SuperMoney
SuperMoney is India's fifth-largest UPI payments app, operated as a Flipkart- and Walmart-backed fintech subsidiary. It offers BNPL on UPI, co-branded credit cards, personal loans, and MSME supply-chain liquidity, and has launched a bank-backed ZAR stablecoin in South Africa.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What SuperMoney does
SuperMoney, doing business as super.money, is a Mumbai-based fintech company founded in 2015 and operated as the financial services subsidiary of Flipkart, which is itself backed by Walmart Inc. The company runs a UPI payments application that has scaled to become India's fifth-largest UPI app, and it is building out a broader consumer financial services portfolio that includes co-branded credit cards, personal loans, stock broking, and supply-chain liquidity solutions for MSMEs. Its strategic positioning is that of an embedded finance layer within the Flipkart ecosystem, extending the parent's e-commerce reach into payments and credit distribution.
SuperMoney's core technology stack centers on UPI payments infrastructure augmented by checkout-financing capabilities acquired through its 2025 acquisition of BharatX, a startup whose BNPL and EMI technology has been deployed across more than 50 brand partners. This enables buy-now-pay-later functionality to be embedded directly into UPI transactions, addressing credit access at the point of sale within India's interoperable payments rail. Internationally, the company has launched ZAR Supercoin, a South African rand-pegged stablecoin regulated by the FSCA and backed by reserves at ABSA Group Ltd, initially listed on the Luno exchange and being extended to merchant acceptance. The platform is also expanding UPI infrastructure into France.
The business model is primarily transaction-fee driven, with revenue streams from UPI payment facilitation, BNPL credit facilitation and merchant fees, and co-branded credit card and personal loan origination through the Flipkart partnership. Distribution is split between the Flipkart e-commerce platform as an embedded channel and a standalone mobile application available on Android and iOS for direct consumer acquisition. The company has raised approximately $34.4 million to date, including a $3.4 million seed round led by Capital 2B in 2024 and a $30 million corporate investment from Flipkart in September 2025. Headcount sits at 101–250 employees, reflecting a mid-stage build-out across products and geographies.
SuperMoney firmographics
Firmographics- Name
- SuperMoney
- Legal name
- Supermoney
- Website
- https://supermoney.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SuperMoney is India's fifth-largest UPI payments app, operated as a Flipkart- and Walmart-backed fintech subsidiary. It offers BNPL on UPI, co-branded credit cards, personal loans, and MSME supply-chain liquidity, and has launched a bank-backed ZAR stablecoin in South Africa.
- Ownership category
- akta.pro rank
SuperMoney industry classification
Industry- Product category
- Digital Payments & Embedded Consumer Credit
- NAICS
- Sales Financing (52222), Consumer Lending (522291)
- SIC
- Personal Credit Institutions (6141), Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industry
- Super-App Wallets & Mini-Program Payments (FSAMAEAE)
Keywords
Where SuperMoney is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
SuperMoney business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Liquidity Solutions for MSMEs: Supply chain financing services providing liquidity solutions to micro, small and medium enterprises
- Checkout Financing/BNPL: Buy Now Pay Later services integrated into UPI, generating revenue from credit facilitation and merchant fees
- Financial Products: Co-branded credit cards and personal loans through Flipkart partnership
Go-to-market motion3 records
Distribution channels4 records
Marketing channels2 records
SuperMoney product offering
Product offeringCore offering
SuperMoney runs a UPI payments super-app that lets Indian consumers send/receive money, pay bills, recharge mobiles, and pay merchants via QR, while embedding Buy Now Pay Later checkout financing across consumer brands. It complements these consumer flows with personal loans, co-branded credit cards, and MSME supply-chain liquidity products, plus an offshore ZAR-pegged stablecoin (ZAR Supercoin) issued via the Luno exchange.
Product overview
SuperMoney is a multi-product fintech platform operating as a UPI payments application (Super Money), alongside complementary financial products. The core UPI payments platform serves as the foundation, with additional offerings including BNPL (buy now, pay later) functionality integrated through the BharatX acquisition, co-branded credit cards, and personal loans. Internationally, Super Money SA offers the ZAR Supercoin stablecoin. The platform operates within Flipkart's ecosystem and is expanding into lending and stock broking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Super Money UPI App
- ZAR Supercoin
- Co-branded Credit Card
- Personal Loans
- MSME Supply-Chain Liquidity
Quantifiable outcome
- India's fifth-largest UPI app
- +1 more outcomes
Companies that use SuperMoney
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SuperMoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SuperMoney partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BharatXcoreAcquired BharatX, a startup specializing in checkout financing, to integrate BNPL solutions into UPI transactions. The acquisition focused on BharatX's tech stack to address credit solutions on UPI such as BNPL and EMI options.
- LunocoreInitial trading platform for ZAR Supercoin, South Africa's first bank-backed stablecoin. Luno serves as the launch exchange for the stablecoin.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SuperMoney competitors and assessment
Company assessmentDirect peers
- LazyPay: BNPL provider in India offering checkout financing and consumer credit. Directly comparable to SuperMoney's BNPL-on-UPI capability inherited from the BharatX acquisition.
- PhonePe: India's largest UPI payments app and the dominant player in the exact same product category as SuperMoney. Direct competitor on UPI volume market share and increasingly on adjacent lending products.
- Google Pay (India): Top-tier UPI payments app in India competing head-to-head with SuperMoney for UPI transaction share. Same product (UPI payments), same consumer base, same merchant-acceptance model.
- Paytm: OneStop Financial Services (Paytm) — India's leading listed fintech offering UPI payments, consumer credit (Paytm Postpaid), merchant lending, and digital banking. Closest peer in multi-product India fintech strategy.
- BharatPe: Indian fintech focused on merchant payments and MSME lending. Directly comparable on the supply-chain financing and small-business credit products SuperMoney offers via its liquidity-solutions business.
- KreditBee: Indian digital lending platform focused on personal loans and credit products to salaried and gig-economy consumers. Directly comparable target segment and product set to SuperMoney's planned personal loan offering.
- Slice (GARUDA): Indian consumer credit fintech offering credit cards and personal loans to young professionals. Comparable product set to SuperMoney's co-branded credit card and personal loan launches, and shares the gig/young-consumer target demographic.
Emerging players
- Jupiter (India): Indian digital banking and consumer fintech. Competes with SuperMoney for digital-first consumers in India, particularly on payments, credit, and savings products. Slightly different product emphasis (banking-led) but same target user.
- Setu: India-based embedded finance and API infrastructure provider. Overlaps with SuperMoney's BharatX-enabled embedded credit technology and BNPL-via-API distribution model; competes for the same merchant integrations.
- Niyo: Indian digital banking fintech serving salaried and gig-economy consumers. Shares SuperMoney's blue-collar and gig-worker customer thesis and offers comparable UPI/digital banking products.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
SuperMoney social profiles
Digital presenceSuperMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperMoney leadership team
Management profileNumber of profiles
Profiles2 records
SuperMoney subsidiaries and ownership
Company hierarchySubsidiaries1 record
SuperMoney funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperMoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperMoney
What does SuperMoney do?
SuperMoney runs a UPI payments super-app that lets Indian consumers send/receive money, pay bills, recharge mobiles, and pay merchants via QR, while embedding Buy Now Pay Later checkout financing across consumer brands. It complements these consumer flows with personal loans, co-branded credit cards, and MSME supply-chain liquidity products, plus an offshore ZAR-pegged stablecoin (ZAR Supercoin) issued via the Luno exchange.
Is SuperMoney a public or private company?
SuperMoney is a private company. It is classified as corporate owned and is currently operating.
When was SuperMoney founded?
SuperMoney was founded in 2015. It employs 51 to 100 people.
Where is SuperMoney based?
SuperMoney is headquartered in Mumbai, India, in the Asia region.
How does SuperMoney make money?
Three revenue lines are on record. Liquidity Solutions for MSMEs are the primary driver. The others are checkout Financing/BNPL and financial Products.
Who are SuperMoney's main competitors?
Direct peers on record are LazyPay, PhonePe, Google Pay (India), Paytm, BharatPe, KreditBee and Slice (GARUDA). Emerging players are Jupiter (India), Setu and Niyo.
Does SuperMoney have an API?
No public API is recorded for SuperMoney.
What industry is SuperMoney in?
SuperMoney's product category is Digital Payments & Embedded Consumer Credit. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAMAEAE, Super-App Wallets & Mini-Program Payments. Its NAICS code is 52222 and its SIC code is 6141.