Brightline
Brightline is a US pediatric and family behavioral health provider offering therapy, psychiatry, and psychological testing via a hybrid virtual and in-person model across NY/NJ/CT/MA/WA, plus the state-funded BrightLife Kids program in California.
- Company typePrivate
- Founded2019
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Brightline does
Brightline is a US-based, venture-backed pediatric and family behavioral health provider founded in 2019 and headquartered in San Mateo, California. It delivers therapy, psychiatry, and psychological testing to children and teens (up to age 18) and to their parents or caregivers, organized around a three-session diagnostic evaluation that routes families into one of four treatment paths (therapy, psychological testing, or focused programs for anxiety, OCD, ADHD, or disruptive behaviors). Care is delivered through a hybrid model combining a virtual platform (mobile iOS/Android apps, secure messaging, multilingual video sessions in 19 languages plus live translation in 17 additional languages) with physical pediatric mental health clinics in New York (Brooklyn Heights, Lake Success, Columbus Circle, White Plains), serving families in NY/NJ/CT in person and online, MA and WA online only, and California families with children 0-12 through the state-funded BrightLife Kids program under California's $4.7B Children and Youth Behavioral Health Initiative (CYBHI).
The company is in-network with major US health plans (Aetna, Cigna, UnitedHealthcare, Anthem/BCBS, BCBS Massachusetts, Premera, Carelon, Surest, UMR, plus Allegiance, Centivo, Northwell Direct, 1199SEIU Funds) and also accepts self-pay at $200-$350 per therapy/psychiatry session and $2,000-$5,000 for psychological testing, with HSA/FSA eligibility. Enterprise revenue is generated through strategic channel partnerships with Teladoc Health (pediatric and family mental health services delivered inside Teladoc's virtual care platform, announced July 2024) and Northwell Health (strategic alliance announced September 2025 that routes Northwell patients into Brightline's Brooklyn and Lake Success clinics and virtual services). Brightline has raised approximately $212M in disclosed equity funding across six rounds since 2019, including a $72M Series B led by GV in June 2021 and a $105M Series C led by KKR in March 2022 with a $10M Series C extension from Northwell Health in July 2022. Major shareholders include KKR, GV, Northwell Health, Optum Ventures, Oak HC/FT, and 7wireVentures. Following a 2024 restructuring that cut operations in 45 states, Brightline has pivoted from a digital-only nationwide model to a hybrid delivery model anchored in the NY metro, supported by a leadership transition in late 2025 (co-founder Naomi Allen moved to executive chair, nurse practitioner Kari O'Rourke named CEO) and a June 2026 executive team expansion (COO, Chief Growth and Financial Officer, Chief People Officer).
Brightline firmographics
Firmographics- Name
- Brightline
- Legal name
- Brightline
- Website
- https://hellobrightline.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brightline is a US pediatric and family behavioral health provider offering therapy, psychiatry, and psychological testing via a hybrid virtual and in-person model across NY/NJ/CT/MA/WA, plus the state-funded BrightLife Kids program in California.
- Ownership category
- akta.pro rank
Brightline industry classification
Industry- Product category
- Pediatric Behavioral Health Services
- NAICS
- Child Care Services (6244), Residential Intellectual and Developmental Disability Facilities (623210)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
- akta.pro secondary industries
- Behavioral Support & Positive Behavior Intervention Childcare (HSAAAIAF), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)
Keywords
Where Brightline is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Brightline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- In-network insurance reimbursement: Recurring revenue from clinical services billed through in-network contracts with major US health plans including Aetna, Cigna, UnitedHealthcare, Anthem/BCBS, BCBS Massachusetts, Premera, Carelon (NJ/CT), Allegiance, Surest, UMR, Centivo, Northwell Direct, and 1199SEIU Funds. Members access therapy, psychiatry, and psychological testing with their insurance benefits.
- Self-pay / out-of-pocket clinical services: Direct consumer payment for therapy ($350 initial session, $200–$275 ongoing), psychiatry ($225–$350 per session), and psychological testing ($2,000–$5,000). HSA/FSA eligible; superbills provided for out-of-network reimbursement.
- Public-sector managed-services contracts (BrightLife Kids): Managed-services revenue from the California Children and Youth Behavioral Health Initiative (CYBHI), a $4.7B state program. Brightline operates BrightLife Kids as a no-cost program for California families with kids 0–12, fully funded by the state of California.
- Enterprise / payer / health-system partnerships: B2B revenue from contracts with health systems (e.g., Northwell Health strategic alliance), employer benefits programs, health plans, and schools/educators that provide Brightline services to their populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-pay therapy |
| Unit Pricing | Pay-as-you-go | Self-pay psychiatry |
| Unit Pricing | Pay-as-you-go | Self-pay psychological testing |
| Other | Pay-as-you-go | Insurance-covered services |
| Freemium | Pay-as-you-go | BrightLife Kids (California public-sector program) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Brightline product offering
Product offeringCore offering
Brightline is a pediatric and family mental health care practice that delivers therapy, psychiatry, and psychological testing to children, teens, and their parents through a hybrid of in-person clinics (NY region) and a virtual care platform accessible in NY, NJ, CT, MA, and WA. Care begins with a three-session diagnostic evaluation that routes families into specialized treatment paths for anxiety, OCD, ADHD, and disruptive behaviors, and includes a public-sector sub-brand (BrightLife Kids) offering no-cost coaching to California families with children ages 0-12.
Product overview
Brightline operates a hybrid pediatric and family behavioral health platform combining a core care delivery offering with multiple condition-specific programs and a public-sector sub-brand. The unified core platform (Brightline Pediatric Mental Health Care) begins every child with a Diagnostic Evaluation, then routes them to one of several service modules — Therapy, Psychiatry, or Psychological Testing — and to focused programs for Anxiety, OCD, ADHD, and Disruptive Behaviors. Care is delivered both in-person across four New York clinics (Brooklyn Heights, Lake Success, Columbus Circle, White Plains) and online in NY, NJ, CT, MA, and WA, with access managed through the Brightline Mobile App (iOS/Android) and Brightline's member engagement portal. A distinct public-sector sub-brand, BrightLife Kids, delivers no-cost online coaching and resources to California families with children ages 0–12, fully funded by the California CYBHI.
Differentiator
Problem solved
Functional benefit
Brands
- BrightLife Kids: A California statewide public-sector pediatric behavioral health program for kids 0-12 and their families, offering free online coaching, secure chat, and evidence-based support tools; paid for entirely by California's Children and Youth Behavioral Health Initiative (CYBHI).
Products and services
- Brightline Pediatric Mental Health Care (Core Platform) Award-winning pediatric mental health practice providing expert therapy, psychological testing, and psychiatry services to kids and teens up to age 18. Delivered in-person at clinics in New York (Brooklyn Heights, Lake Success, Columbus Circle, White Plains) and online in NY, NJ, CT, MA, and WA. Care begins with a three-session diagnostic evaluation that recommends one of several treatment paths.
- Therapy Evidence-based therapy for children and teens addressing persistent low mood, lack of motivation, withdrawal, trauma and stress, physical symptoms without an identified medical cause, and sustained difficulties with everyday tasks. Available in-person and online.
- Psychiatry Psychiatric evaluation and medication management for children and teens, available both virtually and in-person. Sessions typically range from $225 to $350 each.
- Psychological Testing
Quantifiable outcome
- 165% growth in BrightLife Kids California public-sector program
- +3 more outcomes
Companies that use Brightline
Customer profileSegments6 records
Ideal customer profiles5 records
Brightline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Brightline partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Teladoc HealthcoreTeladoc Health partnered with Brightline in July 2024 to deliver pediatric, adolescent, and family mental healthcare (therapy, coaching, medication management) through Teladoc's virtual care platform, with seamless transition to adult Teladoc services.
- Northwell Health (strategic alliance)coreNorthwell Health and Brightline announced a strategic alliance in September 2025 to expand pediatric mental health services across New York. Northwell patients gain streamlined access to Brightline's clinicians for therapy, psychiatry, medication management, and diagnostic evaluations in Brooklyn and Lake Success clinics and virtually.
- Kooth (Soluna program)minorKooth operates Soluna, a no-cost companion program for California youth ages 13–25, which BrightLife Kids refers older kids to when they age out of the 0–12 BrightLife Kids program.
- VioletminorViolet partners with Brightline (and BrightLife Kids) to ensure coaches and clinicians receive the right cultural-competence and identity-centered training to serve LGBTQ+, BIPOC, and gender-diverse populations.
- California Children and Youth Behavioral Health Initiative (CYBHI)coreBrightLife Kids is entirely funded by the California Children and Youth Behavioral Health Initiative (CYBHI), a $4.7B package of investments initiated by Governor Gavin Newsom, and operates as a no-cost state program for California families with kids 0–12.
Scale indicators9 records
Recent moves10 records
Expansion highlights7 records
Brightline competitors and assessment
Company assessmentDirect peers
- Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment for teens, adolescents, and young adults, directly overlapping with Brightline's pediatric and family behavioral health focus. Both companies are venture-backed, hybrid-care-oriented, and address the same shortage of age-appropriate pediatric mental health providers.
- InStride Health: InStride Health is a specialty pediatric anxiety and OCD provider offering virtual and in-home care to children and families, directly comparable to Brightline's anxiety and OCD programs. Both companies pursue a pediatric-only, evidence-based, family-included care model with intensive coaching and exposure-based therapy.
- Hazel Health: Hazel Health provides pediatric mental health services to K–12 students in schools and at home, overlapping with Brightline's pediatric focus and its BrightLife Kids school-based distribution. Both companies monetize pediatric behavioral health through public-sector, payer, and school channel partnerships.
- Mantra Health: Mantra Health is a virtual mental health provider purpose-built for college and adolescent students, comparable to Brightline's pediatric and teen focus and its BrightLife Kids K–12 channel. Both companies deliver age-specific behavioral health care through payer and institution contracts.
- Two Chairs: Two Chairs is a therapy practice combining in-person clinics and virtual care with measurement-based care, directly comparable to Brightline's hybrid clinic + virtual model. Both companies emphasize internal referrals, evidence-based therapy, and a quality-focused clinician network.
Broad incumbents
- Lyra Health: Lyra Health is a large employer-sponsored mental health platform that has expanded into family, teen, and pediatric coverage, competing for the same employer and payer contracts as Brightline. It is a broader incumbent offering therapy, coaching, and medication management across all ages, but with significant overlap in the family/dependent segment.
- Spring Health: Spring Health is a global mental health benefit platform serving employers and health plans, including pediatric and family dependents, competing head-to-head with Brightline for payer and employer RFPs. It offers a broader portfolio of care (therapy, coaching, medication) but is increasingly overlapping with Brightline's pediatric and family value proposition.
- Talkspace: Talkspace is a publicly traded virtual therapy and psychiatry platform serving individuals, payers, and employers, with overlap in Brightline's online therapy and psychiatry services. It is a broader incumbent in the same payer and employer channels but without Brightline's pediatric-only specialization.
Emerging players
- Equip Health: Equip is a virtual provider treating eating disorders in children, teens, and adults, addressing the same pediatric mental health conditions Brightline treats. It uses a family-based treatment model and is a relevant adjacent pediatric behavioral health peer for capability and pricing comparison.
- Cerebral: Cerebral is a virtual mental health and ADHD treatment provider that has historically targeted adults and adolescents with therapy and medication management. While Cerebral has narrowed its focus, it remains a comparable virtual-care mental health platform competing in overlapping therapy, psychiatry, and ADHD segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Brightline social profiles
Digital presenceBrightline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightline leadership team
Management profileNumber of profiles
Profiles6 records
Brightline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brightline funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightline
What does Brightline do?
Brightline is a pediatric and family mental health care practice that delivers therapy, psychiatry, and psychological testing to children, teens, and their parents through a hybrid of in-person clinics (NY region) and a virtual care platform accessible in NY, NJ, CT, MA, and WA. Care begins with a three-session diagnostic evaluation that routes families into specialized treatment paths for anxiety, OCD, ADHD, and disruptive behaviors, and includes a public-sector sub-brand (BrightLife Kids) offering no-cost coaching to California families with children ages 0-12.
Is Brightline a public or private company?
Brightline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brightline founded?
Brightline was founded in 2019. It employs 251 to 500 people.
Where is Brightline based?
Brightline is headquartered in San Mateo, United States, in the North America region.
How does Brightline make money?
Four revenue lines are on record. In-network insurance reimbursement is the primary driver. The others are self-pay / out-of-pocket clinical services, public-sector managed-services contracts (BrightLife Kids) and enterprise / payer / health-system partnerships.
Who are Brightline's main competitors?
Direct peers on record are Charlie Health, InStride Health, Hazel Health, Mantra Health and Two Chairs. Broad incumbents are Lyra Health, Spring Health and Talkspace. Emerging players are Equip Health and Cerebral.
Does Brightline have an API?
No public API is recorded for Brightline.
What industry is Brightline in?
Brightline's product category is Pediatric Behavioral Health Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP), with a secondary code of HSAAAIAF, Behavioral Support & Positive Behavior Intervention Childcare. Its NAICS code is 6244 and its SIC code is 8090.