Movii
- Company typePrivate
- Founded2017
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Movii does
Movii S.A. is a Colombian fintech operating the first SEDPE (Sociedad Especializada en Depósitos y Pagos Electrónicos) in Colombia and the first Banktech in Latin America, headquartered in Bogotá. Founded in 2017 and traced back to the 2002 predecessor MOViiRED correspondent network, the company operates a multi-sided digital financial services platform built on a proprietary cloud-based architecture targeting 99.9% uptime. Its core product is a mobile digital wallet paired with a Mastercard debit card, offering peer-to-peer transfers, QR payments, bill payments, mobile recharges, international remittances, and government subsidy reception.
The company serves four distinct segments: unbanked and underbanked individual consumers (5+ million registered users), SMB merchants (MOVii Negocios), enterprise and mid-market companies (MOVii Empresas, MOViiPAY payment gateway), and a retail agent network (MOViiRED) of 2,200+ cash-in/cash-out points. Its most strategic revenue line is government subsidy disbursement, where Movii has processed over 332 million transactions for programs including Familias en Acción, Ingreso Solidario, Renta Ciudadana, Colombia Mayor, and Ingreso Mínimo Garantizado, covering 937+ municipalities and dispersing over US$4 billion in cumulative subsidies.
Movii monetizes through transaction and processing fees on payments, transfers, QR, and merchant services; commission-based digital content and recharge sales; international transaction and remittance fees; and government contract processing fees. Distribution is mobile-first and self-serve via app stores, supplemented by 472+ physical card pickup points and the cash agent network. The company is currently expanding internationally, having launched in Peru in 2025 with US$2.2 million committed investment, and is extending into Chile and Mexico. Strategic capital partners include Square (Block Inc.), which led a US$17 million Series C in February 2022 — its first Latin American investment.
Movii firmographics
Firmographics- Name
- Movii
- Legal name
- MOVii S.A.
- Website
- https://movii.com.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Movii industry classification
Industry- Product category
- Digital Payments / Mobile Financial Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), International Money Transfer Operators (MTOs) (FSAMAIAE)
Keywords
Where Movii is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Movii business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction and Payment Processing Fees: Fees charged on payment transactions, QR payments, transfers, and merchant services through MOVii NEGOCIOS and MOVii EMPRESAS platforms.
- Government Subsidy Disbursement Services: Processing fees from government entities for managing and dispersing social program payments including Familias en Acción, Ingreso Solidario, Renta Ciudadana, and Colombia Mayor.
- Digital Content and Recharges: Commissions from selling mobile recharges, digital content, entertainment pins, and betting credits through the app.
- International Transaction Fees: Fees on international card transactions and competitive exchange rates for purchases made abroad.
- Remittance Services: Fees for sending and receiving international remittances from Latin America, United States, and Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic MOVii Account - No monthly fees |
| Transaction based/ take rate | Pay-as-you-go | MOVii NEGOCIOS - Business account with expanded services |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Movii product offering
Product offeringCore offering
Movii operates a cloud-based digital wallet platform providing financial services to unbanked and underbanked populations in Latin America. Its core offerings include a consumer digital wallet (MOVii Personas) with Mastercard debit card, B2B payment and disbursement solutions (MOVii Empresas), a payment gateway (MOViiPAY), and a merchant agent network (MOViiRED/MOVii Negocios). The platform enables money transfers, bill payments, mobile recharges, QR payments, international remittances, and large-scale government subsidy disbursement.
Product overview
MOVii is a Colombian fintech company operating as the first Banktech in Latin America, offering a unified digital wallet ecosystem with multiple products. The portfolio consists of MOVii Personas (consumer-facing digital wallet with 5+ million users), MOVii Empresas (B2B payment and disbursement solutions), MOViiPAY (payment gateway accepting cards, PSE, and Bre-B), MOViiRED/MOVii Negocios (retail partner network and merchant app for recharges and bill payments), plus a Mastercard debit card. The products are interconnected through a single platform architecture enabling users to send/receive money, pay bills, recharge mobile phones, receive government subsidies, and make purchases. The company processes subsidies for government programs and has expanded into Peru and Chile.
Differentiator
Problem solved
Functional benefit
Brands
- MOVii Personas: Digital wallet for individuals to send, receive, pay and manage money from a single app.
- MOVii Empresas
- MOViiPAY
- MOViiRED
- MOVii Negocios
Products and services
- MOVii Personas Digital wallet app for individual consumers enabling money transfers, bill payments, mobile recharges, QR payments, subsidy reception, international remittances, and a debit Mastercard card. Targets unbanked and underbanked individuals in Latin America.
- MOVii Empresas B2B financial solutions for companies, SMEs, and entrepreneurs requiring real-time collection, disbursement, and payment services. Ideal for pymes, startups and large companies.
- MOViiPAY Payment gateway enabling merchants to accept cards, PSE, Bre-B, and other digital payment methods.
- MOVii Negocios Next-generation evolution of the MOViiRED app for merchants, entrepreneurs and microbusinesses offering collections, payments, recharges, bill payments, QR payments, and business growth tools.
- Tarjeta MOVii Reloadable Mastercard debit card connected to the MOVii account, enabling purchases at physical and online merchants worldwide, cash withdrawals, and international transactions.
- Government Subsidy Dispersal Services Mass payment and subsidy disbursement platform for government social programs including Familias en Acción, Ingreso Solidario, Renta Ciudadana, Colombia Mayor, and others. Covers 937+ municipalities with 99.9% operational success rate.
Quantifiable outcome
- 34% of Colombian e-commerce transactions processed through MOVii platform
- +5 more outcomes
Companies that use Movii
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Movii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Movii partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EBANXcoreEBANX collaborated with MOVii to launch Bre-B, Colombia's new instant payment system inspired by Brazil's Pix. EBANX is bringing Bre-B to global companies from day one, enabling international merchants to integrate with Colombia's real-time payment network.
- MastercardcoreMOVii issues debit cards on the Mastercard network, enabling global acceptance at millions of merchants worldwide for both physical and online purchases.
- Cash Network Partners (Servibanca, Grupo Éxito, Multipagas, Practisistemas, Punto de Pago, Puntored, Refácil, Betred)coreExtensive network of over 2,200 physical locations across Colombia where users can load cash onto their MOVii accounts and withdraw money, enabling financial services for the unbanked population.
- UIAF (Unidad de Información y Análisis Financiero)coreColombian financial intelligence unit for anti-money laundering oversight. MOVii maintains compliance with UIAF reporting requirements as part of its regulatory obligations.
- Superintendencia Financiera de ColombiacoreMOVii operates under the regulation of the Colombian Financial Superintendent, which oversees financial institutions and payment service providers in Colombia.
Scale indicators17 records
Recent moves9 records
Expansion highlights7 records
Movii competitors and assessment
Company assessmentDirect peers
- Nequi: Digital wallet spun out of Bancolombia, Colombia's largest bank. Directly competes with MOVii Personas in the unbanked/underbanked segment with P2P transfers, QR payments, card, and remittances — benefiting from Bancolombia's deposit base and customer trust.
- Daviplata: Digital wallet from Davivienda, one of Colombia's largest banks. Competes head-to-head with MOVii on mobile payments, transfers, and government subsidy disbursement, leveraging its parent bank's branch network and existing customer relationships.
- Bold (Colombia): Colombian payments processor targeting SMBs with card acceptance and digital payment tools. Directly competes with MOViiPAY and MOVii Negocios on merchant acquiring and payment gateway services.
- Ualá: Argentina-founded LatAm digital wallet/neo-account expanding across the region (Mexico, Colombia). Competes with MOVii on the cross-border LatAm unbanked thesis with a similar Mastercard-backed card and mobile-first approach.
- Tigo Money: Mobile money service from Tigo/Millicom operating across Latin America. Competes with MOVii on basic mobile wallet services (transfers, recharges, cash-in/cash-out) targeting unbanked populations in markets like Colombia and Paraguay.
- PicPay: Brazilian digital wallet with Pix integration, bill payments, cards, and merchant services. Comparable product surface to MOVii (wallet + payments + instant payments), with a market-leading position in Brazil that informs the LatAm digital-wallet competitive landscape.
Broad incumbents
- Mercado Pago: Mercado Libre's fintech arm operating across Latin America with payments, credit, and wallet services. Overlaps with MOVii on QR payments, merchant acquiring, and consumer digital wallets, but operates at broader scale and as part of a marketplace ecosystem.
- Nubank: Latin America's largest digital bank with operations in Brazil, Colombia, and Mexico. Competes with MOVii on the digital account/card proposition and merchant payments, but with a far broader product portfolio (credit, investing, insurance) and significantly more capital.
- Bancolombia: Colombia's largest commercial bank and parent of Nequi. Indirectly competes with MOVii across consumer banking, payments, and government disbursements, and represents the dominant incumbent against which MOVii must differentiate.
Regional players
- TPaga: Colombian mobile wallet/payments platform enabling payroll distribution, bill payments, and cash access. Comparable to MOVii's MOVii Empresas and MOVii Personas offerings with a focus on employer-to-employee disbursements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Movii social profiles
Digital presenceMovii compliance and trust
Trust signalCompliance4 records
Movii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movii leadership team
Management profileNumber of profiles
Profiles2 records
Movii funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movii
What does Movii do?
Movii operates a cloud-based digital wallet platform providing financial services to unbanked and underbanked populations in Latin America. Its core offerings include a consumer digital wallet (MOVii Personas) with Mastercard debit card, B2B payment and disbursement solutions (MOVii Empresas), a payment gateway (MOViiPAY), and a merchant agent network (MOViiRED/MOVii Negocios). The platform enables money transfers, bill payments, mobile recharges, QR payments, international remittances, and large-scale government subsidy disbursement.
Is Movii a public or private company?
Movii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movii founded?
Movii was founded in 2017. It employs 11 to 50 people.
Where is Movii based?
Movii is headquartered in Bogotá, Colombia, in the Latin America region.
How does Movii make money?
Five revenue lines are on record. Transaction and Payment Processing Fees are the primary driver. The others are government Subsidy Disbursement Services, digital Content and Recharges, international Transaction Fees and remittance Services.
Who are Movii's main competitors?
Direct peers on record are Nequi, Daviplata, Bold (Colombia), Ualá, Tigo Money and PicPay. Broad incumbents are Mercado Pago, Nubank and Bancolombia. TPaga is listed as a regional player.
Does Movii have an API?
No public API is recorded for Movii.
What industry is Movii in?
Movii's product category is Digital Payments / Mobile Financial Services. Its primary akta.pro industry code is FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 51821 and its SIC code is 7374.