What Noise does

Noise, operating through its legal entity Nexxbase Marketing Pvt. Ltd., is an India-based consumer electronics company founded in 2014 by cousins Amit Khatri and Gaurav Khatri that designs, distributes, and sells smart wearables, wireless audio products, and mobile accessories under multiple sub-brands including NoiseFit, ColorFit, Master Series (developed with Bose), ALT, Airwave, Luna, and Noise Junior. Its product portfolio spans budget to premium tiers (Rs 999 to Rs 11,999) and includes smartwatches, true wireless earbuds, over-ear headphones, open-ear audio devices, a smart ring, kids' GPS watches, and power accessories, with proprietary features such as Instacharge fast charging, AirWave open-ear technology, and NoiseFit companion-app integration. The company manufactures approximately 95% of its products locally in India and integrates third-party AI features (Noise AI Pro voice transcription, AI-generated watch faces, AI noise reduction) layered on top of acquired SocialBoat health-tracking technology.

Name

Noise

Legal name

Nexxbase Marketing Pvt. Ltd.

Website

https://gonoise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Noise (Nexxbase Marketing Pvt. Ltd.) is an India-based consumer electronics company that designs and sells smartwatches, wireless earbuds, headphones, and wearables under sub-brands like NoiseFit, Master Series, and ALT, primarily serving mass-market and premium Indian consumers via online marketplaces, its own website, and over 20,000 retail outlets.

Ownership category

akta.pro rank

Product category

Consumer Wearable Electronics

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smartwatches & Connected Wearables (CRAKADAC)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)

Keywords

• Smart wearables
• Wireless earbuds
• Consumer electronics
• Audio accessories
• Smartwatches

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales: Noise generates revenue primarily through the sale of physical products including smartwatches, wireless earbuds, headphones, and accessories. Products are sold at various price points from budget (under Rs 1,000) to premium (over Rs 10,000). The company operates on a one-time purchase model with no mandatory subscriptions.
2. International Expansion: Noise is expanding internationally through partnerships in Middle East (Dubai-based Lime Concepts), UK (London stores), and France (Paris stores), with plans to become a global brand recognized from India.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Noise designs, manufactures (via local partners) and sells smart wearables including smartwatches, wireless earbuds, over-ear headphones, open-ear audio devices, and smart rings under its own brand. The company also offers mobile accessories such as power banks and chargers. Products are sold across budget, mid-range, and premium tiers (Rs 999 to Rs 11,999+) through direct e-commerce, online marketplaces, and physical retail, with premium audio products co-developed under a Sound by Bose partnership.

Product overview

Noise is an Indian consumer electronics brand offering a diverse portfolio of smart wearables and audio products. The product lineup includes multiple sub-brands: Master Series (premium audio products developed with Bose featuring Sound by Bose technology including Master Buds 2 earbuds and Master Buds Max headphones), ALT Series (design-forward lifestyle wearables including ALT Watch 1, ALT Buds Open, and ALT Clip), and the core NoiseFit/ColorFit smartwatch lines ranging from budget to premium segments. Smartwatches span fashion-focused models like NoiseFit Diva Araya (ceramic body with crystals), rugged models like Endeavour Pro (dual-band GPS, 5ATM water resistance), and feature-rich models like ColorFit Pro 6 and Pro 6R with AI capabilities. Audio products include true wireless earbuds (Buds N2 Pro, Buds Vector), over-ear headphones (Airwave Max series), and open-ear designs. The portfolio also includes kids smartwatches (Explorer series), power accessories (Qi2 power banks, GaN chargers), and the Luna smart ring. Products range from under Rs. 1,000 to over Rs. 10,000, covering entry-level to premium segments. The company operates through companion apps (NoiseFit App, Noise Audio App) and has strategic partnerships including significant investment from Bose Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• Master Series: Premium audio product line featuring Sound by Bose technology, including Master Buds 2, Master Buds Max, and Master Buds earbuds with adaptive ANC and spatial audio.
• NoiseFit
• ColorFit
• Airwave
• Luna
• Noise Junior
• ALT (Alternative to Autopilot)

Products and services

• Master Buds 2 Premium true wireless earbuds developed through collaboration with Bose Corporation featuring Sound by Bose tuning, 360-degree spatial audio, and active noise cancellation, targeted at audio enthusiasts and premium consumers.
• Master Buds Max Premium over-ear headphones featuring Sound by Bose tuning, adaptive active noise cancellation up to 40dB, and long battery life, targeted at consumers seeking high-end audio experience.
• ALT Watch 1 Design-forward premium smartwatch with built-in GPS, AI-powered features, and high-brightness AMOLED display, targeted at style-conscious adult consumers. Winner of Red Dot Design Award 2026.
• ALT Buds Open Open-ear TWS earphones with AirWave technology using C-shaped memory-wire hooks for comfortable extended wear, targeted at active lifestyle consumers. Winner of Red Dot Design Award 2026.
• ALT Clip Clip-on wearable audio device with Hi-Res Audio and LHDC codec support for lifestyle-focused consumers seeking a non-in-ear listening form factor.
• NoiseFit Diva Araya Fashion-first women's smartwatch with ceramic body, crystal-studded bezel, and jewellery-inspired aesthetics, targeted at style-conscious female consumers seeking health tracking.
• NoiseFit Halo 3 Premium round-dial smartwatch with Noise AI Pro voice transcription, AI-generated watch faces, and Noise Vault QR pass storage, targeted at productivity-focused adult consumers.
• NoiseFit Pro 6R Premium round-dial smartwatch with stainless steel body, AMOLED display with Always-On Display, Noise AI Pro for voice interactions, and SOS functionality, targeted at tech-savvy adult consumers.
• NoiseFit Halo 2 Limited Edition Premium smartwatch featuring rotating bezel, functional crown, AMOLED display, IP67 water resistance, and comprehensive health tracking, targeted at fitness and style-conscious adult consumers.
• NoiseFit Endeavour Pro Rugged outdoor smartwatch with titanium alloy bezel, dual-band 5-satellite GPS, 5ATM water resistance, and up to 10 days battery life, targeted at outdoor enthusiasts and athletes.
• ColorFit Pro 6 Mid-range smartwatch with AI Companion feature, AI-generated watch faces, AMOLED display, Bluetooth calling, and female cycle tracker, targeted at general adult consumers.
• Buds N2 Pro Mid-range true wireless earbuds with 32dB active noise cancellation, up to 70 hours playtime, and dual device pairing, targeted at mass-market consumers.
• Buds Vector Budget-friendly true wireless earbuds with LDAC codec and Hi-Res Audio support for audiophile-grade sound at accessible pricing.
• Airwave Max 5 Mid-range over-ear headphones with adaptive hybrid active noise cancellation up to 50dB, up to 80 hours battery life, and 3D spatial audio for general consumers.
• Explorer 2 Kids Smartwatch Kids safety smartwatch with GPS tracking, geo-fencing, two-way 4G video and voice calling, and SOS functionality, targeted at parents of children aged 6-12.
• Luna Ring Smart health and sleep tracking ring with AI-enabled continuous monitoring features, positioned as a premium wellness device for sleep and health-focused consumers.
• Qi2 MagSafe Power Bank Power bank with Qi2 certification, 20W magnetic wireless charging, and built-in stand, targeted at smartphone users needing portable charging solutions.
• Noise Power Charger (GaN) GaN-based compact wall charger with fast charging capability, targeted at consumers seeking efficient smartphone and device charging.
• NoiseFit App Companion smartphone app for smartwatch management, health tracking data synchronization, customization of watch faces and settings. Available on iOS and Android.

Quantifiable outcome

• Revenue growth of nearly 80% in FY23 to Rs 1,426 crore
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• American ExpressminorGTM or Marketing Partner · 9 April 2026Noise partnered with American Express to offer free Master Buds Max headphones to select applicants for the American Express Platinum Reserve credit card as part of a welcome gift promotion running from April 9, 2026 to May 14, 2026.
• Oura (Legal Matter)minorOthers · 19 November 2025Oura Inc. filed lawsuits against Noise and other smart ring competitors demanding royalty payments for alleged patent infringement related to smart ring designs. Noise is one of several companies named in the lawsuit.
• Lime Concepts (Dubai)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Noise partnered with Dubai-based Lime Concepts to enter the Middle East market as part of international expansion strategy. The partnership enabled distribution through Virgin Megastores and other regional retail channels.
• SocialBoatcoreTechnology or Integration · 1 May 2023Noise acquired SocialBoat in May 2023 to enhance its AI-driven health tracking capabilities. This acquisition strengthened Noise's technology portfolio for advanced health monitoring features across its smartwatch lineup.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• boAt (Imagine Marketing): boAt is India's leading audio and wearables brand, competing head-to-head with Noise in TWS earbuds, smartwatches, and soundbars across similar D2C and marketplace channels with comparable price-point strategy.
• Fire-Boltt: Fire-Boltt is one of the largest smartwatch brands in India by volume, competing directly with Noise in the budget and mid-range wearable segment with similar online-first distribution and aggressive pricing.
• Amazfit (Zepp Health): Amazfit is a global smart wearable brand competing with Noise in smartwatches and TWS earbuds, particularly in international markets where Noise is now expanding. Also named in the Oura patent lawsuit alongside Noise.
• Boult Audio: Boult is an Indian D2C audio and wearables brand that directly competes with Noise's TWS earbuds, headphones, and smartwatches at similar price points through marketplace and own-store channels.
• Fastrack (Titan Company): Fastrack is Titan's youth-focused watch and wearables brand competing with Noise in India's mass-market smartwatch segment, with strong offline retail presence and fashion-led positioning.

Broad incumbents

• Xiaomi: Xiaomi competes with Noise through its Mi Band and Redmi Watch lines in India, leveraging massive brand reach and aggressive pricing to pressure Noise's budget segment share.
• Realme: Realme competes with Noise across TWS earbuds, smartwatches, and accessories in India and Southeast Asia, leveraging its parent brand's smartphone distribution for cross-selling.
• Samsung Electronics: Samsung competes with Noise in smartwatches (Galaxy Watch series) and TWS earbuds (Galaxy Buds), particularly in the premium tier. Also a named defendant in the Oura smart ring lawsuit alongside Noise.
• Apple: Apple Watch competes with Noise at the premium end of India's wearable market and dominates global smartwatch category — the aspirational benchmark Noise's premium Master and ALT lines target.
• OnePlus: OnePlus competes with Noise in premium TWS earbuds and smartwatches, leveraging its smartphone ecosystem to bundle wearables in India and global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gonoise
• YouTubeyoutube.com/channel/UCp8WDh-BcMXgSvpVDBsE3HA
• Facebookfacebook.com/gonoise
• LinkedInlinkedin.com/company/gonoise-com
• Instagraminstagram.com/getnoise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noise