Stone-Goff Partners
Stone-Goff Partners is a lower middle market private equity firm founded in 2010 that invests in founder-led, technology-driven B2B service companies with $3M-$12M of EBITDA across six verticals, deploying capital from its $175M Fund IV and supporting portfolio companies with M&A execution and value-creation services.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stone-Goff Partners does
Stone-Goff Partners is a lower middle market private equity firm founded in October 2010 by Hannah Stone Craven and Laurens Goff, headquartered at 331 Park Ave South in New York with a second office at 800 Boylston Street in Boston. The firm invests in founder/owner-operator, technology-driven B2B service companies with $3M-$12M of historical EBITDA, organized around six clearly defined verticals: Business Services, Consulting Services, Marketing Services, IT Services, Outsourcing Services, and Human Capital & Training. Stone-Goff explicitly avoids early-stage companies, customer-concentrated businesses, and unprofitable models, and pursues both platform investments and corporate carve-outs, typically acting as a first institutional capital partner.
The firm invests via dedicated private equity funds, most recently Fund IV closed at $175 million in June 2023, and pairs capital with a Portfolio Operations platform providing growth strategy, M&A origination and execution, technology improvements, board support, KPI development, FP&A, talent support, and an annual Management Summit convening 80+ portfolio executives. Current portfolio brands include 5Q Partners (commercial real estate IT/OT), JSI (broadband telecom consulting, 500 consultants, 600+ customers), FS Vector (reg-tech for fintech, 100+ clients), MissionWired (digital fundraising, $4.5B+ raised since 2007), Spotlight AR (analyst relations), MojoTech (software development), BigScoots (managed hosting), Rhodian (ITaaS), Danforth Advisors (life-sciences finance), Centerline Communications (wireless infrastructure), TowerNorth Development, The Channel Company (IT channel media), DSG (sales enablement), and Lydell NYC (fashion jewelry). Since founding, Stone-Goff has completed 19 platform transactions, 18+ add-on acquisitions, and 11 exits, with current majority or controlling stakes across the active portfolio.
Stone-Goff earns revenue primarily through traditional private equity economics: management fees on committed and invested capital across its fund vehicles plus carried interest (typically ~20%) on realized gains from portfolio exits. The firm has a lean senior team of approximately 16 professionals plus three operating advisors (Frank Vitagliano, Sarah Dekin, Kate Kline) who hold board seats at portfolio companies; leadership includes Managing Partners Goff and Stone Craven, Partners Chaz Bertrand and Rob Bosco, Managing Directors Meet Doshi and Matt Gibbons, CFO Eric Kuchova, and COO Patti Warnetski. Distribution is principally through direct principal-to-principal deal sourcing by the in-house BD team, supplemented by an owned website, earned media, the annual Management Summit, and co-investor relationships (notably Wincove Private Holdings). Limited partner identities are not publicly disclosed, and the firm operates within a regulated securities disclosure framework.
Stone-Goff Partners firmographics
Firmographics- Name
- Stone-Goff Partners
- Legal name
- Stone-Goff Partners, LLC
- Website
- https://stonegoff.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone-Goff Partners is a lower middle market private equity firm founded in 2010 that invests in founder-led, technology-driven B2B service companies with $3M-$12M of EBITDA across six verticals, deploying capital from its $175M Fund IV and supporting portfolio companies with M&A execution and value-creation services.
- Ownership category
- akta.pro rank
Stone-Goff Partners industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Micro-PE / Lower Middle Market ETA Funds (FSANALAG)
- akta.pro secondary industry
- Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where Stone-Goff Partners is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stone-Goff Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private equity fund management fees and carried interest: Stone-Goff generates revenue by raising private equity funds (most recently Fund IV closed at $175 million in June 2023) and earning management fees on committed/invested capital plus carried interest (typically 20%) on realized investment gains from portfolio company exits. The firm's investment model focuses on platform investments of $3M–$12M EBITDA businesses with add-on M&A to scale them, and realization through trade or sponsor-to-sponsor sales.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Stone-Goff Partners product offering
Product offeringCore offering
Stone-Goff Partners is a lower middle market private equity firm that invests in technology-driven business-to-business service companies with $3M–$12M of historical EBITDA across six core verticals (business services, consulting services, marketing services, IT services, outsourcing services, and human capital & training). It partners with founders and executive leadership teams to provide growth capital, M&A origination and execution, and value-creation expertise, deploying capital through dedicated funds (most recently Fund IV at $175 million) and offering hands-on portfolio operations support.
Product overview
Stone-Goff Partners is a single-platform lower middle market private equity firm (not a multi-product SaaS vendor) founded in 2010 by Laurens Goff and Hannah Stone Craven, deploying capital via vehicles such as the $175M Fund IV. The platform's core service is investing in technology-driven business-to-business service companies across six verticals (Business Services, Consulting Services, Marketing Services, IT Services, Outsourcing Services, Human Capital & Training) and pairing that capital with Portfolio Operations & Value Creation support (Growth Strategy, Technology Improvements, M&A Execution, KPI Implementation). Each holding sits as a distinct portfolio brand — current examples include 5Q Partners, JSI, FS Vector, BigScoots, Rhodian, MojoTech, Spotlight AR, MissionWired, Danforth Advisors, Centerline Communications, Tower North, The Channel Co., DSG, and Lydell NYC — that Stone-Goff enhances with AI-driven tooling adoption, talent support, and add-on M&A (e.g., JSI's acquisitions of Inteserra and LogicomUSA; FS Vector's acquisition of APPROVED Licensing; Spotlight's acquisition of Captivate Collective). Together, the firm + portfolio brands form an integrated PE + operating-partner platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone-Goff Partners Private Equity Investment Platform Lower middle market private equity firm investing in technology-driven business-to-business service companies. Partners with founders and executive leadership teams to provide capital, M&A origination and execution, and value-creation expertise across six verticals: business services, consulting services, marketing services, IT services, outsourcing services, and human capital & training.
- Investment Criteria & Deal Origination Services Sourcing and execution service targeting companies with $3M–$12M historical EBITDA across six verticals. Stone-Goff typically serves as the first institutional capital partner and pursues founder owner/operator partnerships and corporate carve-outs. Avoids early-stage companies, customer-concentration risk, and unproven profitability.
- Portfolio Operations & Value Creation Support Hands-on portfolio company support service providing Growth Strategy Development, Technology Improvements, M&A Best Practices & Execution, Strategic Marketing, Board Creation/Structure/Support, Financial Planning & Analysis, KPI Development & Implementation, Visibility Tactics, and Talent Support & Resources. Operates an Annual Management Summit to connect portfolio executive leadership teams, founders, and board members.
- Stone-Goff Partners Fund IV A $175 million private equity fund closed in June 2023, focused on founder-led, tech-driven B2B service companies in the lower middle market. As of 2023, SGP had completed 19 platform transactions, more than 18 add-on acquisitions, and 11 exits since the firm's founding in 2010.
Quantifiable outcome
- Fund IV closed at $175 million in June 2023, focused on founder-led, tech-driven B2B service companies in the lower middle market.
- +7 more outcomes
Companies that use Stone-Goff Partners
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Stone-Goff Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Stone-Goff Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Deloitte Corporate FinanceminorDeloitte Corporate Finance served as financial advisor to 5Q Partners on the One11 Advisors acquisition.
- Captivate Collective (via Spotlight AR)coreSpotlight AR, a Stone-Goff portfolio company, acquired customer marketing and advocacy consultancy Captivate Collective as its first strategic add-on investment. The combination creates an end-to-end Influence Orchestration capability combining analyst relations, customer advocacy, and AI-driven discovery. Captivate Collective continues operating with its existing leadership team.
- LogicomUSA (via JSI)coreStone-Goff portfolio company JSI (broadband consulting leader) acquired LogicomUSA, a premier provider of voice, network, and 24/7 contact center services to broadband providers and electric cooperatives nationwide. The acquisition reinforces JSI's end-to-end solutions platform for broadband service providers.
- APPROVED Licensing (via FS Vector)coreStone-Goff portfolio company FS Vector acquired APPROVED Licensing, a technology-enabled licensing platform in the financial services industry. The combination creates a leading reg-tech solutions platform with 70 employees serving 100+ clients in the financial services ecosystem. Capital Southwest Corporation provided debt financing; Fredrikson & Byron served as legal counsel.
- Zuri GroupminorStone-Goff portfolio company MissionWired entered into a strategic partnership with Zuri Group to expand tech-enabled services for nonprofits.
- Wincove Private HoldingsflagshipWincove Private Holdings and Stone-Goff Partners co-led the recapitalization of Centerline Communications and TowerNorth Development, two affiliated companies providing turnkey wireless telecommunications infrastructure services.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Stone-Goff Partners competitors and assessment
Company assessmentDirect peers
- Mainsail Partners: Lower middle market growth equity firm focused on founder-led, bootstrapped B2B software and tech-enabled services companies. Closely aligned with Stone-Goff's thesis of partnering with founders in knowledge-economy services.
- Mill Point Capital: Lower middle market private equity firm focused on business services and technology-enabled services companies. Comparable fund size, sector focus, and founder/owner-operator partnership model.
- Mountaingate Capital: Lower middle market PE firm that acquired Stone-Goff's portfolio company Walker Sands in October 2025 as the second platform investment in Mountaingate Fund III. Closely comparable in target deal size, sector focus, and B2B services orientation.
- Brynwood Partners: Lower middle market private equity firm focused on consumer products and related services with a buy-and-build platform strategy. Comparable in scale, structure, and reliance on operational value creation.
- L Squared Capital Partners: Lower middle market PE firm that acquired Stone-Goff's portfolio company Learners Edge in 2016. Newport Beach-based with education/services vertical focus, comparable check size and platform-build orientation.
- Dorilton Capital: Diversified holding company / lower middle market PE firm where Stone-Goff Principal of Portfolio Operations Dave DeFelice previously worked. Comparable approach to portfolio operations support across diversified holdings.
- Polaris Growth Fund: B2B software and technology-enabled services private equity firm where Stone-Goff Senior Associate Matt Giegerich previously worked. Highly comparable sector specialization and lower middle market focus.
- Cue Ball Capital: Lower middle market PE firm where Stone-Goff CFO Eric Kuchova previously served as Partner & CFO. Concentrates on tech-enabled services and consumer businesses with comparable platform investment strategy.
- Wincove Private Holdings: Lower middle market private equity firm that co-led the recapitalization of Centerline Communications and TowerNorth Development with Stone-Goff in 2017. Operates a similar founder-friendly, sector-focused model with comparable check sizes.
Broad incumbents
- STG Partners (Symphony Technology Group): Larger technology-focused private equity firm where Stone-Goff VP Allen Fozzard previously worked on the business development team covering middle market technology companies. Operates at a meaningfully larger scale than Stone-Goff.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stone-Goff Partners social profiles
Digital presenceStone-Goff Partners compliance and trust
Trust signalCompliance3 records
Stone-Goff Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone-Goff Partners leadership team
Management profileNumber of profiles
Profiles18 records
Stone-Goff Partners subsidiaries and ownership
Company hierarchySubsidiaries16 records
Stone-Goff Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone-Goff Partners M&A and investment
M&A and investmentM&A3 records
Investments19 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone-Goff Partners
What does Stone-Goff Partners do?
Stone-Goff Partners is a lower middle market private equity firm that invests in technology-driven business-to-business service companies with $3M–$12M of historical EBITDA across six core verticals (business services, consulting services, marketing services, IT services, outsourcing services, and human capital & training). It partners with founders and executive leadership teams to provide growth capital, M&A origination and execution, and value-creation expertise, deploying capital through dedicated funds (most recently Fund IV at $175 million) and offering hands-on portfolio operations support.
Is Stone-Goff Partners a public or private company?
Stone-Goff Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone-Goff Partners founded?
Stone-Goff Partners was founded in 2010. It employs 11 to 50 people.
Where is Stone-Goff Partners based?
Stone-Goff Partners is headquartered in Boston, United States, in the North America region.
How does Stone-Goff Partners make money?
One revenue line is on record: private equity fund management fees and carried interest.
Who are Stone-Goff Partners's main competitors?
Direct peers on record are Mainsail Partners, Mill Point Capital, Mountaingate Capital, Brynwood Partners, L Squared Capital Partners, Dorilton Capital, Polaris Growth Fund, Cue Ball Capital and Wincove Private Holdings. STG Partners (Symphony Technology Group) is listed as a broad incumbent.
Does Stone-Goff Partners have an API?
No public API is recorded for Stone-Goff Partners.
What industry is Stone-Goff Partners in?
Stone-Goff Partners's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANALAG, Micro-PE / Lower Middle Market ETA Funds, with a secondary code of FSANACAD, Business Services (B2B) Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.