Forta
Forta Health operates the largest US Virtual ABA Network, delivering AI-enabled parent-mediated ABA therapy to children with autism across 43 states and select Texas cities. It serves ASD families through 300+ insurance plans, including Medicaid, with peer-reviewed superior clinical outcomes at 30-40% lower cost than traditional clinic-based care.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Forta does
Forta Health (legal entity Montera, Inc.) is a US-based healthcare services company founded in 2021 that delivers Applied Behavior Analysis (ABA) therapy to children with autism spectrum disorder (ASD). It operates the largest Virtual ABA Network in the United States, providing telehealth-delivered therapy across 43 states and in-person In-Home services in select Texas cities (Houston, Dallas, San Antonio), with planned expansion to Greenville, SC. The company serves primarily families of children diagnosed with ASD — including rural families, working parents, families seeking privacy or therapy consistency, and adolescents with ASD — through a parent-mediated care model in which caregivers are trained as active participants in every session under the supervision of board-certified behavior analysts (BCBAs) and behavior technicians (BTs/RBTs). Services are billed through insurance, with Forta accepting 300+ plans including Medicaid and holding contracts with 7 of the top 10 US health insurers and 24+ state Medicaid programs.
The platform is built on an AI-enabled telehealth architecture featuring proprietary clinical algorithms that support caregiver-mediated ABA therapy with real-time guidance, treatment recommendations, and progress tracking. Forta has published peer-reviewed clinical outcomes research in the Cureus Journal showing 76% of clients achieved improved therapy goal outcomes versus traditional approaches, with broader company metrics of 87% goal success rate, 127% improvement in the first 20 weeks, and 2x higher therapy utilization versus traditional clinic-based care. The company is also developing adjacent AI/ML research models — the Alzheimer's Progression Prediction Algorithm (APPA, with 37% improvement over standard MMSE assessment) and the Diabetes Complications Prediction (DiaCoP) algorithm — funded by a $55 million Series A raise in January 2024.
Forta generates revenue primarily through insurance reimbursement for ABA therapy sessions and parent training programs delivered via Virtual and In-Home channels, with grant-based financial assistance layered on for eligible families. Its go-to-market combines direct-to-family acquisition (website applications, SEO-driven content, webinars) with a clinician referral channel through a Refer-a-Patient portal and Physician Liaison program. The company is headquartered in San Francisco, employs 101-250 people, and is led by Co-Founder and CEO Ritankar Das alongside co-founders Jonathan Roberts (COO) and Christian Johan Smith (CMO).
Forta firmographics
Firmographics- Name
- Forta
- Legal name
- Montera, Inc.
- Website
- https://fortahealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Forta Health operates the largest US Virtual ABA Network, delivering AI-enabled parent-mediated ABA therapy to children with autism across 43 states and select Texas cities. It serves ASD families through 300+ insurance plans, including Medicaid, with peer-reviewed superior clinical outcomes at 30-40% lower cost than traditional clinic-based care.
- Ownership category
- akta.pro rank
Forta industry classification
Industry- Product category
- Autism Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)
- akta.pro secondary industries
- ABA Therapy Providers (Home-Based) (EDAKAHAB), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Forta is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Forta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- ABA Therapy Services: Forta generates revenue through billing insurance for ABA therapy sessions. Services include Virtual ABA across 43 states and In-Home ABA in select cities (Houston, Dallas, San Antonio). The company accepts over 300 insurance plans including Medicaid in multiple states. Families may have copays, coinsurance, or deductibles depending on their insurance plan.
- Parent Training Programs: Parent ABA training is included as part of the child's therapy and billed through insurance, including Medicaid in many states. Training includes 1-on-1 coaching with dedicated BCBAs and weekly group sessions.
- Financial Assistance Grants: Eligible families can receive up to $500-600/month in combined federal, state, local, and nonprofit grants. Over 65% of new Forta clients typically qualify for grant support, reducing out-of-pocket costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Virtual ABA Therapy - Insurance-based |
| Subscription | Monthly | In-Home ABA Therapy - Insurance-based |
| Other | Monthly | Grant Support Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Forta product offering
Product offeringCore offering
Forta Health operates an AI-enabled telehealth platform that delivers Applied Behavior Analysis (ABA) therapy to children with autism spectrum disorder. The platform offers Virtual ABA across 43 states and In-Home ABA in select Texas cities, supported by proprietary clinical algorithms, parent training programs, and a nationwide network of Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs).
Product overview
Forta Health operates as an AI healthcare company offering a unified ABA therapy platform with multiple delivery models. The core offerings include Virtual ABA Therapy (telehealth sessions across 43 states) and In-Home ABA Therapy (in-person services in select cities), both supported by dedicated BCBAs and supplemented by Parent ABA Training and Family Powered ABA support programs. The Forta App provides scheduling and On Demand therapy access. The company also develops AI-powered clinical algorithms (ASD application, APPA, DiaCoP) for treatment quality improvement and disease prediction, supported by a $55M Series A funding round focused on AI and LLM research.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual ABA Therapy Online Applied Behavior Analysis therapy delivered via secure video sessions connecting children with autism to board-certified BCBAs and behavior technicians with active parent involvement. Available across 43 states.
- In-Home ABA Therapy In-person ABA therapy delivered by certified Registered Behavior Technicians (RBTs) in the child's home, supervised remotely by dedicated BCBAs. Available in Houston, Dallas, San Antonio TX, and expanding to Greenville SC.
- Parent ABA Training Ongoing BCBA-led coaching program combining 1-on-1 coaching with dedicated BCBAs and weekly group training sessions. Equips parents with behavior strategies to support their child's ABA therapy and reinforce learning at home, billed through insurance including Medicaid.
- Family Powered ABA Support Family-centered support program providing direct access to the clinical team, progress tracking, individualized support plans, a 24/7 resource library, insurance navigation, and ongoing clinical consultation.
Quantifiable outcome
- 87% overall goal success rate
- +9 more outcomes
Companies that use Forta
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Forta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
Forta partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and secondary.
- Cleveland ClinicminorPaul S. Kuzmickas, Esq. serves on Forta's Ethics Board. He is a Director in the Office of Quality, Safety, and Patient Experience at Cleveland Clinic, overseeing the Ombudsman Office for Patient Experience.
- Cureus JournalsecondaryPeer-reviewed journal where Forta published clinical outcomes research showing 76% of clients improved therapy goal achievement using Forta's tech-enabled clinical model vs traditional approaches.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Forta competitors and assessment
Company assessmentDirect peers
- Centria Healthcare: Large national ABA therapy provider offering both center-based and home-based services for children with autism. Direct competitor in the same customer segment with overlapping geographic footprint and insurance payor relationships.
- Hopebridge: Multi-state ABA and autism services provider combining clinic-based and home-based therapy with strong clinical programs. Competes head-to-head with Forta in serving families of children with ASD through payor-contracted ABA therapy.
- BlueSprig Pediatrics: Large ABA therapy provider operating clinics across multiple US states for children with autism. Direct peer offering clinic-based ABA that competes for the same patient population and payor contracts.
- Autism Learning Partners: ABA therapy provider delivering center-based, home-based, and telehealth services for children with autism. Comparable model with multi-state coverage, in-network payor contracts, and parent training programs.
- Behavior Frontiers: ABA therapy provider offering center-based and in-home services for individuals with autism and other developmental disabilities. Directly comparable clinical model, target customers, and payor-driven revenue structure.
- Kyo (formerly Gateway Learning Group): ABA therapy provider delivering center-based, in-home, and virtual ABA across multiple states. Comparable in offering parent-mediated ABA programs and payor-contracted delivery to families of children with ASD.
- Trumpet Behavioral Health: ABA therapy provider serving children with autism through center-based, home-based, and school-based services. Competes for similar payor contracts and serves an overlapping patient demographic.
Others
- Cleveland Clinic (autism center): Major health system with autism evaluation and treatment programs. Not a direct competitor but an adjacent institutional provider that some families use alongside or instead of ABA-focused providers like Forta.
Emerging players
- Hazel Health: Telehealth provider delivering pediatric mental and behavioral health services in schools. Comparable virtual-first pediatric behavioral health delivery model, but focused on schools and broader conditions rather than ASD-specific ABA.
- Brightline: Pediatric behavioral health company offering virtual therapy, coaching, and psychiatry for children and teens. Adjacent virtual pediatric behavioral health model with overlapping parent-engagement themes but not ABA-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Forta social profiles
Digital presenceForta compliance and trust
Trust signalCompliance3 records
Forta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forta leadership team
Management profileNumber of profiles
Profiles1 record
Forta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forta
What does Forta do?
Forta Health operates an AI-enabled telehealth platform that delivers Applied Behavior Analysis (ABA) therapy to children with autism spectrum disorder. The platform offers Virtual ABA across 43 states and In-Home ABA in select Texas cities, supported by proprietary clinical algorithms, parent training programs, and a nationwide network of Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs).
Is Forta a public or private company?
Forta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Forta founded?
Forta was founded in 2021. It employs 101 to 250 people.
Where is Forta based?
Forta is headquartered in San Francisco, United States, in the North America region.
How does Forta make money?
Three revenue lines are on record. ABA Therapy Services are the primary driver. The others are parent Training Programs and financial Assistance Grants.
Who are Forta's main competitors?
Direct peers on record are Centria Healthcare, Hopebridge, BlueSprig Pediatrics, Autism Learning Partners, Behavior Frontiers, Kyo (formerly Gateway Learning Group) and Trumpet Behavioral Health. Cleveland Clinic (autism center) is listed as an others. Emerging players are Hazel Health and Brightline.
Does Forta have an API?
No public API is recorded for Forta.
What industry is Forta in?
Forta's product category is Autism Therapy Services. Its primary akta.pro industry code is EDAKAHAL, Telehealth/Remote ABA & Digital Behavior Coaching, with a secondary code of EDAKAHAB, ABA Therapy Providers (Home-Based). Its NAICS code is 621420 and its SIC code is 8093.