Allset
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Allset firmographics
Firmographics- Name
- Allset
- Legal name
- Allset Technologies Inc.
- Website
- https://allsetnow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Allset industry classification
Industry- Product category
- Food Pickup & Ordering Marketplace
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where Allset is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allset business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Restaurant Commission: Allset charges restaurants a commission on orders placed through the platform. Restaurants pay a percentage commission on net revenue (gross revenue less taxes, tips, and promotional discounts). No subscription or monthly fees for restaurants.
- Corporate Meal Program: Allset for Teams allows companies to provide employee meal benefits. Companies pay regular restaurant menu prices plus a service fee for the corporate meal management platform.
- Referral and Promotional Credits: Users earn and redeem promotional credits and referral credits. While credits themselves represent a liability rather than revenue, promotional activities drive user acquisition and order frequency that generates commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Marketplace Access - Commission Only |
| Other | Monthly | Allset Rewards Tiers |
| Subscription | Monthly | Allset for Teams - Corporate Meal Program |
| Other | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Allset product offering
Product offeringCore offering
Allset operates a mobile-first marketplace that connects diners with local restaurants for food pickup and dine-in orders, centered on its Allset Rewards loyalty program offering up to 15% cash back. Restaurants gain access to a partner platform with online ordering, real-time menu sync, POS integrations, and a restaurant dashboard without monthly subscription fees. Allset also offers Allset for Teams, a corporate meal program enabling companies to fund employee meals at local restaurants.
Product overview
Allset is a food pickup and rewards marketplace platform consisting of a consumer mobile app (Allset App) paired with a restaurant partner portal (Restaurant Dashboard), plus an optional corporate meal program (Allset for Teams). The consumer app connects diners with local restaurants for pickup and dine-in ordering, built around the core Allset Rewards loyalty program offering up to 15% cash back. The restaurant-facing Restaurant Dashboard provides online ordering, table ordering, and menu management tools. The Online Ordering module enables restaurants to add ordering capabilities to their own websites and social media. Allset for Teams is a separate corporate product for company-paid employee meals at local restaurants. Additional features include Contactless Ordering via QR codes, Curbside Pickup, No-Contact Pickup, and dietary personalization. The company was acquired by SoundHound AI in 2022 and generates revenue through commissions on orders and service fees rather than subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Allset for Teams: Corporate meal program allowing companies to provide employees with company-paid meals at local restaurants.
- Allset for Business
- Allset Table Ordering
Products and services
- Allset App (Food Pickup & Rewards) Consumer-facing mobile application for iOS and Android that allows diners to discover nearby restaurants, place pickup and dine-in orders, and earn up to 15% cash back through the Allset Rewards program.
- Allset Marketplace Restaurant discovery and ordering marketplace that connects diners with local restaurants for pickup and dine-in, accessible via the Allset app and website.
- Online Ordering White-label online ordering module that enables restaurants to embed 'Order Pickup' buttons on their own websites and social media pages, powered by the Allset platform with real-time menu synchronization.
- Restaurant Dashboard Backend portal for restaurant partners providing sales reporting, customer data analytics, order management, real-time menu synchronization, and marketing/promotion tools.
- Allset for Teams Corporate meal program that allows companies to provide employees with company-paid or co-paid meals at local restaurants, including per-employee budget controls, spending limits, and centralized billing through a dedicated dashboard.
Quantifiable outcome
- Up to 15% cash back on every pickup and dine-in order
- +1 more outcomes
Companies that use Allset
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Allset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Allset partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SoundHound AIcoreSoundHound AI acquired Allset as part of its acquisition strategy to expand voice AI capabilities into food ordering and restaurant services. Allset operates as a subsidiary under SoundHound AI, with voice AI integration potential for future product development. Allset's marketplace and ordering technology complements SoundHound's voice recognition platform.
- Google MapscoreAllset restaurant listings automatically appear in Google Search and Google Maps, providing visibility to users searching for nearby dining options. Links lead directly to restaurant pages within the Allset app or website for ordering.
- Apple MapscoreAllset integrates with Apple Maps for restaurant discovery. Users can discover Allset-partner restaurants while browsing Apple Maps and access ordering through Allset's App Clip functionality.
- StripecoreStripe serves as Allset's payment processor for handling customer transactions. Both restaurant partners and diners use Stripe's payment infrastructure. Allset uses Stripe Connect for restaurant partner payouts.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Allset competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allset social profiles
Digital presenceAllset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allset leadership team
Management profileNumber of profiles
Profiles4 records
Allset funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allset
What does Allset do?
Allset operates a mobile-first marketplace that connects diners with local restaurants for food pickup and dine-in orders, centered on its Allset Rewards loyalty program offering up to 15% cash back. Restaurants gain access to a partner platform with online ordering, real-time menu sync, POS integrations, and a restaurant dashboard without monthly subscription fees. Allset also offers Allset for Teams, a corporate meal program enabling companies to fund employee meals at local restaurants.
Is Allset a public or private company?
Allset is a private company. It is classified as corporate owned and is currently operating.
When was Allset founded?
Allset was founded in 2015. It employs 101 to 250 people.
Where is Allset based?
Allset is headquartered in Los Angeles, United States, in the North America region.
How does Allset make money?
Three revenue lines are on record. Restaurant Commission is the primary driver. The others are corporate Meal Program and referral and Promotional Credits.
Does Allset have an API?
No public API is recorded for Allset.
What industry is Allset in?
Allset's product category is Food Pickup & Ordering Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its SIC code is 5812.