Avery Dennison

What Avery Dennison does

Avery Dennison Corporation is a global materials science and digital identification solutions company, headquartered in Mentor, Ohio, and publicly traded on the NYSE under ticker AVY. The company operates two principal businesses: a Labeling and Functional Materials segment producing pressure-sensitive materials, graphic solutions, and reflective solutions for consumer goods, retail, healthcare, food, logistics and automotive customers; and an Intelligent Labels / RFID segment covering UHF, HF/NFC and LF inlays and tags, plus the atma.io connected product cloud for digital ID, traceability, and circularity. Underlying technology spans RAIN RFID (UHF) inlays with read ranges up to ~10 meters, NFC and HF inlays including the miniaturized AD Nanoblock, woven/knitted RFID via the acquired TexTrace platform, sterilization-compatible healthcare inlays, sustainable plastic-free AD Pure inlays, and RFID-enabled in-mold labels.

Avery Dennison serves more than 4,500 factory clients and operates in over 50 countries with approximately 35,000 employees. Reported FY2023 sales were $8.4 billion, and Q1 2026 revenue reached approximately $2.3 billion (up 7% year-over-year). Revenue is generated primarily through hardware sales of inlays, labels and materials, supplemented by atma.io subscription and per-item digital ID services; pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting major brands (adidas, Gap/Athleta, Walmart, etc.), supplemented by a global converter and service bureau channel that integrates inlays into finished labels. Recent strategic activity includes a $75 million minority investment in Wiliot for Physical AI (April 2026), the ~$390 million acquisition of Meridian Adhesives Group's flooring business (August 2025), and continued expansion of the RFID portfolio across healthcare, apparel, automotive and sustainability applications including EU Digital Product Passport alignment.

Name

Avery Dennison

Legal name

Avery Dennison Corporation

Website

https://averydennison.com

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avery Dennison is a global materials science and digital identification company that sells pressure-sensitive labels, RFID inlays across UHF/HF/NFC bands, and the atma.io connected product cloud to brands in apparel, retail, healthcare, food, logistics, and automotive across 50+ countries.

Ownership category

akta.pro rank

Product category

Pressure-Sensitive Labels and RFID Identification Materials

NAICS

Communications Equipment Manufacturing (3342), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (334290)

SIC

Electronic Components & Accessories (3670), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Pressure-sensitive label materials
• RFID inlays and tags
• Intelligent labeling solutions
• Connected product cloud
• Graphic and reflective films

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Labeling and Functional Materials: Core labeling and packaging materials including pressure-sensitive materials, graphic solutions, and reflective solutions. Revenue is generated through product sales to consumer goods, retail, healthcare, and industrial customers globally.
2. RFID Inlays, Tags and Intelligent Labels: Sale of RFID inlays, tags and intelligent labels across UHF, HF/NFC and LF frequency bands for tracking, authentication and supply chain visibility applications.
3. atma.io Connected Product Cloud: Software-as-a-service platform providing digital ID management, supply chain traceability, and circularity solutions. Revenue derived from platform subscriptions and per-item digital ID services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avery Dennison manufactures and sells pressure-sensitive label and packaging materials, graphic and reflective films, performance tapes, and RFID inlays/tags across UHF, HF/NFC and LF frequency bands to global brands and industrial customers. It also operates the atma.io connected product cloud, a subscription platform that assigns digital IDs to physical items for supply chain traceability, inventory visibility, authentication, and circularity applications.

Differentiator

Problem solved

Functional benefit

Brands

• atma.io: Connected Product Cloud platform that assigns unique digital IDs to physical items, providing end-to-end transparency and tracking from source to consumer
• AD TexTrace
• AD Pure
• AD Minidose
• AD Nanoblock
• AD Dura 2.0

Products and services

• atma.io Connected Product Cloud Software-as-a-service platform providing digital ID management, end-to-end supply chain traceability, and circularity solutions. Assigns unique digital IDs to physical items and tracks events from source to consumer; serves enterprise brands in apparel, retail, food, and healthcare.
• RAIN RFID (UHF) Inlays and Tags Ultra-High Frequency RFID inlays and tags for item-level tracking across retail, logistics, automotive, healthcare and industrial applications, including AD Burst, AD Dogbone, AD Squarewave, AD Stealth, AD Sonic, AD Miniweb, and AD 2Metal Rock M781 product lines.
• Sterilization-Compatible RFID Inlays (Sterilization Portfolio) RFID inlays engineered to withstand major medical sterilization methods, enabling healthcare facilities to track medical devices and surgical instruments throughout sterilization processes without loss of RFID performance.
• AD Nanoblock HF/NFC Inlay One of the smallest HF/NFC RFID inlays on the market, designed for space-constrained environments and short-range mobile applications including consumer engagement.
• RFID-Enabled In-Mold Label (IML) Solutions Intelligent RFID labels embedded into plastic items during the injection molding process, providing high durability and RFID performance and supporting circularity and reuse systems in industrial applications.
• AD Pure Sustainable RFID Inlays Portfolio of entirely PET plastic-free RFID inlays and tags where antenna and chips are applied directly on paper, offering 70-90% carbon footprint reduction verified by Life Cycle Analysis versus traditional inlay manufacturing.
• AD Minidose U9XM UHF RFID Inlays Ultra-small UHF RFID inlays and tags with high memory for unique identification of small pharmaceutical and healthcare items including syringes, vials and packaging formats.
• AD Dura 2.0 RFID Inlay Reinforcement Reinforced reusable RFID label solution offering resistance to water, heat, vibration and shock for harsh industrial environments, compatible with Avery Dennison UHF and HF/NFC inlay designs.
• AD TexTrace Connected Textiles (Woven RFID) Woven and knitted RFID products sewn into garments providing inventory management, loss prevention, omnichannel operations, and contactless checkout capabilities for apparel brands and retailers.
• Label and Packaging Materials Pressure-sensitive label and packaging materials sold globally to consumer goods, retail, healthcare and industrial customers, including facestocks, adhesives, liners and specialty substrates.
• Graphics Solutions (Vinyl Films) Pressure-sensitive vinyl films and graphic media sold globally for vehicle wraps, signage, architectural, decorative and commercial graphics applications.
• Reflective Solutions Retroreflective films and materials used for visibility, safety, vehicle conspicuity, and traffic management applications.
• Performance Tapes Industrial pressure-sensitive tapes for bonding, mounting, sealing, and specialty applications across automotive, electronics, construction, and general industrial markets.
• Pathfinder Edge Handheld Label Printer Handheld label printer combining scanning, printing and label application in a single device for retailers and logistics operators, featuring NFC, Wi-Fi 6e and Bluetooth connectivity, with future models planned to include RFID functionality.
• Clima Architectural Window Films Architectural window films with four sub-series (Clima Vista, Clima Fusion DR, Clima Sterling DR, Clima Ceramic) engineered for solar control and energy efficiency in commercial and luxury residential properties.
• Taylor Adhesives (Flooring Adhesives) Adhesives, coatings and specialty installation products for the flooring industry, distributed via the wholly owned Taylor Adhesives subsidiary.

Quantifiable outcome

• RFID-enabled sorting achieves up to 99.9% accuracy at 60 garments per minute, nearly 3x faster than manual sorting
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered supporting, core, flagship, key and minor.

• TexaidsupportingStrategic or Co-development Partner · 6 June 2026Pilot program testing RFID-tagged garments for automated textile sorting in Europe, conducted at Valvan's Sort Lab in Belgium. The initiative supports EU legislation including Digital Product Passport and textile collection requirements.
• Penn State Materials Characterization LabsupportingStrategic or Co-development Partner · 28 May 2026Research partnership funded by Pennsylvania's Manufacturing PA Innovation Program to improve specialized adhesives used in Avery Dennison's high-speed RFID manufacturing. The collaboration provides undergraduate students hands-on research experience alongside industry scientists.
• WiliotcoreStrategic or Co-development Partner · 28 April 2026Avery Dennison made a $75 million strategic minority investment in Wiliot to scale Physical AI technology across global supply chains. Avery Dennison became Wiliot's preferred inlay design, manufacturing and commercial partner, gaining a seat on Wiliot's Board of Directors. The partnership combines Avery Dennison's RFID leadership with Wiliot's battery-free Bluetooth Low Energy sensor technology for real-time visibility into item location and condition across retail, logistics, and food industries.
• AdidasflagshipGTM or Marketing Partner · 26 March 2026Adidas integrated atma.io connected product cloud into their Infinite Play initiative to scale product buy-back and circularity programs. This represents a flagship customer partnership for circular fashion solutions.
• Gap Inc.keyGTM or Marketing PartnerGap Inc. is exploring item-level traceability with atma.io for their Athleta brand products, demonstrating how digital ID technology enables supply chain transparency.
• WalmartflagshipGTM or Marketing PartnerStrategic RFID tagging initiative where Avery Dennison is Wiliot's preferred partner for inlay design, manufacturing and commercialization to support Walmart's item-level RFID requirements.
• UncountablesupportingTechnology or IntegrationAvery Dennison Materials Group participates in Uncountable's Unify Summit 2026 and uses Uncountable's AI platform for R&D workflows and digital transformation.
• AGC Chemicals AmericassupportingStrategic or Co-development PartnerJoint research partnership with Penn State's Materials Characterization Lab funded by Pennsylvania's Manufacturing PA Innovation Program, focusing on advanced silica materials characterization.
• Skin Cancer FoundationminorOthersCorporate social responsibility partnership supporting the 'Destination Healthy Skin' mobile screening RV wrapped in Avery Dennison films and UV-protective window tints.
• Penn State MCLsupportingStrategic or Co-development PartnerPartnership to strengthen Pennsylvania's manufacturing economy by connecting university research infrastructure with industrial innovation needs for RFID adhesive performance improvement.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brady Corporation: Brady Corporation manufactures identification solutions including labels, RFID tags, and printers across industrial, safety, and electronics markets. Direct peer in pressure-sensitive labels and RFID identification products with overlapping customer bases in manufacturing and logistics.
• CCL Industries: CCL Industries is the world's largest specialty label producer, offering pressure-sensitive labels, shrink sleeves, and RFID-enabled packaging. Closest direct peer in labelstock manufacturing with comparable scale and global footprint across consumer-facing industries.

Broad incumbents

• Zebra Technologies: Zebra Technologies provides barcode/RFID printing, scanning, and asset intelligence solutions to retail, logistics, and healthcare. Comparable as an RFID/intelligent label ecosystem player with hardware, software, and services, but with a stronger focus on enterprise capture/mobility rather than inlay manufacturing.
• 3M Company: 3M is a diversified industrial conglomerate with adhesives, tapes, and identification solutions across multiple end markets. Broad incumbent with comparable pressure-sensitive adhesives and labelstock exposure, though operating across many non-overlapping categories.
• Honeywell International: Honeywell offers sensing, RFID, and productivity solutions through its Productivity Solutions segment serving retail, logistics, and warehousing. Comparable in RFID-enabled inventory and supply chain visibility, though as part of a much broader industrial conglomerate.
• Sensormatic Solutions (Johnson Controls): Sensormatic Solutions, part of Johnson Controls, provides RFID-based loss prevention, inventory visibility, and traffic intelligence for retail. Comparable in apparel/retail RFID applications and tag manufacturing, particularly as a competitor for retail tagging deployments.

Emerging players

• Impinj: Impinj manufactures RAIN RFID endpoint ICs and reader chips that power a large portion of AVY's inlay portfolio. While primarily a supplier-partner (M800, M830, Gen2X), Impinj competes at the platform/chip layer and represents both dependency and adjacent innovation in item-level RFID.

Regional players

• Lintec Corporation: Lintec Corporation is a Japanese specialty paper and pressure-sensitive label manufacturer with adhesive and RFID capabilities. Comparable product portfolio in pressure-sensitive labelstock, primarily serving Asia-Pacific markets.
• SATO Holdings: SATO Holdings is a Japanese manufacturer of barcode/RFID printers, labeling systems, and auto-identification solutions. Comparable in label printers and RFID ecosystem hardware, with primary concentration in Japan and broader Asia-Pacific.

Others

• Henkel AG: Henkel is a global leader in industrial and consumer adhesives, including pressure-sensitive adhesives used in label manufacturing. Comparable as an upstream supplier of adhesive technologies used by labelstock producers, including AVY, though not a direct competitor in finished labels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AveryDennisonVideo
• Facebookfacebook.com/AveryDennisonCorporation
• LinkedInlinkedin.com/company/avery-dennison
• Instagraminstagram.com/averydennison
• Xx.com/AveryDennison

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries8 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A16 records

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Dennison