What People Data Labs does

People Data Labs (PDL), founded in 2015 and headquartered in San Francisco, is an API-first B2B data infrastructure provider selling raw person and company data to developers, data engineers, and AI/ML teams building data-reliant products. The company's product portfolio centers on three core offerings: a Person Data API exposing 1.5 billion unique person profiles, a Company Data API exposing 74 million company profiles with firmographic and technographic data, and Bulk Data Feeds for organizations requiring comprehensive datasets for internal warehousing and analytics. A Model Context Protocol (MCP) Server launched in May 2025 extends access to AI agents through a standardized agentic interface. PDL deliberately operates without an end-user UI — there is no self-serve product surface — and customers interact exclusively through programmatic REST APIs and bulk data delivery channels.

The business model is usage-based and developer-centric: API access is billed on a per-match basis with monthly cadence, contrasting with competitors that require annual contracts; bulk data feeds operate on recurring subscription terms negotiated through direct enterprise sales engagement. Pricing is not publicly disclosed and is quote-based, with enterprise-gated access for large-scale deployments. PDL has raised approximately $55.75M in disclosed venture funding across multiple rounds between 2015 and 2021, with the most recent being a $45M Series C led by Craft Ventures in November 2021.

PDL's strategic positioning differentiates it from sales engagement platforms (ZoomInfo, Apollo) and from scraping-based data providers. Following the HiQ v. LinkedIn precedent and the July 2025 shutdown of direct competitor Proxycurl, PDL has cultivated a "legally defensible alternative" narrative aimed at risk-averse enterprise buyers. The company has pursued an ecosystem-led growth motion, signing partnerships with no-code and AI workflow platforms including Clay, Lindy.ai, Glama, OttoKit, and IdentityCheck between late 2024 and mid-2025. Leadership includes founder Sean Thorne as CEO and a management team with VP-level coverage across Data, Growth, Finance, and Customer Success functions. The company faces a documented regulatory overhang: a 2022-era data exposure incident in which 170 million records were leaked and traced by researchers to PDL.

Name

People Data Labs

Legal name

People Data Labs

Website

https://peopledatalabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

People Data Labs is an API-first B2B data infrastructure provider delivering raw person and company data (1.5B person profiles, 74M company profiles) via REST APIs, bulk feeds, and an MCP server, serving developers, data engineers, and AI/ML teams building data-reliant products.

Ownership category

akta.pro rank

Product category

B2B Data Infrastructure APIs

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• B2B data infrastructure
• Person data API
• Company enrichment API
• Identity resolution data
• Bulk data feeds

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Access Subscriptions: Per-match and usage-based pricing model for API calls enabling real-time person and company data enrichment
2. Bulk Data Feeds: Large-scale bulk data exports sold to enterprise customers requiring comprehensive datasets for internal data infrastructure and warehousing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

People Data Labs provides API-first B2B data infrastructure delivering raw person and company data (1.5 billion person profiles and 74 million company profiles) through REST APIs and bulk data feeds. The product is priced on a per-match usage basis without annual contracts or UI abstractions, targeting developers and data engineers who integrate PDL data into data-reliant products. A Model Context Protocol (MCP) server extends access to AI agents for automated enrichment workflows.

Product overview

People Data Labs is an API-first B2B data infrastructure provider offering raw person and company data through two complementary delivery channels: REST APIs (Person Data API, Company Data API) and Bulk Data Feeds. The core offering is a raw data infrastructure layer with per-match pricing targeting developers and data engineers rather than end users (no user interface is provided). A Model Context Protocol (MCP) Server product extends access to AI agents. The portfolio positions the company as data infrastructure for builders, in contrast to all-in-one platforms that include intelligence layers and execution tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Person Data API REST API access to 1.5 billion unique person profiles with detailed schemas including employment history, education, social profiles, and demographic data, delivered via per-match pricing. Targeted at developers and data engineers building data-reliant B2B products.
• Company Data API REST API access to 74 million company profiles with firmographic data, technology stacks, funding information, and employee counts, delivered as structured data via APIs for developers and data engineers.
• Bulk Data Feeds Bulk data export capability for large-scale dataset delivery, complementing the real-time API offering for enterprise customers requiring comprehensive datasets for internal data infrastructure and warehousing.
• MCP Server Model Context Protocol (MCP) server enabling AI agents to access People Data Labs person and company data through standardized agentic interfaces, supporting search_people functionality for AI-driven enrichment workflows.

Quantifiable outcome

• 1.5 billion unique person profiles available for enrichment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Glama (MCP Server)coreTechnology or Integration · 8 May 2025Native Model Context Protocol (MCP) server integration enabling AI agents to access People Data Labs search_people functionality through standardized protocol
• Lindy.aicoreTechnology or Integration · 10 December 2024AI workflow automation platform integration allowing users to incorporate People Data Labs enrichment into AI-powered business workflows and automations
• ClaycoreTechnology or Integration · 27 November 2024No-code enrichment and automation platform partnership providing company data enrichment capabilities within Clay's workflow automation environment

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/peopledatalabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Data Labs