RealNex
RealNex is a commercial real estate technology company providing an integrated SaaS platform combining CRM, financial analysis, presentations, transaction management, deal rooms, and a global property marketplace for CRE brokerages, investment brokers, leasing agents, and asset managers.
- Company typePrivate
- Founded2013
- HeadquartersStafford, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RealNex does
RealNex is a commercial real estate (CRE) technology company operating a cloud-based SaaS platform that unifies CRM, financial analysis, presentation generation, transaction management, deal rooms, and a global property marketplace under a single integrated system. The platform serves CRE brokerage firms, investment brokers, leasing agents, owners and asset managers, and tenant representatives, with named enterprise customers including CBRE, JLL, Cushman & Wakefield, Newmark Knight Frank, and Colliers International alongside regional mid-market firms. Its technology stack combines a purpose-built relational CRM, the MarketEdge analysis engine with 20-year cash flow projections and 67+ presentation modules, the MarketPlace listing and syndication platform reaching 250,000+ active browsers, and the NavigatorPRO layer with RX Data for predictive prospecting. Add-on modules span transaction management, email marketing (RealCampaigns, RealBlast), virtual deal rooms, back-office pipeline and commission automation (Realcore, Dealius), VR visualization (Pix-VR), video creation (Storyvine), 3D space planning (RealFit), and tenant credit protection (Otso).
RealNex firmographics
Firmographics- Name
- RealNex
- Legal name
- RealNex, LLC
- Website
- https://realnex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RealNex is a commercial real estate technology company providing an integrated SaaS platform combining CRM, financial analysis, presentations, transaction management, deal rooms, and a global property marketplace for CRE brokerages, investment brokers, leasing agents, and asset managers.
- Ownership category
- akta.pro rank
RealNex industry classification
Industry- Product category
- Commercial Real Estate Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where RealNex is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RealNex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: RealNex generates revenue primarily through subscription-based SaaS pricing for its suite of commercial real estate software tools. Pricing tiers include NavigatorPRO, Navigator, CRM, Manager, MarketEdge, MarketPlace, and Marketing modules. Subscriptions are sold per seat with monthly and annual billing options.
- Value-Added Services: Additional revenue from custom website design, custom branding and reports, featured property listings, eMarketing campaigns, training and support services.
- Premium Listings and Advertising: MarketPlace premium features including featured property listings for increased exposure, MP Direct and MP Premier website integration packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NavigatorPRO - Complete CRM, Analysis, Presentation, and Marketing Suite with RX Data |
| Subscription | Monthly | Navigator - CRM, Analysis, Presentation, and Marketing Suite |
| Per seat | Monthly | CRM - Core CRM functionality |
| Subscription | Monthly | MarketPlace - Listing search and marketing platform |
| Unit Pricing | Pay-as-you-go | RealBlast Email Distribution |
| Usage-based | Pay-as-you-go | eMarketing Credits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
RealNex product offering
Product offeringCore offering
RealNex provides a cloud-based commercial real estate SaaS platform that integrates CRM (RealNex CRM), financial analysis and presentations (MarketEdge), property listing marketplace (MarketPlace), transaction management (Transaction Manager), virtual deal rooms, mobile CRM apps, and email marketing tools (RealCampaigns/RealBlast) into a single end-to-end operating system for CRE brokerages, investment sales professionals, leasing agents, and asset managers. The platform also offers RX Data with predictive analytics for prospecting and AI-powered marketing tools via the CRE Marketing Hub alliance.
Product overview
RealNex offers a comprehensive integrated commercial real estate technology platform combining multiple products into one end-to-end solution. The core RealNex Navigator Suite includes RealNex CRM (CORE) for relationship and asset management, MarketEdge for financial analysis and presentations, MarketPlace for global property listings and marketing, and RealNex Mobile for on-the-go access. The platform extends through add-on modules including NavigatorPRO with RX Data for predictive analytics, Transaction Manager for leasing and tour management, RealCampaigns and RealBlast for email marketing, Virtual Deal Rooms for secure transactions, MP Direct/MP Premier for website integration, and back-office solutions like Realcore and Dealius for commission and pipeline management. Specialized offerings include RealFit for 3D space planning, RealNex VR powered by Pix-VR for virtual tours, VideoMaker for property video creation, and Otso for tenant credit protection. The platform integrates with Google Sync, QuickBooks, and WordPress, and announced a 2026 alliance to integrate CRE Marketing Hub's AI tools including Client Insights, Deal Coach, and Marketing Center for automated content and data enrichment.
Differentiator
Problem solved
Functional benefit
Brands
- RealNex NavigatorPRO: Data-driven CRM solution combining RX Data, predictive analytics, and industry best practices for business development and deal management
- RealNex CRM (CORE)
- MarketEdge
- MarketPlace
- RealNex Mobile
- Transaction Manager (Tour Book)
- Realcore
- RealCampaigns
- RealBlast
- MP Direct & MP Premier
- Dealius
- Storyvine VideoMaker
- Custom Websites
- Value-Added Services
- Otso
- RealNex VR (Pix-VR)
Products and services
- RealNex Navigator Suite
Quantifiable outcome
- 88% cost savings versus competitive offerings ($129 vs $919)
- +4 more outcomes
Companies that use RealNex
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
RealNex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
RealNex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CRE Marketing HubcoreStrategic alliance integrating CRE Marketing Hub's AI-powered marketing and productivity tools (Client Insights, Deal Coach, Marketing Center) into the RealNex Operating System. The partnership enables automated content and data enrichment across the commercial real estate lifecycle, strengthening RealNex's position as a comprehensive end-to-end operating system for the global CRE industry.
- DealiuscoreDealius is a strategic partner providing brokerage management and commission automation. CRM Projects can be leveraged to drive advanced pipeline analytics and commission management with one click creating a Deal in Dealius from the CRM.
- RealcorecoreRealcore provides back office management solution integrated with RealNex CRM for pipeline management, commission tracking, revenue management, and streamlined accounting. Deep integration means project data only needs to be entered once.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
RealNex competitors and assessment
Company assessmentDirect peers
- Catylist: Catylist (now part of Crexi) provides CRE listing and research tools for commercial brokers. Its listing platform and research tools directly overlap with RealNex MarketPlace in the property listings and marketing category.
- Crexi: Crexi is a CRE marketplace and data platform serving brokers, investors, and sellers with property listings, marketing tools, and transaction data—directly competing with RealNex MarketPlace and RX Data in the listings and prospecting layer.
- Buildout: Buildout provides CRE marketing, listing, and CRM tools (formerly Apto) targeting the same brokerage and investment sales professionals as RealNex. The platforms overlap heavily on CRM, marketing automation, and listing syndication.
- Dealpath: Dealpath is a CRE deal management and pipeline platform for investment sales teams. It competes with RealNex's CRM, Virtual Deal Rooms, and pipeline management capabilities for the institutional brokerage segment.
- Altus Group (ARGUS Software): Altus Group owns ARGUS Software, the dominant CRE investment analysis platform and former employer of multiple RealNex senior executives. Both serve CRE investment brokers with financial analysis and data, and RealNex was founded partly by former ARGUS leadership—making it the most direct comparable.
Emerging players
- Propertybase: Propertybase is a Salesforce-native CRM and marketing platform built for real estate professionals. It targets similar CRE brokerage and residential segments with CRM and marketing automation features overlapping RealNex CRM and RealCampaigns.
- Reonomy: Reonomy (owned by Altus Group) is a CRE property intelligence and data platform offering ownership, debt, and transaction data—directly comparable to RealNex's RX Data and NavigatorPRO predictive analytics layer.
Broad incumbents
- Yardi Systems: Yardi is one of the largest CRE software platforms globally, offering CRM, property management, analytics, and marketing tools. It overlaps with RealNex across multiple product lines but operates at significantly larger scale and with broader functionality including property management.
- HubSpot: HubSpot is a major horizontal CRM and marketing automation platform. While not CRE-specific, it competes for the CRM, email marketing, and engagement automation budgets that RealNex targets with RealNex CRM, RealCampaigns, and RealBlast.
- Salesforce: Salesforce is the dominant horizontal CRM platform with a vast ecosystem including CRE-specific partners. It competes for enterprise CRM budgets at large brokerages like CBRE and JLL that RealNex also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RealNex social profiles
Digital presenceRealNex financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealNex leadership team
Management profileNumber of profiles
Profiles16 records
RealNex subsidiaries and ownership
Company hierarchySubsidiaries2 records
RealNex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealNex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealNex
What does RealNex do?
RealNex provides a cloud-based commercial real estate SaaS platform that integrates CRM (RealNex CRM), financial analysis and presentations (MarketEdge), property listing marketplace (MarketPlace), transaction management (Transaction Manager), virtual deal rooms, mobile CRM apps, and email marketing tools (RealCampaigns/RealBlast) into a single end-to-end operating system for CRE brokerages, investment sales professionals, leasing agents, and asset managers. The platform also offers RX Data with predictive analytics for prospecting and AI-powered marketing tools via the CRE Marketing Hub alliance.
Is RealNex a public or private company?
RealNex is a private company. It is classified as corporate owned and is currently operating.
When was RealNex founded?
RealNex was founded in 2013. It employs 51 to 100 people.
Where is RealNex based?
RealNex is headquartered in Stafford, United States, in the North America region.
How does RealNex make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are value-Added Services and premium Listings and Advertising.
Who are RealNex's main competitors?
Direct peers on record are Catylist, Crexi, Buildout, Dealpath and Altus Group (ARGUS Software). Emerging players are Propertybase and Reonomy. Broad incumbents are Yardi Systems, HubSpot and Salesforce.
Does RealNex have an API?
No public API is recorded for RealNex.
What industry is RealNex in?
RealNex's product category is Commercial Real Estate Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541511 and its SIC code is 7373.