Zero Zero Robotics
Zero Zero Robotics (HOVERAir) designs and sells self-flying camera drones that autonomously track and film subjects without piloting skills, serving consumer, action sports, content creator, and travel markets through direct-to-consumer e-commerce and resellers globally, with a flagship waterproof model (Aqua) and 8K-capable PRO variants.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zero Zero Robotics does
Zero Zero Robotics, operating commercially as HOVERAir, is a privately held consumer hardware company founded in 2014 by Meng Qiu Wang in Hangzhou, China (originally incorporated in Silicon Valley before relocating to China for cost and manufacturing reasons). The company designs, develops, and sells self-flying camera drones that autonomously track and film subjects without requiring piloting skills, having invested approximately $80 million over a decade-long development cycle to bring the HoverAir X1 to commercial launch in August 2023. Core technology combines palm-launch mechanics, RTK (Real-Time Kinematic) positioning, miniaturized millimeter-wave radar (on Aqua), custom tracking algorithms, predictive AI, computer vision, and a proprietary 7-layer lens supporting up to 8K video capture on PRO models.
The product portfolio consists of three drone families — HOVERAir X1 (entry, $349), HOVERAir X1 PRO/PROMAX (professional 8K), and HOVERAir Aqua (world's first fully waterproof self-flying drone, from $1,299) — supported by a hardware accessory ecosystem including the Beacon & JoySticks controller, Lighthouse wearable, multiple battery packs, PowerCase, charging hubs, and protective cases, plus the HOVERCare extended warranty service. Revenue is generated through one-time hardware sales via direct-to-consumer e-commerce (regional storefronts for US/Canada, Europe, Asia Pacific), authorized resellers, and crowdfunding validation (Indiegogo campaigns for X1 and Aqua raised $1.7M+ and $2M+ respectively).
The company targets multiple consumer segments: casual users and content creators seeking accessible aerial photography, action sports enthusiasts (water, winter, cycling), travel and family users, and a smaller professional segment for inspections and filmmaking. Zero Zero Robotics has sold several hundred thousand units since the X1 launch and operates with 251-500 employees. The company faces a material regulatory headwind from the FCC's December 2025 Covered List expansion, which blocks new approvals for foreign-made drones and has effectively paused US-bound Aqua orders, removing the largest single consumer drone market from near-term commercial access for its flagship waterproof product.
Zero Zero Robotics firmographics
Firmographics- Name
- Zero Zero Robotics
- Legal name
- Zero Zero Robotics
- Website
- https://thehover.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zero Zero Robotics (HOVERAir) designs and sells self-flying camera drones that autonomously track and film subjects without piloting skills, serving consumer, action sports, content creator, and travel markets through direct-to-consumer e-commerce and resellers globally, with a flagship waterproof model (Aqua) and 8K-capable PRO variants.
- Ownership category
- akta.pro rank
Zero Zero Robotics industry classification
Industry- Product category
- Consumer Drones
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
- akta.pro secondary industries
- Aerial Robotics (Drones & UAV Autonomy) (HDAAAIAG), Small Unmanned Aerial Systems (sUAS) & Multirotor Drones (IMABAIAA)
Keywords
Where Zero Zero Robotics is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Zero Zero Robotics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Drones: Primary revenue from selling self-flying camera drones (HOVERAir X1, X1 PRO, PROMAX, and Aqua models) directly to consumers through official website and authorized resellers. One-time hardware purchase model.
- Accessories and Add-ons: Revenue from complementary products including Backup Battery, Duo Battery Pack, Charging Hub, PowerCase, Repair Kit, Travel Case, PU Case, HandleBar Mount, and Beacon & JoySticks accessories.
- HOVERCare Warranty Services: Extended warranty and care plans offered as optional add-on services for drone purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HOVERAir X1 - Original self-flying camera |
| One time/ perpetual license | Pay-as-you-go | HOVERAir Aqua - Waterproof self-flying camera |
| One time/ perpetual license | Pay-as-you-go | HOVERAir X1 PRO | PROMAX - Professional-grade flying camera |
| Unit Pricing | Pay-as-you-go | Accessories - Batteries, Cases, Controllers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Zero Zero Robotics product offering
Product offeringCore offering
Zero Zero Robotics (operating as HOVERAir) designs, manufactures, and sells self-flying camera drones for consumer use. Its core product line includes the pocket-sized HOVERAir X1, the professional-grade HOVERAir X1 PRO | PROMAX with 8K imaging, and the HOVERAir Aqua—the world's first fully waterproof self-flying camera capable of taking off from and landing on water. All drones feature palm-launch capability, autonomous AI-powered subject tracking, and multiple intelligent flight modes, eliminating the need for piloting skills.
Product overview
Zero Zero Robotics (operating as HOVERAir) offers a portfolio of self-flying camera drones designed for autonomous aerial photography. The product lineup consists of three core drone models: HOVERAir X1 (entry-level, $349), HOVERAir X1 PRO | PROMAX (professional-grade with 8K imaging), and HOVERAir Aqua (world's first waterproof self-flying camera). All drones feature palm-launch capability, multiple autonomous flight modes, AI-powered subject tracking, and smooth stabilization. The ecosystem is supported by proprietary accessories including the Beacon & JoySticks controller, Lighthouse companion wearable, various battery packs, charging solutions, and protective cases. HOVERCare provides warranty and support services. The products target diverse use cases including everyday moments, travel, cycling, winter sports, water sports, and adventure activities.
Differentiator
Problem solved
Functional benefit
Brands
- HOVERAir: Consumer brand for self-flying cameras and drones including X1, X1 PRO/PROMAX, and Aqua product lines
- HOVERAir Aqua
- HOVERAir X1
- HOVERAir X1 PRO | PROMAX
- Lighthouse
Products and services
- HOVERAir X1 Pocket-sized, palm-launched self-flying camera with multiple intelligent autonomous flight modes and high-quality video recording designed for everyday moments and travel; priced at $349.
- HOVERAir X1 PRO | PROMAX Professional-grade self-flying camera with 8K Pro Imaging via proprietary 7-layer lens, precision AI tracking, RTK positioning, magnesium alloy and aerospace-grade construction, designed for creators and action sports enthusiasts.
- HOVERAir Aqua The world's first fully waterproof self-flying camera drone capable of taking off from and landing on water surfaces, built for water sports including kayaking, SUP, foiling, and surfing; priced from $1,299.
- Beacon & JoySticks Modular controller accessory providing enhanced tracking and manual flight control, enabling CoPilot Mode for AI-powered tracking with real-time flight path adjustments; sold as a combo package for HOVERAir X1 PRO | PROMAX.
- HOVERCare Extended warranty and care plan offered as an optional add-on service for HOVERAir drone purchases.
Quantifiable outcome
- Several hundred thousand units sold since launch
- +3 more outcomes
Companies that use Zero Zero Robotics
Customer profileSegments4 records
Ideal customer profiles3 records
Zero Zero Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Zero Zero Robotics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, flagship and core.
- BEYOND Expo 2026 (BGlobal New Product Launch)minorZero Zero Robotics participated in BEYOND Expo 2026's BGlobal New Product Launch event at The Venetian Macao Cotai Expo, showcasing innovations alongside other top tech companies from Shenzhen's Nanshan District.
- FIS (International Ski Federation)flagshipHOVERAir has partnered with FIS to revolutionize winter sports filming, providing autonomous aerial capture capabilities for ski and snowboarding events and competitions.
- Freeride World Tour 2026coreHOVERAir partners with Freeride World Tour 2026, an elite backcountry skiing and snowboarding competition series, to provide aerial filming capabilities.
- Banff Mountain Film FestivalminorHOVERAir partnership with Banff Mountain Film Festival for brand visibility in the outdoor and adventure content space.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Zero Zero Robotics competitors and assessment
Company assessmentDirect peers
- DJI: Dominant consumer and prosumer camera drone maker (Mavic, Mini, Air series). Directly competes with HOVERAir in autonomous, palm-launched, consumer-grade aerial imaging and dwarfs the segment by scale and pricing power.
- Skydio: US-based autonomous drone maker with strong consumer and commercial offerings (Skydio 2+, R1). Directly comparable as an autonomous, self-flying camera drone targeting action sports and consumer/professional use cases.
- Autel Robotics: Maker of EVO series consumer and prosumer drones with strong autonomous tracking features. Competes head-to-head with HOVERAir in the autonomous camera drone category, including foldable, lightweight designs.
- Parrot: French consumer drone maker (Anafi series) with lightweight, foldable designs and consumer imaging focus. Competes in the same lightweight, portable autonomous consumer drone segment as HOVERAir.
- Potensic: Consumer-focused drone brand with affordable, lightweight camera drones (Atom series). Competes with HOVERAir's entry-level X1 in the sub-$500 autonomous camera drone segment for everyday consumers.
Emerging players
- EHang: Chinese autonomous aerial vehicle company focused on passenger and commercial UAVs. Comparable as a fellow Chinese-origin autonomous drone player, though operating in a different commercial category (passenger/AAV) than HOVERAir's consumer focus.
Broad incumbents
- Insta360: Major action camera brand with AI-powered tracking (Flow, GO, X series). Adjacent competitor for action-sports and creator capture use cases, often substituting for drone footage in cycling, surfing, and winter sports content.
- GoPro: Established action camera leader (HERO series) that pioneered hands-on mounts for action sports. While not a drone maker, it competes for the same action-sports creator budgets and use cases HOVERAir targets with autonomous flying capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zero Zero Robotics social profiles
Digital presenceZero Zero Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Zero Robotics leadership team
Management profileNumber of profiles
Profiles2 records
Zero Zero Robotics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Zero Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Zero Robotics
What does Zero Zero Robotics do?
Zero Zero Robotics (operating as HOVERAir) designs, manufactures, and sells self-flying camera drones for consumer use. Its core product line includes the pocket-sized HOVERAir X1, the professional-grade HOVERAir X1 PRO | PROMAX with 8K imaging, and the HOVERAir Aqua—the world's first fully waterproof self-flying camera capable of taking off from and landing on water. All drones feature palm-launch capability, autonomous AI-powered subject tracking, and multiple intelligent flight modes, eliminating the need for piloting skills.
Is Zero Zero Robotics a public or private company?
Zero Zero Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zero Zero Robotics founded?
Zero Zero Robotics was founded in 2014. It employs 251 to 500 people.
Where is Zero Zero Robotics based?
Zero Zero Robotics is headquartered in Beijing, China, in the Asia region.
How does Zero Zero Robotics make money?
Three revenue lines are on record. Hardware Sales - Drones are the primary driver. The others are accessories and Add-ons and HOVERCare Warranty Services.
Who are Zero Zero Robotics's main competitors?
Direct peers on record are DJI, Skydio, Autel Robotics, Parrot and Potensic. EHang is listed as an emerging player. Broad incumbents are Insta360 and GoPro.
Does Zero Zero Robotics have an API?
No public API is recorded for Zero Zero Robotics.
What industry is Zero Zero Robotics in?
Zero Zero Robotics's product category is Consumer Drones. Its primary akta.pro industry code is CRACAPAD, Consumer Drones for Imaging (Camera Drones), with a secondary code of HDAAAIAG, Aerial Robotics (Drones & UAV Autonomy). Its NAICS code is 334511 and its SIC code is 3812.