OpenCart
- Company typePrivate
- Founded2005
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
OpenCart firmographics
Firmographics- Name
- OpenCart
- Legal name
- OpenCart Limited
- Website
- https://opencart.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where OpenCart is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
OpenCart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: OpenCart charges commission on extension/theme sales made through its marketplace. Commission rates decrease based on monthly sales volume over the last 6 months: 50% commission for $700/month or less, 40% for $701-$849, 30% for $850-$999, and 25% for $1,000+ per month.
- OpenCart Cloud Subscription: OpenCart Cloud is a fully hosted SaaS solution offering multiple plans for businesses of all sizes. The cloud platform provides managed hosting, security, scalability, and hassle-free management with no need to configure separate hosting.
- Partner Program Revenue: Revenue from certified partners including hosting partners, development partners, and payment partners. Partners include ScalaHosting as exclusive hosting partner and various development partners worldwide.
- Dedicated Support Services: OpenCart offers dedicated technical support services for professional technical support for OpenCart projects, in addition to free community support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Open Source - Self-hosted platform with no licensing costs |
| Subscription | Monthly | OpenCart Cloud - Fully hosted SaaS solution |
| One time/ perpetual license | Others | Third-party Extensions - Individual extension pricing |
| Other | Others | Marketplace Refund Policy - 60-day refund window |
| Transaction based/ take rate | Multi-year contract | Marketplace Seller Commission - Tiered by monthly sales volume |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
OpenCart product offering
Product offeringCore offering
OpenCart is an open-source eCommerce shopping cart platform available as a free self-hosted download and as OpenCart Cloud (a fully hosted SaaS solution). Merchants use it to build, manage, and scale online stores with unlimited products, multi-store administration from a single admin, built-in SEO, 36+ integrated payment gateways and shipping carriers, and multi-currency/multi-language support across 40+ languages. Extension is delivered through a marketplace of 13,000+ third-party modules and themes with tiered commission pricing.
Product overview
OpenCart is an open-source eCommerce platform available in two deployment models: the self-hosted OpenCart (free download, installed on merchant-provided hosting) and OpenCart Cloud (fully hosted SaaS, managed by OpenCart via ScalaHosting). The platform is modular: the OpenCart Marketplace provides over 13,000 third-party extensions and themes covering payment gateways (PayPal, Amazon Payments, Authorize.Net, Klarna, Skrill, SagePay, 2Checkout, WorldPay, LiqPay, First Data, e-way, Revolut), shipping integrations, marketing tools (MailChimp, Google Analytics, Facebook), and more. Data migration is supported via the official Cart2Cart integration. Developers can extend functionality via the built-in API and MVC-L architecture, selling custom modules through the Marketplace. The platform also offers free community forum support, paid dedicated support, official documentation, and a global partner program for certified developers, hosting, and payment partners. Version history spans from OpenCart 1.5 (2012) and 2.0 (2014) to the current OpenCart 4.x branch (4.0.0.0 released May 2022; latest 4.1.0.3 from March 2025), and powers over 471,669 merchants globally.
Differentiator
Problem solved
Functional benefit
Brands
- OpenCart Cloud: A fully hosted eCommerce solution powered by Turbo-fast NVMe SSD for exceptional speed and performance, offered as multiple plans for businesses of all sizes.
Products and services
- OpenCart (Self-Hosted) The core open-source eCommerce platform available as a free download. Merchants install it on their own web hosting to build and manage online stores with unlimited products, categories, and users. Includes built-in SEO, multi-store administration, multi-currency/multi-language support, integrated payment gateways, shipping methods, an affiliate system, and full access to the source code.
- OpenCart Cloud A fully managed, hosted SaaS version of OpenCart where all hosting, security, and maintenance are handled by OpenCart via ScalaHosting. Hosted on Turbo-fast NVMe SSD infrastructure and offered in multiple subscription plans for businesses of all sizes. Provides the same core eCommerce features as the self-hosted version without requiring merchants to manage their own servers.
- OpenCart Marketplace
Quantifiable outcome
- Over 471,669 eCommerce entrepreneurs worldwide use OpenCart
- +3 more outcomes
Companies that use OpenCart
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
OpenCart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability4 records
Feature9 records
OpenCart partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ScalaHostingcoreOpenCart partners exclusively with ScalaHosting for managed OpenCart hosting. The partnership was formed because of ScalaHosting's exceptional eCommerce speed and performance, and the most reliable 24/7 human support in the hosting industry. ScalaHosting offers one-click OpenCart installation, scalable hosting for growing online stores, free migration, and an anytime money-back guarantee.
- Cart2CartcoreCart2Cart is an official OpenCart partner providing migration services from 80+ eCommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Zen Cart, VirtueMart, osCommerce, and more. The service offers 100% secure migration with no downtime, 24/7 support, and prices starting from $69 for self-setup migration.
- Checkout.comcoreCheckout.com partnered with OpenCart to help small businesses grow their online stores through a single API-based platform providing online payment solutions. The partnership was announced in August 2021 to unlock more revenue for OpenCart merchants through integrated payment processing.
- PayPalcorePayPal is a key payment partner integrated with OpenCart. PayPal integration is recommended by OpenCart and featured prominently in the platform. OpenCart provides PayPal Checkout as a recommended integration, and PayPal has featured OpenCart in their merchant resources.
- GeekoDevminorExpert OpenCart extension developer since 2010, providing best-selling and highest quality extensions. GeekoDev is an OpenCart Certified Partner recognized for their extension development expertise.
- AntropyminorAntropy is an OpenCart Certified Partner based in the United Kingdom, recognized as one of the UK's best OpenCart partners for development services.
- TMD Software Private LimitedminorTMD Software has crafted 300+ modules, applications and themes for OpenCart over 12+ years. The India-based company specializes in custom OpenCart development solutions for small and large-scale businesses.
- CodinginspectminorCodinginspect has been developing exceptional modules for e-commerce websites since 2014, specializing in the OpenCart framework. With 12+ years of programming experience, they provide development and support services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
OpenCart competitors and assessment
Company assessmentDirect peers
- PrestaShop: PrestaShop is a directly comparable open-source eCommerce platform with a similar free core, module/theme marketplace, and multi-language support. It targets the same SMB merchant segment as OpenCart and is one of its closest direct competitors.
- Magento (Adobe Commerce): Magento is an open-source eCommerce platform (now owned by Adobe) that OpenCart surpassed by 90,000 sites in 2016. It targets a similar developer-driven merchant base and offers modular extensibility comparable to OpenCart's MVC-L architecture.
- Zen Cart: Zen Cart is a legacy open-source eCommerce platform that competes with OpenCart in the self-hosted PHP/MySQL SMB space. It is listed in OpenCart's Cart2Cart migration support as a source platform.
- WooCommerce: WooCommerce is the leading open-source eCommerce plugin for WordPress, directly competing with OpenCart in the self-hosted SMB eCommerce segment. Both offer free core software with paid extensions/themes marketplace.
- osCommerce: osCommerce is an older open-source eCommerce platform serving the same self-hosted SMB segment as OpenCart. It is one of the legacy competitors OpenCart has grown past and is explicitly listed in OpenCart's Cart2Cart migration partner supported platforms.
- Shopware: Shopware is an open-source eCommerce platform from Germany with a comparable modular architecture, marketplace of extensions, and SMB/mid-market focus. It is a European counterpart to OpenCart with similar self-hosted and cloud deployment options.
Emerging players
- Sylius: Sylius is an emerging headless open-source eCommerce platform built on Symfony/PHP, targeting developers and mid-market merchants. It overlaps with OpenCart on PHP-based extensibility but focuses on headless/API-first commerce rather than monolithic storefronts.
Broad incumbents
- BigCommerce: BigCommerce is a SaaS eCommerce platform competing with OpenCart for SMB and mid-market merchants. It offers hosted commerce with marketplace extensions and is one of the 80+ platforms OpenCart's Cart2Cart supports migration from.
- Shopify: Shopify is the dominant SaaS-based eCommerce platform and the primary competitor OpenCart is benchmarked against (Forbes cited OpenCart as more customizable than Shopify). It targets the same SMB segment via a hosted subscription model rather than self-hosted.
- Wix eCommerce: Wix is a broader website builder with eCommerce capabilities, competing for the same non-technical SMB merchant base that OpenCart Cloud targets. It offers a more guided but less customizable alternative to OpenCart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenCart social profiles
Digital presenceOpenCart compliance and trust
Trust signalCompliance1 record
OpenCart financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenCart leadership team
Management profileNumber of profiles
Profiles3 records
OpenCart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenCart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenCart
What does OpenCart do?
OpenCart is an open-source eCommerce shopping cart platform available as a free self-hosted download and as OpenCart Cloud (a fully hosted SaaS solution). Merchants use it to build, manage, and scale online stores with unlimited products, multi-store administration from a single admin, built-in SEO, 36+ integrated payment gateways and shipping carriers, and multi-currency/multi-language support across 40+ languages. Extension is delivered through a marketplace of 13,000+ third-party modules and themes with tiered commission pricing.
Is OpenCart a public or private company?
OpenCart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenCart founded?
OpenCart was founded in 2005. It employs 1 to 10 people.
Where is OpenCart based?
OpenCart is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does OpenCart make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are openCart Cloud Subscription, partner Program Revenue and dedicated Support Services.
Who are OpenCart's main competitors?
Direct peers on record are PrestaShop, Magento (Adobe Commerce), Zen Cart, WooCommerce, osCommerce and Shopware. Sylius is listed as an emerging player. Broad incumbents are BigCommerce, Shopify and Wix eCommerce.
Does OpenCart have an API?
Yes. OpenCart features a REST API which allows third-party applications to talk to an OpenCart store for better integration capabilities. The API enables developers to build integrations, automate store management tasks, and extend OpenCart functionality. The platform uses an MVC-L (Model-View-Controller-Language) software architectural pattern. API documentation is available at docs.opencart.com/developer/module/. Developer documentation is at docs.opencart.com/developer/module.