Oomnitza
Oomnitza is a SaaS enterprise technology management platform delivering unified asset visibility, lifecycle automation, and 98%+ data accuracy across hardware, software, SaaS, and cloud for global enterprise customers including Netflix, Docker, and Priceline.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Oomnitza does
Oomnitza is an enterprise technology management (ETM) platform that delivers unified, continuous asset data accuracy across hardware, software, SaaS, data center, and cloud environments. Founded in 2012 and headquartered in San Francisco, the company serves a global customer base spanning over 190 countries, with named enterprise clients including Netflix, Docker, Priceline, Pacific Dental Services, CHG Healthcare, PDS Health, the District of Columbia, and the City of Pleasanton. The platform is positioned around a "Trust Intelligent Asset Data Layer" that aggregates, correlates, and enriches technology asset data from existing systems of record, claiming 98%+ data accuracy and surfacing 30% more assets than customers knew they had. Verticals served include Technology/SaaS, Financial Services, Healthcare, Education, Manufacturing, Retail, and Local & State Government, with use cases spanning IT compliance, audit readiness, onboarding/offboarding, asset recovery, refresh cycles, CMDB enrichment, and SaaS spend optimization.
The platform is built on an agentless SaaS architecture with REST APIs, a flexible and extensible data model, low-code/no-code workflow automation, and 1,500+ pre-built turnkey connectors across IT, security, identity, HR, ITSM, procurement, and business systems. The core product, IT Asset Management, is complemented by specialized modules for Hardware Asset Management, Software Asset Management, Data Center Infrastructure Management, Technology Asset Database, and IT Workflow Automations, plus a partnership offering with Zendesk. Strategic integrations with ServiceNow (CMDB/ITSM enrichment), Okta (identity-asset correlation), and Zendesk (ticketing-integrated workflows) form the centerpieces of an ecosystem play. The company holds SOC 2 Type 2 and GDPR certifications and has been recognized in the 2026 Gartner Market Guide for Hardware Asset Management Tools.
Oomnitza operates a hybrid go-to-market combining direct enterprise field sales, six self-guided product tours, event/webinar demand generation, and partner-led co-sell. Revenue is generated through quote-based annual enterprise subscriptions, with pricing not publicly disclosed. At the time of its August 2021 Series A, Oomnitza served nearly 150 customers. The company is privately held and venture-backed, having raised approximately $35 million in cumulative funding across rounds from 2012 through 2021, including a $20 million Series A led by C5 Capital with participation from Gula Tech Adventures and Aspenwood Ventures. Leadership includes CEO Robert Potter, Chief Product Officer Donna Wilczek, CISO Jon Davis, CFO Victor Hwei, and co-founders Ramin Ettehad, Trent Seed, and Arthur Lozinski.
Oomnitza firmographics
Firmographics- Name
- Oomnitza
- Legal name
- Oomnitza
- Website
- https://oomnitza.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Oomnitza is a SaaS enterprise technology management platform delivering unified asset visibility, lifecycle automation, and 98%+ data accuracy across hardware, software, SaaS, and cloud for global enterprise customers including Netflix, Docker, and Priceline.
- Ownership category
- akta.pro rank
Oomnitza industry classification
Industry- Product category
- IT Asset Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Oomnitza is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oomnitza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Enterprise Technology Management Platform: Subscription-based SaaS pricing model for enterprise technology management software. Platform provides IT asset management, software asset management, hardware asset management, and data center asset management capabilities on a unified subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with customized pricing based on organizational requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Oomnitza product offering
Product offeringCore offering
Oomnitza is a SaaS-based Enterprise Technology Management platform that delivers unified visibility and lifecycle management across hardware, software, SaaS, data center, and cloud assets. It uses an agentless architecture with 1,500+ pre-built integrations to correlate, enrich, and reconcile asset data into a single trusted source of truth with 98%+ accuracy, enabling low-code/no-code workflow automation for onboarding, offboarding, compliance, and asset recovery.
Product overview
Oomnitza is an Enterprise Technology Management platform that provides a unified, trusted view of technology assets across the IT lifecycle. The core IT Asset Management platform serves as the central system of record, supported by specialized modules including Hardware Asset Management, Software Asset Management, Data Center Infrastructure Management, Technology Asset Database, and IT Workflow Automations. The platform is built on an agentless, SaaS architecture with 1500+ pre-built integrations, enabling organizations to achieve 98%+ data accuracy for automating critical processes across security, compliance, finance, and operations.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Asset Management Core Enterprise Technology Management platform providing unified visibility and control over hardware, software, SaaS, data center, and cloud assets with 98%+ data accuracy, automating lifecycle management and ensuring compliance. Sold as a subscription to enterprise IT, security, compliance, and procurement teams.
- Hardware Asset Management Hardware asset lifecycle tracking offering that integrates with HR, ITSM, CMDB, Security, and Purchasing systems to normalize, deduplicate, and update hardware asset data through bi-directional integrations. Targeted at organizations needing cradle-to-grave hardware visibility.
- Software Asset Management Software asset management offering that unifies IT, security, finance, and procurement to optimize software spend, ensure license compliance, and manage the full software lifecycle including SaaS, desktop, and custom applications.
- Data Center Infrastructure Management Data center asset management offering providing real-time visibility, cost control, and automation for hybrid IT complexity, including lifecycle workflow orchestration, warranty tracking, and end-of-life enforcement for physical and virtual data center infrastructure.
- Technology Asset Database Foundational data layer offering that discovers, aggregates, correlates, and enriches data from existing systems to create a unified technology asset database with accurate, actionable, and comprehensive technology data.
- IT Workflow Automations Low-code/no-code workflow automation offering that enables organizations to automate business processes including purchasing, onboarding, offboarding, and full asset lifecycle management using pre-built automation applications and workflow orchestration.
Quantifiable outcome
- 98%+ customer asset data accuracy
- +10 more outcomes
Companies that use Oomnitza
Customer profileNamed customers12 records
Segments13 records
Ideal customer profiles2 records
Oomnitza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration156 records
AI capability3 records
Feature8 records
Oomnitza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ServiceNowflagshipOomnitza + ServiceNow integration enables customers to enrich CMDB data, automate ITSM workflows, and achieve audit-ready asset intelligence within the ServiceNow ecosystem. Featured as 'Better Together' partnership on Oomnitza website.
- ZendeskcoreOomnitza + Zendesk partnership enables automated IT workflows integrated with Zendesk ticketing. The City of Pleasanton case study demonstrates successful deployment of Zendesk-integrated Oomnitza workflows for asset management and ticket resolution.
- OktacoreOomnitza + Okta solution brief describes integration that correlates identity workflows with asset lifecycle data. Okta ensures identities are onboarded, provisioned, and offboarded correctly while Oomnitza fills the gap by providing trusted asset context.
- 1500+ Enterprise SystemscoreOomnitza provides 1500+ pre-built and fully-supported integration points with over 160 IT, security and business systems including AWS, Azure, Microsoft 365, Jamf, Intune, CrowdStrike, ServiceNow, Workday, and many more enterprise platforms.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Oomnitza competitors and assessment
Company assessmentBroad incumbents
- ServiceNow: Dominant ITSM platform with native CMDB and ITAM capabilities that overlap directly with Oomnitza's asset-centric core. ServiceNow is both Oomnitza's flagship integration partner and its largest incumbent competitor, making it the most relevant peer for market positioning and competitive dynamics.
- BMC Software: Enterprise ITSM and CMDB incumbent (Helix ITSM, BMC Remedy/DISCO) competing with Oomnitza for large enterprise IT transformation budgets. Relevant for compliance, audit, and IT operations buyers.
Direct peers
- Flexera: Direct competitor in ITAM and Software Asset Management with deep SaaS spend optimization and license compliance capabilities. Competes head-to-head with Oomnitza's Software Asset Management module for enterprise SAM contracts.
- Ivanti: Unified endpoint management and ITAM platform combining UEM, asset discovery, and lifecycle automation. Overlaps with Oomnitza's endpoint asset management and lifecycle workflow capabilities across enterprise customers.
- ManageEngine: Broad IT management suite including asset management, endpoint management, and ITSM modules that compete with Oomnitza at the mid-market and enterprise level. Also appears as an integration partner of Oomnitza.
- Device42: CMDB and IT asset management platform focused on automatic discovery, dependency mapping, and data center infrastructure management. Competes directly with Oomnitza's DCIM and CMDB enrichment capabilities, particularly among infrastructure-led buyers.
- Lansweeper: Network discovery and IT asset inventory platform that competes on asset visibility and accuracy. Lansweeper's free-tier plus product-led growth approach overlaps with Oomnitza's PLG motion for mid-market customers.
- Snow Software: Software asset management and SaaS spend optimization specialist that competes with Oomnitza's Software Asset Management module. Particularly relevant for enterprises seeking deep license compliance and optimization.
Emerging players
- Freshservice: Modern ITSM and ITAM solution from Freshworks with growing enterprise footprint and asset management capabilities. Targets mid-market customers that overlap with Oomnitza's PLG motion.
- InvGate: ITSM and IT asset management platform with strong product-led growth motion and competitive pricing. Competes with Oomnitza in mid-market and growing enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oomnitza social profiles
Digital presenceOomnitza compliance and trust
Trust signalCompliance3 records
Oomnitza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oomnitza leadership team
Management profileNumber of profiles
Profiles7 records
Oomnitza funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oomnitza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oomnitza
What does Oomnitza do?
Oomnitza is a SaaS-based Enterprise Technology Management platform that delivers unified visibility and lifecycle management across hardware, software, SaaS, data center, and cloud assets. It uses an agentless architecture with 1,500+ pre-built integrations to correlate, enrich, and reconcile asset data into a single trusted source of truth with 98%+ accuracy, enabling low-code/no-code workflow automation for onboarding, offboarding, compliance, and asset recovery.
Is Oomnitza a public or private company?
Oomnitza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oomnitza founded?
Oomnitza was founded in 2012. It employs 101 to 250 people.
Where is Oomnitza based?
Oomnitza is headquartered in San Francisco, United States, in the North America region.
How does Oomnitza make money?
One revenue line is on record: enterprise Technology Management Platform.
Who are Oomnitza's main competitors?
Broad incumbents on record are ServiceNow and BMC Software. Direct peers are Flexera, Ivanti, ManageEngine, Device42, Lansweeper and Snow Software. Emerging players are Freshservice and InvGate.
Does Oomnitza have an API?
Yes. Oomnitza connects to any system with REST APIs and offers 1,500+ pre-built connectors with well-known systems, ensuring seamless data flow and automated actions across systems for a unified asset management experience.
What industry is Oomnitza in?
Oomnitza's product category is IT Asset Management. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 5132 and its SIC code is 7372.