What Fishbowl Inventory does

Fishbowl Inventory, founded in 2001 and headquartered in American Fork, Utah, is a cloud-based inventory and manufacturing management software provider serving more than 6,000 small and mid-sized businesses across North America, Australia, New Zealand, and the United Kingdom. Its core offering is positioned as the de facto inventory add-on for companies running on QuickBooks (Desktop, Online, and Canada) or Xero, providing real-time multi-warehouse inventory tracking, multi-level bills of materials, work orders, MRP, barcode scanning through the Fishbowl GO mobile app, lot/serial/expiry traceability, ecommerce and shipping integrations, and a reported 100+ third-party connectors spanning CRM, BI, EDI, tax, and hardware. The platform is delivered as a per-user subscription with no volume caps, supplemented by hardware resale, cloud hosting, and in-house implementation services that drive a 2-6 week go-live timeline.

The product portfolio has been extended beyond traditional inventory into AI-driven operations: AI Manufacturing with Juno (launched February 2026) is positioned as an autonomous production-preparation agent for SMB manufacturers, while Athena and Fishbowl AI Insights provide conversational analytics, demand forecasting, AI replenishment, constraint-aware rescheduling, and anomaly detection across the installed base. Revenue mechanics combine recurring per-seat subscriptions, professional services for implementation, hardware pass-through sales, and optional cloud hosting, with a channel mix of direct sales, a Partner Program, and customer/partner referral programs. The company is private, backed by private equity sponsor Diversis Capital since February 2023, and has used that capital to execute acquisitions including Sellware (ecommerce, February 2023) and Fishbowl Australia (September 2022), while expanding its AI and integration ecosystem through partnerships such as the ConverSight joint customer milestone in October 2025.

Name

Fishbowl Inventory

Legal name

Fishbowl

Website

https://fishbowlinventory.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Fishbowl Inventory is a cloud-based inventory and manufacturing management platform serving 6,000+ small and mid-sized businesses, with deep QuickBooks and Xero integration, multi-warehouse tracking, manufacturing execution, and AI features including the Juno production-preparation agent.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Per-user subscription pricing for inventory management software. Straightforward per-user pricing with no surprise extras. No volume caps on orders, locations, or 3PLs at no extra cost.
2. Hardware Sales: Sale of barcode scanners, printers, and other inventory management hardware tools from leading providers.
3. Implementation and Support Services: In-house expert implementation, training, and ongoing support services. Go live in 2-6 weeks with dedicated in-house support.
4. Cloud Hosting: Cloud hosting services for customers wanting greatest control and flexibility over their data without managing hardware.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fishbowl Inventory provides cloud-based inventory and manufacturing management software for small and mid-sized businesses, with deep two-way integration into QuickBooks and Xero accounting platforms. The platform delivers real-time multi-warehouse inventory tracking, multi-level BOMs, work orders, MRP, barcode scanning via its Fishbowl GO mobile app, and AI-driven production planning and replenishment. Core products include Fishbowl Inventory, Fishbowl Manufacturing, Fishbowl Commerce Suite, Fishbowl AI Insights, Fishbowl Payments, and the AI Manufacturing assistant Juno.

Differentiator

Problem solved

Functional benefit

Brands

• Fishbowl Manufacturing: Cloud hosted inventory tracking, warehousing, and manufacturing solution with hosted capabilities.
• Fishbowl Inventory
• Fishbowl Commerce Suite
• Fishbowl AI Insights
• Fishbowl Payments
• Juno

Products and services

• Fishbowl Manufacturing Cloud hosted inventory tracking, warehousing, and manufacturing solution for SMBs, including multi-level BOMs, work orders, MRP, and production scheduling.
• Fishbowl Inventory Cloud native inventory and warehousing software solution accessible from anywhere, providing real-time multi-location inventory tracking, barcode scanning, and order management.
• Fishbowl Commerce Suite Inventory management software with cloud native ecommerce capabilities, enabling multi-channel order management and inventory sync.
• Fishbowl AI Insights AI-driven analytics and insights product providing on-demand business data and answers via AI Assistant Athena.
• Fishbowl Payments Integrated payment processing solution built directly into the platform, allowing customers to accept payments without extra fees or plugins.
• AI Manufacturing with Juno AI-powered 24/7 operations specialist for small manufacturing environments that automates production preparation including checking materials, flagging shortages, preparing orders, and building bills of materials.

Quantifiable outcome

• 18% decrease in inventory costs using Fishbowl's AI replenishment
• +11 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability11 records

Feature10 records

Partnerships

21 partnerships are on record, tiered core, minor and major.

• ConverSightcoreTechnology or Integration · 16 October 2025ConverSight and Fishbowl achieved 800 joint customers using AI-driven inventory management solutions. They introduced new AI features including demand forecasting and generative AI, with joint go-to-market activities.
• SellwareminorOthersFishbowl acquired Sellware, an ecommerce platform, in February 2023. This acquisition expanded Fishbowl's ecommerce capabilities.
• QuickBookscoreTechnology or IntegrationDeep two-way integration with QuickBooks Desktop, QuickBooks Online, and QuickBooks Canada. Fishbowl is positioned as the #1 inventory management software for QuickBooks users. Certified as QuickBooks Solution Provider and QuickBooks Certified ProAdvisor.
• XerocoreTechnology or IntegrationFull integration with Xero accounting software to increase inventory transparency, accuracy, and efficiency. Fishbowl was named to Xero's 2026 Power List for Top Construction and Trades Apps.
• SalesforcemajorTechnology or IntegrationCRM integration with Salesforce allowing real-time inventory quantities in CRM dashboard, mobile check on-hand quantities, and sales lead management.
• ShopifymajorTechnology or IntegrationEcommerce integration with Shopify for seamless inventory sync and order management across sales channels.
• AmazonmajorTechnology or IntegrationAmazon seller integration for inventory management and order fulfillment.
• eBaymajorTechnology or IntegrationeBay integration for multi-channel inventory management and selling.
• MagentomajorTechnology or IntegrationAdobe Commerce (Magento) integration for ecommerce inventory sync.
• WooCommercemajorTechnology or IntegrationWooCommerce integration for WordPress ecommerce inventory management.
• HubSpotmajorTechnology or IntegrationCRM integration with HubSpot for sales pipeline and inventory visibility.
• FedExmajorTechnology or IntegrationShipping integration with FedEx for rate calculation, label printing, and pickup scheduling.
• UPSmajorTechnology or IntegrationUPS Ready certified integration for shipping optimization and rate calculation.
• USPSmajorTechnology or IntegrationUSPS shipping integration for label printing and postal services.
• DHLmajorTechnology or IntegrationDHL shipping integration for international and domestic logistics.
• ShipStationmajorTechnology or IntegrationShipping integration with ShipStation for multi-carrier fulfillment management.
• BigCommercemajorTechnology or IntegrationBigCommerce ecommerce platform integration for inventory sync.
• ZohomajorTechnology or IntegrationZoho CRM integration for sales and inventory visibility.
• AvalaramajorTechnology or IntegrationTax compliance integration with Avalara for sales tax calculation and automation.
• ZebramajorTechnology or IntegrationHardware partnership for barcode scanners and mobile devices.
• MotorolamajorTechnology or IntegrationMobile hardware integration for warehouse scanning devices.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Katana Cloud Inventory: Katana is a direct competitor focused on cloud-native manufacturing and inventory for SMBs, offering bill of materials, MRP, and shop-floor features with accounting integrations. Overlaps Fishbowl most directly in the QuickBooks/Xero-using small manufacturer niche.
• Cin7: Cin7 is a direct competitor offering cloud inventory and order management for SMB and mid-market product businesses, with multi-channel commerce, manufacturing, and QuickBooks Online integrations. It is the most directly comparable peer to Fishbowl's manufacturing + ecommerce + accounting combo.
• Ordoro: Ordoro is a direct competitor offering shipping-focused inventory management for SMB ecommerce sellers with multi-carrier support and QuickBooks sync. Overlaps Fishbowl's shipping and ecommerce integration categories.
• DEAR Systems: DEAR is a direct competitor offering inventory and manufacturing software for SMBs with deep QuickBooks/Xero integrations and multi-channel commerce. It targets the same QuickBooks-anchored SMB manufacturing customer that Fishbowl prioritizes.
• inFlow Inventory: inFlow is a direct competitor providing SMB-focused inventory management software with barcoding, multi-location, and accounting integrations. It targets the same small-to-mid-market product business segment as Fishbowl.
• Brightpearl by Sage: Brightpearl is a direct competitor providing inventory, order, and financial management for multi-channel retailers and wholesalers. Comparable to Fishbowl Commerce Suite in target buyer (SMB retail/wholesale) and feature scope.

Broad incumbents

• SAP Business One: SAP Business One is a broad incumbent ERP for SMB and mid-market manufacturers and distributors, including inventory, production, and accounting. It competes with Fishbowl for the same mid-market manufacturing customer that outgrows QuickBooks.
• Oracle NetSuite: NetSuite is a broad incumbent cloud ERP with native inventory, manufacturing (WMS/MRP), and financial modules for mid-market and enterprise. It increasingly encroaches on Fishbowl's mid-market manufacturing accounts as those businesses grow.
• Zoho Inventory: Zoho Inventory is a broad incumbent offering cloud inventory management as part of the larger Zoho One suite, with multi-channel, warehouse, and accounting integrations. Competes with Fishbowl for SMBs but is part of a much broader CRM/operations portfolio.
• Acumatica: Acumatica is a broad incumbent cloud ERP with inventory, manufacturing, and distribution suites targeting SMB and mid-market. Comparable to Fishbowl Manufacturing for upmarket deals but bundled within a full ERP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fishbowl-inventory
• Xx.com/fishbowl
• Facebookfacebook.com/fishbowl.inventory

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishbowl Inventory