What Wiliot does

Wiliot is a Physical AI company that develops battery-free Bluetooth Low Energy IoT sensors ("IoT Pixels") that harvest energy from ambient radio frequencies to continuously transmit location, temperature, humidity, light, and movement data. Founded in 2017 and headquartered in San Diego with R&D in Israel, Wiliot's full-stack platform comprises three components: IoT Pixels (Gen2 and Gen3, with Gen3 featuring dual-band 2.4 GHz and sub-1 GHz architecture), Network Infrastructure (bridges and gateways that energize the pixels and forward data), and the Wiliot Physical AI Platform, a cloud-based AI/ML layer running 38 proprietary models that converts continuous sensing data into supply chain intelligence. The platform supports five enterprise solutions: Inventory Intelligence, Automated Receiving, Automated Shipment Verification, Reusable Asset Tracking, and Temperature Monitoring.

The company sells primarily to large enterprises — retailers, grocers, logistics providers, quick-service restaurants, and healthcare organizations — with documented deployments at Walmart (target 90 million sensors by end of 2026), Royal Mail, and a customer base that the company describes as the majority of Fortune 50 companies with active supply chain initiatives. Revenue is generated through a combination of hardware sales (IoT Pixels at approximately 10 cents per unit at volume), subscription-based platform/data services (Wiliot Intelligence Platform SaaS), data monetization through partners, and professional services via a Forward Deployment Engineering team. Go-to-market blends direct enterprise field sales with channel partners, including AT&T and Velociti as systems integrators and device certifiers, and OEM relationships with Avery Dennison (preferred manufacturing partner with a board seat following a $75 million minority investment in April 2026), Tageos, and Identiv, which embed Wiliot's IC into branded inlay products.

Wiliot has raised approximately $375 million across disclosed rounds (2017 seed of $20M, 2019 Series B of $30M, 2020 round of $70M, 2021 Series C of $200M led by SoftBank Vision Fund 2, and the 2026 $75M Avery Dennison strategic investment), with investors including SoftBank, AWS, Samsung, Qualcomm, Verizon, Avery Dennison, and several venture firms. The company operates as Wiliot Ltd. (Israeli parent) with a wholly owned U.S. subsidiary, Wiliot Inc., and is recognized by Gartner in its 2024 Hype Cycle for Wireless Technologies, the 2024 Hype Cycle for Environmental Sustainability, and as a Notable Vendor in the 2025 Magic Quadrant for Real-Time Transportation Visibility Platforms.

Name

Wiliot

Legal name

Wiliot Ltd.

Website

https://wiliot.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiliot develops battery-free Bluetooth IoT sensors (IoT Pixels) and a Physical AI cloud platform that convert ambient radio energy into continuous supply chain visibility. It serves large enterprises in retail, logistics, grocery, QSR, and healthcare.

Ownership category

akta.pro rank

Product category

IoT Supply Chain Intelligence

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Temperature data loggers & probes (in-transit and storage) (TLAEALAA)

akta.pro secondary industries

Humidity & dew point monitoring sensors (TLAEALAB), Light exposure / door-open / tamper event sensors (TLAEALAE), Tilt/orientation & handling condition sensors (TLAEALAD), Remote Sensing, Alerts & Predictive Analytics for Spoilage/Hotspot Detection (AFAOALAJ)

Keywords

• Battery-free IoT sensors
• Supply chain visibility
• Ambient IoT platforms
• Physical AI solutions
• IoT inventory tracking

Headquarters

HQ city

Caesarea

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscription: Wiliot Intelligence Platform (SaaS) providing cloud-based AI processing, analytics, dashboards, alerts, and workflow automation. Revenue from platform access and data services.
2. IoT Hardware (Pixels, Tags): Sale of Gen3 IoT Pixels and related battery-free BLE sensors. Unit pricing at approximately 10 cents at volume. Hardware forms part of deployment.
3. Data Services: Wiliot-generated supply chain sensing data delivered as a service through AT&T and other partners. Longer-term integration into enterprise offerings.
4. Professional Services: Forward Deployment Engineering team works directly with customers to design, deploy, and operationalize Physical AI solutions. Implementation and deployment support.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Wiliot designs and sells battery-free Bluetooth Low Energy IoT sensors (IoT Pixels) that harvest ambient radio frequency energy to continuously sense location, temperature, humidity, and light. These sensors feed the Wiliot Physical AI cloud platform, which uses AI and machine learning models to deliver real-time supply chain intelligence through five core solutions: inventory intelligence, automated receiving, automated shipment verification, reusable asset tracking, and temperature monitoring.

Product overview

Wiliot is a Physical AI company offering a full-stack supply chain intelligence platform that turns billions of sensor signals into actionable insights. The architecture consists of three integrated components: (1) IoT Pixels - battery-free Bluetooth sensors (available in Gen2 and Gen3 versions) that harvest energy from ambient radio signals; (2) Network Infrastructure - bridges and gateways that energize IoT Pixels and forward data securely; and (3) the Wiliot Physical AI Platform - cloud-based AI/ML processing layer. Five core solutions run on this platform: Inventory Intelligence, Automated Receiving, Automated Shipment Verification, Reusable Asset Tracking, and Temperature Monitoring. The platform processes billions of sensing events monthly and integrates with enterprise systems to enable real-time automated workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiliot Physical AI Platform Cloud-based SaaS platform where raw sensing data from IoT Pixels is transformed into actionable supply chain intelligence using purpose-built AI and ML models. Provides real-time visibility, automated decisioning, alerts, analytics, and dashboards for enterprise supply chain operations.
• IoT Pixels (Gen2/Gen3) Battery-free Bluetooth sensors that attach to items and harvest energy from ambient radio signals to transmit data including location, temperature, humidity, and light. Gen3 features dual-band architecture and lower unit costs at approximately 10 cents at volume.
• Network Infrastructure Off-the-shelf bridges and gateways that wake up IoT Pixels using radio signals, receive their data, and forward it securely to the Wiliot Physical AI platform. Quick to deploy across distributed operations.
• Inventory Intelligence Continuous inventory visibility across storage areas, backrooms, yards, and vehicles without manual counts or periodic scans. Delivers inventory accuracy above 99%.
• Automated Receiving Automatically confirms inbound shipments at pallet and case level as goods arrive, eliminating manual checks and accelerating dock-to-stock workflows from 24-48 hours to 2-6 hours.
• Automated Shipment Verification Verifies outbound loads at dock doors in real time, ensuring shipments are correct and compliant before they leave a facility. Reduces mis-shipments by up to 90%.
• Reusable Asset Tracking Provides ongoing visibility into the location, movement, and dwell time of returnable assets such as totes, racks, and roll cages across the supply chain. Reduces shrink and optimizes fleet utilization.
• Temperature Monitoring Monitors temperature and environmental exposure at case and shipment level to protect perishables and sensitive goods throughout transit and storage. Supports cold chain compliance and reduces spoilage.
• Wiliot SDK Software Development Kit including a web dashboard that allows customers to access and operate the Wiliot platform services, enabling integration with enterprise systems and the Wiliot Cloud.

Quantifiable outcome

• Inventory accuracy above 99%
• +10 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• IdentivmajorOEM/ Whitelabel/ Licensing Partner · 1 June 2026Identiv launches ID-Pixels 3.0 BLE smart labels built on Wiliot's Gen3 IC. Battery-free, self-adhesive labels for retail, logistics, pharmaceuticals, food, smart packaging. Partnership dating back to 2022. Product measures 33mm x 60mm, captures location, temperature, humidity, light data.
• AT&T BusinesscoreImplementation/ SI/ Consulting Partner · 28 May 2026Expanded collaboration formalizing systems integration and device certification model. AT&T serves as primary deployment and execution layer. Supports design, installation, asset tagging, ongoing maintenance. Deployments underway across retailers, food & beverage, QSR. Longer-term path toward deeper integration of Wiliot data into AT&T enterprise offerings.
• Avery DennisoncoreStrategic or Co-development Partner · 28 April 2026$75 million minority investment. Avery Dennison becomes preferred inlay design, manufacturing, and commercial partner. Gains seat on Wiliot's Board of Directors. Integration into Avery Dennison's Intelligent Labels portfolio and atma.io connected product cloud. Manufacturing of Wiliot's next-generation IoT Bluetooth-enabled sensors.
• VelocitimajorImplementation/ SI/ Consulting Partner · 21 April 2026Premier systems integrator partnership for enterprise-scale Physical AI deployments. Velociti provides national footprint and technical expertise for design, deployment, validation, scaling. Over 15 deployment types across 500+ sites including distribution centers and fleet vehicles. Spans retail, grocery, logistics, post-and-parcel.
• DatabrickscoreTechnology or Integration · 31 March 2026Wiliot's Physical AI platform and supply chain solutions built on Databricks. Databricks Built-On partner status. Enables enterprises to ingest, manage, analyze massive volumes of real-time data from Wiliot IoT Pixels. Integration with Databricks' scalable lakehouse architecture for unified data environment.
• Würth Industry North AmericaminorChannel Partner/ Reseller/ Distributor · 25 March 2026Joint webinar partnership exploring ambient IoT and AI transforming asset tracking into operational intelligence. Partner in Dot Ai ecosystem.
• TageosmajorTechnology or Integration · 22 January 2026Strategic partnership to launch EOS-654 BLE G3 inlay supporting Wiliot's Gen3 IoT Pixel sensor. Dual-band architecture operating at 2.4 GHz and sub-1 GHz. Developed at Tageos' Innovation Center of Excellence in Munich, Germany. Tageos production capacity of 12 billion units per year.
• Dot AimajorTechnology or Integration · 30 December 2025Three-year strategic partnership to commercialize industrial-grade Ambient IoT technology. Wiliot supplies tags and cloud services for resale. Dot Ai commercializes first true industrial implementation of Wiliot tag technology featuring patent-pending plasmonic folded ground plane structure for metal/wet environments.
• Auburn University RFID LabminorStrategic or Co-development Partner · 28 October 2025Wiliot joined Advisory Board of Auburn University RFID Lab. Amir Khoshniyati represents Wiliot. Focus on ambient IoT market education, setting standards and frameworks. Wiliot's technology active in Lab's research environment.
• SeaquylminorStrategic or Co-development PartnerPartnership for ambient IoT visibility in seafood supply chains. Brad Cortlandt (CEO, Seaquyl) and Alex Sliwinski (Head of Sales, Wiliot) discuss transforming seafood logistics through real-time data.
• Ambient IoT Alliance (AIoTA)minorStrategic or Co-development PartnerFounding member of Ambient IoT Alliance formed February 2025. Coalition of technology and consumer companies establishing open, interoperable standards for batteryless IoT devices. Members include Atmosic, Infineon, Intel, Qualcomm, PepsiCo, VusionGroup.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Alien Technology: Alien Technology manufactures UHF RFID tags and inlays for retail, logistics, and supply chain applications. Direct competitor in the passive RFID tag market that Wiliot's BLE Pixel platform increasingly displaces at case and item level.
• Impinj: Impinj is a leading provider of RAIN RFID tags and connectivity for retail, logistics, and supply chain visibility. Direct competitor in the item-level supply chain tracking market where Wiliot offers a battery-free BLE alternative to traditional passive RFID.
• Tageos: Tageos is a global RFID and wireless IoT inlay/tag manufacturer and a strategic partner that launched the EOS-654 BLE G3 inlay supporting Wiliot's Gen3 Pixel. Comparable as a competitor in inlay manufacturing while being a partner that extends Wiliot's reach.
• Atmosic Technologies: Atmosic designs ultra-low-power and energy-harvesting Bluetooth SoCs for IoT devices. Direct peer in the batteryless BLE sensor chip ecosystem and fellow founding member of the Ambient IoT Alliance pursuing comparable ambient IoT applications.
• Disruptive Technologies: Norwegian sensor provider specializing in miniaturized wireless sensors for building and asset monitoring. Closest direct peer in the battery-free/energy-harvesting IoT sensor category, competing for similar enterprise IoT use cases with different form factors and protocols.
• Identiv: Identiv builds BLE smart labels (ID-Pixels 3.0) directly on Wiliot's Gen3 IC, but is also a peer in the smart label and IoT-enabled packaging space. Comparable as a competitor in NFC/RFID smart labels while simultaneously a distribution partner.

Broad incumbents

• Zebra Technologies: Zebra offers enterprise asset intelligence, RFID, barcode, and location solutions across retail, logistics, and manufacturing. Comparable as a broad incumbent in supply chain visibility with overlapping customers and adjacent product categories.
• Sensormatic Solutions (Johnson Controls): Sensormatic provides retail IoT, RFID, and inventory visibility solutions at scale. Broad incumbent in retail loss prevention and inventory intelligence with overlapping customer base and adjacent solution portfolio.
• Avery Dennison: Avery Dennison is the world's largest RFID/inlay manufacturer and is now both a strategic investor in Wiliot and its preferred inlay and commercial partner. Comparable as a competitor in RFID-based supply chain visibility and as a partner shaping the smart label category in which Wiliot operates.

Emerging players

• Cooltrax: Cooltrax provides real-time cold chain temperature monitoring for transport and storage. Comparable in the cold chain monitoring solutions vertical where Wiliot also competes via its Temperature Monitoring solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wiliot
• Xx.com/WiliotHQ
• Facebookfacebook.com/WiliotHQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiliot