Brown & Brown
- Company typePublic
- Founded1939
- HeadquartersFlorida, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Brown & Brown firmographics
Firmographics- Name
- Brown & Brown
- Legal name
- Brown & Brown, Inc.
- Website
- https://bbrown.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brown & Brown industry classification
Industry- Product category
- Insurance Brokerage and Risk Management
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Brown & Brown is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Brown & Brown business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Commission Revenue: Brown & Brown generates revenue through commissions on premiums written by insurance carriers. As an intermediary between insurance carriers and clients, the company earns commissions for placing property and casualty, employee benefits, and specialty insurance coverage.
- Fee-based Advisory Services: The company earns fees for advisory and consulting services including risk management consulting, actuarial services, and other professional services. This recurring fee income complements commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based pricing for insurance placement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Brown & Brown product offering
Product offeringCore offering
Brown & Brown is a diversified insurance brokerage that places property and casualty, employee benefits, personal lines, and specialty insurance coverage on behalf of clients through four operating segments: Retail, National Programs, Wholesale Brokerage, and Services. The company also provides risk management consulting, actuarial services, claims advocacy, and captive insurance solutions, serving commercial enterprises, high-net-worth individuals, and SMEs across the U.S., Canada, UK, Ireland, and the Netherlands. Revenue is earned primarily through commissions on premiums placed with carriers, supplemented by fees from advisory and consulting engagements.
Product overview
Brown & Brown is a diversified insurance brokerage and risk management firm offering a comprehensive portfolio of insurance and consulting services. The company operates through four segments: Retail, National Programs, Wholesale Brokerage, and Services. The core product portfolio includes Property & Casualty Insurance (commercial property, casualty, workers' compensation, general liability, auto liability, excess liability, product recall), Employee Benefits (administration, compliance, pharmacy, Medicare, stop-loss), Personal Insurance (homeowners, auto, umbrella, flood, boats, private client), and Consulting Services (actuarial, M&A consulting, retirement benefits). Specialized offerings include Cyber Insurance, Dealer Services for automotive/RV/marine/powersports dealerships, Trade Credit Risk Solutions including the E-Bonded technology platform, and Captive Insurance solutions. The company has expanded through numerous acquisitions including Risk Strategies (2025), Accession Risk Management Group (2025), CI Group Holdings, Quintes Holding, Rollins Insurance Brokers, and various other agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Brown & Brown Dealer Services: Provides insurance solutions for automotive, RV, marine, and powersports dealerships
- Risk Strategies
- Waypoint Underwriting Management
- CI Group Holdings
Products and services
- Property & Casualty Insurance
Quantifiable outcome
- Q1 2026 revenue of $1.9 billion, up 35.4% year-over-year
- +4 more outcomes
Companies that use Brown & Brown
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Brown & Brown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brown & Brown partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MEM Mutual Insurance CompanycoreWaypoint Underwriting Management, a division of Brown & Brown, entered a Reinsurance Intermediary Management Agreement with MEM Mutual Insurance Company to underwrite property, casualty, and workers compensation treaty reinsurance business on MEM's behalf. Waypoint began quoting business effective July 1, 2026, expanding its ability to provide diversified, highly rated reinsurance capacity.
- Marcus & MillichapcoreMarcus & Millichap named Brown & Brown as its preferred partner for insurance and risk management services under its Preferred Partner Program. The partnership provides Marcus & Millichap clients with data-driven insurance indications, portfolio analysis, catastrophe modeling, and due diligence support. Brown & Brown's National Real Estate Practice gains access to Marcus & Millichap's network of 1,808 investment sales and financing professionals across 80+ offices in the U.S. and Canada, with Marcus & Millichap having closed 8,818 transactions worth $50.8 billion in 2025.
- WireX SystemscoreBrown & Brown partnered with WireX Systems to launch the Executive Cyber Risk Awareness Program addressing quantum exposure, AI-generated vulnerabilities, and machine-speed exploitation threats. The program offers executive assessments, board-level briefings, and educational webinars. The partnership enables Brown & Brown to offer WireX's EvidenceOps platform to clients, helping them understand data exposure and business impact from cyber incidents.
- Progeny UnderwritingcoreBrown & Brown entered a three-year partnership with specialist MGA Progeny Underwriting, giving its broker network access to an exclusive agricultural insurance proposition in the UK market. The facility, capacity-backed by MSIG Europe SE with additional support from AXA XL and HB Underwriting, combines core farm and motor cover with specialist livestock disease and management liability products.
- AeroMDminorExclusive partnership with AeroMD providing Caribbean-based travel and trips medical transport solutions. AeroMD offers direct access to medical transport tailored to individuals, families, and groups living in or traveling to Caribbean locations with limited healthcare resources.
Scale indicators10 records
Recent moves7 records
Expansion highlights2 records
Brown & Brown competitors and assessment
Company assessmentDirect peers
- Lockton: Largest privately held insurance broker in the U.S., with strong specialty and large-account capabilities; competes with Brown & Brown in specialty brokerage and serves similar commercial and personal lines clients.
- Arthur J. Gallagher: Closest U.S. mid-market insurance broker peer; competes directly with Brown & Brown in retail, wholesale brokerage, and risk management, and is most often cited as the head-to-head comparable for organic growth and margin benchmarks.
- Marsh McLennan: Largest insurance broker globally with Marsh (brokerage), Mercer (health/benefits), and Oliver Wyman (consulting) segments; competes with Brown & Brown in commercial P&C and specialty brokerage, and is the industry bellwether for commission-based brokerage economics.
- Aon: Global insurance and reinsurance broker with strong commercial P&C and risk capital capabilities; directly comparable to Brown & Brown in commercial brokerage, and the source from which Brown & Brown hired its new global head of tax insurance.
- Acrisure: Fast-growing private insurance broker built through aggressive M&A (similar playbook to Brown & Brown); competes across retail, wholesale, and specialty, and is the second largest U.S. broker by revenue.
- Willis Towers Watson: Global advisory, brokerage, and solutions firm with overlapping commercial P&C brokerage, benefits, and risk consulting; competes with Brown & Brown in large-account commercial brokerage and specialty lines.
- USI Insurance Services: Privately held U.S. insurance broker focused on middle-market commercial and employee benefits; competes directly with Brown & Brown in the same regional and mid-market accounts.
- Hub International: Privately held North American insurance broker with a similar decentralized acquisition-led growth model; competes with Brown & Brown in middle-market commercial and personal lines brokerage.
- Alliant Insurance Services: Privately held specialty-focused insurance broker with strength in real estate, construction, public sector, and other verticals that overlap with Brown & Brown's National Programs segment.
Emerging players
- Howden: Global insurance broker expanding rapidly in the U.S. and Europe; notably a direct talent competitor to Brown & Brown, having hired nearly 300 former Brown & Brown employees in a single raid, and a growing threat in commercial and specialty brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Brown & Brown social profiles
Digital presenceBrown & Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown & Brown leadership team
Management profileNumber of profiles
Profiles9 records
Brown & Brown subsidiaries and ownership
Company hierarchySubsidiaries13 records
Brown & Brown funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown & Brown M&A and investment
M&A and investmentM&A110 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown & Brown
What does Brown & Brown do?
Brown & Brown is a diversified insurance brokerage that places property and casualty, employee benefits, personal lines, and specialty insurance coverage on behalf of clients through four operating segments: Retail, National Programs, Wholesale Brokerage, and Services. The company also provides risk management consulting, actuarial services, claims advocacy, and captive insurance solutions, serving commercial enterprises, high-net-worth individuals, and SMEs across the U.S., Canada, UK, Ireland, and the Netherlands. Revenue is earned primarily through commissions on premiums placed with carriers, supplemented by fees from advisory and consulting engagements.
Is Brown & Brown a public or private company?
Brown & Brown is a public company. It is classified as public and is currently operating.
When was Brown & Brown founded?
Brown & Brown was founded in 1939. It employs 1 to 10 people.
Where is Brown & Brown based?
Brown & Brown is headquartered in Florida, United States, in the North America region.
How does Brown & Brown make money?
Two revenue lines are on record. Commission Revenue is the primary driver. The others are fee-based Advisory Services.
Who are Brown & Brown's main competitors?
Direct peers on record are Lockton, Arthur J. Gallagher, Marsh McLennan, Aon, Acrisure, Willis Towers Watson, USI Insurance Services, Hub International and Alliant Insurance Services. Howden is listed as an emerging player.
Does Brown & Brown have an API?
No public API is recorded for Brown & Brown.
What industry is Brown & Brown in?
Brown & Brown's product category is Insurance Brokerage and Risk Management. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.