Goosehead Insurance
- Company typePublic
- Founded2003
- HeadquartersWest Lake Hills, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Goosehead Insurance firmographics
Firmographics- Name
- Goosehead Insurance
- Legal name
- Goosehead Insurance Agency, LLC
- Website
- https://gooseheadinsurance.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Goosehead Insurance is headquartered
LocationHeadquarters
- HQ city
- West Lake Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goosehead Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Commission Revenue: Commission-based revenue from distributing personal lines insurance policies (homeowners, car, renters, landlord, and other personal lines) through franchise and corporate locations across the United States. Revenue derived from commissions paid by insurance carriers on placed policies.
- Franchise Fees: Revenue from franchise model with 1,009 operating franchises; franchisees pay fees for brand, technology platform, back-office support, and lead generation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance pricing through carrier network |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Goosehead Insurance product offering
Product offeringCore offering
Goosehead Insurance is a technology-enabled independent personal lines insurance agency that distributes homeowners, auto, renters, landlord, condo, motorcycle, boat, RV, and flood insurance through a network of franchise and corporate locations across the United States. The company shops 150+ insurance carriers on behalf of customers to identify optimal coverage and pricing, and earns commissions on placed policies. Its Digital Agent and Digital Agent 2.0 platforms support online quoting, policy management, and end-to-end digital binding.
Product overview
Goosehead Insurance is a technology-enabled independent personal lines insurance agency operating a franchise-driven model. The company distributes insurance products (homeowners, auto, renters, landlord, and specialty lines) through corporate and franchise locations throughout the United States, shopping 150+ carriers to find customers the best coverage. The core technology platform consists of Digital Agent (online quoting) and Digital Agent 2.0 (next-generation AI-powered platform with end-to-end binding capability), supported by a mobile app and service portal. The franchise program enables independent agents to leverage Goosehead's technology, carrier relationships, and back-office support. The company also offers AI-powered virtual assistant Lily for customer service automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Personal lines insurance product for individual homeowners covering property damage and liability.
- Car Insurance Personal lines auto insurance product for individual vehicle owners covering vehicle damage and liability.
- Renters Insurance Personal lines insurance for renters covering personal property and liability.
- Landlord Insurance Insurance coverage for individual rental property owners protecting against property damage and liability.
- Flood Insurance Specialized coverage for flood damage to residential properties.
- Condo Insurance Personal lines insurance product for individual condominium owners.
- Motorcycle Insurance Personal lines insurance product for individual motorcycle owners.
- Boat Insurance Personal lines insurance product for individual boat owners.
- RV Insurance Personal lines insurance product for individual recreational vehicle owners.
- Goosehead Franchise Program Agency franchise opportunity enabling independent insurance entrepreneurs to operate personal lines insurance agencies under the Goosehead brand with access to its carrier network, technology platform, and back-office support.
Quantifiable outcome
- 85% client retention rate demonstrating customer satisfaction and service quality
- +3 more outcomes
Companies that use Goosehead Insurance
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Goosehead Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Goosehead Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SageSurecoreCarrier partner for Digital Agent 2.0 platform launch in Texas, enabling end-to-end digital insurance binding capability for homeowners coverage
- MercurycoreCarrier partner for Digital Agent 2.0 platform launch in Texas, providing homeowners insurance products through Goosehead's digital distribution channel
- Planet Insurance AgencycoreStrategic franchise partnership announced February 5, 2026 enabling Planet customers preparing to close on a home or reviewing insurance protection to connect with licensed Goosehead agents and compare policy options from over 200 carriers. The collaboration helps homebuyers address coverage considerations earlier in the home-buying process and supports real estate agents, builders, and Planet teams.
Scale indicators19 records
Recent moves8 records
Expansion highlights6 records
Goosehead Insurance competitors and assessment
Company assessmentDirect peers
- Erie Indemnity: Publicly traded management company that operates a similar exclusive/independent agent distribution model for personal and commercial lines of Erie Insurance. Closely comparable in agent-driven P&C distribution economics and recurring fee/commission revenue mix.
- Brightway Insurance: Franchise-based independent insurance agency distributing personal lines across multiple carriers. Directly comparable franchise-driven, multi-carrier personal lines distribution model to Goosehead.
Emerging players
- Lemonade: AI-native, direct-to-consumer personal lines insurer (renters, homeowners, pet, auto). Comparable in personal lines focus and aggressive use of AI/automation, but bypasses the agent channel that Goosehead relies on.
- Hippo Holdings: Tech-enabled homeowners insurer using data, smart-home integrations, and embedded partnerships (including real estate). Overlaps with Goosehead's homeowners focus and embedded distribution strategy.
- Root Insurance: Tech-driven direct-to-consumer auto insurer leveraging mobile and telematics. Comparable personal lines and AI/data-led approach but competes via a direct model rather than agent distribution.
Broad incumbents
- Progressive: One of the largest US personal auto insurers with a strong direct-to-consumer channel and broad product portfolio. Represents both a carrier partner and a competitive threat via its direct quoting platform.
- Allstate: Major US personal lines P&C carrier with both captive and independent agent distribution plus growing direct channels. Comparable in personal lines product breadth and a key carrier relationship for Goosehead.
- Brown & Brown: Large publicly traded insurance brokerage distributing commercial and personal lines through agency and office networks. Comparable agency/brokerage business model and commission economics, though heavier in commercial lines.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with extensive retail and wholesale brokerage operations. Comparable commission-driven brokerage model with broader commercial focus.
- Marsh McLennan: Global professional services firm in insurance brokerage, risk management, and consulting. Comparable brokerage economics at a much larger scale, primarily commercial rather than personal lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goosehead Insurance social profiles
Digital presenceGoosehead Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goosehead Insurance leadership team
Management profileNumber of profiles
Profiles8 records
Goosehead Insurance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goosehead Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goosehead Insurance
What does Goosehead Insurance do?
Goosehead Insurance is a technology-enabled independent personal lines insurance agency that distributes homeowners, auto, renters, landlord, condo, motorcycle, boat, RV, and flood insurance through a network of franchise and corporate locations across the United States. The company shops 150+ insurance carriers on behalf of customers to identify optimal coverage and pricing, and earns commissions on placed policies. Its Digital Agent and Digital Agent 2.0 platforms support online quoting, policy management, and end-to-end digital binding.
Is Goosehead Insurance a public or private company?
Goosehead Insurance is a public company. It is classified as public and is currently operating.
When was Goosehead Insurance founded?
Goosehead Insurance was founded in 2003. It employs 1,001 to 5,000 people.
Where is Goosehead Insurance based?
Goosehead Insurance is headquartered in West Lake Hills, United States, in the North America region.
How does Goosehead Insurance make money?
Two revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are franchise Fees.
Who are Goosehead Insurance's main competitors?
Direct peers on record are Erie Indemnity and Brightway Insurance. Emerging players are Lemonade, Hippo Holdings and Root Insurance. Broad incumbents are Progressive, Allstate, Brown & Brown, Arthur J. Gallagher and Marsh McLennan.
Does Goosehead Insurance have an API?
No public API is recorded for Goosehead Insurance.