What Device42 does

Device42, founded in 2010 and headquartered in San Mateo, California, is an IT infrastructure management software company that unifies CMDB (Configuration Management Database), DCIM (Data Center Infrastructure Management), and IT Asset Management (ITAM) capabilities within a single platform. The product combines agentless and agent-based autodiscovery with application dependency mapping, IP address management, password management, and SSL certificate tracking to produce a unified inventory across physical, virtual, cloud, and SaaS environments. The platform supports compliance reporting against ISO 27001, PCI DSS, SOC 2, NIST 800-53, and NIST 800-171 frameworks, and offers migration-planning modules including a Cloud Recommendation Engine that consumes utilization telemetry to recommend target cloud instance sizing.

The business is monetized through SaaS subscription licensing (both on-premises appliance and cloud deployment options are offered), with pricing quoted per engagement rather than published; the company runs a hybrid go-to-market combining product-led growth (14-30 day free trials, extensive documentation, REST API, and DOQL for extensibility) with direct enterprise field sales, VARs, and system integrators for larger deployments. Integration ecosystem breadth is a core commercial lever, with documented native integrations into Freshservice ITSM, AWS, Azure, GCP, Okta, Azure AD, G-Suite, VMware, Nutanix, JAMF, Intune, SaltStack, CyberArk, Cisco ACI, and Aruba, among others.

In June 2024, Freshworks Inc. acquired Device42 for approximately $230 million (~21x projected 2024 revenue of ~$11 million), making Device42 a wholly-owned subsidiary. The deal was Freshworks' first major acquisition since its IPO and was positioned to extend Freshservice ITSM with advanced asset discovery, dependency mapping, and ITAM capabilities. Post-acquisition, the product continues to release major versions (v19.07 through v19.09), and the platform is being more tightly integrated with Freshservice via the v5.2 Cloud Connector and continued investment in AI-assisted features such as EnrichAI.

Name

Device42

Legal name

device42 LLC

Website

https://device42.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Device42 provides hybrid IT discovery, CMDB, DCIM, and IT asset management software with autodiscovery, application dependency mapping, and SaaS tracking. It serves enterprise IT operations teams managing complex on-premises and cloud infrastructure, now operating as a Freshworks subsidiary.

Ownership category

akta.pro rank

Product category

IT Infrastructure Management Software (ITAM/CMDB/DCIM)

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industries

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Service Management (ITSM) Platforms (HDAEALAA), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Procurement, Lifecycle & Asset Management Services (BPAEABAL)

Keywords

• IT asset management
• Data center infrastructure management
• Application dependency mapping
• CMDB software
• Cloud migration planning

Headquarters

HQ city

West Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Device42 operates as a SaaS subscription model, with customers paying recurring fees for access to the platform. The product is available both as an on-premises appliance and a cloud version.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Device42 sells a hybrid IT infrastructure management software platform that combines IT Asset Management (ITAM), Configuration Management Database (CMDB), and Data Center Infrastructure Management (DCIM). The platform performs agentless and agent-based autodiscovery of physical, virtual, and cloud infrastructure; maps application dependencies; tracks software licenses, IP addresses, and SSL certificates; supports IT service management workflows; and provides compliance reporting for ISO 27001, PCI DSS, SOC 2, and NIST frameworks alongside cloud migration planning tools. The product is offered as a SaaS subscription deployed on-premises or in the cloud, sold to enterprise IT operations teams via direct sales, free trials, resellers, and system integrators.

Product overview

Device42 is an IT infrastructure management software company offering a unified platform for IT asset management, data center infrastructure management (DCIM), and IT service management. The platform provides a comprehensive suite of integrated modules including autodiscovery for servers, network devices, and cloud resources; application dependency mapping; IP address management; CMDB capabilities; and compliance reporting. The product portfolio centers on the core IT Asset Management platform with specialized modules for DCIM (server room layout, rack diagrams, power monitoring), Cloud Migration (including AWS-specific migrations and affinity move groups), Compliance & Audit (ISO 27001, PCI DSS, SOC 2, NIST), Sustainability & Power Reduction, and SaaS Discovery. Key sub-products include Application Dependency Mapping for topology visualization, the Cloud Recommendation Engine for migration planning, and Resource Utilization for capacity planning. The platform integrates natively with Freshservice ITSM and supports extensibility via REST API and DOQL queries. Device42 was acquired by Freshworks in June 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Asset Management Comprehensive IT asset and software license management module providing autodiscovery, inventory tracking, lifecycle management, and software asset management capabilities for enterprise IT teams managing hybrid estates.
• DCIM (Data Center Infrastructure Management) Data center infrastructure management software for server room layout visualization, rack diagrams, patch panel cable management, power monitoring, environmental monitoring, and spare parts tracking for data center operators.
• CMDB (Configuration Management Database) Configuration management database providing auto-generated dependency and topology diagrams, service mapping, and application dependency visualization as the central repository for IT infrastructure relationships.
• IT Service Management (ITSM) IT service management offering supporting incident response, configuration management, and service workflow automation, delivered via Device42's native integration with Freshservice ITSM.
• IT Operations Platform Unified IT operations platform providing a single source of truth for infrastructure data, enabling visibility across physical, virtual, and cloud environments for enterprise IT operations teams.
• Cloud Recommendation Engine AI-powered engine analyzing resource utilization (CPU, memory, disk I/O, network I/O) to recommend appropriate cloud target instances during migration planning and right-sizing projects.
• IP Address Management IP address tracking, subnet management, VRF groups, DHCP integration, and IP type classification (static, DHCP, reserved) for IT and network teams.
• Password Manager Enterprise password management and privileged access management for storing and managing device and service credentials, with CyberArk integration for credential retrieval.
• SSL Certificate Management SSL/TLS certificate tracking and management including expiration monitoring and certificate relationship mapping for IT and security teams.
• Cloud Migration Module Migration planning and execution module supporting cloud migration workflows, AWS-specific migrations, and affinity-based move groups for organizations moving workloads to AWS/Azure/GCP.

Quantifiable outcome

• Organizations can identify and eliminate zombie servers wasting power, space, and creating security vulnerabilities

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• Freshworks Inc.coreStrategic or Co-development Partner · 1 June 2024Freshworks acquired Device42 in June 2024 for $230 million as part of a strategic pivot toward enterprise customers and larger deal sizes. The acquisition enhanced Freshworks' IT Asset Management offerings with advanced asset discovery and risk management capabilities. Device42 now operates as a subsidiary under Freshworks, with continued product development and integration with Freshservice ITSM platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flexera: Flexera provides IT asset management and software license optimization solutions that directly overlap with Device42's ITAM and SaaS Discovery offerings. Both vendors target enterprises seeking to reduce software waste and manage complex hybrid IT estates.
• Ivanti: Ivanti Neurons for ITSM and Ivanti Asset Manager offer CMDB, ITAM, and endpoint management that overlap with Device42's core platform. Ivanti competes in the same enterprise IT operations buyer segment with a stronger UEM/endpoint emphasis.
• ManageEngine (Zoho): ManageEngine's AssetExplorer and ServiceDesk Plus deliver CMDB, IT asset discovery, and ITSM capabilities directly comparable to Device42's ITAM/CMDB modules. It serves both mid-market and large enterprise IT operations buyers at competitive price points.
• Lansweeper: Lansweeper is an IT asset discovery and inventory platform that directly competes with Device42's autodiscovery engine across networks, endpoints, and cloud assets. It serves a similar IT operations buyer with comparable agentless scanning capabilities and is frequently compared head-to-head with Device42.
• Nlyte Software: Nlyte is a dedicated Data Center Infrastructure Management (DCIM) vendor that competes directly with Device42's DCIM module for rack, power, and asset management in data center environments. It is a best-of-breed DCIM specialist serving enterprise data center operators.

Broad incumbents

• SolarWinds: SolarWinds offers IT infrastructure monitoring, asset discovery, and configuration management products that overlap with Device42's DCIM and IT operations modules. It is a broad incumbent in IT operations management serving a comparable IT professional buyer base.
• ServiceNow: ServiceNow offers the dominant enterprise ITSM platform with built-in CMDB, ITOM, and ITAM capabilities. It competes with Device42 in the CMDB and dependency-mapping space but as part of a much broader workflow platform aimed at enterprise-wide digital transformation.
• BMC Software: BMC's Helix ITSM and Discovery products deliver CMDB, asset discovery, and dependency mapping functionality that overlaps directly with Device42's ITAM/CMDB capabilities. BMC serves large enterprises with broader service management suites, positioning itself as a broad incumbent rather than a niche specialist.

Emerging players

• Asset Panda: Asset Panda is a cloud-based IT asset management platform focused on asset tracking, lifecycle management, and inventory workflows. It overlaps with Device42's ITAM module but tends to serve mid-market customers with less emphasis on autodiscovery and dependency mapping.
• Virima Technologies: Virima provides CMDB, IT asset discovery, and application dependency mapping as a SaaS platform that targets the same IT operations buyer as Device42. It competes as an emerging best-of-breed alternative with strong ADM and visualization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/device42
• Xx.com/device42
• Facebookfacebook.com/device42
• LinkedInlinkedin.com/company/device42

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Device42