BEYOND Expo
BEYOND Expo is a privately held annual technology exhibition and conference platform organized in Macao since 2021, serving technology companies, startups, investors, and media through its flagship expo and a portfolio of sub-brands including Fund at First Pitch, BEYOND AI Day, and the XIN Summit.
- Company typePrivate
- Founded2021
- HeadquartersMacas, Ecuador
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BEYOND Expo does
BEYOND Expo is a privately held annual technology exhibition and conference platform organized by the Macao Technology General Association (MTGA) and coordinated by TONG HONG MANAGEMENT LTD. Co-founded in 2021 by Jason Ho and Dr. Lu Gang, the company hosts its flagship event at Sands China's Macao integrated resort properties (The Venetian Macao Cotai Expo, The Parisian Macao, and The Londoner Macao) with the support of the Macao SAR Commerce and Investment Promotion Institute (IPIM), TechNode, Forte Inc., and Nam Kwong International Conference & Exhibition Co. Its core product is the four-day annual expo, which in 2026 attracted 30,000+ attendees, 1,200+ exhibitors, 400+ speakers, and 500+ media from over 120 countries across 220+ sessions. Around the flagship event, BEYOND operates a portfolio of sub-brands and programs: BEYOND Healthcare, BEYOND Sustainability, and BEYOND ConsumerTech verticals; the Fund at First Pitch (FAFP) startup-investor rapid-pitch program connected to 200+ investment institutions; the BEYOND Awards innovation-recognition program; the Global Investment Summit; BEYOND AI Day; BGlobal New Product Launch events; Media Day; the GBA Innovation Tour of the Greater Bay Area; the XIN Summit in Shenzhen; and the BEYOND Metaverse virtual exhibition platform built on Box.Game 3D technology.
The company generates revenue from four primary streams: exhibition and booth fees (standard and enhanced tiers, plus metaverse booth options historically priced $800-$1,000), event tickets and passes (General Pass $69, Opening Ceremony add-on $399, Gala Dinner $699, Media Pass with approval), sponsorships and advertising from enterprise partners, and fee-based Media Day and special event programs. GTM is event-driven: BEYOND monetizes a concentrated annual touchpoint plus ancillary programs, distributing through a direct online registration portal (portal.beyondexpo.com), a regional ambassador network (LATAM and Korea), and co-organized regional franchises such as the Greater Bay Area Innovation Week with WOW Summit. Customer segments span technology companies and startups (exhibitors), investors and VCs (deal flow), media and KOLs (coverage), and corporate executives. The customer base includes named enterprise participants such as NVIDIA, Pudu Robotics, XREAL, Linux Foundation, Crunchyroll, iFLYTEK, HongShan Capital, and 01.AI, with media partnerships across Bloomberg, CNN, SCMP, CGTN, and Tatler Asia.
BEYOND Expo firmographics
Firmographics- Name
- BEYOND Expo
- Legal name
- BEYOND Expo (operated by Macao Technology General Association, coordinated by TONG HONG MANAGEMENT LTD.)
- Website
- https://beyondexpo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BEYOND Expo is a privately held annual technology exhibition and conference platform organized in Macao since 2021, serving technology companies, startups, investors, and media through its flagship expo and a portfolio of sub-brands including Fund at First Pitch, BEYOND AI Day, and the XIN Summit.
- Ownership category
- akta.pro rank
BEYOND Expo industry classification
Industry- Product category
- Technology Events and Conferences
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Technology & Innovation Expos Organizers (THAHABAE)
- akta.pro secondary industries
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where BEYOND Expo is headquartered
LocationHeadquarters
- HQ city
- Macas
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
BEYOND Expo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibition and Booth Fees: Revenue generated from exhibitors renting booth space at the expo, with various booth tiers including standard and enhanced options.
- Event Tickets and Passes: General Pass at $69, Opening Ceremony add-on at $399, Gala Dinner at $699, and Media Pass with approval required. Revenue from ticket sales for in-person attendance.
- Sponsorships and Advertising: Sponsorship packages for partners and exhibitors, including branding opportunities across the event platform and media coverage.
- Media Day and Special Event Fees: Fee-based Media Day events offering booth inclusions, exhibit tables, and media exposure opportunities for exhibitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Pass - Exhibition access with summit access |
| One time/ perpetual license | Pay-as-you-go | Opening Ceremony Add-on |
| One time/ perpetual license | Pay-as-you-go | Gala Dinner |
| One time/ perpetual license | Pay-as-you-go | Media Pass |
| One time/ perpetual license | Pay-as-you-go | Media Day 2025 Booth Fee |
| One time/ perpetual license | Pay-as-you-go | BEYOND Expo 2022 Standard Booth (Metaverse) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BEYOND Expo product offering
Product offeringCore offering
BEYOND Expo is an annual technology expo and conference platform held in Macao that brings together technology companies, startups, investors, and ecosystem players through physical exhibitions, summits, investment matchmaking programs, and product launch events. The core revenue-generating offerings include exhibition booth rentals, attendee ticket and pass sales, sponsorship packages, and media day participation fees. The platform operates supporting programs such as Fund at First Pitch for startup-investor matchmaking and a BEYOND Metaverse virtual event platform.
Product overview
BEYOND Expo is an annual technology expo and event platform (not a traditional software product) consisting of a main expo event plus several sub-brands, programs, and summits. The core offering is the annual BEYOND Expo event featuring exhibitions, keynotes, and networking across three sub-brands: BEYOND Healthcare (life sciences), BEYOND Sustainability (green tech), and BEYOND ConsumerTech (consumer electronics). Supporting programs include Fund at First Pitch (startup investment matchmaking), BEYOND Awards (innovation recognition), Global Investment Summit (investor conference), BEYOND AI Day (developer AI event), BGlobal Network (cross-border market access), GBA Innovation Tour (manufacturing hub tours), Media Day (press events), SheTech Summit (women in tech), BEYOND Metaverse (virtual event platform), and XIN Summit (China-focused deep-tech event).
Differentiator
Problem solved
Functional benefit
Brands
- XIN Summit: China-focused tech summit powered by BEYOND Expo, focusing on AI Hardware Ecosystem and Frontier Technologies. Debuted in Nanshan, Shenzhen in November 2025.
- SHE BEYOND
- BEYOND AI Day
- Fund at First Pitch (FAFP)
Products and services
- BEYOND Expo Annual Event
- Fund at First Pitch (FAFP)
- Global Investment Summit
- BEYOND AI Day
- XIN Summit
- SheTech Summit
- BEYOND Metaverse
- Media Day
- GBA Innovation Tour
- BEYOND Awards
- BGlobal Product Launch
Quantifiable outcome
- 800+ high-quality one-on-one investor meetings generated across past editions
- +1 more outcomes
Companies that use BEYOND Expo
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
BEYOND Expo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BEYOND Expo partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, core and minor.
- UFC (Ultimate Fighting Championship)majorUFC participated in BEYOND Expo 2026 Open Innovation Program exploring SportsTech innovations for athlete performance, wellness, and fan engagement. This aligned with UFC's multi-year agreement with Galaxy Macau to bring UFC FIGHT NIGHT events to Galaxy Arena starting 2026.
- Nanshan District (Shenzhen)majorPartnership with Nanshan District's 2025 Entrepreneurs Next Star Million Prize Global Challenge competition for XIN Summit 2025, positioning Greater Bay Area innovators for international visibility and capital access.
- ReGACY Innovation GroupmajorCo-hosting Japan Tech Forum at BEYOND Expo 2025, a platform focused on strengthening China-Japan technological collaboration and building an integrated innovation ecosystem across Asia.
- WOW SummitmajorPartnership to create Greater Bay Area Innovation Week (May 21–29, 2025), aiming to foster innovation and collaboration across the region with over 30,000 expected attendees from more than 50 countries.
- BloombergmajorMajor media partner providing coverage and endorsement of BEYOND Expo as 'The Largest Tech Ecosystem Event in Asia'.
- CNNmajorMajor media partner describing BEYOND Expo as 'A global stage for Asia's tech giants and startups to showcase their latest innovations'.
- South China Morning Post (SCMP)majorMedia partner providing coverage of robotics companies and innovation showcased at BEYOND Expo.
- CGTNmajorChina Global Television Network providing coverage and describing BEYOND Expo as a platform connecting business, startups, technology companies, and venture capital.
- TechNodecoreTechNode serves as a co-organizing partner for BEYOND Expo, providing technology innovation platform expertise and content curation. TechNode Global also nominates companies for BEYOND Innovation Awards.
- Macao Technology General Association (MTGA)coreMTGA is the organizing body that brings BEYOND Expo to market, with TONG HONG MANAGEMENT LTD authorized to coordinate BEYOND EXPO.
- Sands ChinacoreSands China provides the venue for BEYOND Expo through its integrated resort MICE (Meetings, Incentives, Conventions & Exhibitions) properties including The Venetian Macao Cotai Expo, The Parisian Macao, and The Londoner Macao.
- Forte Inc.majorForte Inc. is listed as a supporting partner for BEYOND Expo operations.
- Nam Kwong International Conference & Exhibition Co., Ltd.majorNam Kwong International Conference & Exhibition Co., Ltd. is listed as a supporting partner for BEYOND Expo.
- Macao Special Administrative Region Commerce and Investment Promotion InstitutecoreIPIM (Macao SAR Commerce and Investment Promotion Institute) is an official supporting government body for BEYOND Expo, promoting Macao as a tech event hub.
- HuaweiminorGlobal partner and exhibitor at BEYOND Expo 2022 showcasing smart living and consumer technology products.
- Alibaba CloudminorConfirmed partner at BEYOND Expo 2022.
- SenseTimeminorConfirmed partner at BEYOND Expo 2022, co-hosting Web3 Summit.
- DeloitteminorConfirmed partner at BEYOND Expo 2022 and 2024, appearing in Sustainability exhibition area.
- NBAminorConfirmed partner at BEYOND Expo 2022 in Technology in Sports showcase.
- SiemensminorConfirmed partner at BEYOND Expo 2022.
- TencentminorConfirmed partner at BEYOND Expo 2022.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
BEYOND Expo competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BEYOND Expo social profiles
Digital presenceBEYOND Expo financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEYOND Expo leadership team
Management profileNumber of profiles
Profiles2 records
BEYOND Expo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEYOND Expo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEYOND Expo
What does BEYOND Expo do?
BEYOND Expo is an annual technology expo and conference platform held in Macao that brings together technology companies, startups, investors, and ecosystem players through physical exhibitions, summits, investment matchmaking programs, and product launch events. The core revenue-generating offerings include exhibition booth rentals, attendee ticket and pass sales, sponsorship packages, and media day participation fees. The platform operates supporting programs such as Fund at First Pitch for startup-investor matchmaking and a BEYOND Metaverse virtual event platform.
Is BEYOND Expo a public or private company?
BEYOND Expo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BEYOND Expo founded?
BEYOND Expo was founded in 2021. It employs 11 to 50 people.
Where is BEYOND Expo based?
BEYOND Expo is headquartered in Macas, Ecuador, in the Latin America region.
How does BEYOND Expo make money?
Four revenue lines are on record. Exhibition and Booth Fees are the primary driver. The others are event Tickets and Passes, sponsorships and Advertising and media Day and Special Event Fees.
Does BEYOND Expo have an API?
No public API is recorded for BEYOND Expo.
What industry is BEYOND Expo in?
BEYOND Expo's product category is Technology Events and Conferences. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers, with a secondary code of MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture). Its NAICS code is 56192 and its SIC code is 7990.