What CognitOps does

CognitOps is an Austin, Texas-based software company founded in 2018 that builds AI-powered warehouse optimization solutions for distribution centers and supply chain operators. Its platform centers on an advanced warehouse management system (WMS) augmented with real-time operational visibility, predictive and prescriptive analytics, AI-driven labor planning, and integrations with RFID and IoT technologies. The company's flagship products include the DC Control Tower — a real-time operational visibility dashboard — and what it describes as the industry's first warehouse-wide predictive and prescriptive performance analytics solution, launched in October 2024. Underlying AI capabilities span predictive forecasting of warehouse performance and labor demand, and prescriptive optimization that recommends actions and resource allocation across inventory and workforce decisions.

The company sells its software primarily to warehouse operators and supply chain leaders via a sales-led enterprise motion targeting both mid-market and enterprise customers. Revenue is generated through SaaS subscriptions; specific pricing is not publicly disclosed. CognitOps opened a US headquarters in Austin in May 2021 alongside its $11 million Series A led by FirstMark Capital, and simultaneously established a software development center in Kyiv, Ukraine. Across four funding rounds (2018 seed, 2020 Series 1, 2021 Series A, and a 2023 round of ~$3.1M), the company has raised approximately $17.6 million from investors including FirstMark Capital, Chicago Ventures, Haystack, Schematic Ventures, Bossa Invest, CEAS Investments, and Redwood Technologies. Leadership comprises co-founders Alex Ramirez (CEO) and Reas Macken (COO and Head of Product), with Kevin Safford as Chief Data Scientist.

The company targets a horizontal segment of warehouse operators and supply chain leaders, with use cases spanning labor productivity, inventory accuracy, and operational flexibility. GTM is sales-led with enterprise field sales as the primary channel, supplemented by thought-leadership content marketing and industry-conference presence. Geographic footprint is anchored in North America with engineering in Eastern Europe, and the company has signaled intent for broader international expansion via Series A use-of-funds and outbound activity (e.g., speaking at Generate Summit 2026 in Sydney).

Name

CognitOps

Legal name

CognitOps

Website

https://cognitops.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CognitOps is an Austin-based software company that builds AI-powered warehouse management and predictive analytics software for distribution centers and supply chain operators, sold as SaaS subscriptions via an enterprise sales motion.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), WMS for Micro-Fulfillment, Dark Stores & Urban Warehousing (TLAEABAH)

Keywords

• Warehouse management software
• Supply chain optimization
• Predictive analytics platform
• Labor planning tools
• Distribution center automation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based AI warehouse management solutions sold as software subscriptions to warehouse operators and supply chain organizations

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

CognitOps provides an AI-powered warehouse management software platform that combines a real-time DC Control Tower with warehouse-wide predictive and prescriptive analytics. The platform is designed for distribution-center operators and supply-chain organizations to optimize labor planning, inventory management, and overall warehouse performance. It also offers an Advanced WMS with integrated RFID and IoT data capture to drive proactive, AI-driven operational decisions.

Product overview

CognitOps is an AI-based warehouse management solutions provider offering a unified platform that combines a DC Control Tower for real-time operational visibility with the industry’s first warehouse-wide predictive and prescriptive performance analytics solution. The platform includes labor planning modules and an advanced WMS integrated with automation, RFID, and IoT technologies. Together, these products enable end-to-end optimization of distribution center operations from inventory management to labor productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• DC Control Tower Real-time operational visibility platform for distribution centers, providing warehouse operators and supply-chain organizations with a live view of operations to support proactive, AI-driven decision-making.
• Warehouse-Wide Predictive and Prescriptive Performance Analytics Solution AI-driven analytics solution that delivers warehouse-wide predictive and prescriptive insights on operational performance, enabling distribution-center operators to move from reactive reporting to proactive optimization of labor, inventory, and throughput.
• Advanced WMS An advanced warehouse management system that integrates RFID and IoT sensor data capture with AI-driven management capabilities, designed for distribution-center operators seeking to modernize beyond legacy WMS platforms.

Quantifiable outcome

• Improved decision-making, efficiency, and resilience in distribution center operations
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Manhattan Associates: Long-established enterprise WMS and supply chain vendor (NYSE: MANH) with a large installed base. Directly comparable as the default alternative buyers evaluate against CognitOps in mid-market and enterprise warehouse deals.
• Blue Yonder: Major WMS and supply chain planning suite (formerly JDA, owned by Panasonic). Competes head-on with CognitOps in warehouse software and has been actively adding AI/ML capabilities to its platform.
• Körber Supply Chain: Provides WMS, WCS, and warehouse automation software to mid-market and enterprise 3PLs and retailers. Comparable as an integrated WMS + automation vendor and a likely substitute in CognitOps deals.
• SAP Extended Warehouse Management: SAP's WMS module bundled into its ERP ecosystem. The default option for large enterprises already running SAP, and a significant competitive threat to a standalone AI-WMS like CognitOps.
• Oracle Warehouse Management Cloud: Cloud WMS offering within Oracle's SCM suite. Comparable as a cloud-native alternative for large enterprises, with bundled analytics and a heavy enterprise sales motion similar in profile to CognitOps' target buyer.

Direct peers

• Logiwa: Cloud-native WMS focused on 3PLs and DTC/omnichannel brands. Closely comparable to CognitOps in delivery model (SaaS WMS), target customer (mid-market warehouse operators), and feature set (real-time visibility, labor optimization).
• Made4net: Vendor of warehouse management and execution software for 3PLs and distributors. Comparable as a mid-market WMS specialist competing for similar warehouse-operator RFPs to CognitOps.
• Softeon: Provider of WMS and supply chain execution software to mid-market and enterprise customers. Comparable in go-to-market (direct enterprise sales to distribution-intensive industries) and product scope.

Emerging players

• Fishbowl Inventory: Cloud inventory and warehouse management solution aimed at SMB and lower mid-market manufacturers/distributors. Comparable as a SaaS WMS competitor but typically smaller deal sizes than CognitOps' enterprise focus.
• Locus Robotics: Warehouse robotics provider focused on autonomous mobile robots for picking. Adjacent rather than direct — competing for the same warehouse operator budget and increasingly integrating with WMS, but sells hardware-software rather than a pure SaaS AI layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CognitOps