Buildout
Buildout provides an end-to-end AI-powered SaaS platform combining CRM, marketing automation, transaction management, and commission tracking for commercial real estate brokerages of all sizes, serving 50,000+ brokers across boutique, mid-market, and national firms.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Buildout does
Buildout is a commercial real estate technology company that provides an end-to-end SaaS platform for CRE brokerages spanning CRM, marketing automation, transaction management, and back-office commission tracking on a single shared data layer. The platform is anchored by the Buildout Suite, which combines Find & Win (prospecting), Market (marketing and listing promotion via Buildout Showcase), and Transact (deal closing and commission tracking via Buildout Manage & Close), with Buildout CRM launched in March 2026 completing the unified deal engine. Buildout serves commercial real estate brokerages of all sizes — from boutique teams to national brands including Coldwell Banker Commercial, NAI Global, Newmark, Lee & Associates, and KW Commercial — with a stated base of 50,000+ brokers and 22,000+ active CRE professionals.
The platform's technology stack integrates acquired capabilities including ProspectNow (AI-powered property and owner intelligence, acquired January 2022), Oval Room Group (aerial, photography, videography, and virtual tour media services, acquired January 2023), Apto (Salesforce-based CRM, acquired January 2022), and Rethink CRM (acquired February 2021). AI features execute concrete brokerage tasks — surfacing likely-to-sell property owners, structuring property and contact data automatically, generating proposals and marketing materials, writing property descriptions and outreach emails, and tracking follow-ups — rather than merely suggesting next steps. Native email marketing was added as a Showcase add-on in January 2026, and a syndication partnership with Apex Commercial Exchange was announced in February 2026.
Buildout operates a per-seat subscription SaaS model with auto-renewal and additional fees for add-on modules such as Email Marketing. Distribution combines enterprise field sales targeting national brokerages with self-serve options for boutique and mid-market firms, accessible via web, iOS, and Android applications, and through a Salesforce integration (Rethink CRM) on AppExchange. The company is incorporated in Delaware with headquarters in Rolling Meadows, Illinois, has 101-250 employees, and is financially backed by The Riverside Company and Saratoga Partners following a 2020 Series 4 funding round. CEO Helen Calvin leads the company, with co-founder Jason Tillery and founder Vishu Ramanathan continuing in director and founder roles respectively.
Buildout firmographics
Firmographics- Name
- Buildout
- Legal name
- Buildout, Inc.
- Website
- https://buildout.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Buildout provides an end-to-end AI-powered SaaS platform combining CRM, marketing automation, transaction management, and commission tracking for commercial real estate brokerages of all sizes, serving 50,000+ brokers across boutique, mid-market, and national firms.
- Ownership category
- akta.pro rank
Buildout industry classification
Industry- Product category
- Commercial Real Estate Brokerage Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Buildout is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Buildout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Buildout operates as a subscription-based SaaS platform where brokerages pay recurring fees to access the Buildout Suite. Pricing is per user license with additional fees for add-on features like Email Marketing. The Master Subscription Agreement governs terms with auto-renewal and prorated billing for additional users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Buildout Suite subscription with per-user licensing |
| Subscription | Monthly | Showcase and Showcase+ tiers with Email Marketing add-on |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Buildout product offering
Product offeringCore offering
Buildout provides an AI-powered, end-to-end software platform for commercial real estate brokerages that unifies CRM, marketing automation, property listing/Showcase, transaction management, and commission tracking on a single shared data layer. The platform serves CRE brokerages of all sizes, from boutique firms to national enterprises, and is sold as a subscription-based SaaS with per-user licensing.
Product overview
Buildout is a connected software platform built for commercial real estate brokerages, combining CRM, marketing, data, and back-office automation with AI-assisted prospecting capabilities. The platform operates as a unified system with Buildout Suite as the core end-to-end AI deal engine, integrating Buildout CRM, Buildout Showcase, and Buildout Manage & Close as unified modules sharing one data layer. Additional offerings include ProspectNow (AI-powered property intelligence acquired 2022), Prospect by Buildout (prospecting tools), Rethink CRM and Rethink+ (Salesforce-powered CRM sub-brands), Apto (Salesforce-based CRM), and Oval Room Group (visual media services acquired 2023). Buildout Email Marketing serves as an add-on for the Showcase platform. The system supports the full deal lifecycle from prospecting through commission tracking with AI-powered automation.
Differentiator
Problem solved
Functional benefit
Brands
- Buildout Suite: The end-to-end AI deal engine platform for commercial real estate brokerages, encompassing Find & Win, Market, and Transact modules.
- Buildout CRM
- Buildout Showcase
- Buildout Manage & Close
- Prospect by Buildout
- Rethink by Buildout
- ProspectNow
- Apto
- Buildout Email Marketing
Products and services
- Buildout Suite The end-to-end AI deal engine that unifies the entire commercial real estate brokerage workflow from contact to commission, providing one login, one system, and one shared data layer across all deal stages.
- Buildout CRM AI-powered customer relationship management module within Buildout Suite that enables CRE brokerages to manage the entire deal lifecycle from initial prospecting through commission tracking within one shared system and data layer.
- Buildout Showcase Property marketing platform enabling CRE brokerages to create and distribute professional listings, proposals, and marketing materials; integrates with Buildout Email Marketing and supports syndication to partner marketplaces such as Apex Commercial Exchange.
- Buildout Manage & Close Transaction management module for tracking and closing CRE deals, part of Buildout Suite that enables finance teams to track deals from proposal to commission without spreadsheets.
- Prospect by Buildout Prospecting tool providing CRE brokers access to Buildout's private investor network, prospecting tools, and document access to find and win new business.
- Rethink CRM CRM solution powered by the Salesforce platform, offered in Rethink and Rethink+ tiers for commercial real estate brokerages seeking Salesforce-based workflow management.
- Buildout Email Marketing Native email marketing add-on integrating email delivery, contact management, and branded content creation directly into the Buildout Showcase platform for CRE brokerages.
Quantifiable outcome
- Broker secured $4M listing (later sold for $5M) and another $6.5M listing by completing polished proposal same day using Buildout
- +2 more outcomes
Companies that use Buildout
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Buildout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature6 records
Buildout partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apex Commercial Exchange (ACE)coreStrategic syndication partnership announced February 2026 allowing Buildout Showcase users to syndicate eligible listings to Apex Commercial Exchange's broker-focused commercial real estate marketplace. All inquiries are routed back into Buildout's platform, creating a unified distribution and lead-capture workflow. ACE is available as an opt-in syndication partner through Showcase profile settings.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Buildout competitors and assessment
Company assessmentDirect peers
- VTS: VTS is a leading commercial real estate platform offering leasing, asset management, and deal management for owners and brokerages. It is directly comparable to Buildout as a unified CRE software suite, though VTS leans more owner/investor-side while Buildout is brokerage-centric.
- Juniper Square: Juniper Square provides investment management and investor reporting software for commercial real estate. It overlaps with Buildout in the CRE software platform category, addressing a related but more investor-focused segment of the CRE ecosystem.
- Crexi: Crexi operates a CRE marketplace with listings, data, and marketing tools for brokers and investors. It is a direct competitor to Buildout Showcase and Prospect, offering marketing and prospecting workflows for the same brokerage audience.
- Reonomy (Altus Group): Reonomy, now part of Altus Group, provides commercial property intelligence and owner data. It overlaps with Buildout's ProspectNow module, addressing the CRE prospecting and data needs of brokers and investors.
- Catylist: Catylist is a CRE listings platform and marketplace serving brokers and tenant-rep firms. It competes directly with Buildout Showcase for marketing and listing distribution in the brokerage channel.
- RealNex: RealNex is a CRE deal management and marketing platform aimed at brokerages. It is comparable to Buildout as a similarly sized competitor focused on brokerage workflow, marketing, and deal collaboration tools.
Broad incumbents
- Yardi: Yardi is a long-established, broad-line real estate software provider (Voyager and related suites) used across CRE operations. Comparable to Buildout as a major incumbent in CRE technology, though Yardi's portfolio extends well beyond brokerage workflow into property and investment management.
- AppFolio: AppFolio is a property management software platform with a growing commercial real estate presence. It overlaps with Buildout in the CRE software market but primarily serves owners and operators rather than brokerages.
Emerging players
- PropertyBase: PropertyBase is a Salesforce-based CRM and marketing platform for real estate brokerages. It overlaps with Buildout's Rethink and Apto sub-brands, sharing both the customer segment (brokerages) and the underlying Salesforce architecture.
- Ascendix: Ascendix provides Salesforce consulting and real estate CRM solutions, including brokerage and property technology implementations. It is comparable to Buildout's Rethink/Apto lines as another Salesforce-rooted CRE software specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Buildout social profiles
Digital presenceBuildout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buildout leadership team
Management profileNumber of profiles
Profiles4 records
Buildout subsidiaries and ownership
Company hierarchySubsidiaries2 records
Buildout funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buildout M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buildout
What does Buildout do?
Buildout provides an AI-powered, end-to-end software platform for commercial real estate brokerages that unifies CRM, marketing automation, property listing/Showcase, transaction management, and commission tracking on a single shared data layer. The platform serves CRE brokerages of all sizes, from boutique firms to national enterprises, and is sold as a subscription-based SaaS with per-user licensing.
Is Buildout a public or private company?
Buildout is a private company. It is classified as private equity controlled and is currently operating.
When was Buildout founded?
Buildout was founded in 2010. It employs 101 to 250 people.
Where is Buildout based?
Buildout is headquartered in Chicago, United States, in the North America region.
How does Buildout make money?
One revenue line is on record: software Subscription (SaaS).
Who are Buildout's main competitors?
Direct peers on record are VTS, Juniper Square, Crexi, Reonomy (Altus Group), Catylist and RealNex. Broad incumbents are Yardi and AppFolio. Emerging players are PropertyBase and Ascendix.
Does Buildout have an API?
No public API is recorded for Buildout.
What industry is Buildout in?
Buildout's product category is Commercial Real Estate Brokerage Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 513210 and its SIC code is 7372.