Standard Metrics
Standard Metrics is an AI-driven financial data platform for venture capital and private equity firms and their portfolio companies, offering AI-powered data collection, natural language portfolio analytics, and benchmarking against 10,000+ venture-backed startups.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Standard Metrics does
Standard Metrics (legal entity: Quaestor Technologies Inc.) is an AI-driven financial data platform serving venture capital and private equity firms and their portfolio companies. Founded in 2020 and headquartered in San Francisco, the platform centralizes portfolio performance data, financial documents, and notes, replacing manual spreadsheet-based workflows with an integrated collection-to-reporting stack. The company serves 150+ VC/PE firms managing over $400 billion in aggregate AUM and reports data on more than 10,000 venture-backed startups and 20+ million company metrics.
The platform's product surface consists of a core portfolio management module, an AI Analyst that accepts natural language queries and generates chart visualizations via a dual-LLM architecture built on the Thesys OpenUI standard, an AI Document Parsing agent with human-in-the-loop QA for audit-grade accuracy from board decks (averaging 47 pages), a Global Benchmarking dataset drawn from over 10,000 anonymized venture-backed companies, a Model Context Protocol (MCP) server for integration with Claude and ChatGPT, embedded BI with drag-and-drop dashboards, and integrations with QuickBooks, Xero, Snowflake, Slack, Excel, and Google Sheets. Security posture includes SOC 2 Type II certification (updated November 2025) and GDPR compliance.
Revenue is generated through quote-based SaaS subscriptions paid by VC/PE firms; portfolio companies access the platform free of charge, creating an invite-only network distribution model. Pricing is not per-seat and is not publicly disclosed. The company has raised approximately $29.7 million in total funding, anchored by an $23.7 million Series A in February 2022 led by 8VC, with Spark Capital, Alpha Edison, Fin Capital, January Capital, and others participating. Co-founders include John Melas-Kyriazi (CEO) and Deny Khoung (Head of Operations), with RJ Walsh leading engineering.
Standard Metrics firmographics
Firmographics- Name
- Standard Metrics
- Legal name
- Quaestor Technologies Inc.
- Website
- https://standardmetrics.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Standard Metrics is an AI-driven financial data platform for venture capital and private equity firms and their portfolio companies, offering AI-powered data collection, natural language portfolio analytics, and benchmarking against 10,000+ venture-backed startups.
- Ownership category
- akta.pro rank
Standard Metrics industry classification
Industry- Product category
- Portfolio Management Software
- NAICS
- Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
- akta.pro secondary industry
- Data Enrichment, Categorization & Normalization (merchant clean-up, taxonomy) (FSAGACAD)
Keywords
Where Standard Metrics is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Investors/VCs: Standard Metrics charges VC and PE firms for platform access. The company explicitly states it does not charge by seat and uses quote-based pricing. Companies receive free access to the platform.
- Benchmarking Products: The company offers paid benchmarking products to customers using their proprietary dataset of approximately 10,000 venture-backed companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for portfolio companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Standard Metrics product offering
Product offeringCore offering
Standard Metrics is an AI-driven financial data platform that centralizes portfolio performance data, documents, and notes for venture capital and private equity firms and their portfolio companies. The platform combines automated data collection, AI document parsing with human QA, an AI Analyst for natural language portfolio queries, Global Benchmarking against 10,000+ venture-backed startups, and an MCP server for connecting portfolio data to LLMs. Portfolio companies receive free access and use the platform to report to multiple investors simultaneously, while investors pay quote-based subscription fees for portfolio monitoring, analysis, and benchmarking.
Product overview
Standard Metrics is an AI-driven financial data platform designed for venture capital and private equity firms and their portfolio companies. The platform combines institutional-grade infrastructure with cutting-edge AI to transform portfolio management, offering a unified platform architecture. Core components include: the Standard Metrics Platform as the central hub for portfolio monitoring and investor relations; AI Analyst for natural language portfolio queries with generative UI and web search capabilities; Global Benchmarking for comparing portfolio performance against 10,000+ venture-backed startups; MCP Server for connecting to LLMs like Claude and ChatGPT; AI Document Parsing for extracting data from board decks and financial statements; Embedded BI for custom dashboards; and Excel Add-In for spreadsheet integration. The platform serves both investors (VC/PE firms) and companies (startups receiving investment), providing data collection, analysis, reporting, and benchmarking tools across the full investment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Metrics Platform AI-driven financial data platform that centralizes portfolio performance data, documents, and notes for venture capital and private equity firms and their portfolio companies. Combines institutional-grade infrastructure with AI to support the full investment lifecycle from data collection to LP reporting.
- AI Analyst
Quantifiable outcome
- 90% reduction in time spent collecting and structuring data
- +5 more outcomes
Companies that use Standard Metrics
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles1 record
Standard Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature8 records
Standard Metrics partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Standard Metrics competitors and assessment
Company assessmentBroad incumbents
- Carta: Carta is a leading equity management and cap table platform that has expanded into fund administration and portfolio intelligence for VC/PE firms. It competes with Standard Metrics in the investor-facing portfolio data layer and serves a similar customer base, though with a much broader product suite spanning cap tables, fund accounting, and LP reporting.
- Allvue Systems: Allvue provides portfolio management, fund accounting, and reporting software primarily for private equity, private credit, and real estate funds. It overlaps with Standard Metrics in portfolio monitoring, data aggregation, and LP/GP reporting for alternative investment managers.
- Dynamo Software: Dynamo Software offers CRM, deal pipeline, and portfolio monitoring solutions for alternative investment managers including PE, hedge funds, and family offices. It competes with Standard Metrics in investor-facing portfolio reporting and analytics workflows.
- Juniper Square: Juniper Square provides investor management and fund reporting software for sponsors of private equity, real estate, and venture capital funds. It overlaps with Standard Metrics in LP/GP reporting and portfolio data centralization, particularly for institutional fund managers.
Direct peers
- Affinity: Affinity provides a CRM and deal pipeline management platform specifically designed for venture capital and private equity firms. It overlaps with Standard Metrics in portfolio data aggregation, relationship intelligence, and analytics, and is also listed as a data integration partner for Standard Metrics' MCP portfolio comps tool.
- Visible.vc: Visible.vc is a founder-facing investor reporting and portfolio tracking platform that directly competes with Standard Metrics' portfolio company offering. It enables startups to share updates, metrics, and reports with investors, overlapping significantly with the Investor Relations Platform product.
Emerging players
- DealCloud: DealCloud provides CRM and deal pipeline management software for investment firms including PE, VC, and capital advisors. While historically focused on deal origination, it has expanded into portfolio monitoring, competing with Standard Metrics in the broader VC/PE technology stack.
- Pulley: Pulley is a cap table and equity management platform for startups, also serving as a technology partner to Standard Metrics. While Pulley's primary focus is cap tables rather than portfolio monitoring, it overlaps in serving the same startup customer base and integrates with Standard Metrics' investor reporting workflows.
Regional players
- AngelList: AngelList operates a broad private markets platform spanning fund formation, rolling funds, and deal syndication, with growing capabilities in portfolio tracking and reporting. It competes with Standard Metrics in serving early-stage venture managers and their portfolio companies, primarily in the US market.
- Ledgy: Ledgy is a European cap table and equity management platform that has expanded into investor reporting and portfolio insights. It competes with Standard Metrics in the investor relations and portfolio data layer, primarily serving European startups and their VC/PE investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Standard Metrics social profiles
Digital presenceStandard Metrics compliance and trust
Trust signalCompliance2 records
Standard Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Metrics leadership team
Management profileNumber of profiles
Profiles4 records
Standard Metrics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Metrics
What does Standard Metrics do?
Standard Metrics is an AI-driven financial data platform that centralizes portfolio performance data, documents, and notes for venture capital and private equity firms and their portfolio companies. The platform combines automated data collection, AI document parsing with human QA, an AI Analyst for natural language portfolio queries, Global Benchmarking against 10,000+ venture-backed startups, and an MCP server for connecting portfolio data to LLMs. Portfolio companies receive free access and use the platform to report to multiple investors simultaneously, while investors pay quote-based subscription fees for portfolio monitoring, analysis, and benchmarking.
Is Standard Metrics a public or private company?
Standard Metrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Standard Metrics founded?
Standard Metrics was founded in 2020. It employs 51 to 100 people.
Where is Standard Metrics based?
Standard Metrics is headquartered in San Francisco, United States, in the North America region.
How does Standard Metrics make money?
Two revenue lines are on record. SaaS Subscription - Investors/VCs are the primary driver. The others are benchmarking Products.
Who are Standard Metrics's main competitors?
Broad incumbents on record are Carta, Allvue Systems, Dynamo Software and Juniper Square. Direct peers are Affinity and Visible.vc. Emerging players are DealCloud and Pulley. Regional players are AngelList and Ledgy.
Does Standard Metrics have an API?
Yes. Standard Metrics offers a comprehensive API for connecting to third-party systems and providers. The API enables programmatic access to portfolio data, allowing firms to integrate Standard Metrics with their existing tools and workflows. Documentation is available at docs.standardmetrics.io. Developer documentation is at docs.standardmetrics.io/introduction.
What industry is Standard Metrics in?
Standard Metrics's product category is Portfolio Management Software. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI, with a secondary code of FSAGACAD, Data Enrichment, Categorization & Normalization (merchant clean-up, taxonomy). Its NAICS code is 523940 and its SIC code is 7370.