SupportPay
SupportPay is a cloud-based platform that helps families share, track, and manage shared expenses, payments, and schedules across multiple households, serving divorced co-parents, elder caregivers, and employers offering it as a financial wellness benefit.
- Company typePrivate
- Founded2015
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SupportPay does
SupportPay, founded in 2015 by Sheri Atwood after her personal experience navigating divorce and child support, operates a cloud-based mobile and web platform that enables families to share, track, and manage expenses, payments, and schedules across multiple households. The product combines expense splitting and categorization, bank-to-bank ACH payments (via USIO, Mastercard Finicity, PayPal, and Braintree), receipt and document storage, an integrated family calendar with Google Calendar sync, in-app messaging, and dispute resolution. Differentiated capabilities include certified court-admissible records usable for legal, tax, FSA/HSA, power of attorney, and trust purposes, and Credit Boost, a feature launched in 2026 that reports verified peer-to-peer family payments to credit bureaus to help users build credit without new credit lines. The product portfolio spans the core SupportPay app, the WeParent custody-scheduling sister app, and dedicated modules for employers, brokers/consultants, senior care facilities, and financial advisors.
The business model is a multi-stream subscription: consumer plans ranging from a free tier to Premium at $14.99/month per single user and an Entire Family plan at $19.99/month (or $12.99/month billed annually), plus an enterprise B2B stream with fixed-rate employer pricing starting at $500/month with volume discounts for organizations over 10,000 employees. Go-to-market is hybrid: a self-serve product-led growth motion through iOS, Android, and web (my.supportpay.com) for consumers; an enterprise field-sales motion targeting HR and benefits leaders; a broker/consultant channel anchored by AON; and B2B partnerships with senior care facilities and financial advisors. Reported scale includes 500,000+ lives impacted, $650M+ in platform-managed expenses (lifetime), operations across all 50 U.S. states and 70+ countries, and named enterprise relationships with Hearst (also the lead seed investor), AON, BCG, and Slickdeals. The company is incorporated as Smart Family Tech Inc., is privately held, and has raised approximately $9.9M across disclosed funding rounds, most recently an oversubscribed $3.1M seed led by HearstLabs in December 2023.
SupportPay firmographics
Firmographics- Name
- SupportPay
- Legal name
- Smart Family Tech Inc.
- Website
- https://supportpay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SupportPay is a cloud-based platform that helps families share, track, and manage shared expenses, payments, and schedules across multiple households, serving divorced co-parents, elder caregivers, and employers offering it as a financial wellness benefit.
- Ownership category
- akta.pro rank
SupportPay industry classification
Industry- Product category
- Family Financial Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where SupportPay is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Markets served
SupportPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Subscriptions: Individual and family subscription plans (Starter free, Premium single user at $14.99/month, Entire Family at $19.99/month or $12.99/month billed annually). Only one paid plan needed per family unit. Employers may also cover employee subscriptions as a benefit, converting to individual accounts upon departure at discounted rates.
- Enterprise/B2B Employee Benefits: Fixed-rate employer subscription starting at $500/month with volume discounts for employers >10,000 employees and longer contract terms. Includes all-employee access, white-glove onboarding, webinars, training, 365-day support, and KPI reporting. Employer pricing locked for contract duration regardless of headcount changes.
- Credit Bureau Reporting (Credit Boost): Credit Boost feature reports verified payments to Equifax credit bureau (expanding to additional bureaus). Included as a feature in Premium plans. Users report payment history as a revolving account, potentially increasing credit scores by 10-160+ points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited functionality for individuals |
| Subscription | Monthly | Single user Premium plan with unlimited features |
| Subscription | Annual | Family plan covering all members with Premium features |
| Subscription | Monthly | Employer benefit subscription for all employees |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels12 records
SupportPay product offering
Product offeringCore offering
SupportPay operates a cloud-based mobile and web platform that enables families to share, track, automate, and settle shared expenses, payments, custody schedules, and communications across multiple households. The platform automates expense splitting, processes bank-to-bank ACH transfers and PayPal payments, generates certified court-admissible records, and reports verified peer-to-peer payments to credit bureaus (Equifax) through the Credit Boost feature. Beyond the consumer product, SupportPay sells enterprise employer-benefit deployments (fixed-rate subscription starting at $500/month) and tailored solutions for senior care facilities and financial advisors.
Product overview
SupportPay is a unified family financial coordination platform consisting of the core SupportPay app, the sister scheduling app WeParent, and the Credit Boost feature for credit building. The platform serves individual families managing child support, caregiving, and shared expenses, while also offering enterprise solutions including employer benefits programs, broker/consultant partnerships, and specialized solutions for senior care facilities and financial advisors. The product portfolio includes supporting tools such as the Child Support Calculator and Agreement Template.
Differentiator
Problem solved
Functional benefit
Brands
- WeParent: A scheduling and custody management app for co-parents that can be linked to Google Calendar. Part of the SupportPay family financial platform.
Products and services
- SupportPay Platform The core cloud-based mobile and web platform for families to split, track, automate, and settle shared expenses, payments, custody schedules, and communications across multiple households. Used by divorced co-parents, caregivers, multi-generational families, and many other household configurations for child support, alimony, caregiving expenses, and general family financial management with certified records for court, tax, and legal purposes.
- WeParent A standalone scheduling and custody management mobile app for visitation and parenting-time coordination, available on iOS and Android. Integrates with Google Calendar and is included free with SupportPay Premium access.
- SupportPay for Employers An enterprise employee-benefit program allowing employers to offer SupportPay as a voluntary financial wellness benefit to employees navigating family financial responsibilities. Sold as a fixed-rate employer subscription starting at $500/month with volume discounts above 10,000 employees, multi-year contract discounts, locked pricing regardless of headcount changes, white-glove onboarding, webinars, training, 365-day support, and KPI reporting.
- SupportPay for Senior Care Facilities An enterprise solution helping senior living and elder care facilities simplify family financial coordination, reduce payment confusion, and eliminate billing-related administrative burden for staff and families. Marketed to facility administrators with brochures, case studies, and dedicated meeting-booking pages.
- SupportPay for Financial Advisors An enterprise offering enabling financial advisors and wellness providers to support clients dealing with shared family finances, caregiving costs, divorce expenses, and elder care coordination. Distributed through a partnership-meeting page at supportpay.com/financial-advisors.
- Child Support Calculator A free standalone online tool that provides quick estimates of child support payment obligations based on income and expenses using established state guidelines, helping parents understand potential monthly obligations.
Quantifiable outcome
- 500,000+ lives impacted and $650M+ in expenses managed
- +10 more outcomes
Companies that use SupportPay
Customer profileNamed customers8 records
Segments14 records
Ideal customer profiles6 records
SupportPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
SupportPay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- AgeTech Collaborative by AARPflagshipAgeTech Collaborative by AARP co-selected SupportPay as a winner of the $1M Family Wellness Innovation Challenge alongside Panasonic Well in February 2025. This partnership validates SupportPay's positioning in the elder care and family caregiver market and provides funding/recognition from a major aging-in-place advocacy organization.
- Panasonic WellflagshipPanasonic Well co-won the $1M Family Wellness Innovation Challenge with SupportPay and AgeTech Collaborative by AARP. Panasonic Well is shown as a partner logo on SupportPay's homepage. The relationship signals validation in the elder care technology space and potential integration or co-marketing around family wellness.
- AONcoreAON's People Advisory team actively promotes SupportPay as an innovative caregiving benefit to employer clients. Joana Coelho from AON is featured in testimonials and case studies endorsing the product. AON serves as a distribution channel bringing SupportPay to its broader employer client base.
- USIOcoreUSIO is referenced in the Privacy Policy as the payment processing partner handling ACH bank transfers and financial transaction processing. USIO is a core infrastructure partner enabling SupportPay's payment capabilities.
- Mastercard FinicitycoreMastercard Finicity is referenced in the Privacy Policy as a payment processing partner used for account aggregation, verification, and bank transfers. Part of the financial infrastructure stack supporting SupportPay's bank connectivity.
- AgeTech Collaborative by AARPcoreBeyond the innovation challenge, the partnership involves co-marketing and validation for the caregiver/elder care segment. AARP's backing lends credibility to SupportPay's positioning for aging family members and their adult children caregivers.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
SupportPay competitors and assessment
Company assessmentDirect peers
- Splitwise: Splitwise is the leading consumer expense-splitting app used by roommates, couples, and groups to track and settle shared costs. It is the most direct peer to SupportPay's core expense-splitting and tracking functionality, though it lacks the court-admissible records, credit reporting, and employer benefits positioning.
- OurFamilyWizard: OurFamilyWizard is a court-recognized co-parenting communication and financial management platform widely used in custody cases. It is a direct competitor to SupportPay in the co-parenting and child support segment, with similar court-admissible record features but a narrower consumer positioning.
- TalkingParents: TalkingParents provides court-admissible co-parenting communication, scheduling, and record-keeping tools. It is a direct peer in the co-parenting niche that SupportPay serves, with comparable certified records functionality but less emphasis on payment processing and credit building.
- AppClose: AppClose is a free co-parenting app offering expense tracking, payment processing, shared calendars, and court-admissible records. It is a direct peer in the co-parenting and child support segment with a more consumer-only distribution model.
- Honeydue: Honeydue is a couples finance and bill-splitting app focused on shared expenses, budgets, and joint financial visibility. It is comparable to SupportPay in the shared-expense and family-bill management space, with a stronger couples-banking focus rather than co-parenting.
- 2houses: 2houses is a co-parenting platform offering shared calendars, expense tracking, and communication tools primarily for separated parents. It directly competes with SupportPay in the co-parenting expense management and scheduling segment, particularly in European markets.
- Cozi Family Organizer: Cozi is a family organizer app offering shared calendars, to-do lists, meal planning, and family expense tracking. It is comparable to SupportPay in the family coordination space, with overlapping scheduling and expense features but lacking payment processing, credit reporting, and court-admissible records.
Broad incumbents
- Venmo: Venmo is the dominant U.S. consumer P2P payments app, owned by PayPal. It is a broad incumbent that overlaps with SupportPay's payment functionality but does not specialize in family expense coordination, court-admissible records, credit reporting, or employer benefits.
- Zelle: Zelle is a bank-backed P2P payments network used by hundreds of U.S. financial institutions. It is a broad incumbent in the consumer P2P space that overlaps with SupportPay's bank-to-bank payment feature but offers no expense tracking, certified records, or credit-building capabilities.
Emerging players
- Greenlight: Greenlight is a family finance platform offering debit cards, educational savings, and money management tools for kids and teens. It is an emerging player in the broader family finance space that overlaps with SupportPay's multi-generational family use cases, though targeting parent-child rather than co-parenting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SupportPay social profiles
Digital presenceSupportPay compliance and trust
Trust signalCompliance2 records
SupportPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupportPay leadership team
Management profileNumber of profiles
Profiles9 records
SupportPay funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupportPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupportPay
What does SupportPay do?
SupportPay operates a cloud-based mobile and web platform that enables families to share, track, automate, and settle shared expenses, payments, custody schedules, and communications across multiple households. The platform automates expense splitting, processes bank-to-bank ACH transfers and PayPal payments, generates certified court-admissible records, and reports verified peer-to-peer payments to credit bureaus (Equifax) through the Credit Boost feature. Beyond the consumer product, SupportPay sells enterprise employer-benefit deployments (fixed-rate subscription starting at $500/month) and tailored solutions for senior care facilities and financial advisors.
Is SupportPay a public or private company?
SupportPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was SupportPay founded?
SupportPay was founded in 2015. It employs 11 to 50 people.
Where is SupportPay based?
SupportPay is headquartered in Charlotte, United States, in the North America region.
How does SupportPay make money?
Three revenue lines are on record. Consumer Subscriptions are the primary driver. The others are enterprise/B2B Employee Benefits and credit Bureau Reporting (Credit Boost).
Who are SupportPay's main competitors?
Direct peers on record are Splitwise, OurFamilyWizard, TalkingParents, AppClose, Honeydue, 2houses and Cozi Family Organizer. Broad incumbents are Venmo and Zelle. Greenlight is listed as an emerging player.
Does SupportPay have an API?
No public API is recorded for SupportPay.
What industry is SupportPay in?
SupportPay's product category is Family Financial Management Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of HSABAIAK, Financial & Bill-Pay Oversight Coordination (Representative Payee Support). Its NAICS code is 522320 and its SIC code is 7372.