What Zid does

Zid is a Saudi Arabia-based e-commerce enablement platform, operated by Al-Qudrah Al-Taqniyah for Technology and Communication Company L.L.C., that helps small and medium-sized merchants launch and operate online stores. Founded in 2017 and headquartered in Riyadh, the company serves over 13,500 merchants across seven MENA markets (Saudi Arabia, UAE, Kuwait, Oman, Bahrain, Egypt, and Syria), supporting SAR 10 billion+ in cumulative GMV and reaching 15 million+ end customers. Its core product is a drag-and-drop store builder that lets non-technical merchants go live within 24 hours, augmented by an integrated suite of modules: Zid POS for unified online/offline inventory, Zid Pay for payment processing (Visa, Mastercard, Mada, Apple Pay), ZidShip for logistics aggregation across 20+ carriers, Inventory Management, the Mazeed multi-vendor marketplace, and the Zid App Market with 400+ third-party extensions.

The technology stack is a cloud-based commerce platform that uses Google Cloud Vertex AI to power AI-assisted features such as product research, store optimization, campaign management, and conversational assistance. Zid monetizes through a tiered SaaS subscription (Lite, Growth, Professional), transaction-based fees on payments processed via Zid Pay, marketplace commissions on Mazeed, shipping service fees on ZidShip, and revenue from adjacent services including domains, SMS, themes, third-party apps, financing intermediation, and POS hardware. GTM is hybrid: a self-serve product-led motion for SMBs and individual entrepreneurs across MENA, paired with a dedicated sales team serving large enterprises, and channel partnerships through app developers, logistics carriers, and payment networks.

The company has raised approximately $59 million across three rounds (Series A in 2019 led by Elm, Series A extension in 2021 led by Global Ventures, and a $50 million Series B in October 2022 led by IMPACT46 with Waed Ventures and Endeavour Catalyst). In November 2025 Zid acquired Egypt-based e-commerce SaaS firm Zammit to establish a direct operational foothold in Egypt and broader African markets.

Name

Zid

Legal name

Al Qudrah Technical for Information and Communication Technology Company L.L.C

Website

https://zid.sa

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Zid is a Saudi Arabia-based e-commerce enablement platform serving 13,500+ SMB and mid-market merchants across seven MENA countries with an integrated suite of store building, POS, payments, shipping, marketplace, and financing tools.

Ownership category

akta.pro rank

Product category

E-commerce SaaS Platform

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• E-commerce platform
• Store builder software
• Payment gateway services
• Point of sale systems
• Shipping logistics platform

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: SaaS subscription revenue from three tiers: Lite, Growth, and Professional plans. Monthly and annual billing with automatic renewal. Subscription fees are the primary recurring revenue stream.
2. Transaction Fees: Transaction fees charged as a percentage of successful transactions processed through Zid Pay payment gateway. Fees vary by subscription plan tier.
3. Marketplace Commissions: Commission fees from the Mazeed marketplace platform where merchants sell products. Zid takes a percentage of sales made through the marketplace channel.
4. Additional Services: Revenue from additional services including domain names, SMS campaigns, advertising messages, POS hardware sales, themes, and third-party apps from the marketplace.
5. ZidShip Logistics: Shipping and delivery service fees charged to merchants for logistics services through ZidShip. Includes prepaid packages, quoted price subscriptions, and wallet-based payments.
6. Financing Services: Zid acts as an intermediary connecting merchants with financing providers. Revenue model based on facilitating financing arrangements between merchants and lending partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Zid is a Saudi Arabia-based e-commerce enablement SaaS platform that provides merchants with a drag-and-drop store builder, integrated payment gateway (Zid Pay), point-of-sale system (Zid POS), shipping logistics (ZidShip), financing, and a multi-vendor marketplace (Mazeed). The platform is targeted at SMEs and enterprises in the MENA region, supporting 13,500+ merchants across 7 countries with over 10 billion SAR in processed sales.

Product overview

Zid is a Saudi Arabia-based e-commerce infrastructure platform (operated by Al-Qudrah Al-Taqniyah for Technology and Communication Company L.L.C.) offering a unified platform-plus-modules architecture for small to medium-sized businesses to build and manage online stores. The core platform centers on the Store Builder (zid.sa/ar/solutions/e-store/) for launching stores in 24 hours, supported by integrated point-of-sale (Zid POS/zid.sa/ar/solutions/pos/), payment processing (Zid Pay/zid.sa/ar/solutions/payments/), and shipping/logistics (ZidShip/zid.sa/ar/solutions/shipping/). The portfolio extends through an Apps Market with 400+ third-party extensions (zid.sa/ar/solutions/apps/), a Themes marketplace (zid.sa/ar/solutions/themes/), the Mazeed multi-merchant marketplace (zid.sa/ar/solutions/mazeed/), financing solutions (zid.sa/ar/solutions/financing/), and Marketing Tools (zid.sa/ar/solutions/marketing-tools/). Zid serves merchants across Saudi Arabia, UAE, Kuwait, Oman, Bahrain, Egypt, and Syria, and powers over 13,500 merchants who have processed more than SAR 10 billion in sales through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• ZidShip: Shipping and delivery solution offering multiple delivery options with a single electronic contract through more than 20 shipping companies
• Zid Cashier (زد كاشير)
• Zid Wallet
• Zid Pay
• Zid Assurance
• Mazeed
• Zid Academy

Products and services

• Store Builder Core cloud-based SaaS platform that enables merchants to create and launch online storefronts without coding, using a drag-and-drop interface, customizable themes, and built-in SEO, marketing, and inventory tools. Designed for SMEs and enterprises in the MENA region looking to establish or migrate a direct-to-consumer e-commerce presence.
• Zid POS (ZidCashier) Point-of-sale system that unifies in-store and online inventory, orders, and customer data for omnichannel retail operations. Targeted at retail merchants running physical stores alongside their Zid-powered online channels.
• Zid Pay Integrated payment gateway supporting multiple local and international payment methods, providing merchants with secure checkout and consolidated transaction processing across their storefronts.
• ZidShip Shipping and logistics aggregation service that connects merchants to a network of courier providers, automates order fulfillment, and offers shipment tracking from a single dashboard.
• Mazeed Marketplace Multi-vendor marketplace integrated with the Zid platform that allows merchants to extend their reach by listing products alongside other sellers within the Zid ecosystem.
• Zid Financing Embedded financing product that offers merchants short-term working-capital advances based on their sales performance on the Zid platform, enabling reinvestment in inventory and growth.
• Zid Assurance Insurance product offered to merchants covering operational risks such as shipment loss or damage, integrated directly into the platform's fulfillment flow.
• Zid Wallet Digital wallet feature that allows merchants to manage payouts, settle transactions, and hold balances from Zid Pay processing within the platform.
• Zid Apps Market Marketplace of 400+ third-party integrations and plug-ins that merchants can install on their Zid stores to extend functionality across marketing, logistics, analytics, and customer engagement.
• Marketplace Channels Channel integration product that connects Zid stores to external marketplaces such as Amazon, Trendyol, and Jahez, enabling merchants to manage multichannel listings, inventory, and orders centrally.
• Themes Pre-built and customizable storefront themes available to merchants as one-time purchases to tailor the visual design and layout of their Zid online stores.

Quantifiable outcome

• Merchants have 250% higher probability of success compared to going alone
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• ZammitflagshipStrategic or Co-development Partner · 6 November 2025Zid acquired Egypt-based SaaS firm Zammit to expand its presence in Egypt and Africa. Zammit will manage Zid's operations in Egypt including sales, merchant onboarding, and support using Zid's technologies. The acquisition integrates Zammit's quick, personalized platform into Zid's product suite.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Salla: Salla is Saudi Arabia's leading direct competitor to Zid, offering an Arabic-first e-commerce SaaS platform targeting SMB merchants in Saudi Arabia and the wider MENA region. Both platforms compete head-to-head for the same merchant base with similar subscription tiers, POS, and payment integrations.
• BigCommerce: BigCommerce is a leading e-commerce SaaS platform serving SMB through enterprise segments with headless commerce, multi-channel selling, and B2B capabilities. Comparable to Zid in targeting growth-stage merchants with subscription tiers and marketplace integrations.
• WooCommerce: WooCommerce is the open-source WordPress-based e-commerce plugin used by millions of SMBs globally. Zid publishes explicit switching guides FROM WooCommerce, indicating active competition for Arabic-speaking merchants migrating from self-hosted open-source stacks.
• Wix: Wix is a website builder platform with integrated e-commerce, POS, and payments capabilities targeting SMBs globally. Comparable to Zid's Lite/Growth plans in serving non-technical merchants who need an all-in-one store creation and management solution.
• Magento (Adobe Commerce): Magento/Adobe Commerce is an enterprise-grade e-commerce platform used by larger merchants. Zid publishes switching tools FROM Magento, indicating direct competition for mid-market and enterprise MENA merchants seeking more scalable platforms.
• OpenCart: OpenCart is an open-source PHP-based e-commerce platform popular among SMB merchants. Zid publishes explicit switching guides FROM OpenCart, confirming direct competition for merchants evaluating hosted versus self-hosted commerce platforms.
• Ecwid: Ecwid is an e-commerce platform that lets SMBs add online stores to existing websites. Comparable to Zid's Lite-tier SMB offering in addressing merchants who want quick online store setup without full platform migration.
• Squarespace: Squarespace is a website builder with integrated e-commerce capabilities targeting SMBs, designers, and creative entrepreneurs. Comparable to Zid in serving non-technical merchants seeking design-forward all-in-one commerce solutions.

Broad incumbents

• Shopify: Shopify is the global leader in SMB e-commerce enablement and the dominant international platform. Zid explicitly publishes switching tools FROM Shopify, confirming direct competition particularly for MENA merchants seeking Arabic localization alongside global brand recognition and a vast app ecosystem.

Regional players

• YouCan: YouCan is a Morocco-based e-commerce SaaS platform serving SMBs across North Africa and MENA with Arabic and French localization. Comparable regional competitor to Zid in the broader MENA market though focused on Maghreb geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zidapp
• LinkedInlinkedin.com/company/zidapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zid