Sundays for Dogs
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sundays for Dogs firmographics
Firmographics- Name
- Sundays for Dogs
- Legal name
- Sundays for Dogs, Inc.
- Website
- https://sundaysfordogs.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sundays for Dogs industry classification
Industry- Product category
- Premium Pet Food (Air-Dried Human-Grade Dog Food)
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional & Veterinary Diet Pet Food (CRADAFAF)
- akta.pro secondary industries
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM)
Keywords
Where Sundays for Dogs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sundays for Dogs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer Subscription: Primary revenue stream (~75%) through subscription-based dog food deliveries. Customers sign up for recurring deliveries of customized meal plans. Features include a quiz-based customization system, 30% first-purchase discount, and a 14-day money-back guarantee. Subscription management includes auto-renewal, skip options, and easy cancellation.
- Retail Partnerships: Sales through over 1,200 retail store locations including Target, representing approximately 25% of revenue alongside Amazon marketplace sales. Retail partnerships (Boutique Vet & Retail) account for 15% of total volume.
- Amazon Marketplace: Secondary marketplace channel for product distribution, complementing DTC subscriptions and retail partnerships. Represents approximately 25% of non-subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription Plan — starting from ~$1/day per dog |
| Subscription | Pay-as-you-go | Promotional Offers — 50-60% off first boxes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Sundays for Dogs product offering
Product offeringCore offering
Sundays for Dogs manufactures and sells human-grade, air-dried dog food in four protein recipes (Beef, Chicken, Fish, Turkey) directly to consumers through a quiz-based, personalized meal-plan subscription, with additional distribution via 1,200+ retail stores (including Target), boutique vet clinics, and Amazon. Approximately 75% of revenue comes from DTC recurring subscriptions, with the remainder from retail and Amazon.
Product overview
Sundays for Dogs is a direct-to-consumer pet food company offering a subscription-based service for personalized, human-grade, air-dried dog food. The product portfolio consists of four distinct recipes (Beef, Chicken, Fish, and Turkey) that share a common production method (air-drying) and ingredient philosophy (human-grade, all-natural, no synthetics). The core offering is a customized meal plan subscription where customers provide their dog's profile and receive tailored feeding recommendations delivered to their door. The company also distributes through retail channels (1,200+ stores including Target) and Amazon. AI-driven personalization powers the quiz-based customization system, while supply-chain optimization technology enhances delivery efficiency through the Stord partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Beef Recipe Air-dried, human-grade beef dog food recipe containing 91% USDA-grade beef, beef heart, beef liver, and beef bone, paired with quinoa and superfoods; designed for active dogs and puppies.
- Chicken Recipe Air-dried, human-grade chicken dog food with 83% chicken meat and liver, oats, millet, and superfoods; lean protein ideal for senior or less active dogs.
- Fish Recipe Air-dried, human-grade fish recipe featuring 80% silver carp and salmon with millet and omega-3 fatty acids; designed for dogs with sensitivities, picky eaters, or those needing skin and coat support.
- Turkey Recipe Air-dried, human-grade turkey dog food with 86% turkey meat, heart, and liver, egg yolk, millet, and pumpkin seeds; allergy-friendly formula for sensitive pups.
- Custom Meal Plan Subscription Personalized dog food subscription service that tailors meal plans based on individual dog profiles (breed, age, weight, dietary restrictions), delivered to customers' homes with free shipping and a 14-day money-back guarantee.
Quantifiable outcome
- Dogs chose Sundays chicken recipe 39-0 over premium kibble in a third-party independent taste test
- +6 more outcomes
Companies that use Sundays for Dogs
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sundays for Dogs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Sundays for Dogs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StordcorePartnership to enhance subscription delivery efficiency and accuracy following a surge in orders that strained their previous logistics system. Stord provides supply chain and fulfillment technology to ensure timely deliveries of human-grade dog food.
- Stripe, Inc.coreThird-party payment processing partner used for billing subscriptions and one-time purchases. Sundays uses Stripe Checkout for payment processing and billing management, including recurring subscription charges.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Sundays for Dogs competitors and assessment
Company assessmentDirect peers
- PetPlate: DTC subscription fresh dog food brand with vet-formulated recipes; competes directly in the same promotional roundups and target demographic as Sundays.
- Nom Nom: DTC subscription fresh pet food brand with vet-formulated recipes; comparable subscription model, target customer, and pricing structure to Sundays.
- Stella & Chewy's: Premium pet food brand with strong freeze-dried and raw product lines; closely comparable on preservation method (dehydration/air-drying) and natural-ingredient positioning.
- The Pets Table: DTC subscription fresh/air-dried dog food brand competing for the same health-conscious millennial pet parent segment with similar pricing and promotional intensity.
- The Farmer's Dog: Largest DTC subscription fresh dog food brand in the US; competes head-to-head with Sundays on subscription meal plans and is also the primary NAD challenger against Sundays' marketing claims.
- Ollie: DTC subscription fresh dog food brand offering personalized meal plans with human-grade ingredients; closely comparable on product, pricing tier, and target millennial pet parent.
- JustFoodForDogs: Fresh, vet-formulated dog food brand with both DTC and veterinary clinic channels; directly comparable on veterinary-formulated positioning and retail/vet distribution model.
- Open Farm: Premium pet food brand with human-grade, ethically sourced positioning across dry, wet, and raw formats; overlaps Sundays on ingredient quality and target demographic.
- Primal Pet Foods: Specialty pet food manufacturer focused on freeze-dried and frozen raw formats; comparable on natural/preservation-method positioning and premium price tier.
Broad incumbents
- Freshpet: Larger public refrigerated fresh pet food brand with mass retail distribution; competes for the same 'fresh, not kibble' positioning but at much broader scale and a refrigerated (rather than shelf-stable) format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sundays for Dogs social profiles
Digital presenceSundays for Dogs compliance and trust
Trust signalCompliance4 records
Sundays for Dogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundays for Dogs leadership team
Management profileNumber of profiles
Profiles2 records
Sundays for Dogs funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundays for Dogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundays for Dogs
What does Sundays for Dogs do?
Sundays for Dogs manufactures and sells human-grade, air-dried dog food in four protein recipes (Beef, Chicken, Fish, Turkey) directly to consumers through a quiz-based, personalized meal-plan subscription, with additional distribution via 1,200+ retail stores (including Target), boutique vet clinics, and Amazon. Approximately 75% of revenue comes from DTC recurring subscriptions, with the remainder from retail and Amazon.
Is Sundays for Dogs a public or private company?
Sundays for Dogs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sundays for Dogs founded?
Sundays for Dogs was founded in 2017. It employs 11 to 50 people.
Where is Sundays for Dogs based?
Sundays for Dogs is headquartered in New York, United States, in the North America region.
How does Sundays for Dogs make money?
Three revenue lines are on record. Direct-to-Consumer Subscription is the primary driver. The others are retail Partnerships and amazon Marketplace.
Who are Sundays for Dogs's main competitors?
Direct peers on record are PetPlate, Nom Nom, Stella & Chewy's, The Pets Table, The Farmer's Dog, Ollie, JustFoodForDogs, Open Farm and Primal Pet Foods. Freshpet is listed as a broad incumbent.
Does Sundays for Dogs have an API?
No public API is recorded for Sundays for Dogs.
What industry is Sundays for Dogs in?
Sundays for Dogs's product category is Premium Pet Food (Air-Dried Human-Grade Dog Food). Its primary akta.pro industry code is CRADAFAF, Functional & Veterinary Diet Pet Food, with a secondary code of AFADAFAD, Freeze-Dried & Dehydrated Pet Food. Its NAICS code is 311111 and its SIC code is 2000.