Edurino
- Company typePrivate
- Founded2021
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Edurino firmographics
Firmographics- Name
- Edurino
- Legal name
- Edurino GmbH
- Website
- https://edurino.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Edurino industry classification
Industry- Product category
- Children's Educational Toys
- NAICS
- Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Student Activity Materials & Manipulatives (Hands-on Learning Kits) (EDACAJAG)
Keywords
Where Edurino is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Edurino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Sales (Figurines & Stylus): Physical product sales including learning figurines (€24.99 each), ergonomic styluses in 7 colors, starter sets combining figure + stylus, and bundle packages with multiple figures at discounted prices. One-time purchase model.
- App Access & Digital Content: Free app download with purchase of physical figurine. Each figurine unlocks specific learning content. Starter sets and bundles include both physical product and app access. Additional figures purchased separately to unlock new learning worlds.
- Bundle & Set Packages: Pre-configured bundles offering savings of up to 35% compared to individual purchases. Products include Sparsets (bundle deals), Startersets (figure + stylus), and complete Lernreise (learning journey) packages.
- Accessories: Supplementary products including collection cases (Mäppchen) in S/M/L sizes, educational posters (ABC, 123), sticker books, Ravensburger puzzles and memory games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bundle ab 3 Jahren - Starter bundle for youngest learners |
| One time/ perpetual license | Pay-as-you-go | Bundle ab 4 Jahren - Expanded learning bundle |
| One time/ perpetual license | Pay-as-you-go | Bundle ab 5 Jahren - Intermediate learning bundle |
| One time/ perpetual license | Pay-as-you-go | Bundle ab 6 Jahren - Advanced learning bundle |
| Unit Pricing | Pay-as-you-go | Individual Figurine |
| One time/ perpetual license | Pay-as-you-go | Biene Maja Bundle |
| One time/ perpetual license | Pay-as-you-go | Lernreise XL Einsteiger |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Edurino product offering
Product offeringCore offering
Edurino sells a hybrid physical-digital learning system for children ages 3-8 combining collectible figurines made with conductive materials (that interact with tablet screens via capacitive touch) with a free companion app, an ergonomic triangular stylus developed with occupational therapists, and a parental dashboard. Each figurine unlocks a themed learning world covering literacy, numeracy, science, coding, social-emotional learning, and creativity. The system is sold as standalone figurines (€24.99), starter sets, age-tiered bundles, and accessories (cases, puzzles, posters, sticker books) via its own e-commerce store and retail partners across DACH.
Product overview
Edurino is a German hybrid learning platform combining physical figurines with a digital app for children ages 3-8. The core system consists of collectible figurines (each unlocking a themed learning world), an ergonomic triangular stylus for practicing pen grip, and the EDURINO app providing interactive games. The product portfolio includes 23+ figurines (Mika for reading/writing, Robin for math, Yuki for creativity, Alex for time, Leo for emotions/social skills, Asa for nature/animals, Luca for logic/coding, Niki for English, Ari for body/health, Ollie for concentration, plus Biene Maja characters), sold as Startersets (figurine+stylus), Sparsets/Bundles (multi-figurine packages with up to 35% savings), and accessories (stylus, carrying cases, puzzles, posters, sticker books). The Bundle Builder allows customization, while the B2B portal serves educational institutions and retailers. Partnerships include Ravensburger for puzzles and distribution through MediaMarkt, Saturn, Müller, Smyths, and Libro.
Differentiator
Problem solved
Functional benefit
Products and services
- EDURINO App
- EDURINO Starterset
- Das Bundle ab 3 Jahren
- Das Bundle ab 4 Jahren
- Das Bundle ab 5 Jahren
- Das Bundle ab 6 Jahren
- Die Biene Maja Bundle
- Figur Maja - Selbstbewusstsein stärken
- Figur Willi - Erste Zahlen & Buchstaben
- Mika Figur (Lesen & Schreiben)
- Robin Figur (Zahlen & Mengen)
- Yuki Figur (Kreativität & Malen)
- Alex Figur (Die Uhr lernen)
- Leo Figur (Freundschaft & Soziales / Meine Gefühle)
Quantifiable outcome
- 97% of parents report Edurino helps their child develop important skills
- +2 more outcomes
Companies that use Edurino
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Edurino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Edurino partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- University of CambridgecoreScientific partnership to evaluate and validate learning outcomes of the Edurino platform, providing evidence-based credibility for educational claims.
- MediaMarkt SaturncoreMajor European consumer electronics retailer with extensive DACH region presence for physical product distribution.
- Drogerie MüllermajorGerman drugstore chain with broad retail presence in DACH region.
- SmythsmajorPan-European toy retailer operating stores in Germany and Austria.
- LibrominorAustrian book and media retailer with Edurino product availability.
- RofuminorGerman retail chain offering Edurino products.
- RavensburgercoreStrategic supporter and mentor. Ravensburger provides product development collaboration including co-branded puzzles and memory games.
- summiteerminorListed as a supporter and mentor in Edurino's ecosystem.
- Emerge EducationminorEducation-focused investor and mentor listed as supporter.
- Verena PausderminorFounder of Fox & Sheep, HABA Digitalwerkstatt, and investor providing mentorship and strategic guidance.
- Jens BegemannminorCo-Founder of Wooga and investor providing mentorship.
- Ferry HeilemannminorFounder of Leaders for Climate Action and Forto, investor providing mentorship.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Edurino competitors and assessment
Company assessmentDirect peers
- Tonies: Tonies is the most direct peer: a physical figurine (Toniebox) that unlocks audio content on a paired device for young children. Same hybrid physical-digital model, same target demographic (ages 3+), same collectible figurine-as-gateway mechanic, and similar DACH retail footprint.
- Osmo: Osmo (by Byju's) is a hybrid physical-digital learning system for kids combining physical manipulatives with iPad apps for subjects like reading, math, and coding. Directly comparable in product architecture, age range, and EdTech positioning.
- Marbotic: Marbotic makes smart wooden toys (letters and numbers) that interact with tablets via capacitive touch to teach reading and math. Closest analog to Edurino's conductive-figurine interaction model, also targeting ages 3-7.
Broad incumbents
- VTech: VTech is a global incumbent in electronic learning toys, tablets, and educational games for young children. Overlaps with Edurino's age range and learning category but as a broader portfolio player rather than a niche hybrid specialist.
- LeapFrog (VTech subsidiary): LeapFrog is a long-established brand for educational toys, tablets, and learning content for children. Compares to Edurino on age range and learning-outcome claims but operates at much greater scale via traditional toy retail.
Others
- Ravensburger AG: Ravensburger is both a strategic investor (Series B lead) and a co-product partner (puzzles, memory games) for Edurino. As one of Europe's largest educational toy/puzzle makers, it represents both an enabling partnership and a potential competitive threat in the broader early-childhood category.
Regional players
- HABA Digitalwerkstatt: HABA Digitalwerkstatt is the digital EdTech arm of German toy/educational brand HABA, co-founded by Edurino mentor Verena Pausder. Targets the same German early-childhood segment with a hybrid digital-physical product approach.
Emerging players
- Fox & Sheep: Fox & Sheep (also founded by Edurino mentor Verena Pausder) is a German kids' app studio producing educational and creative apps for young children. A partial-overlap competitor focused on the digital-only side of the same early-childhood category.
- Lingokids: Lingokids is a subscription-based English-learning app for kids 2-8, with millions of users globally. Competes with Edurino's Niki (English) figurine on the same outcome (early English) but via a pure-software, subscription-led model.
- Khan Academy Kids: Khan Academy Kids is a free, award-winning educational app for ages 2-8 covering literacy, numeracy, and SEL. Sets a price-floor benchmark that Edurino must justify through its premium physical-digital hybrid and validated outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Edurino social profiles
Digital presenceEdurino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edurino leadership team
Management profileNumber of profiles
Profiles4 records
Edurino funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edurino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edurino
What does Edurino do?
Edurino sells a hybrid physical-digital learning system for children ages 3-8 combining collectible figurines made with conductive materials (that interact with tablet screens via capacitive touch) with a free companion app, an ergonomic triangular stylus developed with occupational therapists, and a parental dashboard. Each figurine unlocks a themed learning world covering literacy, numeracy, science, coding, social-emotional learning, and creativity. The system is sold as standalone figurines (€24.99), starter sets, age-tiered bundles, and accessories (cases, puzzles, posters, sticker books) via its own e-commerce store and retail partners across DACH.
Is Edurino a public or private company?
Edurino is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edurino founded?
Edurino was founded in 2021. It employs 51 to 100 people.
Where is Edurino based?
Edurino is headquartered in Munich, Germany, in the Europe region.
How does Edurino make money?
Four revenue lines are on record. Hardware Sales (Figurines & Stylus) is the primary driver. The others are app Access & Digital Content, bundle & Set Packages and accessories.
Who are Edurino's main competitors?
Direct peers on record are Tonies, Osmo and Marbotic. Broad incumbents are VTech and LeapFrog (VTech subsidiary). Ravensburger AG is listed as an others. HABA Digitalwerkstatt is listed as a regional player. Emerging players are Fox & Sheep, Lingokids and Khan Academy Kids.
Does Edurino have an API?
No public API is recorded for Edurino.
What industry is Edurino in?
Edurino's product category is Children's Educational Toys. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 459120 and its SIC code is 3944.