Roundtable
Roundtable is a Web3-powered digital media and SaaS platform operating community-driven sports media properties across MLB, NFL, NBA, NHL, NCAA, and Soccer, with exclusive long-term deals like the 10-year Hockey News agreement and a European SPV infrastructure business. It is merging with RYVYL Inc. for a NASDAQ listing as RTB Digital, Inc.
- Company typePrivate
- Founded2025
- HeadquartersSan Juan, Puerto Rico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roundtable does
Roundtable is a Web3-powered digital media and SaaS platform that operates community-driven sports media properties across MLB, NFL, NBA, NHL, NCAA, and Soccer, alongside a European private markets investment infrastructure business. The company holds a 10-year exclusive agreement to operate The Hockey News' media network, commerce business, and 63 applications following a successful one-year pilot in 2025, and has signed nearly 200 SaaS partnerships since fall 2025 to onboard third-party sports media properties and content creators onto its infrastructure. Its technology combines Web3/blockchain capabilities with a Bitcoin-backed treasury model, while its European operations (headquartered in Barcelona) have structured over €50 million in Spanish transactions within six months and manage more than €500 million in assets under administration across Europe.
The company's business model is multi-stream: long-term exclusive platform licensing deals with sports media properties (e.g., the 10-year Hockey News agreement), title sponsorships (e.g., True Hockey valued at approximately $15 million), digital advertising through Playwire LLC, and SPV/investment vehicle services for European startups and founders. Distribution is direct B2B enterprise sales with major media networks and sports properties, complemented by community-led content marketing through its owned platform communities and earned media coverage of its mergers and partnerships.
In October 2025, Roundtable signed a $75 million merger agreement with NASDAQ-listed RYVYL Inc. to create a Web3 digital media platform on a Bitcoin-backed treasury model. The combined entity will rebrand as RTB Digital, Inc. and is expected to list on NASDAQ under ticker RTB in Q3 2026. Leadership includes CEO James Heckman, CTO Pradeep Mishra, co-founder David Bailey, and CFO Aly Madhavji (appointed November 2025 to lead the merger and listing process), with THN owner W. Graeme Roustan joining the board ahead of the merger.
Roundtable firmographics
Firmographics- Name
- Roundtable
- Legal name
- RTB Digital, Inc.
- Website
- https://roundtable.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roundtable is a Web3-powered digital media and SaaS platform operating community-driven sports media properties across MLB, NFL, NBA, NHL, NCAA, and Soccer, with exclusive long-term deals like the 10-year Hockey News agreement and a European SPV infrastructure business. It is merging with RYVYL Inc. for a NASDAQ listing as RTB Digital, Inc.
- Ownership category
- akta.pro rank
Roundtable industry classification
Industry- Product category
- Digital Media SaaS Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
- akta.pro secondary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where Roundtable is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices2 records
Markets served
Roundtable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing/SaaS: Long-term exclusive platform agreements with media properties. The Hockey News 10-year exclusive agreement covers media network, commerce business, and 63 applications operation.
- Sponsorships: Title sponsorships with sports brands including True Hockey valued at approximately $15 million for the Hockey News partnership
- Merger/Public Listing: $75 million merger with RYVYL Inc. creating Web3 digital media platform with planned NASDAQ listing under RTB Digital, Inc.
- Advertising Revenue: Digital media advertising revenue through Playwire LLC, allowing content creators to monetize content by showing advertisements
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Roundtable product offering
Product offeringCore offering
Roundtable operates a Web3-powered SaaS digital media platform that enables sports media properties and content creators to build, operate, and monetize community-driven content networks across major professional and college sports leagues. The platform integrates blockchain infrastructure and digital advertising (via Playwire) to support team-specific communities, commerce operations, and content monetization. It also runs The Hockey News media network under a 10-year exclusive deal and provides European SPV/private markets infrastructure through its Barcelona office.
Product overview
Roundtable is a Web3 SaaS digital media platform that enables content creators to monetize sports-related content through community engagement and advertising. The core platform provides team-specific communities across major professional and college sports leagues (MLB, NFL, NBA, NHL, NCAA, Soccer), featuring news, game day coverage, player content, opinion pieces, and draft analysis. The platform operates The Hockey News media network under a 10-year exclusive deal and has established approximately 200 SaaS partnerships. The company is undergoing a $75 million merger with RYVYL Inc. to combine blockchain-focused operations with traditional media on a Bitcoin-backed treasury model, rebranding as RTB Digital, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- RTB Digital, Inc. Legal entity name following merger with RYVYL Inc., rebranding from Roundtable Media, Inc.
Products and services
- Roundtable Core Platform Web3-powered SaaS digital media platform enabling sports media properties and content creators to build, operate, and monetize community-driven content networks across major professional and college sports leagues. Includes team-specific community pages, advertising integration via Playwire, identity resolution via LiveRamp, and blockchain-based infrastructure for content monetization.
- The Hockey News Network Platform Exclusive 10-year Web3 platform agreement covering The Hockey News media network, commerce business, and 63 associated applications, including the True Hockey title sponsorship and International Ice Hockey Federation partnership for ice hockey media operations.
- SPV Creation Infrastructure European private markets platform providing streamlined Special Purpose Vehicle (SPV) creation for startups and founders, reducing setup time from months to one week with savings of up to €25,000 in legal costs per funding round. Manages over €500 million in assets under administration across Europe with more than 750 transactions facilitated.
Quantifiable outcome
- Reduced SPV setup time from months to one week
- +4 more outcomes
Companies that use Roundtable
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Roundtable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Roundtable partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core, major, flagship and operational.
- Blockchain Futurist ConferenceminorRoundtable mentioned in conference coverage as participant in Web3 and AI ecosystem alongside sponsors AiraPay and Stablecorp.
- The Hockey Newscore10-year exclusive Web3 platform deal to operate The Hockey News media network, commerce business, and 63 applications following successful one-year pilot program in 2025. THN owner W. Graeme Roustan will join Roundtable's board ahead of planned merger with RYVYL.
- True HockeycoreTitle sponsorship with True Hockey valued at approximately $15 million as part of The Hockey News partnership, providing major sponsorship revenue for the media network.
- International Ice Hockey Federation (IIHF)majorNew partnership with IIHF launching at the 2026 Winter Olympics, expanding The Hockey News network coverage to international ice hockey governance.
- RYVYL Inc.flagship$75 million merger agreement to create Web3 digital media platform combining blockchain-focused and traditional media operations. Company to rebrand as RTB Digital, Inc. with planned NASDAQ listing expected in Q3 2026.
- Playwire LLCoperationalAdvertising management partner handling digital advertising on Roundtable platforms. Playwire collects and uses aggregated and anonymized data for advertising purposes.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Roundtable competitors and assessment
Company assessmentDirect peers
- The Ringer: The Ringer is a sports and pop-culture digital media network built around team- and topic-specific communities, very close to Roundtable's team-specific community structure across MLB, NFL, NBA, and NHL. Both monetize through advertising and community engagement.
- SB Nation: SB Nation operates a network of fan-run team communities covering all major US sports leagues, mirroring Roundtable's MLBRoundtable/NFLRoundtable architecture. Both serve advertisers and sponsors seeking engaged fan audiences at scale.
- Bleacher Report: Bleacher Report runs team-specific digital communities and editorial coverage for major US sports, generating revenue from advertising, sponsorships, and content syndication. Directly comparable to Roundtable's community-plus-media monetization model.
- The Athletic: The Athletic is a subscription-based digital sports media outlet with deep team-level coverage. Comparable to Roundtable's monetized sports content layer, though it focuses on subscription rather than community and Web3 features.
- FanSided: FanSided is a network of team-specific sports fan sites monetized through advertising and sponsorships, structurally similar to Roundtable's branded team-community network (e.g., ThunderRoundtable, WarriorsRoundtable).
- The Arena Group: The Arena Group (formerly Maven) operates a portfolio of sports media brands including Sports Illustrated. It is a directly comparable multi-brand sports media operator pursuing the same model Roundtable is replicating with The Hockey News.
Broad incumbents
- Discord: Discord is the dominant general-purpose community/chat platform and overlaps with Roundtable's team-community chat and discussion functionality, though at vastly greater scale and across all topics, not just sports.
- Reddit: Reddit hosts the largest collection of sports fan communities (subreddits) and operates a broadly analogous community-plus-advertising model. Broader in scope than Roundtable but the closest structural analogue for community-driven sports content.
Emerging players
- Republic: Republic is a private-markets investment platform that, like Roundtable's European SPV arm, helps startups structure funding rounds and SPVs. Comparable on the investment-infrastructure side of Roundtable's business rather than the sports media side.
Others
- MicroStrategy: MicroStrategy pioneered the Bitcoin-treasury corporate strategy that Roundtable/RTB Digital is replicating post-merger. While not a peer in media or SaaS, it is the most relevant comparable for the Bitcoin-treasury investment thesis underpinning the NASDAQ listing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roundtable social profiles
Digital presenceRoundtable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roundtable leadership team
Management profileNumber of profiles
Profiles4 records
Roundtable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roundtable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roundtable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roundtable
What does Roundtable do?
Roundtable operates a Web3-powered SaaS digital media platform that enables sports media properties and content creators to build, operate, and monetize community-driven content networks across major professional and college sports leagues. The platform integrates blockchain infrastructure and digital advertising (via Playwire) to support team-specific communities, commerce operations, and content monetization. It also runs The Hockey News media network under a 10-year exclusive deal and provides European SPV/private markets infrastructure through its Barcelona office.
Is Roundtable a public or private company?
Roundtable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roundtable founded?
Roundtable was founded in 2025. It employs 11 to 50 people.
Where is Roundtable based?
Roundtable is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does Roundtable make money?
Four revenue lines are on record. Platform Licensing/SaaS are the primary driver. The others are sponsorships, merger/Public Listing and advertising Revenue.
Who are Roundtable's main competitors?
Direct peers on record are The Ringer, SB Nation, Bleacher Report, The Athletic, FanSided and The Arena Group. Broad incumbents are Discord and Reddit. Republic is listed as an emerging player. MicroStrategy is listed as an others.
Does Roundtable have an API?
No public API is recorded for Roundtable.
What industry is Roundtable in?
Roundtable's product category is Digital Media SaaS Platform. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms, with a secondary code of MPACABAE, Creator Monetization & Tipping Platforms. Its NAICS code is 5162 and its SIC code is 7900.