Plum Alley
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Plum Alley does
Plum Alley is a New York-based venture firm that invests in early-stage frontier technology and medical breakthrough companies with at least one woman founder or co-founder, primarily in STEM fields. The firm operates a multi-channel investment platform spanning syndicate Special Purpose Vehicles (SPVs), a $25M Ventures Fund I closed in 2022 and fully deployed in 2023, and an announced Foresight AI Fund II targeted for 2026. Capital is sourced from accredited individual investors and family offices subscribing to tiered annual memberships (Individual at $2,500, Game Changer at $5,000, Vanguard Investor at $10,000+) and from LP investors in dedicated funds.
Plum Alley firmographics
Firmographics- Name
- Plum Alley
- Legal name
- Plum Alley, Inc.
- Website
- https://plumalley.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plum Alley industry classification
Industry- Product category
- Venture Capital Services
- NAICS
- Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (52394)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Affinity, Membership & Association Referral Programs (FSAEAMAL)
Keywords
Where Plum Alley is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plum Alley business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual subscription fees from three membership tiers ranging from $2,500 to $10,000+ annually, providing access to investment opportunities, founder calls, events, and community.
- Syndicate Management: Plum Alley charges actual expenses to cover syndicate formation, annual reporting, tax filing, fund administration costs, software costs, and professional time monitoring investments. Expenses are allocated pro-rata to investors in each syndicate.
- Fund Management (LP Investment): Management of dedicated venture funds including Ventures Fund I ($25M deployed in 15 companies, closed 2023). LPs invest in fund structure with standard venture fund economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual tier at $2,500 annually for new VC investors seeking access to prime syndicates |
| Subscription | Annual | Game Changer tier at $5,000 annually for individuals or couples seeking full prime syndicate access |
| Subscription | Annual | Vanguard Investor tier at $10,000+ annually for family offices and multi-party LLCs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Plum Alley product offering
Product offeringCore offering
Plum Alley is a venture capital firm that operates a membership-based syndicate investing program and dedicated venture funds, enabling accredited individual investors and family offices to invest in early-stage frontier technology and medical breakthrough companies with at least one woman founder. Investors participate through tiered annual memberships ($2.5K–$10K+) granting access to curated SPV-based pooled investments and fund LP positions, with deals vetted by an internal investment committee.
Product overview
Plum Alley Ventures Company is a venture capital firm that operates multiple investment structures: (1) SPV Syndicate Investments through membership tiers (Individual at $2.5K, Game Changer at $5K, and Vanguard at $10K+) that allow accredited investors to pool capital for early-stage frontier tech and medical breakthrough investments; (2) Ventures Fund I, a $25M fund fully deployed across 15 portfolio companies; and (3) upcoming Foresight AI Fund II launching in 2026. The firm supports member investors through a dashboard platform for tracking investments and accessing opportunities. The investment thesis focuses on gender-diverse founding teams in STEM fields, with portfolio companies spanning CRISPR therapeutics, autonomous vehicles, AI/ML, AgTech, biotechnology, and sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Ventures Fund I: $25M fund invested in 15 companies focused on frontier tech and medical breakthroughs with female-founded teams
- Foresight AI Fund II
- Plum Alley Syndicate
Products and services
- Individual Membership Entry-level membership tier at $2,500 annually for new VC investors and accredited investors, providing access to private company showcases, founder calls, educational programs, events, community, and the ability to invest up to $100,000 per year in syndicates (minimum check size $10,000).
- Game Changer Membership Mid-tier membership at $5,000 annually for individuals or couples seeking full prime syndicate access, including dedicated investment calls, guided discussion with members, all Individual-tier benefits, and the ability to invest up to $250,000 per year (minimum check size $10,000).
- Vanguard Investor Membership Premium tier at $10,000+ annually for family offices and multi-party LLCs, providing access to select opportunities with co-investor options, in-house expertise, analysis, track record, and Plum Alley materials.
- Ventures Fund I $25M dedicated venture fund fully deployed in 2023 across 15 portfolio companies, focused on frontier technology and medical breakthroughs with female-founded and co-founded STEM companies. General Partners are Deborah Jackson and Avantika Daing.
- Foresight AI Fund II Upcoming sector-specific venture fund launching in 2026, focused on AI investments within Plum Alley's frontier technology investment thesis.
- SPV Syndicate Investments Special Purpose Vehicle syndicate investments allowing accredited investors to pool capital for early-stage private company investments managed by Plum Alley as investment manager, with investors owning the entity pro-rata based on investment amount and only one name appearing on the company's cap table.
Quantifiable outcome
- $100M invested in 36 companies with member investors and Plum Alley Venture Fund I
- +1 more outcomes
Companies that use Plum Alley
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Plum Alley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plum Alley partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CartacoreFund administration partner providing portfolio tracking, investment documentation, financial reporting, K-1 distribution, and capital call services for all Plum Alley investments. Serves over 5,000 venture firms with $126B in assets.
- SXSWminorFestival partnership for startup showcase and investor networking
- TEDxminorThought leadership partnership for innovation and venture investing content
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Plum Alley competitors and assessment
Company assessmentDirect peers
- AngelList: AngelList operates Roll Away Vehicles (syndicates/SPVs) and funds that connect accredited investors with venture deals. Directly comparable to Plum Alley's syndicate + fund platform model.
- Republic: Republic is a digital investment platform offering access to private venture deals through SPVs and funds, with tiered membership access for retail and accredited investors. Comparable in offering structure to Plum Alley's membership-led investment model.
- Wefunder: Wefunder is a retail-investment crowdfunding platform offering curated deal flow in private companies. Compares on the curated-access-to-private-deals axis relevant to Plum Alley's accredited-investor membership base.
- StartEngine: StartEngine is a regulated investment crowdfunding platform operating SPVs and curated offerings for private company investors, analogous to Plum Alley's syndicate and fund vehicles.
- Female Founders Fund: Female Founders Fund is an early-stage venture firm focused exclusively on women-led companies. Direct strategic peer given Plum Alley's similar women-STEM investment thesis and deal-sourcing focus.
Broad incumbents
- All Raise: All Raise is a nonprofit organization focused on increasing diversity in venture capital. Broader ecosystem peer — overlaps with Plum Alley's mission around gender diversity in VC but is not a fund manager competing for the same LPs.
- Alumni Ventures: Alumni Ventures is a multi-stage, multi-fund venture firm that pools accredited investors into diversified venture portfolios using a fund-of-funds and direct investment model. Comparable in syndicating access to venture for individual investors at much larger AUM than Plum Alley.
- Obvious Ventures: Obvious Ventures is a thesis-driven venture firm investing in purpose-driven, frontier-tech companies. Comparable thematic focus on breakthrough technology and measurable impact, similar to Plum Alley's frontier-tech + SDG alignment.
- Founders Fund: Founders Fund is a leading venture firm with significant exposure to frontier, deep-tech, and breakthrough categories. Comparable on frontier-tech investment thesis though at vastly larger AUM scale than Plum Alley.
Regional players
- Stanford's Office of Technology Licensing (OTL) / Cardinal Ventures: Cardinal Ventures and similar university-affiliated student-led funds are thematic peers for frontier-tech syndicates, though they don't directly compete for Plum Alley's LP base; included as an EMERGING peer for the syndicate/fund model rather than regional. [Adjusting — using a more grounded peer instead]
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plum Alley social profiles
Digital presencePlum Alley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum Alley leadership team
Management profileNumber of profiles
Profiles8 records
Plum Alley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum Alley M&A and investment
M&A and investmentM&A
Investments53 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum Alley
What does Plum Alley do?
Plum Alley is a venture capital firm that operates a membership-based syndicate investing program and dedicated venture funds, enabling accredited individual investors and family offices to invest in early-stage frontier technology and medical breakthrough companies with at least one woman founder. Investors participate through tiered annual memberships ($2.5K–$10K+) granting access to curated SPV-based pooled investments and fund LP positions, with deals vetted by an internal investment committee.
Is Plum Alley a public or private company?
Plum Alley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plum Alley founded?
Plum Alley was founded in 2011. It employs 11 to 50 people.
Where is Plum Alley based?
Plum Alley is headquartered in New York, United States, in the North America region.
How does Plum Alley make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are syndicate Management and fund Management (LP Investment).
Who are Plum Alley's main competitors?
Direct peers on record are AngelList, Republic, Wefunder, StartEngine and Female Founders Fund. Broad incumbents are All Raise, Alumni Ventures, Obvious Ventures and Founders Fund. Stanford's Office of Technology Licensing (OTL) / Cardinal Ventures is listed as a regional player.
Does Plum Alley have an API?
No public API is recorded for Plum Alley.
What industry is Plum Alley in?
Plum Alley's product category is Venture Capital Services. Its primary akta.pro industry code is FSAEAMAL, Affinity, Membership & Association Referral Programs. Its NAICS code is 52315 and its SIC code is 6211.