Roshn

What Roshn does

ROSHN Group is Saudi Arabia's leading multi-asset class real estate developer and a wholly owned portfolio company of the Public Investment Fund (PIF), the Kingdom's sovereign wealth fund. Established in 2020 as a key enabler of Saudi Vision 2030, the company develops master-planned residential communities across Riyadh (SEDRA flagship, 30,000+ homes on 20M sqm; WAREFA, 2,380 homes), Jeddah (ALAROUS, 18,000+ homes adjacent to the MARAFY mixed-use waterfront destination with its 11-kilometer canal), Makkah (ALMANAR, 33,000+ homes on 21M sqm), and Dhahran (ALDANAH, 2,576 homes). The combined pipeline targets 400,000+ homes nationally and includes supporting assets such as ROSHN Front (a 100+ retailer mixed-use hub attracting 10M+ annual visitors), a 45,000-seat ROSHN Stadium set to host FIFA World Cup 2034 matches, and King's College at SEDRA, a British-curriculum private school.

Core construction capability is anchored by a strategic partnership with China Harbour to operate one of the Middle East's largest precast concrete factories in Riyadh, enabling industrialized construction at scale with tens of thousands of panels produced monthly. This underpins ROSHN's human-centric urban planning model that integrates residential, retail, hospitality, education, healthcare, and entertainment into cohesive destinations, supported by fibre-optic infrastructure partnerships (Dawiyat) and digital innovation initiatives (ROSHNEXT, ROSHN Hackathon PropTech program).

ROSHN generates revenue through three primary streams: one-time residential property sales (villas, duplexes, apartments) ranging from premium luxury offerings to affordable housing aligned with Vision 2030's 70% homeownership target; land sale and development agreements with sub-developers (Arabian Dyar, Alramz, Tiraz Al Arabia) totaling SAR 2.14B+ in recent transactions; and retail and commercial leasing at ROSHN Front. The go-to-market combines physical sales centers across all four major Saudi cities, online registration via roshn.sa, and major sponsorships (LIV Golf Riyadh 2026 title partnership, Saudi Professional League). Funding is anchored by a SAR 9B syndicated revolving credit facility from six Saudi banks plus a ~$533M Saudi National Bank round, with 70% Saudization, 52% local content score, and 71% local supplier procurement demonstrating alignment with national localization objectives.

Name

Roshn

Legal name

ROSHN Group Company

Website

https://roshn.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ROSHN Group is a PIF-owned Saudi real estate developer building integrated master-planned residential communities in Riyadh, Jeddah, Makkah, and Dhahran, targeting 400,000+ homes alongside mixed-use destinations, retail hubs, and a FIFA 2034 stadium.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: ROSHN generates primary revenue through the sale of residential properties including villas, apartments, and duplexes across its master-planned communities in Saudi Arabia (SEDRA, ALAROUS, ALDANAH, WAREFA, ALMANAR). Properties range from premium villas to affordable housing options.
2. Land Sale and Development Agreements: ROSHN sells and develops land plots to sub-developers for residential and commercial projects within its master-planned communities, generating revenue through land transactions and development partnerships.
3. Retail and Commercial Leasing: ROSHN Front retail destination generates revenue through leasing commercial space to retailers, restaurants, and entertainment operators. The mixed-use destination features 100+ shops and restaurants attracting 10M+ annual visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ROSHN is a multi-asset class real estate developer that builds, sells, and leases integrated master-planned residential communities and mixed-use destinations across Saudi Arabia. The company sells villas, duplexes, and apartments within communities like SEDRA, ALAROUS, WAREFA, ALMANAR, and ALDANAH, and operates complementary destinations including the MARAFY waterfront, ROSHN Front retail hub, ROSHN Stadium, and King's College at SEDRA. Revenue is generated through direct residential property sales, land sale and development agreements with sub-developers, and commercial leasing.

Product overview

ROSHN Group is Saudi Arabia's leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, serving as a key enabler of Saudi Vision 2030. The company's product portfolio spans residential communities (SEDRA, ALAROUS, WAREFA, ALMANAR, ALDANAH), mixed-use destinations (MARAFY, ROSHN Front), a sports and entertainment venue (ROSHN Stadium), educational facilities (King's College at SEDRA), and innovation programs (ROSHNEXT, ROSHN Hackathon). The residential communities form the core offering — master-planned, integrated neighborhoods across Riyadh, Jeddah, Makkah, and Dhahran — while MARAFY and ROSHN Front add retail, leisure, and hospitality layers. ROSHN Stadium supports sports entertainment, and programs like ROSHNEXT and the Local Content Program drive digital transformation and economic localization respectively.

Differentiator

Problem solved

Functional benefit

Brands

• SEDRA: ROSHN Group's flagship community in northern Riyadh featuring 30,000+ homes on 20 million square meters of land area.
• ALAROUS
• ALDANAH
• ALMANAR
• WAREFA
• MARAFY
• ROSHN Front
• ROSHN Stadium
• King's College at SEDRA
• ROSHNEXT
• YUHYEEK

Products and services

• SEDRA Flagship residential community in northern Riyadh featuring over 30,000 homes on 20 million sqm of land. Home to ROSHN Front retail and leisure hub, the community offers a nature-inspired setting focused on well-being with diverse mix of homes including apartments and villas.
• ALAROUS ROSHN's community in Jeddah adjacent to MARAFY and its iconic 11km water canal. Offers over 18,000 homes on 4 million sqm of land with contemporary properties in a masterfully planned environment featuring integrated amenities and connectivity.
• WAREFA A residential community in eastern Riyadh spanning 1.4 million sqm with approximately 2,380 homes designed in Salmani architecture, featuring pedestrian-friendly streets and tree-lined neighborhoods.
• ALMANAR A residential community in Makkah Al-Mukarramah located near Al-Masjid Al-Haram, offering over 33,000 homes on 21 million sqm of land area with a mix of residential typologies and walkable amenities.
• ALDANAH ROSHN's community in Dhahran (Eastern Province) featuring premium villas and duplexes in a walkable setting. Offers 2,576 homes on 1.7 million sqm of land, with 150 Premium Villas comprising the exclusive collection overlooking the green spine.
• MARAFY ROSHN's first fully integrated mixed-use waterfront destination in North Jeddah, centered around an 11-kilometer, 100-meter-wide water canal (the first of its kind in the Kingdom) fed by the Red Sea. Features scenic promenades, retail, floating restaurants, luxury hotels, and residential areas with expected 130,000+ residents upon completion.
• ROSHN Front A vibrant mixed-use retail and leisure destination in North Riyadh, part of the SEDRA community. Features over 100 shops and restaurants, cinemas, upscale cafes, major retail brands, and a business area, receiving 10 million+ visitors annually. ROSHN generates revenue through leasing commercial space to retailers, restaurants, and entertainment operators.
• ROSHN Stadium A landmark football stadium in southwest Riyadh with a 45,000-seat capacity and crystal-inspired design. Set to host matches for the FIFA World Cup 2034, surrounded by retail, restaurant, and hospitality facilities across 450,000 sqm. Incorporates solar panels, sustainable roof design for enhanced air movement, and advanced water and energy management technologies.
• King's College at SEDRA ROSHN's largest private educational campus within the SEDRA community, spanning 36,300 sqm. Will offer the British Curriculum from pre-school to Year 13 with facilities including swimming pool, sports hall, performing arts theatre, and specialist science labs.

Quantifiable outcome

• Contributing to Saudi Arabia's 70% homeownership target under Vision 2030
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Dawiyat Integrated Telecommunications & Information Technology CompanycoreTechnology or Integration · 31 May 2026Partnership agreement to develop fibre-optic telecommunications infrastructure in Aldanah community, Dhahran. The project involves implementing underground infrastructure and high-speed fibre-optic networks across the development to support digital connectivity and modern lifestyles in line with Vision 2030.
• Tarmeem Charity AssociationminorStrategic or Co-development Partner · 19 March 2026Partnership renewal to renovate 100 homes in Saudi Arabia, supporting a total of 300 families across all 13 regions of the Kingdom. Initiative part of corporate social responsibility efforts supporting housing stability.
• Tiraz Al ArabiacoreChannel Partner/ Reseller/ Distributor · 22 February 2026Partnership for commercial facilities development within the SEDRA community masterplan.
• Arabian DyarcoreChannel Partner/ Reseller/ Distributor · 19 February 2026Land sale agreement worth SAR 1.1 billion for 55,000+ square meters in SEDRA community, North Riyadh, for residential and commercial development projects.
• Alramz Real Estate Co.coreChannel Partner/ Reseller/ Distributor · 19 February 2026Land sale agreement worth SAR 262 million for 14,000+ square meters in SEDRA community for residential development.
• RiyadhVCMcoreStrategic or Co-development Partner · 13 February 2026Partnership to develop a carbon credit framework for the Saudi Arabian real estate sector. The collaboration focuses on assessing emissions reduction and creating tradable carbon instruments to support sustainability and financing goals.
• LIV GolfmajorGTM or Marketing Partner · 6 January 2026ROSHN Group announced as title partner of LIV Golf Riyadh 2026 tournament. Strategic sports sponsorship aligning with Vision 2030 objectives for entertainment and quality of life enhancement.
• China HarbourcoreStrategic or Co-development PartnerStrategic partnership to build one of the Middle East's largest precast factories in Riyadh. The factory produces tens of thousands of precast concrete panels each month, supporting ROSHN's industrialized construction approach at scale.
• ROSHN Hackathon ParticipantsminorStrategic or Co-development PartnerPropTech innovation initiative fostering digital transformation in Saudi Arabia's real estate sector. The hackathon serves as a catalyst for construction technology innovation with participation from startups and developers.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dar Al Arkan Real Estate Development: Saudi Arabia's largest publicly listed real estate developer and ROSHN's most direct domestic competitor, building master-planned residential communities and mixed-use developments across the Kingdom for similar affluent and middle-income Saudi buyer segments.
• Emaar The Economic City (EEC): Developer of King Abdullah Economic City (KAEC), a large-scale Saudi master-planned city combining residential, industrial and commercial zones — directly comparable to ROSHN's integrated community model and Vision 2030-aligned mandate.
• Jabal Omar Development: Saudi developer of large integrated mixed-use projects in Makkah targeting residential, hospitality and retail demand — comparable to ROSHN's ALMANAR (Makkah) and mixed-use community strategy in holy-city locations.
• Diriyah Company: PIF-owned Saudi giga-project developer transforming Diriyah into an integrated cultural, residential and hospitality destination — directly comparable as a fellow PIF national champion executing large-scale integrated developments in Saudi Arabia.
• Knowledge Economic City (KEC): Saudi master-planned city developer of Knowledge Economic City in Madinah — directly comparable as a publicly listed Saudi integrated real estate developer building communities aligned to Vision 2030 economic diversification goals.

Broad incumbents

• Aldar Properties: UAE's leading listed real estate developer with a similar master-planned community, mixed-use and asset-light development strategy — a regional benchmark for ROSHN's playbook and a relevant comparator for valuation.
• NEOM Company: PIF-backed Saudi giga-project building THE LINE and broader NEOM region — competes with ROSHN for PIF capital allocation, Saudi construction labor and aspirational positioning, though focused on a new city rather than master-planned communities.
• Red Sea Global (RSG): PIF-owned Saudi developer of the Red Sea and AMAALA tourism destinations with integrated residential and hospitality components — fellow PIF national champion executing giga-scale integrated developments in Saudi Arabia.
• Emaar Properties: UAE-based global master-planned community developer (Downtown Dubai, Dubai Hills) with a comparable integrated residential/retail/hospitality playbook — relevant international benchmark for ROSHN's destination real estate model.
• Qiddiya Investment Company: PIF-owned Saudi entertainment and sports city developer — comparable as another PIF national champion building integrated mega-destinations with residential, retail and entertainment components aligned to Vision 2030.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roshnksa
• LinkedInlinkedin.com/company/roshn-group
• Instagraminstagram.com/roshnksa
• Facebookfacebook.com/Roshnksa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roshn