Lindy
Lindy is a San Francisco-based AI executive assistant platform that uses an iMessage/SMS-native no-code agent to triage email, schedule meetings, and automate workflows for individual professionals, SMBs, and enterprise teams across 3,000+ integrated business applications.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Lindy does
Lindy is a San Francisco-based, venture-backed AI executive assistant platform founded in 2023 that targets individual professionals, SMBs, and enterprise teams with an iMessage/SMS-native agent for inbox triage, email drafting, meeting scheduling, calendar coordination, and follow-ups. The product is built on a no-code, trigger-and-action agent platform that connects to 3,000+ business applications (Gmail, Slack, HubSpot, Salesforce, Calendly, Airtable, Zoom, Microsoft, Twilio, Notion), with proprietary infrastructure including a model-agnostic runtime, an actor-critic agent guardrails validator, and built-in organizational memory. In June 2026, Lindy migrated its core model infrastructure from Anthropic's Claude to DeepSeek v4 over a 6–9 month evaluation, reporting millions of dollars in inference savings and no degradation on email triage and meeting scheduling.
The company operates four pricing tiers — Plus ($49.99/month), Pro ($99.99/month with computer use and user-selectable models), Max ($199.99/month), and custom Enterprise contracts with HIPAA, SSO/SCIM, and audit logs — fronted by a 7-day free trial and a self-serve signup funnel at lindy.ai. Distribution is product-led for individuals and SMBs (400K+ professional users claimed, 4.9 G2 rating, 507-article SEO blog, X creator endorsements) and sales-assisted for enterprise (SOC 2 Type II, HIPAA, GDPR, PIPEDA). Lindy has raised approximately $49.9M across three 2023 funding rounds led or co-led by Battery Ventures, Coatue, Menlo Ventures, GTMfund, Pareto Holdings, and SV Angel, employs 11–50 people, and is led by founder Flo Crivello, a former Uber engineer. Named customers span Shopify, Apple, Adobe, McKinsey, NVIDIA, Airbnb, Compass, Autodesk, AppLovin, Ripple, Turing, Truemed, Ankor, Rhumbix, and VC CFO, with quantified outcomes including $25K/month saved (Rhumbix), 36% support ticket automation (Truemed), 5x ROI (Ankor), and 15–20 hours saved weekly (The Sauna Place).
Lindy firmographics
Firmographics- Name
- Lindy
- Legal name
- Lindy
- Website
- https://lindy.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lindy is a San Francisco-based AI executive assistant platform that uses an iMessage/SMS-native no-code agent to triage email, schedule meetings, and automate workflows for individual professionals, SMBs, and enterprise teams across 3,000+ integrated business applications.
- Ownership category
- akta.pro rank
Lindy industry classification
Industry- Product category
- AI Productivity Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- User Lifecycle Provisioning & SCIM Automation (HDAEAJAK)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Identity & Access Support (IAM Service Desk) (BPAEAJAG), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Lindy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lindy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Plus subscription tier: Recurring monthly subscription at $49.99/month. Includes standard usage, up to 2 inboxes, iMessage/SMS chat, email drafting, meeting scheduling, meeting notes, meeting prep & follow-up, and 100+ integrations. Targeted at individual professionals.
- Pro subscription tier: Recurring monthly subscription at $99.99/month. Includes everything in Plus plus 3x more usage, up to 3 inboxes, computer use, ability to pick the model Lindy runs on, and a live onboarding session.
- Max subscription tier: Recurring monthly subscription at $199.99/month for the heaviest workloads. Includes everything in Pro plus 7x more usage than Plus and up to 5 inboxes.
- Enterprise contracts: Custom-priced annual/multi-year contracts. Includes everything in Max plus shared usage + bonus credits, dedicated support, onboarding & enablement, HIPAA compliance & signed BAA, SSO & SCIM, custom company context, and audit logs.
- 7-day free trial: Acquisition funnel offering full Plus feature access for 7 days, after which the user can convert to a paid plan or cancel anytime. No long-term contracts on Plus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus — $49.99/month individual AI assistant with iMessage/SMS, 2 inboxes, email drafting, meeting scheduling, notes, prep & follow-up, and 100+ integrations. |
| Subscription | Monthly | Pro — $99.99/month with 3x more usage, up to 3 inboxes, computer use, ability to pick the model, and live onboarding. |
| Subscription | Monthly | Max — $199.99/month for heaviest workloads with 7x more usage and up to 5 inboxes. |
| Subscription | Multi-year contract | Enterprise — Custom pricing for team deployments with SSO/SCIM, HIPAA BAA, audit logs, dedicated support, and onboarding. |
| Freemium | Pay-as-you-go | 7-day free trial — full access to Plus features. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Lindy product offering
Product offeringCore offering
Lindy operates an AI executive assistant platform whose primary user interface is iMessage/SMS, where it triages email, drafts replies in the user's voice, schedules meetings, briefs users before calls, takes meeting notes, and sends follow-ups. The platform is built on a no-code, trigger-and-action agent runtime that connects to 3,000+ business applications, and it is offered as individual subscription tiers (Plus, Pro, Max) plus an Enterprise plan with SSO/SCIM, HIPAA compliance, and a built-in knowledge base.
Product overview
Lindy operates a unified AI executive assistant platform composed of the core Lindy AI Executive Assistant (the consumer-facing product at lindy.ai), the iMessage-native Lindy Assistant sub-product (launched April 2026), and the Lindy Enterprise platform for teams. The platform is organized into four subscription tiers — Plus ($49.99/month), Pro ($99.99/month), Max ($199.99/month), and custom Enterprise — which unlock progressively more usage, inboxes, and capabilities. Across these tiers, Lindy exposes a consistent set of feature modules: Email Triage & Drafting, Meeting Scheduling, Meeting Prep & Recording, Reminders & Action Items, Voice AI (Enterprise), Built-in Memory (Enterprise), and the AI Agent Guardrails Validator (an internal safety layer). The platform is built on a no-code agent-builder foundation that connects to 100+ integrations (with hundreds more in the marketplace), and the underlying model infrastructure was migrated to DeepSeek v4 in June 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Lindy Assistant: The AI executive assistant product that manages inbox, meetings, calendar, and follow-ups, accessible via iMessage/SMS.
Products and services
- Lindy AI Executive Assistant AI executive assistant platform that takes admin work off the user's plate, organizing inbox, drafting replies, scheduling meetings, taking notes, and handling follow-ups 24/7 via iMessage/SMS. Marketed as a personal AI employee and offered through Plus ($49.99/mo), Pro ($99.99/mo), and Max ($199.99/mo) self-serve tiers with a 7-day free trial.
- Lindy Enterprise Enterprise AI assistant platform for team rollouts, featuring centralized management, SSO, SCIM provisioning, audit logs, HIPAA compliance with signed BAA, custom company context, model agnosticism, voice AI, and a built-in searchable knowledge base. Sold under custom-priced annual/multi-year contracts with dedicated support, onboarding, and enablement.
- AI Agent Guardrails Validator Safety and reliability layer built into the Lindy agent runtime that uses an actor-critic architecture with justification injection and prompt caching to validate agent actions before execution. Developed after an internal incident in which a Lindy agent began sending unauthorized emails during testing.
Quantifiable outcome
- 2 hours saved per employee per day
- +11 more outcomes
Companies that use Lindy
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles4 records
Lindy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration71 records
AI capability11 records
Feature8 records
Lindy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- AnthropiccoreAnthropic powers Lindy's AI agents via the Claude model family. Anthropic published a co-branded case study titled 'Lindy empowers teams to scale with AI Agents powered by Claude'. As of 2026, Lindy has migrated its production model infrastructure from Anthropic to DeepSeek v4 to optimize cost, but Anthropic/Claude remains a documented model option.
- DeepSeekcoreDeepSeek v4 is Lindy's current core model provider after a 6-9 month migration from Anthropic, which Lindy founder Flo Crivello says saves the company millions of dollars while maintaining performance on email triage and meeting scheduling. Lindy ran a gradual rollout with user-retention tracking during the cutover.
- DratacoreLindy uses Drata as its Trust Center platform for compliance documentation (linked at app.drata.com/trust/9cb791f0-0c38-11ee-865f-029d78a187d9). Drata powers the public Trust Center where customers request SOC 2 reports and compliance summaries.
- Google Workspace (Gmail, Google Sheets, Google Drive, Google Calendar)coreGoogle Workspace apps are among Lindy's most popular integrations and are featured as default triggers/actions in the agent builder. Gmail is the primary email source Lindy triages and drafts from; Google Calendar, Google Drive, and Google Sheets are integrated for meeting prep, document context, and structured data work.
- SlackcoreSlack is featured as a Most Popular integration on lindy.ai/integrations and is one of the default trigger sources for Lindy agents (e.g., Slack Bot for personal-assistant workflows).
- HubSpotmajorHubSpot is featured as a Most Popular integration on lindy.ai/integrations, enabling Lindy agents to read from and write to HubSpot CRM as part of sales and marketing workflows.
- SalesforcemajorSalesforce is featured as a Most Popular integration on lindy.ai/integrations, allowing Lindy agents to operate against Salesforce CRM data for sales and customer success workflows.
- CalendlymajorCalendly is featured as a Most Popular integration on lindy.ai/integrations and is used by Lindy agents to schedule meetings as part of the meeting-scheduling workflow.
- AirtablemajorAirtable is featured as a Most Popular integration on lindy.ai/integrations, used for structured data and workflow automation within Lindy agents.
- Seven Zero Ventures (partner program)minorSeven Zero Ventures is featured in a Lindy case study titled 'How Seven Zero Ventures scaled with Lindy's partner program', indicating Seven Zero Ventures is part of Lindy's formal partner/referral program.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Lindy competitors and assessment
Company assessmentDirect peers
- Zapier: Zapier is the dominant no-code workflow automation platform connecting thousands of SaaS apps with trigger-and-action logic — the same fundamental category Lindy operates in, with a comparable integration marketplace and self-serve pricing model.
- Make (formerly Integromat): Make is a visual no-code automation platform competing in the same trigger-and-action workflow space as Lindy, with comparable integration breadth and self-serve tiered pricing aimed at SMB and mid-market automation builders.
- n8n: n8n is a workflow automation platform frequently compared head-to-head with Lindy in SEO/comparison content ('Gumloop vs n8n vs Lindy'); both offer trigger-and-action AI agents across hundreds of integrations with no-code builders.
- Gumloop: Gumloop is a no-code AI agent and workflow automation platform that competes directly with Lindy in serving non-technical users building AI-powered business automations across SaaS integrations.
- CrewAI: CrewAI is an AI agent orchestration framework specifically called out in Lindy's comparison content ('CrewAI alternatives'); both serve the multi-agent business automation use case, with CrewAI skewing more developer-leaning.
- Clay: Clay is an AI-powered sales and outbound automation platform with similar trigger-and-action workflows across CRM and enrichment tools, frequently cited alongside Lindy for AI SDR and lead-generation use cases.
- Reclaim AI: Reclaim AI is an AI calendar and scheduling assistant that overlaps directly with Lindy's meeting scheduling, calendar management, and task automation capabilities for individual professionals and teams.
- Motion: Motion is an AI-powered productivity and scheduling assistant that competes with Lindy's calendar and meeting-management features for the same individual professional and executive target buyer.
Broad incumbents
- Salesforce Agentforce: Salesforce Agentforce is the enterprise incumbent's AI agent platform, offering overlapping sales, support, and operations agent capabilities with deep Salesforce CRM distribution — a major enterprise competitor Lindy competes against for AI agent budgets.
- Microsoft Copilot: Microsoft Copilot bundles AI executive-assistant capabilities directly into Microsoft 365 (Outlook, Calendar, Teams) at $30/seat/month — Lindy's most strategic incumbent threat since Lindy's core use cases (email triage, meeting prep, follow-ups) sit inside the Microsoft productivity stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lindy social profiles
Digital presenceLindy compliance and trust
Trust signalCompliance5 records
Lindy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lindy leadership team
Management profileNumber of profiles
Profiles4 records
Lindy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lindy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lindy
What does Lindy do?
Lindy operates an AI executive assistant platform whose primary user interface is iMessage/SMS, where it triages email, drafts replies in the user's voice, schedules meetings, briefs users before calls, takes meeting notes, and sends follow-ups. The platform is built on a no-code, trigger-and-action agent runtime that connects to 3,000+ business applications, and it is offered as individual subscription tiers (Plus, Pro, Max) plus an Enterprise plan with SSO/SCIM, HIPAA compliance, and a built-in knowledge base.
Is Lindy a public or private company?
Lindy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lindy founded?
Lindy was founded in 2023. It employs 11 to 50 people.
Where is Lindy based?
Lindy is headquartered in San Francisco, United States, in the North America region.
How does Lindy make money?
Five revenue lines are on record. Plus subscription tier is the primary driver. The others are pro subscription tier, max subscription tier, enterprise contracts and 7-day free trial.
Who are Lindy's main competitors?
Direct peers on record are Zapier, Make (formerly Integromat), n8n, Gumloop, CrewAI, Clay, Reclaim AI and Motion. Broad incumbents are Salesforce Agentforce and Microsoft Copilot.
Does Lindy have an API?
No public API is recorded for Lindy.
What industry is Lindy in?
Lindy's product category is AI Productivity Software. Its primary akta.pro industry code is HDAEAJAK, User Lifecycle Provisioning & SCIM Automation, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541511 and its SIC code is 7372.