploaded images and PDFs. Credentials are protected via dual-key encryption with keys split across separate cloud providers.
MaxRewards monetizes through a freemium subscription model: the core app is free with Best Card, Insights, and Transactions features, while paid Gold (pay-what-you-want starting at $9/month, billed $108/year) adds auto-offer activation, benefits consolidation, and bonus trackers, and Platinum (pay-what-you-want starting at $20/month, billed $240/year) extends the product to freelancers and small businesses with separate personal/business spend profiles, IRS Schedule C categorization, and receipt management. Distribution is purely product-led via app stores and organic word-of-mouth within the credit card enthusiast community, with no direct sales force or channel partners. The company has raised approximately $3.25M in disclosed funding across a 2019 Techstars seed and a September 2021 SEC-registered $3M offering backed by Calano Funds, Dundee Venture Capital, Fintech Ventures Fund, and Service Provider Capital.
MaxRewards firmographics
Firmographics- Name
- MaxRewards
- Legal name
- MaxRewards, Inc.
- Website
- https://maxrewards.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxRewards is a US-based mobile app that uses AI to help over 900,000 consumer and small-business members maximize credit card rewards through best-card recommendations, auto-activated offers, and benefits tracking across approximately 90% of US cards.
- Ownership category
- akta.pro rank
MaxRewards industry classification
Industry- Product category
- Personal Finance Software (Credit Card Rewards Optimization)
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Rewards & Loyalty Credit Cards (FSAKABAH)
- akta.pro secondary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where MaxRewards is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MaxRewards business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- Premium Subscriptions (Gold & Platinum): MaxRewards operates a freemium subscription model with a free core tier and two paid tiers. Gold is a pay-what-you-want model starting at $9/month (billed $108/year) offering auto-activation of offers, benefits consolidation, and bonus trackers. Platinum is a pay-what-you-want model starting at $20/month (billed $240/year) including all Gold features plus spend profiles, business expense categories, receipt management, and IRS Schedule C categorization. The pay-what-you-want model allows the company to capture willingness-to-pay while lowering conversion friction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core credit card management features |
| Subscription | Annual | Gold tier — pay-what-you-want premium membership |
| Subscription | Annual | Platinum tier — pay-what-you-want for business users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MaxRewards product offering
Product offeringCore offering
MaxRewards is a mobile-first AI-powered platform that aggregates credit card accounts from major issuers (American Express, Chase, Bank of America, Citi, Capital One, Discover, Wells Fargo, US Bank) covering approximately 90% of credit cards. It recommends the optimal card for every purchase by category or location, auto-activates card-linked merchant offers, consolidates and tracks card benefits and expiring credits, and uses AI to automatically categorize transactions. A business-focused Platinum tier adds spend profiles separating personal and business expenses, IRS Schedule C categorization, and receipt management with auto-matching.
Product overview
MaxRewards is a credit card rewards optimization platform available as a mobile app with a tiered subscription model. The core app is free and provides essential card management features including Best Card recommendations, basic spending insights, and transaction tracking. Two premium tiers extend functionality: MaxRewards Gold ($9/month) adds automated offer activation and benefits consolidation, while MaxRewards Platinum ($20/month) targets business users with separate personal/business spend profiles, IRS-compliant expense categorization, and receipt management. The platform connects to approximately 90% of credit cards through proprietary connectors supporting major issuers including American Express, Chase, Bank of America, Citi, Capital One, Discover, Wells Fargo, and US Bank.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxRewards Mobile App AI-powered mobile app that aggregates credit card accounts across approximately 90% of U.S. issuers and recommends the optimal card for each purchase by category or location, while auto-activating card-linked offers, tracking benefits, categorizing transactions, and monitoring credit scores. Targeted at individual consumers and small business owners.
- MaxRewards Platinum Business-focused premium tier of MaxRewards that adds spend profiles to separate personal and business expenses, IRS Schedule C and standard business expense categorization, receipt management with auto-matching, and AI-powered business spending categorization. Targets freelancers, solopreneurs, and small business owners who use personal credit cards for business expenses.
Quantifiable outcome
- Trusted by 900,000+ members
- +1 more outcomes
Companies that use MaxRewards
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
MaxRewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
MaxRewards partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
MaxRewards competitors and assessment
Company assessmentDirect peers
- CardPointers: Direct competitor in the credit card rewards optimization app category, offering best-card recommendations, offer tracking, and subscription-based premium tiers to multi-card holders. Highly comparable product, target user, and business model.
- AwardWallet: Loyalty and rewards tracking platform that aggregates miles/points balances across airlines, hotels, and credit cards; overlaps MaxRewards in tracking balances and benefits, with a subscription premium tier.
- Rocket Money (Truebill): Subscription and personal finance management app with recurring charge tracking, bill negotiation, and subscription cancellation; overlaps MaxRewards' recurring-charges tracker and consumer subscription monetization model.
- WalletFlo: Credit card rewards optimization tool providing best-card recommendations, benefits tracking, and merchant offer surfacing; competes head-to-head for the same multi-card consumer.
Broad incumbents
- Credit Karma: Operated by Intuit, Credit Karma is a broad personal finance platform that includes credit card recommendations, account aggregation, and credit score monitoring — overlapping with MaxRewards' core value prop but at significantly greater scale and brand recognition.
- NerdWallet: Public personal finance media and product platform with deep credit card content, comparison tools, and affiliate recommendations; targets the same multi-card consumer with a much broader content-plus-tools proposition.
- Empower (Personal Capital): Wealth and personal financial management platform offering account aggregation, spending insights, and credit card tracking; overlaps with MaxRewards' aggregation and insights capabilities within a broader wealth offering.
Emerging players
- The Points Guy: Rewards and travel-focused media brand under Red Ventures that covers credit card rewards strategies and card recommendations; comparable audience (rewards enthusiasts) and overlapping best-card recommendation use case.
- Tally: Credit card debt management app that aggregates card balances and offers a payoff line of credit; partial overlap with MaxRewards' card-aggregation and credit-score features within a debt-focused product.
Others
- Plaid: Financial data connectivity infrastructure that aggregates bank and card account data; MaxRewards relies on equivalent connectivity (proprietary connectors) and competes indirectly for the same aggregated-card-data user.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MaxRewards social profiles
Digital presenceMaxRewards compliance and trust
Trust signalCompliance2 records
MaxRewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxRewards leadership team
Management profileNumber of profiles
Profiles2 records
MaxRewards funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxRewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxRewards
What does MaxRewards do?
MaxRewards is a mobile-first AI-powered platform that aggregates credit card accounts from major issuers (American Express, Chase, Bank of America, Citi, Capital One, Discover, Wells Fargo, US Bank) covering approximately 90% of credit cards. It recommends the optimal card for every purchase by category or location, auto-activates card-linked merchant offers, consolidates and tracks card benefits and expiring credits, and uses AI to automatically categorize transactions. A business-focused Platinum tier adds spend profiles separating personal and business expenses, IRS Schedule C categorization, and receipt management with auto-matching.
Is MaxRewards a public or private company?
MaxRewards is a private company. It is classified as venture growth investor backed and is currently operating.
When was MaxRewards founded?
MaxRewards was founded in 2017. It employs 11 to 50 people.
Where is MaxRewards based?
MaxRewards is headquartered in Atlanta, United States, in the North America region.
How does MaxRewards make money?
One revenue line is on record: premium Subscriptions (Gold & Platinum).
Who are MaxRewards's main competitors?
Direct peers on record are CardPointers, AwardWallet, Rocket Money (Truebill) and WalletFlo. Broad incumbents are Credit Karma, NerdWallet and Empower (Personal Capital). Emerging players are The Points Guy and Tally. Plaid is listed as an others.
Does MaxRewards have an API?
No public API is recorded for MaxRewards.
What industry is MaxRewards in?
MaxRewards's product category is Personal Finance Software (Credit Card Rewards Optimization). Its primary akta.pro industry code is FSAKABAH, Rewards & Loyalty Credit Cards, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 5223 and its SIC code is 6141.